Design

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Philipp Hoffmann
Philipp Hoffmann

"We let the AI figure out how to make money"

AI Business Design

⚡ "We let the AI figure out how to make money" 🤯When asked how chatGPT will ever make money, Sam Altman, the CEO, said:"Honestly, we have no idea."But the next sentence is what really cracked me up:"We focus on making the AI a general intelligence first and then we will ask it how it can make money for us."🤯Do you understand the profound impact of this?This is Silicon Valley business building spirit taken to the EXTREMES.It has been normal the past 2 decades to focus on product first, get to l

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Philipp Hoffmann
Philipp Hoffmann

Hot take: Powerpoint is good enough!

AI Design

Hot take: Powerpoint is good enough!I always wonder if there is actually a need for a tool that is somehow "better than" Powerpoint or Google Slides. Imho no.Sure, Powerpoint is overloaded with features, some of which are hidden out of plain sight and require a 3 year bachelors degree to actually start using them, but...New competitors in the space often seem to disrupt established workflows for their users. Why? Because many of the features people have come to expect over the years simply do no

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Philipp Hoffmann
Philipp Hoffmann

Tesla and Zoom team up to add, well...

Team AI Customer Experience

Tesla and Zoom team up to add, well... video conferencing to TeslasAnother example of where Tesla simply thinks and acts out of the box.There's a camera in the cabin already, so why not utilize it for something useful (while we all wait for Tesla Autopilot)?This type of relentless focus on the customer experience, needs, problems is exactly what defines Tesla and why everybody who has ever tried one would never want to go back.It the overall user experience, stupid!#userexperience #cars #teslaSo

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Philipp Hoffmann
Philipp Hoffmann

Ever worked on a venture with skyrocketing customer aquisition cost (CAC)?

Customer Experience Design Startup

⚡ Ever worked on a venture with skyrocketing customer aquisition cost (CAC)? I have, and there can be a few causes, 𝗯𝘂𝘁 𝗼𝗻𝗲 𝘁𝗵𝗮𝘁 𝗜 𝗮𝗹𝘄𝗮𝘆𝘀 𝗰𝗵𝗲𝗰𝗸 𝗳𝗶𝗿𝘀𝘁.And it starts with a simple question:do we have problem solution fit?Many times a startup simply doesn’t solve a customer problem. 𝗕𝘂𝘁 𝗱𝘂𝗲 𝘁𝗼 𝗺𝗶𝘀𝗹𝗲𝗮𝗱𝗶𝗻𝗴 𝗳𝗲𝗲𝗱𝗯𝗮𝗰𝗸, 𝗶𝗴𝗻𝗼𝗿𝗮𝗻𝗰𝗲 𝗼𝗿 𝗼𝘁𝗵𝗲𝗿 𝗳𝗮𝘂𝗹𝘁𝘆 𝗱𝗮𝘁𝗮 𝗽𝗼𝗶𝗻𝘁𝘀 𝘁𝗵𝗶𝘀 𝗶𝘀 𝗻𝗲𝘃𝗲𝗿 𝗿𝗲𝗰𝗼𝗴𝗻𝗶𝘇𝗲𝗱.Skyrocketing CAC c

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Philipp Hoffmann
Philipp Hoffmann

In Thailand elephants have figured out how to use their "right of way" to snatch a quick snack

AI Culture Design

In Thailand elephants have figured out how to use their "right of way" to snatch a quick snack in the form of sugar canes from passing trucksIMO a great example of out of the box thinking:a rule that was once made for a different purpose is repurposed for something else 😅#innovation #futurepositive #creativity #culture #mindset #entrepreneurship #future

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$5,56 per hour - is that even ethical?
Philipp Hoffmann
Philipp Hoffmann

$5,56 per hour - is that even ethical?

Design Technology

$5,56 per hour - is that even ethical?Currently I need someone to help me with a very simple task. So simple that it would be very easy to write a bot to do it, but it's not worth writing the bot because the task will be finished so fast.As always with these types of tasks I head over to Upwork.Quickly write the task description, post the job and log off into the weekend.Monday morning: 85 people have applied for the task!Hourly pay ranging all the way from $3 to $45. From people all over the wo

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Metaverse is dead, long live the Metaverse.
Philipp Hoffmann
Philipp Hoffmann

Metaverse is dead, long live the Metaverse.

