Technology

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Tesla wants to build and sell 20 million cars in 2030, that's 30% of the global car market.
Philipp Hoffmann
Philipp Hoffmann

Tesla wants to build and sell 20 million cars in 2030, that's 30% of the global car market.

Automotive Design Market

⚡ Tesla wants to build and sell 20 million cars in 2030, that's 30% of the global car market. 𝘈𝘙𝘌 𝘛𝘏𝘌𝘠 𝘚𝘛𝘜𝘗𝘐𝘋?Let's draw some calculations, assumptions and analogies to find out if that feasible at all:𝟭) 𝗠𝗮𝗿𝗸𝗲𝘁 𝗴𝗿𝗼𝘄𝘁𝗵First of all the global automotive sales market is expected to grow by around 40% to 84 million sold vehicles. So of that, Tesla would need to take only 23% (maybe less, if we assume that vehicles will get cheaper on average). Still a significant number.𝟮

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I never wanted to do sales, but now I love it
Philipp Hoffmann
Philipp Hoffmann

I never wanted to do sales, but now I love it

Design Management Sales

⚡ I never wanted to do sales, but now I love it. Why? Because I don't see it as such.In my first company, which I started at age 18, I was the designer.Then I acquired a startup (Coffee Circle) from Berlin as a client by going to some university event and talking to the founder. I wrote it off as a luck.Next, I got recommended to the guys at Treatwell to build their website and booking platform.After university I was hired as a project manager at AMERIA AG. Soon, I did account management too (fo

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The dark side of innovation: how progress is hurting our mental health
Philipp Hoffmann
Philipp Hoffmann

The dark side of innovation: how progress is hurting our mental health

Innovation Technology

⚡ The dark side of innovation: how progress is hurting our mental health.This trend looks pretty sad: mental health among young people, especially girls, tends to get way worse in the last years.Below article discusses a possible link between smartphone usage and this trend.All innovation has side effects. These are never immediately clear when putting innovation into the world.The "German" way to react to incalculable future risk of innovation is to research, weigh pro's and con's and approach

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Ever wondered about those weird labels?
Philipp Hoffmann
Philipp Hoffmann

Ever wondered about those weird labels?

Design Entrepreneurship Product

⚡ Ever wondered about those weird labels? There's an entrepreneurship lesson in there:The founders were entering their recipe into a contest about a 100 years ago.One worked on the actual drink, the other designed the label.At the day of the contest they realized that the label was too big for the bottle.Due to a lack of time they slapped it on anyway.They lost the contest, but one of the judges told them to keep the product design because it made their product stand out.The lessons?𝟭. 𝗠𝗩𝗣 >

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I don’t make money to keep it.
Philipp Hoffmann
Philipp Hoffmann

I don’t make money to keep it.

Design Entrepreneurship Technology

I don’t make money to keep it.My life goal is to build a place or institution that teaches young humans creativity, courage and entrepreneurship.I was fortunate enough to have learned these things from my parents and grand-parents, some good teachers and most of all:being at the right place at the right time: the late 90s, early 2000s when the internet started exploding and I got access to so much knowledge and communities I could never have dreamed of - all from my desk in a small village near

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Start a business on chatGPT?
Philipp Hoffmann
Philipp Hoffmann

Start a business on chatGPT?

AI Business Technology

Start a business on chatGPT? 4 reasons why I won't do it.𝗥𝗮𝗰𝗲 𝘁𝗼 𝘁𝗵𝗲 𝗯𝗼𝘁𝘁𝗼𝗺 Assume you’re doing a translation business that has chatGPT running in the background. Then all your competitors start using it. Everybody has the same cost structure. No one has a USP. Price becomes the differentiator. And there you have a it: a race to the bottom regarding prices and margins. No one wins.𝗡𝗼 𝗼𝘄𝗻𝗲𝗿𝘀𝗵𝗶𝗽 The main value driver is the Large Language Model, the “Artificial Intelligen

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The only 3 things to get innovation right?
Philipp Hoffmann
Philipp Hoffmann

The only 3 things to get innovation right?

