Philipp Hoffmann
Philipp Hoffmann

Understand your critical path!

⚡ Understand your critical path!As a free-market entrepreneur that’s maybe not as important, because you have more possibilities to do trial and error and still come out with some result at the end.𝗕𝘂𝘁 𝗮𝘀 𝗮 𝗰𝗼𝗿𝗽𝗼𝗿𝗮𝘁𝗲 𝗲𝗻𝘁𝗿𝗲𝗽𝗿𝗲𝗻𝗲𝘂𝗿, 𝘆𝗼𝘂 𝗵𝗮𝘃𝗲 𝘁𝗼 𝘂𝗻𝗱𝗲𝗿𝘀𝘁𝗮𝗻𝗱 𝘁𝗵𝗲 𝗰𝗿𝗶𝘁𝗶𝗰𝗮𝗹 𝗽𝗮𝘁𝗵 𝗯𝗲𝗰𝗮𝘂𝘀𝗲 𝘆𝗼𝘂 𝘄𝗶𝗹𝗹 𝗴𝗲𝘁 𝗹𝗲𝘀𝘀 𝘀𝗵𝗼𝘁𝘀 𝗼𝗻 𝘁𝗮𝗿𝗴𝗲𝘁. If you’re not successful, you will be shot down very quickly. If you’re too successful ear

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Philipp Hoffmann
Philipp Hoffmann

I just had a call on innovation with someone from BOSCH

⚡ I just had a call on innovation with someone from BOSCH, and then with someone who brings innovation to the German Bundestag. 𝗧𝗵𝗲 𝗽𝗮𝗿𝗮𝗹𝗹𝗲𝗹𝘀 𝗮𝗿𝗲 𝘀𝘂𝗽𝗲𝗿 𝗶𝗻𝘁𝗲𝗿𝗲𝘀𝘁𝗶𝗻𝗴, 𝗯𝘂𝘁 𝘁𝗵𝗲𝘆 𝗮𝗹𝘀𝗼 𝗺𝗮𝗱𝗲 𝗺𝗲 𝗽𝗼𝘀𝗶𝘁𝗶𝘃𝗲.Obvious parallels:- both work for huge organisations- both organisations have a hard time doing step change innovation at once and rather focus on incremental innovation to be safe- both organisations are slowed down by middle managers who care mor

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Philipp Hoffmann
Philipp Hoffmann

𝗛𝗼𝘄 𝘁𝗼 𝗳𝗶𝗻𝗱 𝘁𝗵𝗲 𝗿𝗶𝗴𝗵𝘁 𝗽𝗿𝗶𝗰𝗶𝗻𝗴 𝗳𝗼𝗿 𝘆𝗼𝘂𝗿 𝗰𝗼𝗿𝗽𝗼𝗿𝗮𝘁𝗲 𝘃𝗲𝗻𝘁𝘂r

⚡ 𝗛𝗼𝘄 𝘁𝗼 𝗳𝗶𝗻𝗱 𝘁𝗵𝗲 𝗿𝗶𝗴𝗵𝘁 𝗽𝗿𝗶𝗰𝗶𝗻𝗴 𝗳𝗼𝗿 𝘆𝗼𝘂𝗿 𝗰𝗼𝗿𝗽𝗼𝗿𝗮𝘁𝗲 𝘃𝗲𝗻𝘁𝘂𝗿𝗲, by example of a subscription business we built for fahrrad.deIn 2021 we were contracted by fahrrad.de respectively internetstores GmbH to build a bike subscription business for them, similar to Swapfiets.𝗔𝘁 𝗳𝗶𝗿𝘀𝘁 𝗜 𝘄𝗮𝘀 𝗯𝗹𝗮𝗻𝗸: how should we find a great entry price to start off with? What was a good price? Measured against what?Fundamentally there are two strategies to determ

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Philipp Hoffmann
Philipp Hoffmann

Don’t build walls!

⚡ Don’t build walls!Last week I have been in a photography exihibition about the great fence on the Mexican border of the USA. The situation there is absolutely brutal, cruel, inhumane.My key takeaway: building walls not only keeps someone outside, it also keeps the fear and paranoia inside.Today I read a comment in the german newspaper ZEIT about building more fencing around Europe. That’s bullshit. It will makes us fall into the same trap as the Americans: we will only foster a culture of fear

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Philipp Hoffmann
Philipp Hoffmann

Staying lean, agile and flexible in the first 2-3 years of a corporate venture is super important.

⚡ Staying lean, agile and flexible in the first 2-3 years of a corporate venture is super important. This is how I do it:𝗗𝗼𝗻’𝘁 𝗼𝘃𝗲𝗿𝘀𝘁𝗮𝗳𝗳 𝘄𝗶𝘁𝗵 𝗽𝗲𝗿𝗺𝗮𝗻𝗲𝗻𝘁 𝗲𝗺𝗽𝗹𝗼𝘆𝗲𝗲𝘀!We as Reruption hire only generalist people who can cover one or more workstreams in a corporate venture and who think and act entrepreneurially.That starts with our working students, but goes all the way up to more senior staff.Besides that we have our expert network for when it’s about tasks in finan

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Philipp Hoffmann
Philipp Hoffmann

I only work 20 hours a week.

⚡ I only work 20 hours a week. The rest is blocked for learning, thinking, enjoying nature, nurturing relationship and generating new ideas. The twist? I felt bad for that lifestyle.Why? Everybody around me is super stressed, builds a career, makes more and more money - and I'm not part of that culture.The last 3 or 4 years I have been working intensely to overcome that feeling, but I'm not there

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Philipp Hoffmann
Philipp Hoffmann

I analysed notes from 50 research calls using chatGPT and NotionAI.

