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Articles, insights and best practices about digital & innovation
With Office365 Microsoft accomplished something impossible from a product management perspective
Philipp Hoffmann
Philipp Hoffmann

With Office365 Microsoft accomplished something impossible from a product management perspective

⚡ With Office365 Microsoft accomplished something impossible from a product management perspective:it made many users pay for the products multiple times.I alone pay for maybe 3 instances of Office365.Using Office as a subscription already increases my customer lifetime value (CLTV) to insane heights.But paying for 3 instances triples my already CLTV again.How does that work?By not letting each user pay for itself. Instead companies pay for the service where providing IT, licenses and office pac

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What's pragmatism?
Philipp Hoffmann
Philipp Hoffmann

What's pragmatism?

AI Innovation Sales

⚡ What's pragmatism?In a recent pitch call someone asked me what pragmatism exactly means and my answer wasn't exactly salesy.Let's see if those people become clients 😀My answer was: when I was a child, everybody always said I was lazy. And yes, I didn't do those things I didn't like to do. But:being lazy also forced me to find shortcuts to the finish line.And that is a wonderful skill to have as a Co-Preneur.#innovation #futurepositive #creativity #mindset

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When I first saw the Apple Vision Pro, I knew it would be a success.
Philipp Hoffmann
Philipp Hoffmann

When I first saw the Apple Vision Pro, I knew it would be a success.

⚡ When I first saw the Apple Vision Pro, I knew it would be a success. Why? Because it reminded me of Cyberpunk 2077.Yes, it clunky, expensive and needs a battery TODAY.But imagine where it could be in the future? If it was lighter, had a range of apps available on it, was more affordable:then it would generate the perfect blend between the real world and the virtual world, allowing the user to be present in both.To some it might seem hellish, to others this thing will be too good not to use it.

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The one book that every corporate entrepreneur needs to know by heart: 𝗧𝗵𝗲 𝗠𝗼𝗺 𝗧𝗲𝘀𝘁
Philipp Hoffmann
Philipp Hoffmann

The one book that every corporate entrepreneur needs to know by heart: 𝗧𝗵𝗲 𝗠𝗼𝗺 𝗧𝗲𝘀𝘁

Corporate Innovation Entrepreneurship Innovation

⚡ The one book that every corporate entrepreneur needs to know by heart: 𝗧𝗵𝗲 𝗠𝗼𝗺 𝗧𝗲𝘀𝘁.This book kickstarted my own corporate innovation career and ultimately fueled the founding of Reruption together with Christian.𝗪𝗵𝘆? 𝗣𝗿𝗲𝘃𝗶𝗼𝘂𝘀𝗹𝘆 𝗜 𝘄𝗼𝗿𝗸𝗲𝗱 𝗶𝗻 𝗮 𝘀𝗰𝗮𝗹𝗲 𝘂𝗽 𝘄𝗵𝗲𝗿𝗲 𝗜 𝗹𝗲𝗮𝗿𝗻𝗲𝗱 𝘄𝗵𝗮𝘁 𝗶𝘁 𝗺𝗲𝗮𝗻𝘀 𝘁𝗼 𝘄𝗼𝗿𝗸 𝘃𝗲𝗿𝘆 𝗰𝘂𝘀𝘁𝗼𝗺𝗲𝗿 𝗰𝗲𝗻𝘁𝗿𝗶𝗰.When I pitched at STIHL to take over an innovation project as the external venture lead, my frien

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Understand your critical path!
Philipp Hoffmann
Philipp Hoffmann

Understand your critical path!

Design Entrepreneurship Market

⚡ Understand your critical path!As a free-market entrepreneur that’s maybe not as important, because you have more possibilities to do trial and error and still come out with some result at the end.𝗕𝘂𝘁 𝗮𝘀 𝗮 𝗰𝗼𝗿𝗽𝗼𝗿𝗮𝘁𝗲 𝗲𝗻𝘁𝗿𝗲𝗽𝗿𝗲𝗻𝗲𝘂𝗿, 𝘆𝗼𝘂 𝗵𝗮𝘃𝗲 𝘁𝗼 𝘂𝗻𝗱𝗲𝗿𝘀𝘁𝗮𝗻𝗱 𝘁𝗵𝗲 𝗰𝗿𝗶𝘁𝗶𝗰𝗮𝗹 𝗽𝗮𝘁𝗵 𝗯𝗲𝗰𝗮𝘂𝘀𝗲 𝘆𝗼𝘂 𝘄𝗶𝗹𝗹 𝗴𝗲𝘁 𝗹𝗲𝘀𝘀 𝘀𝗵𝗼𝘁𝘀 𝗼𝗻 𝘁𝗮𝗿𝗴𝗲𝘁. If you’re not successful, you will be shot down very quickly. If you’re too successful ear

