Philipp Hoffmann
Philipp Hoffmann

"We have the brand heritage!"

"We have the brand heritage!"That's VWs CEO Oliver Blume about why he is not worried about the electric vehicle competition.Quick check if that's a valid statement: would you rather buy an EV for 43.000โ‚ฌ that's better in every aspect or an AUDI with an interior from the 90s?

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Philipp Hoffmann
Philipp Hoffmann

If you could change one thing about your internet service provider, what would it be?

If you could change one thing about your internet service provider, what would it be?Whatever you can come up with: Starlink does it all.Today is the last day of my current billing cycle. At the end of this day Starlink will bill me another 100โ‚ฌย for the next month.Guess what? I could simply cancel the service with two clicks.How many telco providers do you know that allow you that? ๐Ÿ˜‚ ๐Ÿ˜…But that's how you got to do it. Be relentlessly customer centric. Only then will you learn the maximum in the

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Philipp Hoffmann
Philipp Hoffmann

Venture Clientingโ€”sounds fancy, doesn't it?

Venture Clientingโ€”sounds fancy, doesn't it? A novel approach to resolving organizational bottlenecks with the exuberance of startups.It's the corporate worldโ€™s latest placebo, a remedy for digitization ailments. ๐—•๐˜‚๐˜ ๐—น๐—ฒ๐˜'๐˜€ ๐—ฟ๐—ถ๐—ฝ ๐—ผ๐—ณ๐—ณ ๐˜๐—ต๐—ฒ ๐—ฏ๐—ฎ๐—ป๐—ฑ-๐—ฎ๐—ถ๐—ฑ ๐—ฎ๐—ป๐—ฑ ๐—ณ๐—ฎ๐—ฐ๐—ฒ ๐˜๐—ต๐—ฒ ๐—ฟ๐—ฒ๐—ฎ๐—น ๐—ถ๐—ป๐—ณ๐—ฒ๐—ฐ๐˜๐—ถ๐—ผ๐—ป ๐—ฏ๐—ฒ๐—ป๐—ฒ๐—ฎ๐˜๐—ต.Venture Clienting essentially admits a company's inadequacy to tackle its own problems."Let's get some young startup blood to patch our wounds!" seems to be the rallyin

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Philipp Hoffmann
Philipp Hoffmann

๐—š๐—ผ๐—ฎ๐—น: ๐—ฏ๐—ฒ ๐˜๐—ต๐—ฒ ๐—ฏ๐—ฒ๐˜€๐˜ ๐—ฐ๐—น๐—ถ๐—ฒ๐—ป๐˜ ๐—ณ๐—ผ๐—ฟ ๐—ผ๐˜‚๐—ฟ ๐—ณ๐—ฟ๐—ฒ๐—ฒ๐—น๐—ฎ๐—ป๐—ฐ๐—ฒ ๐˜๐—ฒ๐—ฎ๐—บ ๐—บ๐—ฒ๐—บ๐—ฏ๐—ฒ๐—ฟ๐˜€

โšก ๐—š๐—ผ๐—ฎ๐—น: ๐—ฏ๐—ฒ ๐˜๐—ต๐—ฒ ๐—ฏ๐—ฒ๐˜€๐˜ ๐—ฐ๐—น๐—ถ๐—ฒ๐—ป๐˜ ๐—ณ๐—ผ๐—ฟ ๐—ผ๐˜‚๐—ฟ ๐—ณ๐—ฟ๐—ฒ๐—ฒ๐—น๐—ฎ๐—ป๐—ฐ๐—ฒ ๐˜๐—ฒ๐—ฎ๐—บ ๐—บ๐—ฒ๐—บ๐—ฏ๐—ฒ๐—ฟ๐˜€.The possibilities we have to organise our business and deliver value to our clients keeps blowing my mind:thanks to the internet the best people in the world in their respective crafts can go freelance.We as Reruption benefit: our core team will always be made up of "jacks or jills of all trades, masters of none". That's what we need to be as Co-Preneurs.As soon as we need experts we hire freel

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Philipp Hoffmann
Philipp Hoffmann

Ever had those meetings with lots of Post-Its on walls?

โšก Ever had those meetings with lots of Post-Its on walls?๐—™๐—ฒ๐—ฒ๐—น๐˜€ ๐—ถ๐—ป๐—ป๐—ผ๐˜ƒ๐—ฎ๐˜๐—ถ๐˜ƒ๐—ฒ, ๐—ฟ๐—ถ๐—ด๐—ต๐˜? ๐—•๐˜‚๐˜ ๐—ต๐—ฒ๐—ฟ๐—ฒโ€™๐˜€ ๐˜๐—ต๐—ฒ ๐˜๐—ฟ๐˜‚๐˜๐—ต: ๐—ฃ๐—ผ๐˜€๐˜-๐—œ๐˜ ๐˜€๐—ฒ๐˜€๐˜€๐—ถ๐—ผ๐—ป๐˜€ ๐—ผ๐—ณ๐˜๐—ฒ๐—ป ๐—บ๐—ถ๐˜€๐˜€ ๐˜๐—ต๐—ฒ ๐—บ๐—ฎ๐—ฟ๐—ธ.Why?They just feel good but lack real insight. It's like using a made-up map.Go Outside!๐—๐˜‚๐˜€๐˜ ๐—ฏ๐—ฟ๐—ฎ๐—ถ๐—ป๐˜€๐˜๐—ผ๐—ฟ๐—บ๐—ถ๐—ป๐—ด? ๐—œ๐˜โ€™๐˜€ ๐—ฎ๐˜ƒ๐—ผ๐—ถ๐—ฑ๐—ถ๐—ป๐—ด ๐˜๐—ต๐—ฒ ๐—ต๐—ฎ๐—ฟ๐—ฑ ๐˜„๐—ผ๐—ฟ๐—ธ. ๐—ฆ๐—ฐ๐—ฎ๐—ฟ๐—ฒ๐—ฑ ๐˜๐—ผ ๐—ด๐—ฒ๐˜ ๐—ฟ๐—ฒ๐—ฎ๐—น ๐—ณ๐—ฒ๐—ฒ๐—ฑ๐—ฏ๐—ฎ๐—ฐ๐—ธ? ๐—ง๐—ถ๐—บ๐—ฒ ๐˜๐—ผ ๐˜€๐˜๐—ฒ๐—ฝ ๐˜‚๐—ฝ.Actual feedback beats any Post-It fes

