How do logistics, supply chain and mobility companies anchor an effective AI strategy?
Innovators at these companies trust us
The industry's central challenge
Logistics, supply chain and mobility are under massive pressure today: volatile demand, rising costs, supply chain risks and regulatory requirements demand faster, more precise decisions. Without a clear AI strategy, many initiatives remain fragmented, technically insufficient and fail to deliver measurable business value.
Why we have the industry expertise
Reruption combines deep technical engineering with a founder spirit: we work as co-preneurs, not mere consultants. Our teams have experience integrating AI capabilities directly into operational P&Ls — from data engineering to production inference pipelines. In logistics projects, this mindset gives us the speed needed to deliver prototypes in days and robust production plans in weeks.
Our work is oriented around clear economic KPIs: cycle time reduction, increased utilization, cost reduction per shipment and fewer bottlenecks through more accurate demand and route forecasts. We combine technical depth (model selection, data pipelines, edge inference) with pragmatic roadmap planning and an actionable governance framework — including compliance and auditability.
Our references in this sector
In the e‑commerce and mobility space we have collaborated with Internetstores on multiple venture and platform projects: with MEETSE we supported the trial of an e‑bike subscription model including coordination of all workstreams and validation of the business model — a practical example of “Mobility as a Service” and the related logistical challenges. For the Internetstores ReCamp platform we helped digitize quality assurance and sustainable returns logistics processes and designed AI-assisted inspection workflows.
Additionally, our engagements in the automotive world show how AI automates internal processes and recruiting workflows: for Mercedes‑Benz we implemented an NLP-based recruiting chatbot for 24/7 candidate communication and automatic pre-qualification — an example of how conversational AI reduces operational load. For contract and document analysis, projects like FMG (AI‑powered document research and analysis) provide transferable expertise: structured extraction, clause detection and risk scoring that can be applied directly to transport contracts, SLA clauses and compliance checks.
About Reruption
Reruption was founded to not only advise companies but to transform them from within — we help replace processes, not just optimize them. Our co-preneur way of working means: we take entrepreneurial responsibility, operate in your P&L and push solutions forward until they are production-ready.
From Stuttgart to the logistics hubs of Germany’s major transport nodes, we understand regional specifics — from e‑mobility clusters to the requirements of large players like DHL and DB Schenker. We deliver an AI strategy focused on realistic roadmaps, technical feasibility and clear business cases.
Do you want to identify the right AI use cases for your supply chain?
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What our Clients say
AI Transformation in Logistics, Supply Chain & Mobility
The digital maturity of logistics companies increasingly determines competitiveness. A robust AI strategy turns ad‑hoc pilot projects into scalable business functions: precise Demand Forecasting, adaptive real‑time route planning, automated contract analysis and risk‑adaptive supply chain planning. When these building blocks come together, they create an operational advantage based on data quality, governance and clear success criteria.
Industry Context
Logistics and mobility are characterized by high variability: seasonal peaks, industrial demand swings, disruptions from weather or geopolitical events and growing emissions regulations. This volatility makes classic, static planning unsuitable. An AI strategy must therefore integrate robust forecasts, scenario‑based risk assessment and adaptive decision support to increase the resilience and efficiency of supply chains.
Regional centers such as Stuttgart are hubs where automotive, suppliers and mobility providers converge. This creates specific requirements: interfaces to OEMs, returns logistics for mobility services and integration of e‑mobility charging infrastructure into planning. AI models here must not only be accurate but also explainable, because they feed into regulatory and safety‑critical decisions.
Key Use Cases
A central use case is the Planning Copilot: an assistance system for dispatchers that prioritizes operational decisions, simulates alternatives and delivers cost‑benefit analyses in real time. Such copilots combine forecasts, live telemetry and constraint optimization to provide actionable recommendations instead of incomplete reports.
Route & demand forecasting accelerates tactical planning: from shipment consolidation to fleet utilization. Through hybrid models — combining classical time series methods and transformer‑based context models — short‑term fluctuations and platform effects can be predicted more accurately, reducing freight costs and empty miles.
Risk modeling is another core area: probabilistic scenarios for delays, failures or supply shortages enable proactive measures such as reallocations, safety orders or alternative suppliers. In parallel, Contract AI delivers real value: automatic clause extraction, SLA monitoring and early warnings for contractual risks reduce legal costs and speed up negotiations.