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I just had a call on innovation with someone from BOSCH
Philipp Hoffmann
Philipp Hoffmann

I just had a call on innovation with someone from BOSCH

Innovation

⚡ I just had a call on innovation with someone from BOSCH, and then with someone who brings innovation to the German Bundestag. 𝗧𝗵𝗲 𝗽𝗮𝗿𝗮𝗹𝗹𝗲𝗹𝘀 𝗮𝗿𝗲 𝘀𝘂𝗽𝗲𝗿 𝗶𝗻𝘁𝗲𝗿𝗲𝘀𝘁𝗶𝗻𝗴, 𝗯𝘂𝘁 𝘁𝗵𝗲𝘆 𝗮𝗹𝘀𝗼 𝗺𝗮𝗱𝗲 𝗺𝗲 𝗽𝗼𝘀𝗶𝘁𝗶𝘃𝗲.Obvious parallels:- both work for huge organisations- both organisations have a hard time doing step change innovation at once and rather focus on incremental innovation to be safe- both organisations are slowed down by middle managers who care mor

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𝗛𝗼𝘄 𝘁𝗼 𝗳𝗶𝗻𝗱 𝘁𝗵𝗲 𝗿𝗶𝗴𝗵𝘁 𝗽𝗿𝗶𝗰𝗶𝗻𝗴 𝗳𝗼𝗿 𝘆𝗼𝘂𝗿 𝗰𝗼𝗿𝗽𝗼𝗿𝗮𝘁𝗲 𝘃𝗲𝗻𝘁𝘂r
Philipp Hoffmann
Philipp Hoffmann

𝗛𝗼𝘄 𝘁𝗼 𝗳𝗶𝗻𝗱 𝘁𝗵𝗲 𝗿𝗶𝗴𝗵𝘁 𝗽𝗿𝗶𝗰𝗶𝗻𝗴 𝗳𝗼𝗿 𝘆𝗼𝘂𝗿 𝗰𝗼𝗿𝗽𝗼𝗿𝗮𝘁𝗲 𝘃𝗲𝗻𝘁𝘂r

AI Business Design

⚡ 𝗛𝗼𝘄 𝘁𝗼 𝗳𝗶𝗻𝗱 𝘁𝗵𝗲 𝗿𝗶𝗴𝗵𝘁 𝗽𝗿𝗶𝗰𝗶𝗻𝗴 𝗳𝗼𝗿 𝘆𝗼𝘂𝗿 𝗰𝗼𝗿𝗽𝗼𝗿𝗮𝘁𝗲 𝘃𝗲𝗻𝘁𝘂𝗿𝗲, by example of a subscription business we built for fahrrad.deIn 2021 we were contracted by fahrrad.de respectively internetstores GmbH to build a bike subscription business for them, similar to Swapfiets.𝗔𝘁 𝗳𝗶𝗿𝘀𝘁 𝗜 𝘄𝗮𝘀 𝗯𝗹𝗮𝗻𝗸: how should we find a great entry price to start off with? What was a good price? Measured against what?Fundamentally there are two strategies to determ

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Don’t build walls!
Philipp Hoffmann
Philipp Hoffmann

Don’t build walls!

Culture Design

⚡ Don’t build walls!Last week I have been in a photography exihibition about the great fence on the Mexican border of the USA. The situation there is absolutely brutal, cruel, inhumane.My key takeaway: building walls not only keeps someone outside, it also keeps the fear and paranoia inside.Today I read a comment in the german newspaper ZEIT about building more fencing around Europe. That’s bullshit. It will makes us fall into the same trap as the Americans: we will only foster a culture of fear

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Staying lean, agile and flexible in the first 2-3 years of a corporate venture is super important.
Philipp Hoffmann
Philipp Hoffmann

Staying lean, agile and flexible in the first 2-3 years of a corporate venture is super important.

Agile Corporate Innovation Entrepreneurship

⚡ Staying lean, agile and flexible in the first 2-3 years of a corporate venture is super important. This is how I do it:𝗗𝗼𝗻’𝘁 𝗼𝘃𝗲𝗿𝘀𝘁𝗮𝗳𝗳 𝘄𝗶𝘁𝗵 𝗽𝗲𝗿𝗺𝗮𝗻𝗲𝗻𝘁 𝗲𝗺𝗽𝗹𝗼𝘆𝗲𝗲𝘀!We as Reruption hire only generalist people who can cover one or more workstreams in a corporate venture and who think and act entrepreneurially.That starts with our working students, but goes all the way up to more senior staff.Besides that we have our expert network for when it’s about tasks in finan

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I only work 20 hours a week.
Philipp Hoffmann
Philipp Hoffmann

I only work 20 hours a week.

