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Challenge: Complexity meets pragmatism

Machinery & plant engineering is caught between complex technical products and the need for short-term, measurable results. Operational data silos, heterogeneous control systems and extensive technical documentation block rapid AI initiatives. Without clear prioritization, expensive proofs of concept are created that never scale — and that costs time, budget and credibility.

Why we have the industry expertise

Our teams combine entrepreneurial experience with deep technical understanding of industrial systems. We know the specifics of PLC-based controls, SCADA integrations, CAD/PDM ecosystems and the requirements for predictive maintenance models. This combination allows us to evaluate use cases not only technologically but also economically and to map them into realistic roadmaps.

We work operationally: instead of abstract recommendations, we build prototypes, integrate them into existing processes and measure real KPIs. Our method is designed to assess technical feasibility, data availability and business value simultaneously — so experiments become scalable products.

Our consultants come from product development, manufacturing automation and data science; many have held P&L responsibility in mechanical engineering themselves. This enables us to set priorities, clearly define interfaces to production IT and engage technical decision-makers directly.

Our references in this industry

At STIHL we supported projects across the board from customer research to product-market fit: from saw training and saw simulators to ProTools and ProSolutions. This work demonstrates our ability to develop and operationalize technical training systems, service and product innovations along a roadmap.

Eberspächer was another manufacturing client where we analyzed and implemented AI-driven noise reduction and production optimization. The projects demonstrate our practical ability to operate algorithmic solutions in manufacturing environments and achieve measurable quality improvements.

About Reruption

Reruption was founded because companies must not only adapt but proactively reinvent themselves. Our co-preneur mentality means: we work like co-founders, not like external consultants. We bring engineering depth, strategic clarity and the willingness to take responsibility in the P&L.

Our focus rests on four pillars: AI Strategy, AI Engineering, Security & Compliance and Enablement. For machinery & plant engineering clients we combine these pillars into pragmatic roadmaps that range from use case identification to production rollout.

Ready to identify the first high-value use cases?

Start with an AI readiness assessment and a focused use case discovery to define quickly measurable pilots.

What our Clients say

Hans Dohrmann

Hans Dohrmann

CEO at internetstores GmbH 2018-2021

This is the most systematic and transparent go-to-market strategy I have ever seen regarding corporate startups.
Kai Blisch

Kai Blisch

Director Venture Development at STIHL, 2018-2022

Extremely valuable is Reruption's strong focus on users, their needs, and the critical questioning of requirements. ... and last but not least, the collaboration is a great pleasure.
Marco Pfeiffer

Marco Pfeiffer

Head of Business Center Digital & Smart Products at Festool, 2022-

Reruption systematically evaluated a new business model with us: we were particularly impressed by the ability to present even complex issues in a comprehensible way.

AI transformation in machinery & plant engineering

Machinery & plant engineering is not just an engineering business — it is an interplay of product development, manufacturing, after-sales and service. A successful AI strategy takes this multidimensional nature into account: data sources range from machine sensors to ERP and MES data to technical manuals and service documents. The challenge is to shape fast, scalable business models from this data.

Industry Context

Machinery manufacturers often operate in a classic mid-market setting: deep domain knowledge, limited IT resources and a strong focus on reliability. Regions like Baden-Württemberg with clusters around Stuttgart shape the industrial DNA: tight supply chains, OEM relationships and strict quality requirements. That means AI projects must be delivered robustly, explainably and with a clear ROI logic.

Technically, heterogeneous control landscapes, proprietary fieldbuses and isolated engineering tools are typical hurdles. At the same time, enormous business potential lies in after-sales services: predictive maintenance, spare-parts prediction and digital manuals can significantly improve both margins and customer retention. An AI strategy must prioritize these potentials and gradually build the necessary data pipelines.

