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Articles, insights and best practices about digital & innovation
If I had had chatGPT as a script kiddy…
Philipp Hoffmann
Philipp Hoffmann

If I had had chatGPT as a script kiddy…

AI Design Technology

⚡ If I had had chatGPT as a script kiddy…When I was 16, I developed a website from scratch. What did it do? Well, today the best equivalent is medium.com.I only was a bit too early ;)The feature set was the same.Only that back then no frameworks existed for web development. Javascript as a language was dying. That was way before it got resurrected. There was no stackoverflow. No Udemy or Coursera or Codecademy. Barely any YouTube, but surely no tech or programming related channels.And I didn’t k

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Innovators, stop obsessing over processes!
Philipp Hoffmann
Philipp Hoffmann

Innovators, stop obsessing over processes!

Corporate Innovation Design Management

Innovators, stop obsessing over processes! They will get you nowhere.Your biggest challenge as a corporate innovator?To keep the speed of learning as high as possible. Most don't manage to achieve this.In big organisations it's easy to get caught up in trying to build the perfect process. Or in strategizing about which field to explore next. Or in convincing management to invest in the next step.And why?To create an illusion of safety and security that simply doesn't exist when doing non-increme

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This is why it's important to be accurate when visualizing data.
Philipp Hoffmann
Philipp Hoffmann

This is why it's important to be accurate when visualizing data.

Strategy Entrepreneurship Innovation

This is why it's important to be accurate when visualizing data.The graph gives a false impression of the average female height / size in different countries, because a shape is being used for the visualization.And the shape has an area size that is square to the number on the y-axis.#innovation #futurepositivity #creativity #entrepreneurship #future #management #strategy #startups #data #visualisation👩🏻‍💻 𝗪𝗵𝗮𝘁 𝗮𝗿𝗲 𝘆𝗼𝘂𝗿 𝘁𝗵𝗼𝘂𝗴𝗵𝘁𝘀 𝗼𝗻 𝘁𝗵𝗶𝘀? 𝗟𝗲𝘁 𝗺𝗲 𝗸𝗻𝗼𝘄 𝗶𝗻 𝘁𝗵

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Metaverse: overhyped or the Matrix 1.0?
Philipp Hoffmann
Philipp Hoffmann

Metaverse: overhyped or the Matrix 1.0?

Digital Transformation

The metaverse, also known as the digital extension of the real world, is a forward-looking concept that is growing in importance. It offers the possibility to create and explore virtual worlds where users can interact and share experiences. The metaverse has both advantages and disadvantages. One of the biggest advantages is the ability to overcome the limits of the real world and create new, fictional worlds. This offers many exciting possibilities.

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Overwhelmed with a task and don’t know where to start? DDD to the rescue
Philipp Hoffmann
Philipp Hoffmann

Overwhelmed with a task and don’t know where to start? DDD to the rescue

AI Design Technology

In our daily practice we're regularly tasked with creating solution in areas that are not familiar to us.For example, for our client STIHL we had to develop an e-learning solution that addresses firefighters and teaches them tactical skills for challenging deployments. I had never before anything to do with firefighters. So how do we approach such a task? Domain Driven Design is one method that can help here if applied correctly: ✅ Domain Driven Design is an approach to developing solutions

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Overwhelmed with a task and don’t know where to start?
Philipp Hoffmann
Philipp Hoffmann

Overwhelmed with a task and don’t know where to start?

AI Design Technology

Overwhelmed with a task and don’t know where to start?In our daily practice we're regularly tasked with creating solution in areas that are not familiar to us.For example, for our client STIHL we had to develop an e-learning solution that addresses firefighters and teaches them tactical skills for challenging deployments.I had never before anything to do with firefighters.So how do we approach such a task?Domain Driven Design is one method that can help here if applied correctly:✅ Domain Driven

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Experiments in Business Design
Philipp Hoffmann
Philipp Hoffmann

Experiments in Business Design

Business Design

In Business Design it is critically important to continuously run experiments and test new ideas. Here are the top 5 reasons why this matters: 1. Discover new opportunities: By trying out new ideas and concepts, companies can open up new target markets and improve their products and services. 2. Create competitive advantages: Experiments offer the chance to differentiate from competitors and develop unique solutions. 3. Minimize risks

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Philipp Hoffmann
Philipp Hoffmann

ChatGPT: not a magic wand if you're not creative, a super power if you are.

