Philipp Hoffmann
Philipp Hoffmann

What's pragmatism?

โšก What's pragmatism?In a recent pitch call someone asked me what pragmatism exactly means and my answer wasn't exactly salesy.Let's see if those people become clients ๐Ÿ˜€My answer was: when I was a child, everybody always said I was lazy. And yes, I didn't do those things I didn't like to do. But:being lazy also forced me to find shortcuts to the finish line.And that is a wonderful skill to have as a Co-Preneur.#innovation #futurepositive #creativity #mindset

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Philipp Hoffmann
Philipp Hoffmann

When I first saw the Apple Vision Pro, I knew it would be a success.

โšก When I first saw the Apple Vision Pro, I knew it would be a success. Why? Because it reminded me of Cyberpunk 2077.Yes, it clunky, expensive and needs a battery TODAY.But imagine where it could be in the future? If it was lighter, had a range of apps available on it, was more affordable:then it would generate the perfect blend between the real world and the virtual world, allowing the user to be present in both.To some it might seem hellish, to others this thing will be too good not to use it.

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Philipp Hoffmann
Philipp Hoffmann

My favorite is number 10, Quentin Tarantino

โšก My favorite is number 10, Quentin Tarantino ๐Ÿ˜‚ And yours?--Intrapreneur? Apply for DOJO ๐Ÿฅ‹https://lnkd.in/egQVusmH#innovation #futurepositive #creativity #culture #mindset #entrepreneurship #future #management #strategy #startups #technology

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Philipp Hoffmann
Philipp Hoffmann

The one book that every corporate entrepreneur needs to know by heart: ๐—ง๐—ต๐—ฒ ๐— ๐—ผ๐—บ ๐—ง๐—ฒ๐˜€๐˜

โšก The one book that every corporate entrepreneur needs to know by heart: ๐—ง๐—ต๐—ฒ ๐— ๐—ผ๐—บ ๐—ง๐—ฒ๐˜€๐˜.This book kickstarted my own corporate innovation career and ultimately fueled the founding of Reruption together with Christian.๐—ช๐—ต๐˜†? ๐—ฃ๐—ฟ๐—ฒ๐˜ƒ๐—ถ๐—ผ๐˜‚๐˜€๐—น๐˜† ๐—œ ๐˜„๐—ผ๐—ฟ๐—ธ๐—ฒ๐—ฑ ๐—ถ๐—ป ๐—ฎ ๐˜€๐—ฐ๐—ฎ๐—น๐—ฒ ๐˜‚๐—ฝ ๐˜„๐—ต๐—ฒ๐—ฟ๐—ฒ ๐—œ ๐—น๐—ฒ๐—ฎ๐—ฟ๐—ป๐—ฒ๐—ฑ ๐˜„๐—ต๐—ฎ๐˜ ๐—ถ๐˜ ๐—บ๐—ฒ๐—ฎ๐—ป๐˜€ ๐˜๐—ผ ๐˜„๐—ผ๐—ฟ๐—ธ ๐˜ƒ๐—ฒ๐—ฟ๐˜† ๐—ฐ๐˜‚๐˜€๐˜๐—ผ๐—บ๐—ฒ๐—ฟ ๐—ฐ๐—ฒ๐—ป๐˜๐—ฟ๐—ถ๐—ฐ.When I pitched at STIHL to take over an innovation project as the external venture lead, my frien

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Philipp Hoffmann
Philipp Hoffmann

Understand your critical path!

โšกย Understand your critical path!As a free-market entrepreneur thatโ€™s maybe not as important, because you have more possibilities to do trial and error and still come out with some result at the end.๐—•๐˜‚๐˜ ๐—ฎ๐˜€ ๐—ฎ ๐—ฐ๐—ผ๐—ฟ๐—ฝ๐—ผ๐—ฟ๐—ฎ๐˜๐—ฒ ๐—ฒ๐—ป๐˜๐—ฟ๐—ฒ๐—ฝ๐—ฟ๐—ฒ๐—ป๐—ฒ๐˜‚๐—ฟ, ๐˜†๐—ผ๐˜‚ ๐—ต๐—ฎ๐˜ƒ๐—ฒ ๐˜๐—ผ ๐˜‚๐—ป๐—ฑ๐—ฒ๐—ฟ๐˜€๐˜๐—ฎ๐—ป๐—ฑ ๐˜๐—ต๐—ฒ ๐—ฐ๐—ฟ๐—ถ๐˜๐—ถ๐—ฐ๐—ฎ๐—น ๐—ฝ๐—ฎ๐˜๐—ต ๐—ฏ๐—ฒ๐—ฐ๐—ฎ๐˜‚๐˜€๐—ฒ ๐˜†๐—ผ๐˜‚ ๐˜„๐—ถ๐—น๐—น ๐—ด๐—ฒ๐˜ ๐—น๐—ฒ๐˜€๐˜€ ๐˜€๐—ต๐—ผ๐˜๐˜€ ๐—ผ๐—ป ๐˜๐—ฎ๐—ฟ๐—ด๐—ฒ๐˜. If youโ€™re not successful, you will be shot down very quickly. If youโ€™re too successful ear

