"We have the brand heritage!"That's VWs CEO Oliver Blume about why he is not worried about the electric vehicle competition.Quick check if that's a valid statement: would you rather buy an EV for 43.000€ that's better in every aspect or an AUDI with an interior from the 90s?
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⚡When economies of scale backfireIn the most recent "Manager Magazin" I read an article on VW and their software efforts.Since many years VW is trying to build a new unified software architecture for their different brands and models.And since many years they are struggling, not really getting anywhere.Cariad, the 6.500 people big software organisation is currently being re-organised again and expected to deliver their software by end of the decade instead of last year. Plus the software archite
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