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Philipp Hoffmann
Philipp Hoffmann

The youth of today loves luxury, has bad manners and despises authority.

โ€œThe youth of today loves luxury, has bad manners and despises authority. They contradict their parents, cross their legs, and tyrannize their teachers. (Socrates, 470โ€“399 BCE) Same as always; IMO you shouldn't even bother with the topic. If you think a bit further, you'll realize that humanity needs the 'struggle' between young and old. This struggle produces progress, but also stability. Anyone who wants to maximize their ratings tells the usual

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Philipp Hoffmann
Philipp Hoffmann

Reducing container ship pollution increases global warming

โšก Reducing container ship pollution increases global warming... wait what? An example of "well-intended is not well done"Cutting container ship pollution has reduced the amount of clouds forming in the ships' tracks.That might lead to additional global warming, says this article at science.org:https://lnkd.in/ekYH6F8DA great example of technology assessment gone kind of wrong.#innovation #futurepositive #technology

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Philipp Hoffmann
Philipp Hoffmann

Sometimes you're looking back, realizing how all the baby steps of the last 4 years led you to this

Sometimes you're looking back, realizing how all the baby steps of the last 4 years led you to this point.2019 I moved into STEYG, met Yannick Frank there and Kai Blisch as a client at STIHL. Through them I got introduced to this fantastic group of people one after the other (plus Steffen Abel, unfortunately not in the picture).And then, in July 2023 we sat together at the notary to finally and formally found Partners in Clime GmbH.To a greener future that is also prosperous!

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Philipp Hoffmann
Philipp Hoffmann

How we do customer research today vs in two years?

How we do customer research today vs in two years?Today: worst case open Yellow Pages, cold call the target group and do interviews. Very painful, but very effective.In 2 years: tell a conversational AI what the target group is, what the big 3 questions are and which complementary questions to ask and hit "Go!"What do you think were customer research is headed and can it be automated in such a way?#innovation #customerresearch #venturebuilding

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Philipp Hoffmann
Philipp Hoffmann

Navigating the world of innovation presents its own unique challenges.

Navigating the world of innovation presents its own unique challenges. In your opinion, what's the biggest hurdle:a) Lack of resources,b) Resistance to change,c) Market uncertainty?I would be intrigued to hear your thoughts and how youโ€™re overcoming these obstacles. Letโ€™s help each other by sharing our experiences. #innovationchallenges #poll

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Philipp Hoffmann
Philipp Hoffmann

Still struggling whether to go with a purely electric vehicle or a gas-powered one next?

โšก Still struggling whether to go with a purely electric vehicle or a gas-powered one next?All you need to know for your decision is packed into these 2 tweets:1. The cost of ownership for EVs (not just Tesla) is super low.2. Meanwhile Diesel-drivers still working out the last big scandal around their cars.Take a leap!#innovation #futurepositive #technology

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Philipp Hoffmann
Philipp Hoffmann

When economies of scale backfire

โšกWhen economies of scale backfireIn the most recent "Manager Magazin" I read an article on VW and their software efforts.Since many years VW is trying to build a new unified software architecture for their different brands and models.And since many years they are struggling, not really getting anywhere.Cariad, the 6.500 people big software organisation is currently being re-organised again and expected to deliver their software by end of the decade instead of last year. Plus the software archite

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Philipp Hoffmann
Philipp Hoffmann

Everybody is talking about reducing stress

โšก Everybody is talking about reducing stress, but have you ever thought about increasing stress intentionally?Most people can't imagine increasing stress intentionally because their kind of lifestyle already brings so much stress that they rather try to reduce it.But the fact is: humans need a balance between stress and relaxation. This is how we lived for tens of thousands of years.Only the advancements in technology in recent decades has allowed some of the global population to experience less

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Philipp Hoffmann
Philipp Hoffmann

Now join our Metaverse

โšก Now join our Metaverse.#innovation #futurepositive #creativity #future #strategy #startups #technology

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Philipp Hoffmann
Philipp Hoffmann

With Office365 Microsoft accomplished something impossible from a product management perspective

โšก With Office365 Microsoft accomplished something impossible from a product management perspective:it made many users pay for the products multiple times.I alone pay for maybe 3 instances of Office365.Using Office as a subscription already increases my customer lifetime value (CLTV) to insane heights.But paying for 3 instances triples my already CLTV again.How does that work?By not letting each user pay for itself. Instead companies pay for the service where providing IT, licenses and office pac

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