⚡ I analysed notes from 50 research calls using chatGPT and NotionAI. This is what I learned about AI-supported research.Since spring 2022 we at Reruption have been doing calls with experts from within corporate innovation functions. The goal was to create a whitepaper on the topic of “Challenges in Corporate Innovation in 2023”.Meanwhile we launched the results as a “dynamic whitepaper” on our website (https://lnkd.in/e6mNxHaK ).To create quantitative results from the qualitative input that our

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Philipp Hoffmann
Philipp Hoffmann

Imagine a Spotify where you type your desired tunes and it generates the music for you!

⚡ Imagine a Spotify where you type your desired tunes and it generates the music for you! 🎵Artists can agree to let their voices be used. In turn, they'll receive royalties from the system. 🎤Grimes, a Canadian artist, introduced this idea. 🍁Would you use it? 🤔#innovation #futurepositive #creativity #culture #mindset #entrepreneurship #future #management #strategy #startups #technology

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Philipp Hoffmann
Philipp Hoffmann

Imagine a future where energy costs nearly nothing!

⚡ Imagine a future where energy costs nearly nothing!💡Why? The sun, our massive fusion reactor, provides us with abundant energy. We just need to harness and store it to stop relying on fossil fuels. 🌞What would you do if energy costs were no longer a limitation? 🌍#innovation #futurepositive #creativity #culture #mindset #entrepreneurship #future #management #strategy #startups #technology

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Philipp Hoffmann
Philipp Hoffmann

What do these 3 look like?

⚡ What do these 3 look like?Certainly not like their rocket just EXPLODED.But that's exactly what happened. 3 minutes after launch the biggest man made rocket by SpaceX experienced a "rapid unplaned disintegration".The take-away? I love that American spirit. Always focussed on the future. On what went well. On what goes and works and not what doesn't.#innovation #futurepositive #creativity #culture #mindset #entrepreneurship #future #management #strategy #startups #technology

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Philipp Hoffmann
Philipp Hoffmann

Your worst enemy as an innovation lab?

Your worst enemy as an innovation lab? Too much budgetInnovation labs create new future business opportunities. Those opportunities are found when thinking outside the box, being creative with little resources and having a sense of urgency.In my experience having too much budget tends to slow this process down and make the results worse:teams get complacent, lack a sense of urgency and do wasteful capital allocation to projects and resources that are not feasible or don't actually create value.L

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Philipp Hoffmann
Philipp Hoffmann

Fuck LinkedIn content, it's no fun to create

⚡ Fuck LinkedIn content, it's no fun to create.Why?I've been doing LinkedIn content for 5 months now. There have been successes: some leads and some business came out of it. Enough to keep going with LinkedIn as a channel.After posting daily for 5 months I did 126 posts, got 230.000 views and over 500 engagements. But:Anything that isn't dumbed down to the level of 3rd graders doesn't get any attention.So, what am I going to do?From now on I'll just post whatever the fuck I want without any stra

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Philipp Hoffmann
Philipp Hoffmann

After one weekend of playing with AI to code all the browser extensions I ever wanted

⚡ After one weekend of playing with AI to code all the browser extensions I ever wanted - the realization?In the end, it all comes down to having ideas, being creative, being customer centric and knowing the problem you're trying to solve.Too fast I myself am falling into the trap of thinking technology first.Why not? "AI is exciting, it must be able to solve so many problems, automate tasks - which field can we apply it to?"Bam! Trapped.'Get out of the building!' still applies. Even with AI.#in

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Philipp Hoffmann
Philipp Hoffmann

I think 50% is a gross understatement.

I think 50% is a gross understatement. Recently I built a Python app with a web scraper in 4 hours that — with only rudimentary programming experience from 15 years ago — would have otherwise taken me 6 months to build, if I had even finished it.

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Philipp Hoffmann
Philipp Hoffmann

Google & Microsoft have had huge teams working on AI for a decade or more

⚡ "Google & Microsoft have had huge teams working on AI for a decade or more with essentially unlimited resources.Yet they have delivered… no major breakthroughs.Meanwhile, two startups—OpenAI & Midjourney—created products so mind-bending that it feels like the beginning of a new era.It’s proof that innovation doesn’t correlate with resources. If anything, it’s an inverse relationship." (- https://lnkd.in/exXQCHzp)That's why we're trying to operate as resource-constricted as possible when doing

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Philipp Hoffmann
Philipp Hoffmann

Instagram is dead, because it will be impossible to tell which picture is real and which isn't

⚡ Instagram is dead, because it will be impossible to tell which picture is real and which isn'tIn the next 5 years every image on social media will be generated by an AI.Using only two original pictures of yourself you will be able to create any picture of yourself in any setting.The below one was created using the prompt "Obama wearing a tall black hat and sunglasses."See the full thread on Twitter for more in-depth explanations: https://lnkd.in/ejuVSRTx--Intrapreneur? Apply for DOJO 🥋https:/

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Philipp Hoffmann
Philipp Hoffmann

The last 3 years I built two corporate startups in parallel.

⚡ The last 3 years I built two corporate startups in parallel. Both were killed. The surprising learning?Short excursion: all innovators across all levels in corporates I talk to mention as the main challenge in innovation: culture.Changing the culture of a huge company is not easy, sometimes maybe even impossible. And: if change occurs, it happens so slowly that it's barely noticeable when you're in thick of it.It takes years and years: time many companies simply don't have. Sometimes the marke

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