Implementation Approach
Our approach begins with an AI Readiness Assessment that reveals data availability, integration points and organizational barriers. This is followed by an extensive use case discovery across 20+ departments to identify hidden levers — from warehouse operations to back‑office contracts.
In the prioritization phase we model business cases with clear KPIs (e.g. cost per shipment, on‑time rate, capacity utilization) and calculate time‑to‑value. In parallel we define the technical architecture & model selection: on‑premise inference for latency‑sensitive tasks, cloud backends for training and hybrid data pipelines for telemetry, TMS and ERP data.
Reruption designs pilots to deliver real insights in weeks: a functional planning copilot, a route optimizer with live telematics or a Contract‑AI proof. Each pilot is equipped with clear success metrics, cost‑per‑run measures and a roadmap to production.
Data Foundations & Governance
Data foundations are the backbone: clean master data, standardized events and a single source of truth are indispensable. Our assessment examines data latency, label quality, telemetry standards and integration effort to TMS, WMS and telematics providers.
A practical AI Governance Framework includes roles, model lifecycle management processes, explainability standards and compliance checks. For logistics projects, auditability and drift monitoring are also essential: models must be regularly validated against new operating conditions.
Change Management & Enablement
Technology alone is not enough. We plan change & adoption with operational trainings, integration workshops and a champions program that empowers dispatchers, fleet managers and contract negotiators to understand and use AI‑supported decisions. The transition from pilot to production is accompanied by clear playbooks and rollback scenarios.
Our enablement modules also include governance trainings and incident‑response playbooks so that AI decisions remain traceable — especially in safety‑critical mobility applications or contracts with high penalties for non‑compliance.
ROI, Timeline and Team Requirements
Typical time‑to‑value is 3–9 months: a PoC for forecasting or Contract AI delivers decisive insights within the first 4–8 weeks, a production‑ready pilot in 3 months and production maturity in 6–9 months with iterative sprints. ROI drivers are reduced transport costs, lower inventories, fewer empty miles and faster contract reviews — measurable via lower cost per shipment and higher on‑time rates.
Interdisciplinary teams are required: data engineers, machine learning engineers, domain architects with TMS/WMS knowledge, product owners and change managers. Reruption brings these competencies and integrates them into your organization so you build not just technology but sustainable capabilities.
Concrete Modules and Offerings
Our AI strategy for logistics comprises modular building blocks: AI Readiness Assessment, use case discovery (20+ departments), prioritization & business case modeling, technical architecture & model selection, data foundations assessment, pilot design & success metrics, AI governance framework and change & adoption planning. Each module delivers tangible artifacts: roadmap, metrics, architecture diagrams and a production checklist.
At the end stands an actionable plan — the Logistics AI Roadmap — with prioritized use cases such as a demand forecasting strategy, risk modeling assessment, route AI vision and Contract AI planning that can be handed directly into your operational IT landscape.
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Frequently Asked Questions
Prioritization starts with the value proposition: which use cases immediately reduce costs, increase revenue or mitigate risk? In logistics projects typical levers are route optimization (reducing empty miles), demand forecasting (cutting inventory costs) and Contract AI (faster contract reviews). We quantify this value in early workshops and evaluate each use case by impact, feasibility and time‑to‑value.
Technical feasibility is the second decision factor: do you have the necessary telemetry and master data? Are interfaces to TMS/WMS and telematics available? An AI Readiness Assessment reveals technical gaps and provides an effort estimate. Without this foundation, big promises are rarely kept.
Organizational maturity is also considered: who is the owner? What budget exists? We identify stakeholders and build governance structures so prioritized use cases are operationally supported and measurable. Use cases with a clear owner and measurable KPIs always take precedence.
Finally, we create a portfolio: quick wins (PoC‑feasible in weeks), mid‑term initiatives (3–6 months) and strategic programs (>6 months). This portfolio is regularly reprioritized based on data and business performance to dynamically steer resources.
Reliable demand forecasting requires a combination of historical transaction data, real‑time telemetry, seasonal factors, marketing signals and external influences such as weather or traffic data. The more granular the data (SKU, location, time window), the higher the forecast quality — but this also increases storage and model complexity requirements.