Key Use Cases

Service AI: The largest leverage often lies in service. AI-supported remote diagnostics, automated ticket triage and forecasts for repair times reduce downtime and service costs. A structured approach starts with defining concrete KPIs such as MTTR reduction or first-time-fix rate and ends with a pilot that measures these KPIs.

Documentation automation: Technical manuals and maintenance instructions are a goldmine for NLP applications. Automatic extraction of troubleshooting steps, semantic search across product lines and dynamic manuals for service technicians reduce training costs and speed up deployments. Such cases require a robust knowledge graph and retrieval system as the technical foundation.

Spare parts prediction & planning agents: By combining sensor data with order and consumption information, demand forecasts for spare parts can be created. Linked with planning agents that optimize inventory, lead times and maintenance windows, this yields direct savings in working capital and higher parts availability.

Implementation Approach

Start with an AI readiness assessment: an inventory of data quality, integration points, security requirements and skill gaps. The reality in many mid-sized companies is hybrid: some data resides on-premises in MES/ERP, while other data sits in Excel silos. We define pragmatic integration strategies and minimal data products that enable quick results.

Use case discovery across 20+ departments ensures the right problems are addressed. In machinery engineering, the most valuable levers are often at interfaces — for example discrepancies between the bill of materials in PDM and the actual parts consumption in service. Our prioritization considers impact, implementation effort, data availability and regulatory risks.

Technical architecture & model selection follow the question: how do we scale from pilot to production? We recommend modular architectures with clear APIs, observability for models and strict monitoring of model performance. For many use cases we combine local edge inference with cloud-orchestrated training cycles to meet latency and data protection requirements.

Success Factors

Success depends less on perfect models than on governance, change management and measurability. A clear AI governance framework defines responsibilities for data quality, model ownership and escalation paths for malfunctioning behavior. Without these rules, models risk becoming obsolete in outdated data silos or creating compliance issues.

Change & adoption planning is central: service technicians, production planners and engineers must accept AI solutions as aids. You achieve this with integrated pilots, fast feedback loops and measurable effects on daily work. Training, playbooks and product-owner roles are necessary building blocks.

ROI, timeline and scaling: typical roadmaps start with 6–12-week PoCs for clearly delimited use cases, accompanied by a 6–12-month pilot phase to validate in production. Controllable KPIs such as reduction of downtime, spare parts costs or service costs provide visible business cases that justify investments.

Team and capabilities: besides data scientists, companies need domain engineering, data engineering and product ownership. We recommend a co-preneur approach: external experts work embedded with internal teams until capabilities are transferred and internal product owners take responsibility.

Would you like a roadmap and a robust business case?

We create your roadmap, prioritize use cases and deliver an actionable implementation plan with an ROI estimate.

Frequently Asked Questions

Identifying valuable use cases begins with a clear problem definition: which business problem currently costs the most time or money? In machinery & plant engineering these are typically downtime, long service cycles and high spare parts costs. A targeted workshop format that involves stakeholders from service, production, engineering and sales lays the foundation.

It is important to combine assessments of impact and feasibility: impact looks at monetary effects like savings from reduced downtime or increased service revenue; feasibility examines data situation, integration effort and compliance risks. We work with scorecards that combine both to make priorities transparent.

In practice we often find hidden levers at interfaces — for instance discrepancies between the bill of materials in PDM and the actual parts consumption in service. Such cases offer high leverage with relatively low implementation effort. That is why discovery is broad (20+ departments), but prioritization is very targeted.

Finally, every prioritized use case should have a clear success measurement framework: defined metrics, minimum data requirements and a pilot plan. This avoids PoCs without scaling perspective and ensures initial results can be transferred into a sustainable roadmap.

A production-ready data infrastructure in machinery engineering must meet several requirements: robust capture of sensor data, integration of MES/ERP/PDM systems, secure storage and a semantic preparation layer that feeds models efficiently. Many companies start with a hybrid architecture that combines on-premises data storage with cloud-based model training.

