Blog

Articles, insights and best practices about digital & innovation
Why is YouTube so successful?
Philipp Hoffmann
Philipp Hoffmann

Why is YouTube so successful?

Why is YouTube so successful?Because it shares its revenue with creators. This attracts people who see an economic perspective in producing content.And who make an effort to produce content that is so good that it reaches a large target group.Twitter is also expected to get "creator monetization" soon. What will be the long-term effect of that? More hate speech because it spreads better? Or better content from more responsible creators?Source: https://lnkd.in/ekuFtsZy#twitter #monetization

Read more
When it comes to the Twitter overhaul, the principle should be: "Always assume positive intent"
Philipp Hoffmann
Philipp Hoffmann

When it comes to the Twitter overhaul, the principle should be: "Always assume positive intent"

When it comes to the Twitter overhaul, the principle should be: "Always assume positive intent" Musk has repeatedly emphasized how important he considers Twitter as the "digital marketplace for free speech and exchange" (= townsquare of humanity). After many years of total abstinence I find it extremely exciting to be on Twitter again and to see what's happening and how people from Musk's bubble directly "customer-develop" new features on Twitter. And p

Read more
Philipp Hoffmann
Philipp Hoffmann

"TikTok should be banned!"

💣 "TikTok should be banned!"At least that's the opinion of Commissioner Carr of the FCC."If your country uses Huawei, if your kids are on TikTok … the ability for China to have undue influence is a much greater challenge and a much more immediate threat than any kind of actual, armed conflict." adds Democratic Senator Mark Warner.We're already in the middle of a conflict, at least a cultural one, that is not fought openly just yet.Apps like TikTok might play a role in such a conflict.What's you

Read more
Also, making a strength out of your biggest weakness
Philipp Hoffmann
Philipp Hoffmann

Also, making a strength out of your biggest weakness

Also, making a strength out of your biggest weakness :) I still remember how much ridicule and mockery Apple received when they first introduced the notch. Now people got used to it and they repurpose the screen space to something useful. Awesome.

Read more
The Semmering Railway
Philipp Hoffmann
Philipp Hoffmann

The Semmering Railway

Imagine a government authority granting the building permit for a railway line for which no locomotives yet exist......and hoping that some train manufacturer will step up to develop a locomotive capable of handling the steep climb. That is what happened with the Semmering Railway in Austria. Unimaginable today? This and other examples of pioneering spirit are described

Read more
Amazon's advertising business is bigger than...
Philipp Hoffmann
Philipp Hoffmann

Amazon's advertising business is bigger than...

What's bigger than the global newspaper industry and generates more revenue than YouTube? Tip: 3 out of 4 internet users use the company's website to research products... that's already a solid foundation. That's right, it's Amazon's advertising business 🤯 Amazon reportedly generated about 💰31 billion USD in revenue from this segment in 2021. Want more innovation-⚡? Click the Like 👍 button! Source

Read more
Invention != Innovation
Philipp Hoffmann
Philipp Hoffmann

Invention != Innovation

Approximately at the same time as Thomas Edison, 17 people worldwide invented the light bulb. But today only Thomas Edison is still known. That is the difference between innovation and invention. In everyday speech every technical novelty is called an innovation. But that's not entirely correct: a technical invention is initially only an "invention". It becomes an "innovation" through the successful

Read more
If Apple Airpods were their own company...
Philipp Hoffmann
Philipp Hoffmann

If Apple Airpods were their own company...

... it would be the third biggest company in the world.That's the power of non-incremental innovation.Putting out a product that kills an old product line but becomes way more valuable in the process.And Apple didn't just do it only once - remember the iPod?#innovation#apple#airpods

Read more
Metaverse sucks
Philipp Hoffmann
Philipp Hoffmann

Metaverse sucks

Fact: the Metaverse sucks without proper content.Virtual office meetings, Second Life 2.0 or Play-to-Earn games just don't cut it if you want people to really deeply engage in a virtual world, or better even: live in it.I've known this since my days of World of Warcraft addiction.And there you have it. That's why Microsoft buys Activision Blizzard.Yes, they believe in the Metaverse, but they also understand the necessity of good content to make that happen.Feliks EyserDr. Marcus Götz what do you

Read more
Stuttgart was once a major chocolate city 🤯
Philipp Hoffmann
Philipp Hoffmann

Stuttgart was once a major chocolate city 🤯

Recently I read the company history of our landlord "Waldbaur" on Wikipedia. It says: "They [Waldbaur] founded, together with other pioneers of the chocolate industry such as Moser-Roth, Eszet and Ritter, Stuttgart's reputation as an important chocolate city." Chronologically that was before the breakthrough of the automotive industry, but rather

Read more
NFTs are a hype
Philipp Hoffmann
Philipp Hoffmann

NFTs are a hype

Which market is 𝟱𝟬𝟬𝗺𝗮𝗹 smaller than the global gaming market and still gets disproportionate attention? Video games on PC and console, with PlayStation and Xbox as the biggest representatives, are played globally by 250–350 million people.🤯 By contrast, the pitch deck of OpenSea, the largest marketplace for digital art (NFTs) on Ethereum, reports 'only' 600,000 users.(By the way: OpenSea is still valued at $13 billion

Read more