AI

ChatGPT: not a magic wand if you're not creative, a super power if you are.Still trying to figure out which one I am 😅But why not a magic wand for the non-creative? It still needs a spark of creativity to get started at all.You know what you want for it to make that for you. You have to provide the briefing.In order to make the briefing, you have to be creative and "know things".If you know what you want and how to fine tune the result that ChatGPT provides, it's a super power that makes you fa

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Philipp Hoffmann
Philipp Hoffmann

First principles in innovation

AI Customer Experience Innovation

In case you didn't believe that air follows the same principles as water:But: how do I turn that into an innovation post?There are only a few fundamental principles and truths in this world. Some call them first principles.Those apply everywhere: for example that air might move in waves the same way water does.Some innovation first principles might be:- customers only buy when the pain solved is big enough- the unit economics have to be profitable- product has to have measurably positive impactA

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Why Design Thinking is nonsense
Philipp Hoffmann
Philipp Hoffmann

Why Design Thinking is nonsense

Design Design Thinking Technology

Who hasn't struggled with the question of what design thinking actually is and what it's supposed to be good for? The method is on everyone's lips, but hardly anyone seems to understand it properly.In this post, I want to clear up why Design Thinking makes no sense and can be misleading.Design Thinking is a method that is used especially in the creative industry. It is based on the principle of "empathy-centered design" and starts with people's needs.The approach is supposedly simple: put yourse

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Ever wondered which innovation might kill Google?
Philipp Hoffmann
Philipp Hoffmann

Ever wondered which innovation might kill Google?

AI Innovation Technology

Ever wondered which innovation might kill Google?This might: chat.openai.comLet me explain how:Today, Google goes through the internet and searches for information on web sites.Then they give the user a list of websites that might potentially contain the information the user is looking for. Sometimes it does, sometimes it doesn't.In that regard Google is just doing guessing games which website might have the information that the user is looking for.(It's obviously more elaborated than that, but

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Philipp Hoffmann
Philipp Hoffmann

The (Generative) AI revolution is here

AI Customer Customer Experience

This actor was created by an AI:In this case, the model is used for "good purposes", e.g. for video or photo shoots, as a moderator, as a face-to-the-customer in the customer success environment.In the future, however, we will also see more and more "bad actors", i.e. artificially generated 3D models that, for example, emulate an important personality and put words into his or her mouth.The phenomenon is already known today as "deep fakes."The Pandorra's box in this area has been opened. However

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Why Design Thinking is nonsense
Philipp Hoffmann
Philipp Hoffmann

Why Design Thinking is nonsense

Design Design Thinking Technology

Why Design Thinking is nonsenseWho hasn't struggled with the question of what design thinking actually is and what it's supposed to be good for? The method is on everyone's lips, but hardly anyone seems to understand it properly.In this post, I want to clear up why Design Thinking makes no sense and can be misleading.Design Thinking is a method that is used especially in the creative industry. It is based on the principle of "empathy-centered design" and starts with people's needs.The approach i

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Philipp Hoffmann
Philipp Hoffmann

When will VR finally take off? Not before it becomes way more accessible

Team Customer Customer Experience

This is how easy and fast it was to start a game on N64. Remember?Not so on the modern Virtual Reality headset "Quest Pro" by Meta that was just introduced.It seems like customer centricity doesn't really play a role there and that hurts adoption.Besides the steep price point of around 1.500€,it's simply no fun to set up the device in the room;then you still have to get the software side going: install Steam and some other stuff on your computer;and when you got that over with, you still have to