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Philipp Hoffmann
Philipp Hoffmann

I just had a call on innovation with someone from BOSCH

โšกย I just had a call on innovation with someone from BOSCH, and then with someone who brings innovation to the German Bundestag. ๐—ง๐—ต๐—ฒ ๐—ฝ๐—ฎ๐—ฟ๐—ฎ๐—น๐—น๐—ฒ๐—น๐˜€ ๐—ฎ๐—ฟ๐—ฒ ๐˜€๐˜‚๐—ฝ๐—ฒ๐—ฟ ๐—ถ๐—ป๐˜๐—ฒ๐—ฟ๐—ฒ๐˜€๐˜๐—ถ๐—ป๐—ด, ๐—ฏ๐˜‚๐˜ ๐˜๐—ต๐—ฒ๐˜† ๐—ฎ๐—น๐˜€๐—ผ ๐—บ๐—ฎ๐—ฑ๐—ฒ ๐—บ๐—ฒ ๐—ฝ๐—ผ๐˜€๐—ถ๐˜๐—ถ๐˜ƒ๐—ฒ.Obvious parallels:- both work for huge organisations- both organisations have a hard time doing step change innovation at once and rather focus on incremental innovation to be safe- both organisations are slowed down by middle managers who care mor

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Philipp Hoffmann
Philipp Hoffmann

๐—›๐—ผ๐˜„ ๐˜๐—ผ ๐—ณ๐—ถ๐—ป๐—ฑ ๐˜๐—ต๐—ฒ ๐—ฟ๐—ถ๐—ด๐—ต๐˜ ๐—ฝ๐—ฟ๐—ถ๐—ฐ๐—ถ๐—ป๐—ด ๐—ณ๐—ผ๐—ฟ ๐˜†๐—ผ๐˜‚๐—ฟ ๐—ฐ๐—ผ๐—ฟ๐—ฝ๐—ผ๐—ฟ๐—ฎ๐˜๐—ฒ ๐˜ƒ๐—ฒ๐—ป๐˜๐˜‚r

โšกย ๐—›๐—ผ๐˜„ ๐˜๐—ผ ๐—ณ๐—ถ๐—ป๐—ฑ ๐˜๐—ต๐—ฒ ๐—ฟ๐—ถ๐—ด๐—ต๐˜ ๐—ฝ๐—ฟ๐—ถ๐—ฐ๐—ถ๐—ป๐—ด ๐—ณ๐—ผ๐—ฟ ๐˜†๐—ผ๐˜‚๐—ฟ ๐—ฐ๐—ผ๐—ฟ๐—ฝ๐—ผ๐—ฟ๐—ฎ๐˜๐—ฒ ๐˜ƒ๐—ฒ๐—ป๐˜๐˜‚๐—ฟ๐—ฒ, by example of a subscription business we built for fahrrad.deIn 2021 we were contracted by fahrrad.de respectively internetstores GmbH to build a bike subscription business for them, similar to Swapfiets.๐—”๐˜ ๐—ณ๐—ถ๐—ฟ๐˜€๐˜ ๐—œ ๐˜„๐—ฎ๐˜€ ๐—ฏ๐—น๐—ฎ๐—ป๐—ธ: how should we find a great entry price to start off with? What was a good price? Measured against what?Fundamentally there are two strategies to determ

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Philipp Hoffmann
Philipp Hoffmann

Donโ€™t build walls!

โšกย Donโ€™t build walls!Last week I have been in a photography exihibition about the great fence on the Mexican border of the USA. The situation there is absolutely brutal, cruel, inhumane.My key takeaway: building walls not only keeps someone outside, it also keeps the fear and paranoia inside.Today I read a comment in the german newspaper ZEIT about building more fencing around Europe. Thatโ€™s bullshit. It will makes us fall into the same trap as the Americans: we will only foster a culture of fear

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Philipp Hoffmann
Philipp Hoffmann

Staying lean, agile and flexible in the first 2-3 years of a corporate venture is super important.

โšก Staying lean, agile and flexible in the first 2-3 years of a corporate venture is super important. This is how I do it:๐——๐—ผ๐—ปโ€™๐˜ ๐—ผ๐˜ƒ๐—ฒ๐—ฟ๐˜€๐˜๐—ฎ๐—ณ๐—ณ ๐˜„๐—ถ๐˜๐—ต ๐—ฝ๐—ฒ๐—ฟ๐—บ๐—ฎ๐—ป๐—ฒ๐—ป๐˜ ๐—ฒ๐—บ๐—ฝ๐—น๐—ผ๐˜†๐—ฒ๐—ฒ๐˜€!We as Reruption hire only generalist people who can cover one or more workstreams in a corporate venture and who think and act entrepreneurially.That starts with our working students, but goes all the way up to more senior staff.Besides that we have our expert network for when itโ€™s about tasks in finan

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Philipp Hoffmann
Philipp Hoffmann

I only work 20 hours a week.