AI Design

Metaverse is dead, long live the Metaverse.What most non-gamers who want to build a Metaverse don't get is: you have to build an engaging game first, THEN the user interface (like VR goggles) to make it fully emergable.Star Citizen is an example for this kind of game (World of Warcraft, which just turned 19 years old, is another).Look at this game trailer which is a 25 minutes one-shot. No loading screens. Fully explorable galaxies from the deepest caves to the furthest stars.This is not a game,

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Most innovation processes I see at clients are designed to make life hard for slackers.
Philipp Hoffmann
Philipp Hoffmann

Most innovation processes I see at clients are designed to make life hard for slackers.

Design Innovation Management

Most innovation processes I see at clients are designed to make life hard for slackers. The problem? They annoy the fuck out of your best people tooBig Co’s are inherently risk averse.Sometimes from C-level down to the office clerks, sometimes only the middle management, sometimes only the lowest levels - risk aversion everywhere.Yes, it’s partly good that big co’s are risk averse. That’s what makes them stable.But innovation and risk aversion don’t go well hand in hand.What’s the result? Innova

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In 2030 we will all have a Neuralink chip implemented into our brain.
Philipp Hoffmann
Philipp Hoffmann

In 2030 we will all have a Neuralink chip implemented into our brain.

AI Design

In 2030 we will all have a Neuralink chip implemented into our brain.It knows you.It hears you.It sees you.It helps you.It customizes to you.It interacts with you.It heals you.It transports you. (optional autonomous vehicle service required if you actually want to go to a real place instead of some place virtually).It assists you.It inspires you.It smells you (optional equipment required).It feels you (optional equipment required).It exercises with you (optional equipment required for many exerc

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"We have the brand heritage!"
Philipp Hoffmann
Philipp Hoffmann

"We have the brand heritage!"

Branding Design Technology

"We have the brand heritage!"That's VWs CEO Oliver Blume about why he is not worried about the electric vehicle competition.Quick check if that's a valid statement: would you rather buy an EV for 43.000€ that's better in every aspect or an AUDI with an interior from the 90s?

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The youth of today loves luxury, has bad manners and despises authority.
Philipp Hoffmann
Philipp Hoffmann

The youth of today loves luxury, has bad manners and despises authority.

Design

“The youth of today loves luxury, has bad manners and despises authority. They contradict their parents, cross their legs, and tyrannize their teachers. (Socrates, 470–399 BCE) Same as always; IMO you shouldn't even bother with the topic. If you think a bit further, you'll realize that humanity needs the 'struggle' between young and old. This struggle produces progress, but also stability. Anyone who wants to maximize their ratings tells the usual

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How we do customer research today vs in two years?
Philipp Hoffmann
Philipp Hoffmann

How we do customer research today vs in two years?

AI Customer Experience Design

How we do customer research today vs in two years?Today: worst case open Yellow Pages, cold call the target group and do interviews. Very painful, but very effective.In 2 years: tell a conversational AI what the target group is, what the big 3 questions are and which complementary questions to ask and hit "Go!"What do you think were customer research is headed and can it be automated in such a way?#innovation #customerresearch #venturebuilding

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When economies of scale backfire
Philipp Hoffmann
Philipp Hoffmann

When economies of scale backfire

AI Branding Design

⚡When economies of scale backfireIn the most recent "Manager Magazin" I read an article on VW and their software efforts.Since many years VW is trying to build a new unified software architecture for their different brands and models.And since many years they are struggling, not really getting anywhere.Cariad, the 6.500 people big software organisation is currently being re-organised again and expected to deliver their software by end of the decade instead of last year. Plus the software archite

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Understand your critical path!
Philipp Hoffmann
Philipp Hoffmann

Understand your critical path!

Design Entrepreneurship Market

⚡ Understand your critical path!As a free-market entrepreneur that’s maybe not as important, because you have more possibilities to do trial and error and still come out with some result at the end.𝗕𝘂𝘁 𝗮𝘀 𝗮 𝗰𝗼𝗿𝗽𝗼𝗿𝗮𝘁𝗲 𝗲𝗻𝘁𝗿𝗲𝗽𝗿𝗲𝗻𝗲𝘂𝗿, 𝘆𝗼𝘂 𝗵𝗮𝘃𝗲 𝘁𝗼 𝘂𝗻𝗱𝗲𝗿𝘀𝘁𝗮𝗻𝗱 𝘁𝗵𝗲 𝗰𝗿𝗶𝘁𝗶𝗰𝗮𝗹 𝗽𝗮𝘁𝗵 𝗯𝗲𝗰𝗮𝘂𝘀𝗲 𝘆𝗼𝘂 𝘄𝗶𝗹𝗹 𝗴𝗲𝘁 𝗹𝗲𝘀𝘀 𝘀𝗵𝗼𝘁𝘀 𝗼𝗻 𝘁𝗮𝗿𝗴𝗲𝘁. If you’re not successful, you will be shot down very quickly. If you’re too successful ear