Entrepreneurship Innovation Technology

The only 3 things to get innovation right?🤼 PeopleTo do something new you need people who are able and willing to think outside the box.Call them entrepreneurs or innovators or whatever - but they need to have that skill of not letting dogmatic thinking get in their way.If you're able to hire them you're already one third of the way there. But this is incredibly hard.🔥 FreedomRemember, you just hired people who are able and willing to think freely.Now make sure to give them an environment in w

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An aging, shrinking society doesn't necessarliy mean economic downturn!
Philipp Hoffmann
Philipp Hoffmann

An aging, shrinking society doesn't necessarliy mean economic downturn!

AI Technology

⚡ An aging, shrinking society doesn't necessarliy mean economic downturn!There will be a limit of around 10 billion people on earth. Then, most societies are developed so far that birth rates will go down.Humanity as a whole will shrink.But that doesn't mean economic downturn: this article describes in length how aging societies can support themselves in a sustainable, humane way.For example in Pescueza, a village in Spain, where the elderly live and work (Yes, work!) together in a type of commu

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As humans, we are successful because we are so effective at collaboration
Philipp Hoffmann
Philipp Hoffmann

As humans, we are successful because we are so effective at collaboration

AI Design Technology

⚡ As humans, we are successful because we are so effective at collaboration and being friendly towards each other. Sounds counter-intuitive? That's my personal biggest takeaway from "Humankind - a hopeful history" (German: "Im Grunde gut") by Rutger Bregman. In fact, Homo Sapiens even outperformed Homo Neanderthals even though they had a bigger brain. The book reviews a lot of psychological science, history and narratives to prove in detail why being "good" is an evolutionary advantage. It's complete.

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Whoever calls me “boss” will be fired
Philipp Hoffmann
Philipp Hoffmann

Whoever calls me “boss” will be fired

Design Innovation Technology

Whoever calls me “boss” will be firedSounds a little bit too radical? I agree and honestly I haven’t executed that until now. But why the radicality?I want to build an organisation, a system that consists of people thinking for themselves. For the type of work that we do (problem solving for organizations that want to drive change and innovation) this is absolutely necessary.As an organization we can only thrive if we bring different ideas and thoughts to the table, even if I don’t like them. Th

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Everybody, we have to solve LinkedIn harassment once and for all!
Philipp Hoffmann
Philipp Hoffmann

Everybody, we have to solve LinkedIn harassment once and for all!

AI Technology

Everybody, we have to solve LinkedIn harassment once and for all!Recently I saw a post by Katja Diehl on the issue of sexual harassment on LinkedIn.In detail she describes how women, who speak their mind online, experience hate speech and harassment.Statistically, this leads to many women not speaking their mind openly anymore and stopping to post content online. The result is that we have a less diverse social media landscape. And the negative impact of low diversity is nothing to be explained

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If I had had chatGPT as a script kiddy…
Philipp Hoffmann
Philipp Hoffmann

If I had had chatGPT as a script kiddy…

AI Design Technology

⚡ If I had had chatGPT as a script kiddy…When I was 16, I developed a website from scratch. What did it do? Well, today the best equivalent is medium.com.I only was a bit too early ;)The feature set was the same.Only that back then no frameworks existed for web development. Javascript as a language was dying. That was way before it got resurrected. There was no stackoverflow. No Udemy or Coursera or Codecademy. Barely any YouTube, but surely no tech or programming related channels.And I didn’t k

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Innovators, stop obsessing over processes!
Philipp Hoffmann
Philipp Hoffmann

Innovators, stop obsessing over processes!

