Technology

All articles about Technology
Most innovation processes I see at clients are designed to make life hard for slackers.
Philipp Hoffmann
Philipp Hoffmann

Most innovation processes I see at clients are designed to make life hard for slackers.

Design Innovation Management

Most innovation processes I see at clients are designed to make life hard for slackers. The problem? They annoy the fuck out of your best people tooBig Co’s are inherently risk averse.Sometimes from C-level down to the office clerks, sometimes only the middle management, sometimes only the lowest levels - risk aversion everywhere.Yes, it’s partly good that big co’s are risk averse. That’s what makes them stable.But innovation and risk aversion don’t go well hand in hand.What’s the result? Innova

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"We have the brand heritage!"
Philipp Hoffmann
Philipp Hoffmann

"We have the brand heritage!"

Branding Design Technology

"We have the brand heritage!"That's VWs CEO Oliver Blume about why he is not worried about the electric vehicle competition.Quick check if that's a valid statement: would you rather buy an EV for 43.000€ that's better in every aspect or an AUDI with an interior from the 90s?

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If you could change one thing about your internet service provider, what would it be?
Philipp Hoffmann
Philipp Hoffmann

If you could change one thing about your internet service provider, what would it be?

Customer Customer Experience Technology

If you could change one thing about your internet service provider, what would it be?Whatever you can come up with: Starlink does it all.Today is the last day of my current billing cycle. At the end of this day Starlink will bill me another 100€ for the next month.Guess what? I could simply cancel the service with two clicks.How many telco providers do you know that allow you that? 😂 😅But that's how you got to do it. Be relentlessly customer centric. Only then will you learn the maximum in the

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Ever had those meetings with lots of Post-Its on walls?
Philipp Hoffmann
Philipp Hoffmann

Ever had those meetings with lots of Post-Its on walls?

Technology

⚡ Ever had those meetings with lots of Post-Its on walls?𝗙𝗲𝗲𝗹𝘀 𝗶𝗻𝗻𝗼𝘃𝗮𝘁𝗶𝘃𝗲, 𝗿𝗶𝗴𝗵𝘁? 𝗕𝘂𝘁 𝗵𝗲𝗿𝗲’𝘀 𝘁𝗵𝗲 𝘁𝗿𝘂𝘁𝗵: 𝗣𝗼𝘀𝘁-𝗜𝘁 𝘀𝗲𝘀𝘀𝗶𝗼𝗻𝘀 𝗼𝗳𝘁𝗲𝗻 𝗺𝗶𝘀𝘀 𝘁𝗵𝗲 𝗺𝗮𝗿𝗸.Why?They just feel good but lack real insight. It's like using a made-up map.Go Outside!𝗝𝘂𝘀𝘁 𝗯𝗿𝗮𝗶𝗻𝘀𝘁𝗼𝗿𝗺𝗶𝗻𝗴? 𝗜𝘁’𝘀 𝗮𝘃𝗼𝗶𝗱𝗶𝗻𝗴 𝘁𝗵𝗲 𝗵𝗮𝗿𝗱 𝘄𝗼𝗿𝗸. 𝗦𝗰𝗮𝗿𝗲𝗱 𝘁𝗼 𝗴𝗲𝘁 𝗿𝗲𝗮𝗹 𝗳𝗲𝗲𝗱𝗯𝗮𝗰𝗸? 𝗧𝗶𝗺𝗲 𝘁𝗼 𝘀𝘁𝗲𝗽 𝘂𝗽.Actual feedback beats any Post-It fes

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Reducing container ship pollution increases global warming
Philipp Hoffmann
Philipp Hoffmann

Reducing container ship pollution increases global warming

AI Innovation Technology

⚡ Reducing container ship pollution increases global warming... wait what? An example of "well-intended is not well done"Cutting container ship pollution has reduced the amount of clouds forming in the ships' tracks.That might lead to additional global warming, says this article at science.org:https://lnkd.in/ekYH6F8DA great example of technology assessment gone kind of wrong.#innovation #futurepositive #technology

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Still struggling whether to go with a purely electric vehicle or a gas-powered one next?
Philipp Hoffmann
Philipp Hoffmann

Still struggling whether to go with a purely electric vehicle or a gas-powered one next?