โšก I only work 20 hours a week. The rest is blocked for learning, thinking, enjoying nature, nurturing relationship and generating new ideas. The twist? I felt bad for that lifestyle.Why? Everybody around me is super stressed, builds a career, makes more and more money - and I'm not part of that culture.The last 3 or 4 years I have been working intensely to overcome that feeling, but I'm not there

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Philipp Hoffmann
Philipp Hoffmann

I analysed notes from 50 research calls using chatGPT and NotionAI.

โšก I analysed notes from 50 research calls using chatGPT and NotionAI. This is what I learned about AI-supported research.Since spring 2022 we at Reruption have been doing calls with experts from within corporate innovation functions. The goal was to create a whitepaper on the topic of โ€œChallenges in Corporate Innovation in 2023โ€.Meanwhile we launched the results as a โ€œdynamic whitepaperโ€ on our website (https://lnkd.in/e6mNxHaK ).To create quantitative results from the qualitative input that our

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Philipp Hoffmann
Philipp Hoffmann

Imagine a Spotify where you type your desired tunes and it generates the music for you!

โšก Imagine a Spotify where you type your desired tunes and it generates the music for you! ๐ŸŽตArtists can agree to let their voices be used. In turn, they'll receive royalties from the system. ๐ŸŽคGrimes, a Canadian artist, introduced this idea. ๐ŸWould you use it? ๐Ÿค”#innovation #futurepositive #creativity #culture #mindset #entrepreneurship #future #management #strategy #startups #technology

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Philipp Hoffmann
Philipp Hoffmann

Imagine a future where energy costs nearly nothing!

โšก Imagine a future where energy costs nearly nothing!๐Ÿ’กWhy? The sun, our massive fusion reactor, provides us with abundant energy. We just need to harness and store it to stop relying on fossil fuels. ๐ŸŒžWhat would you do if energy costs were no longer a limitation? ๐ŸŒ#innovation #futurepositive #creativity #culture #mindset #entrepreneurship #future #management #strategy #startups #technology

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Philipp Hoffmann
Philipp Hoffmann

What do these 3 look like?

โšก What do these 3 look like?Certainly not like their rocket just EXPLODED.But that's exactly what happened. 3 minutes after launch the biggest man made rocket by SpaceX experienced a "rapid unplaned disintegration".The take-away? I love that American spirit. Always focussed on the future. On what went well. On what goes and works and not what doesn't.#innovation #futurepositive #creativity #culture #mindset #entrepreneurship #future #management #strategy #startups #technology

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Philipp Hoffmann
Philipp Hoffmann

Your worst enemy as an innovation lab?

Your worst enemy as an innovation lab? Too much budgetInnovation labs create new future business opportunities. Those opportunities are found when thinking outside the box, being creative with little resources and having a sense of urgency.In my experience having too much budget tends to slow this process down and make the results worse:teams get complacent, lack a sense of urgency and do wasteful capital allocation to projects and resources that are not feasible or don't actually create value.L

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Philipp Hoffmann
Philipp Hoffmann

Fuck LinkedIn content, it's no fun to create

โšก Fuck LinkedIn content, it's no fun to create.Why?I've been doing LinkedIn content for 5 months now. There have been successes: some leads and some business came out of it. Enough to keep going with LinkedIn as a channel.After posting daily for 5 months I did 126 posts, got 230.000 views and over 500 engagements. But:Anything that isn't dumbed down to the level of 3rd graders doesn't get any attention.So, what am I going to do?From now on I'll just post whatever the fuck I want without any stra

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Philipp Hoffmann
Philipp Hoffmann

Is this the real world, or just a fantasy?

โšก Is this the real world, or just a fantasy?--Intrapreneur? Apply for DOJO ๐Ÿฅ‹https://lnkd.in/egQVusmH#innovation #futurepositive #creativity #culture #mindset #entrepreneurship #future #management #strategy #startups #technology

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Philipp Hoffmann
Philipp Hoffmann

After one weekend of playing with AI to code all the browser extensions I ever wanted

โšก After one weekend of playing with AI to code all the browser extensions I ever wanted - the realization?In the end, it all comes down to having ideas, being creative, being customer centric and knowing the problem you're trying to solve.Too fast I myself am falling into the trap of thinking technology first.Why not? "AI is exciting, it must be able to solve so many problems, automate tasks - which field can we apply it to?"Bam! Trapped.'Get out of the building!' still applies. Even with AI.#in

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Philipp Hoffmann
Philipp Hoffmann

I think 50% is a gross understatement.

I think 50% is a gross understatement. Recently I built a Python app with a web scraper in 4 hours that โ€” with only rudimentary programming experience from 15 years ago โ€” would have otherwise taken me 6 months to build, if I had even finished it.

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