⚡ I only work 20 hours a week. The rest is blocked for learning, thinking, enjoying nature, nurturing relationship and generating new ideas. The twist? I felt bad for that lifestyle.Why? Everybody around me is super stressed, builds a career, makes more and more money - and I'm not part of that culture.The last 3 or 4 years I have been working intensely to overcome that feeling, but I'm not there

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I analysed notes from 50 research calls using chatGPT and NotionAI.
Philipp Hoffmann
Philipp Hoffmann

I analysed notes from 50 research calls using chatGPT and NotionAI.

AI Corporate Innovation Innovation

⚡ I analysed notes from 50 research calls using chatGPT and NotionAI. This is what I learned about AI-supported research.Since spring 2022 we at Reruption have been doing calls with experts from within corporate innovation functions. The goal was to create a whitepaper on the topic of “Challenges in Corporate Innovation in 2023”.Meanwhile we launched the results as a “dynamic whitepaper” on our website (https://lnkd.in/e6mNxHaK ).To create quantitative results from the qualitative input that our

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Imagine a Spotify where you type your desired tunes and it generates the music for you!
Philipp Hoffmann
Philipp Hoffmann

Imagine a Spotify where you type your desired tunes and it generates the music for you!

Strategy Entrepreneurship Innovation

⚡ Imagine a Spotify where you type your desired tunes and it generates the music for you! 🎵Artists can agree to let their voices be used. In turn, they'll receive royalties from the system. 🎤Grimes, a Canadian artist, introduced this idea. 🍁Would you use it? 🤔#innovation #futurepositive #creativity #culture #mindset #entrepreneurship #future #management #strategy #startups #technology

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Imagine a future where energy costs nearly nothing!
Philipp Hoffmann
Philipp Hoffmann

Imagine a future where energy costs nearly nothing!

Strategy Entrepreneurship Innovation

⚡ Imagine a future where energy costs nearly nothing!💡Why? The sun, our massive fusion reactor, provides us with abundant energy. We just need to harness and store it to stop relying on fossil fuels. 🌞What would you do if energy costs were no longer a limitation? 🌍#innovation #futurepositive #creativity #culture #mindset #entrepreneurship #future #management #strategy #startups #technology

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What do these 3 look like?
Philipp Hoffmann
Philipp Hoffmann

What do these 3 look like?

AI Strategy Entrepreneurship

⚡ What do these 3 look like?Certainly not like their rocket just EXPLODED.But that's exactly what happened. 3 minutes after launch the biggest man made rocket by SpaceX experienced a "rapid unplaned disintegration".The take-away? I love that American spirit. Always focussed on the future. On what went well. On what goes and works and not what doesn't.#innovation #futurepositive #creativity #culture #mindset #entrepreneurship #future #management #strategy #startups #technology

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Your worst enemy as an innovation lab?
Philipp Hoffmann
Philipp Hoffmann

Your worst enemy as an innovation lab?

Team Business Innovation

Your worst enemy as an innovation lab? Too much budgetInnovation labs create new future business opportunities. Those opportunities are found when thinking outside the box, being creative with little resources and having a sense of urgency.In my experience having too much budget tends to slow this process down and make the results worse:teams get complacent, lack a sense of urgency and do wasteful capital allocation to projects and resources that are not feasible or don't actually create value.L

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Fuck LinkedIn content, it's no fun to create
Philipp Hoffmann
Philipp Hoffmann

Fuck LinkedIn content, it's no fun to create

AI Business Technology

⚡ Fuck LinkedIn content, it's no fun to create.Why?I've been doing LinkedIn content for 5 months now. There have been successes: some leads and some business came out of it. Enough to keep going with LinkedIn as a channel.After posting daily for 5 months I did 126 posts, got 230.000 views and over 500 engagements. But:Anything that isn't dumbed down to the level of 3rd graders doesn't get any attention.So, what am I going to do?From now on I'll just post whatever the fuck I want without any stra

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After one weekend of playing with AI to code all the browser extensions I ever wanted
Philipp Hoffmann
Philipp Hoffmann

After one weekend of playing with AI to code all the browser extensions I ever wanted

AI Customer Customer Experience

⚡ After one weekend of playing with AI to code all the browser extensions I ever wanted - the realization?In the end, it all comes down to having ideas, being creative, being customer centric and knowing the problem you're trying to solve.Too fast I myself am falling into the trap of thinking technology first.Why not? "AI is exciting, it must be able to solve so many problems, automate tasks - which field can we apply it to?"Bam! Trapped.'Get out of the building!' still applies. Even with AI.#in

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