Data quality is critical: missing time series, inconsistent SKU mappings or mismatched granularities between TMS and ERP quickly lead to errors. A Data Foundations Assessment identifies such issues and prioritizes cleaning steps, master data management and harmonization of event schemas.
For short‑term (intra‑day) forecasting, telemetry feeds and real‑time inventory data are decisive. For mid‑term planning external data sources and marketing insights help. We recommend a hybrid approach: classical time series models for baselines combined with ML models that process contextual variables.
Finally, data must be delivered in a production‑grade pipeline: automated feature engineering jobs, monitoring for data drift and backtests. Only then does forecast quality remain stable and reproducible as market conditions change.
Route optimization for heterogeneous fleets combines classical operations research methods with ML‑based predictions. The key lies in modeling constraints: vehicle capacities, loading/unloading times, driver working hours, charging infrastructure for e‑vehicles and real‑time traffic data. Our architecture separates planning (tactical) from execution (operational): a planner generates optimized tours, an execution layer adapts in real time to deviations.
For e‑mobility, battery models and charging windows are additionally required. The route AI must integrate state of charge, available charging points and expected charging times. Digital twins of the fleet and simulation runs provide valuable insights before production rollout.
Integration is central: telematics, driver apps, TMS and WMS must be cleanly connected. We implement lean APIs and fallback mechanisms so operational decisions remain possible in case of data loss. We also define clear KPIs: total kilometers, empty miles, punctuality and CO2 emissions per shipment.
A pilot should start in a defined depot or fleet category to control boundary conditions. After successful A/B tests, the solution is scaled stepwise while monitoring, retraining pipelines and governance are continuously operated.
An effective AI governance framework for logistics covers four layers: data governance, model governance, operational governance and compliance. Data governance ensures data quality, model governance defines validation and retraining processes, operational governance regulates model use in live operations, and compliance addresses regulatory and legal requirements.
Practical elements include: model versioning, test suites for drift detection, explainability requirements for safety‑critical decisions and a change log for all model modifications. Additionally, SLAs for model latency and availability are relevant, especially for real‑time planning systems.
In contracts with third parties — telematics providers, data suppliers, cloud providers — data usage rights and security requirements must be clearly defined. Contract AI can help automatically review these contracts and surface risks before signing.
Governance is not a one‑off artifact: we establish a governance board with business, legal and technical representatives that conducts regular reviews and evaluates production models using standardized metrics. This keeps AI usage transparent and controllable.
A well‑defined proof of concept (PoC) in logistics can deliver first actionable results within weeks — typically 4–8 weeks for forecasting or Contract AI PoCs. Success, however, depends on clear, measurable hypotheses and availability of relevant data. Our AI PoC offering (€9,900) is designed exactly for this objective: fast validation without large upfront effort.
The key prerequisites are defined inputs/outputs, success criteria (e.g. MAPE improvement, reduction in processing time) and minimal data access. We deliver a working prototype, performance metrics, a technical summary and a pragmatic production roadmap.
A PoC clarifies technical feasibility, estimates cost per run and identifies operational risks. From this we derive concrete steps for piloting and scaling. If the data situation is unclear, we start with a data readiness sprint to create the necessary data artifacts quickly.
Important: a PoC is not a final product. It is a controlled proof that a use case generates real value. The handover to a pilot phase with production grading criteria then determines scalability.
AI rollouts change processes, roles and decision paths. Operationally this means: new communication channels between dispatch, IT and data science; introduction of decision‑support systems instead of manual approvals; and establishment of responsibilities for model performance and data quality. An explicit change program is therefore essential.
We recommend a staged model: awareness & training for decision‑makers, hands‑on workshops for power users (e.g. dispatchers), pilot introduction with feedback cycles and stepwise scaling with accompanying coaching. Champions within operational teams ensure new tools are adopted and used effectively.
The cultural aspect is central: transparent KPIs, visible quick wins and clear roles prevent AI from being perceived as a threat. At the same time escalation and rollback processes must be defined so that wrong decisions can be reacted to quickly.
Technically, we support the rollout with monitoring dashboards, performance alerts and an incident‑response playbook. This ensures the organization not only uses the technology but sustainably realizes its benefits.
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Philipp M. W. Hoffmann
Founder & Partner
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Reruption GmbH
Falkertstraße 2
70176 Stuttgart
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