The data foundations assessment phase identifies gaps in data quality, availability and governance. Typical problems are missing timestamp synchronization, inconsistent part IDs and manual data entries. Each of these sources requires specific cleansing and standardization rules before models become reliable.

For real production applications we recommend a minimum viable data product: a lean, reusable pipeline that converts raw data into a model-ready format and provides observability metrics. This pipeline is then extended modularly as additional use cases are added.

Security and compliance are integral parts of the architecture. Access controls, audit logs and encryption are not nice-to-haves but prerequisites for productive operation in industrial environments, especially when IP or customer data is involved.

Robust business cases emerge when technical assumptions are translated into economic metrics. This starts with quantifying the baseline: what are current downtime costs, service hours per call, spare parts availability and inventory costs? Only with a clear baseline can savings be calculated concretely.

Our prioritization & business case modeling combines technical metrics (e.g. prediction accuracy, latency, error rates) with business parameters (hourly rates, part costs, revenue per service contract). We model conservative, realistic and optimistic scenarios to give decision-makers a robust basis for choices.

An effective business case also includes implementation and scaling costs: integration effort, necessary infrastructure, training and change management expenses. Many projects fail not because of technology, but because operational and integration costs were underestimated.

Crucial is an iterative measurement concept: PoC metrics must be translated to pilot and production metrics. Only then can you verify whether the effect observed in the proof also occurs in the scaled environment and whether the investment is justified in the long term.

Industrial AI touches multiple governance layers: data sovereignty, model responsibility, explainability and safety requirements. Companies must define who is responsible for which model, how models are versioned and which review processes take place before production release.

Explainability is especially relevant when AI decisions trigger operational actions — for example automatic maintenance instructions or part orders. Here a documented decision tree, auditability of model inputs and outputs and fallback processes for malfunctions are recommended.

Data protection and IP issues are closely linked to contract design and data ownership. Especially in the mid-market with OEM and supplier relationships, clear rules must exist about which data may be shared, how it is anonymized and who has access.

A pragmatic AI governance framework includes roles (data owner, model owner), processes (testing, review, monitoring), metrics (drift, performance) and compliance checks. These elements ensure AI solutions can be operated reliably, safely and in compliance with regulations.

Time horizons vary by use case and data situation, but typical experience values are: 6–12 weeks for a focused PoC, 3–6 months for a production-ready pilot and 6–18 months for scaled integration across multiple plants or product lines. These timelines depend on clear prioritization, available domain knowledge and the willingness to address technical debt.

Important is a staged approach: quick, measurable PoCs build trust; successful pilots are modularized and turned into reusable components. This modularization — e.g. shared data layers, standardized APIs and reusable model components — is a prerequisite for efficient scaling.

Organizationally, scaling means shifting responsibilities: from the project team to a central AI product organization and local product owners. In parallel, operational processes for monitoring, model retraining and incident management must be established.

Technically, scaling is often a question of the degree of automation in the data pipeline and the robustness of integrations into MES/ERP. With a solid architecture and clear governance, migration speed can be significantly increased.

Adoption comes from perceived benefit: employees must immediately see how AI makes their work easier, faster or safer. Projects that solve daily pain points — such as faster fault finding or less manual document research — generate higher willingness to use. Therefore we prioritize use cases with direct operational impact.

A successful change approach includes pilot users, iterative feedback loops and visible early wins. Service technicians or production planners should be involved in pilots to optimize workflows and build trust in the results. Hands-on training and short performance reports help communicate the impact.

Communication is equally important: transparent presentation of expectations, model limitations and escalation paths prevents overwhelm. Playbooks, visual dashboards and integrated UI/UX designs make AI results accessible for daily work.

In the long term internal capabilities must be built: product owners, data engineers and domain experts who maintain and evolve models. We follow a co-preneur transfer strategy where external expertise is gradually handed over to internal teams.

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Philipp M. W. Hoffmann

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