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𝗛𝗼𝘄 𝘁𝗼 𝗳𝗶𝗻𝗱 𝘁𝗵𝗲 𝗿𝗶𝗴𝗵𝘁 𝗽𝗿𝗶𝗰𝗶𝗻𝗴 𝗳𝗼𝗿 𝘆𝗼𝘂𝗿 𝗰𝗼𝗿𝗽𝗼𝗿𝗮𝘁𝗲 𝘃𝗲𝗻𝘁𝘂r
Philipp Hoffmann
Philipp Hoffmann

𝗛𝗼𝘄 𝘁𝗼 𝗳𝗶𝗻𝗱 𝘁𝗵𝗲 𝗿𝗶𝗴𝗵𝘁 𝗽𝗿𝗶𝗰𝗶𝗻𝗴 𝗳𝗼𝗿 𝘆𝗼𝘂𝗿 𝗰𝗼𝗿𝗽𝗼𝗿𝗮𝘁𝗲 𝘃𝗲𝗻𝘁𝘂r

AI Business Design

⚡ 𝗛𝗼𝘄 𝘁𝗼 𝗳𝗶𝗻𝗱 𝘁𝗵𝗲 𝗿𝗶𝗴𝗵𝘁 𝗽𝗿𝗶𝗰𝗶𝗻𝗴 𝗳𝗼𝗿 𝘆𝗼𝘂𝗿 𝗰𝗼𝗿𝗽𝗼𝗿𝗮𝘁𝗲 𝘃𝗲𝗻𝘁𝘂𝗿𝗲, by example of a subscription business we built for fahrrad.deIn 2021 we were contracted by fahrrad.de respectively internetstores GmbH to build a bike subscription business for them, similar to Swapfiets.𝗔𝘁 𝗳𝗶𝗿𝘀𝘁 𝗜 𝘄𝗮𝘀 𝗯𝗹𝗮𝗻𝗸: how should we find a great entry price to start off with? What was a good price? Measured against what?Fundamentally there are two strategies to determ

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Don’t build walls!
Philipp Hoffmann
Philipp Hoffmann

Don’t build walls!

Culture Design

⚡ Don’t build walls!Last week I have been in a photography exihibition about the great fence on the Mexican border of the USA. The situation there is absolutely brutal, cruel, inhumane.My key takeaway: building walls not only keeps someone outside, it also keeps the fear and paranoia inside.Today I read a comment in the german newspaper ZEIT about building more fencing around Europe. That’s bullshit. It will makes us fall into the same trap as the Americans: we will only foster a culture of fear

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After one weekend of playing with AI to code all the browser extensions I ever wanted
Philipp Hoffmann
Philipp Hoffmann

After one weekend of playing with AI to code all the browser extensions I ever wanted

AI Customer Customer Experience

⚡ After one weekend of playing with AI to code all the browser extensions I ever wanted - the realization?In the end, it all comes down to having ideas, being creative, being customer centric and knowing the problem you're trying to solve.Too fast I myself am falling into the trap of thinking technology first.Why not? "AI is exciting, it must be able to solve so many problems, automate tasks - which field can we apply it to?"Bam! Trapped.'Get out of the building!' still applies. Even with AI.#in

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Tesla wants to build and sell 20 million cars in 2030, that's 30% of the global car market.
Philipp Hoffmann
Philipp Hoffmann

Tesla wants to build and sell 20 million cars in 2030, that's 30% of the global car market.

Automotive Design Market

⚡ Tesla wants to build and sell 20 million cars in 2030, that's 30% of the global car market. 𝘈𝘙𝘌 𝘛𝘏𝘌𝘠 𝘚𝘛𝘜𝘗𝘐𝘋?Let's draw some calculations, assumptions and analogies to find out if that feasible at all:𝟭) 𝗠𝗮𝗿𝗸𝗲𝘁 𝗴𝗿𝗼𝘄𝘁𝗵First of all the global automotive sales market is expected to grow by around 40% to 84 million sold vehicles. So of that, Tesla would need to take only 23% (maybe less, if we assume that vehicles will get cheaper on average). Still a significant number.𝟮

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