Corporate Innovation Design Management

Innovators, stop obsessing over processes! They will get you nowhere.Your biggest challenge as a corporate innovator?To keep the speed of learning as high as possible. Most don't manage to achieve this.In big organisations it's easy to get caught up in trying to build the perfect process. Or in strategizing about which field to explore next. Or in convincing management to invest in the next step.And why?To create an illusion of safety and security that simply doesn't exist when doing non-increme

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Overwhelmed with a task and don’t know where to start? DDD to the rescue
Philipp Hoffmann
Philipp Hoffmann

Overwhelmed with a task and don’t know where to start? DDD to the rescue

AI Design Technology

In our daily practice we're regularly tasked with creating solution in areas that are not familiar to us.For example, for our client STIHL we had to develop an e-learning solution that addresses firefighters and teaches them tactical skills for challenging deployments. I had never before anything to do with firefighters. So how do we approach such a task? Domain Driven Design is one method that can help here if applied correctly: ✅ Domain Driven Design is an approach to developing solutions

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Overwhelmed with a task and don’t know where to start?
Philipp Hoffmann
Philipp Hoffmann

Overwhelmed with a task and don’t know where to start?

AI Design Technology

Overwhelmed with a task and don’t know where to start?In our daily practice we're regularly tasked with creating solution in areas that are not familiar to us.For example, for our client STIHL we had to develop an e-learning solution that addresses firefighters and teaches them tactical skills for challenging deployments.I had never before anything to do with firefighters.So how do we approach such a task?Domain Driven Design is one method that can help here if applied correctly:✅ Domain Driven

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Philipp Hoffmann
Philipp Hoffmann

First principles in innovation

AI Customer Experience Innovation

In case you didn't believe that air follows the same principles as water:But: how do I turn that into an innovation post?There are only a few fundamental principles and truths in this world. Some call them first principles.Those apply everywhere: for example that air might move in waves the same way water does.Some innovation first principles might be:- customers only buy when the pain solved is big enough- the unit economics have to be profitable- product has to have measurably positive impactA

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Why Design Thinking is nonsense
Philipp Hoffmann
Philipp Hoffmann

Why Design Thinking is nonsense

Design Design Thinking Technology

Who hasn't struggled with the question of what design thinking actually is and what it's supposed to be good for? The method is on everyone's lips, but hardly anyone seems to understand it properly.In this post, I want to clear up why Design Thinking makes no sense and can be misleading.Design Thinking is a method that is used especially in the creative industry. It is based on the principle of "empathy-centered design" and starts with people's needs.The approach is supposedly simple: put yourse

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Ever wondered which innovation might kill Google?
Philipp Hoffmann
Philipp Hoffmann

Ever wondered which innovation might kill Google?

AI Innovation Technology

Ever wondered which innovation might kill Google?This might: chat.openai.comLet me explain how:Today, Google goes through the internet and searches for information on web sites.Then they give the user a list of websites that might potentially contain the information the user is looking for. Sometimes it does, sometimes it doesn't.In that regard Google is just doing guessing games which website might have the information that the user is looking for.(It's obviously more elaborated than that, but

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Why Design Thinking is nonsense
Philipp Hoffmann
Philipp Hoffmann

Why Design Thinking is nonsense

Design Design Thinking Technology

Why Design Thinking is nonsenseWho hasn't struggled with the question of what design thinking actually is and what it's supposed to be good for? The method is on everyone's lips, but hardly anyone seems to understand it properly.In this post, I want to clear up why Design Thinking makes no sense and can be misleading.Design Thinking is a method that is used especially in the creative industry. It is based on the principle of "empathy-centered design" and starts with people's needs.The approach i

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Philipp Hoffmann
Philipp Hoffmann

The (Generative) AI revolution is here

AI Customer Customer Experience

This actor was created by an AI:In this case, the model is used for "good purposes", e.g. for video or photo shoots, as a moderator, as a face-to-the-customer in the customer success environment.In the future, however, we will also see more and more "bad actors", i.e. artificially generated 3D models that, for example, emulate an important personality and put words into his or her mouth.The phenomenon is already known today as "deep fakes."The Pandorra's box in this area has been opened. However

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