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What we can learn from agriculture for innovation strategies
Philipp Hoffmann
Philipp Hoffmann

What we can learn from agriculture for innovation strategies

Culture Innovation Product Management

💡 𝟯 𝗿𝗲𝗮𝘀𝗼𝗻𝘀 𝘄𝗵𝘆 "𝗯𝗮𝗰𝗸 𝘁𝗼 𝘁𝗵𝗲 𝗯𝗮𝘀𝗶𝗰𝘀" 𝗺𝗶𝗴𝗵𝘁 𝗮𝗰𝘁𝘂𝗮𝗹𝗹𝘆 𝗯𝗲 𝗮 𝗴𝗼𝗼𝗱 𝗶𝗻𝗻𝗼𝘃𝗮𝘁𝗶𝗼𝗻 𝘀𝘁𝗿𝗮𝘁𝗲𝗴𝘆Innovation in agriculture in the last few hundred years has led to unprecedented productivity increases.An example: an acre (less than one football field) was the size of land one farmer could plough with an ox during one morning.Just imagine how many football fields one farmer is able to plough during one morning nowadays.But as in every system there

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𝟯 𝗿𝗲𝗮𝘀𝗼𝗻𝘀 𝘄𝗵𝘆 "𝗯𝗮𝗰𝗸 𝘁𝗼 𝘁𝗵𝗲 𝗯𝗮𝘀𝗶𝗰𝘀"
Philipp Hoffmann
Philipp Hoffmann

𝟯 𝗿𝗲𝗮𝘀𝗼𝗻𝘀 𝘄𝗵𝘆 "𝗯𝗮𝗰𝗸 𝘁𝗼 𝘁𝗵𝗲 𝗯𝗮𝘀𝗶𝗰𝘀"

Culture Innovation Product Management

💡 𝟯 𝗿𝗲𝗮𝘀𝗼𝗻𝘀 𝘄𝗵𝘆 "𝗯𝗮𝗰𝗸 𝘁𝗼 𝘁𝗵𝗲 𝗯𝗮𝘀𝗶𝗰𝘀" 𝗺𝗶𝗴𝗵𝘁 𝗮𝗰𝘁𝘂𝗮𝗹𝗹𝘆 𝗯𝗲 𝗮 𝗴𝗼𝗼𝗱 𝗶𝗻𝗻𝗼𝘃𝗮𝘁𝗶𝗼𝗻 𝘀𝘁𝗿𝗮𝘁𝗲𝗴𝘆Innovation in agriculture in the last few hundred years has led to unprecedented productivity increases.An example: an acre (less than one football field) was the size of land one farmer could plough with an ox during one morning.Just imagine how many football fields one farmer is able to plough during one morning nowadays.But as in every system there

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Why is YouTube so successful?
Philipp Hoffmann
Philipp Hoffmann

Why is YouTube so successful?

Technology

Why is YouTube so successful?Because it shares its revenue with creators. This attracts people who see an economic perspective in producing content.And who make an effort to produce content that is so good that it reaches a large target group.Twitter is also expected to get "creator monetization" soon. What will be the long-term effect of that? More hate speech because it spreads better? Or better content from more responsible creators?Source: https://lnkd.in/ekuFtsZy#twitter #monetization

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When it comes to the Twitter overhaul, the principle should be: "Always assume positive intent"
Philipp Hoffmann
Philipp Hoffmann

When it comes to the Twitter overhaul, the principle should be: "Always assume positive intent"

Customer Customer Experience Digital Transformation

When it comes to the Twitter overhaul, the principle should be: "Always assume positive intent" Musk has repeatedly emphasized how important he considers Twitter as the "digital marketplace for free speech and exchange" (= townsquare of humanity). After many years of total abstinence I find it extremely exciting to be on Twitter again and to see what's happening and how people from Musk's bubble directly "customer-develop" new features on Twitter. And p

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