Innovation Technology

⚡ Still struggling whether to go with a purely electric vehicle or a gas-powered one next?All you need to know for your decision is packed into these 2 tweets:1. The cost of ownership for EVs (not just Tesla) is super low.2. Meanwhile Diesel-drivers still working out the last big scandal around their cars.Take a leap!#innovation #futurepositive #technology

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When economies of scale backfire
Philipp Hoffmann
Philipp Hoffmann

When economies of scale backfire

AI Branding Design

⚡When economies of scale backfireIn the most recent "Manager Magazin" I read an article on VW and their software efforts.Since many years VW is trying to build a new unified software architecture for their different brands and models.And since many years they are struggling, not really getting anywhere.Cariad, the 6.500 people big software organisation is currently being re-organised again and expected to deliver their software by end of the decade instead of last year. Plus the software archite

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Everybody is talking about reducing stress
Philipp Hoffmann
Philipp Hoffmann

Everybody is talking about reducing stress

Technology

⚡ Everybody is talking about reducing stress, but have you ever thought about increasing stress intentionally?Most people can't imagine increasing stress intentionally because their kind of lifestyle already brings so much stress that they rather try to reduce it.But the fact is: humans need a balance between stress and relaxation. This is how we lived for tens of thousands of years.Only the advancements in technology in recent decades has allowed some of the global population to experience less

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What's pragmatism?
Philipp Hoffmann
Philipp Hoffmann

What's pragmatism?

AI Innovation Sales

⚡ What's pragmatism?In a recent pitch call someone asked me what pragmatism exactly means and my answer wasn't exactly salesy.Let's see if those people become clients 😀My answer was: when I was a child, everybody always said I was lazy. And yes, I didn't do those things I didn't like to do. But:being lazy also forced me to find shortcuts to the finish line.And that is a wonderful skill to have as a Co-Preneur.#innovation #futurepositive #creativity #mindset

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The one book that every corporate entrepreneur needs to know by heart: 𝗧𝗵𝗲 𝗠𝗼𝗺 𝗧𝗲𝘀𝘁
Philipp Hoffmann
Philipp Hoffmann

The one book that every corporate entrepreneur needs to know by heart: 𝗧𝗵𝗲 𝗠𝗼𝗺 𝗧𝗲𝘀𝘁

Corporate Innovation Entrepreneurship Innovation

⚡ The one book that every corporate entrepreneur needs to know by heart: 𝗧𝗵𝗲 𝗠𝗼𝗺 𝗧𝗲𝘀𝘁.This book kickstarted my own corporate innovation career and ultimately fueled the founding of Reruption together with Christian.𝗪𝗵𝘆? 𝗣𝗿𝗲𝘃𝗶𝗼𝘂𝘀𝗹𝘆 𝗜 𝘄𝗼𝗿𝗸𝗲𝗱 𝗶𝗻 𝗮 𝘀𝗰𝗮𝗹𝗲 𝘂𝗽 𝘄𝗵𝗲𝗿𝗲 𝗜 𝗹𝗲𝗮𝗿𝗻𝗲𝗱 𝘄𝗵𝗮𝘁 𝗶𝘁 𝗺𝗲𝗮𝗻𝘀 𝘁𝗼 𝘄𝗼𝗿𝗸 𝘃𝗲𝗿𝘆 𝗰𝘂𝘀𝘁𝗼𝗺𝗲𝗿 𝗰𝗲𝗻𝘁𝗿𝗶𝗰.When I pitched at STIHL to take over an innovation project as the external venture lead, my frien

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Imagine a Spotify where you type your desired tunes and it generates the music for you!
Philipp Hoffmann
Philipp Hoffmann

Imagine a Spotify where you type your desired tunes and it generates the music for you!

Strategy Entrepreneurship Innovation

⚡ Imagine a Spotify where you type your desired tunes and it generates the music for you! 🎵Artists can agree to let their voices be used. In turn, they'll receive royalties from the system. 🎤Grimes, a Canadian artist, introduced this idea. 🍁Would you use it? 🤔#innovation #futurepositive #creativity #culture #mindset #entrepreneurship #future #management #strategy #startups #technology

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Imagine a future where energy costs nearly nothing!
Philipp Hoffmann
Philipp Hoffmann

Imagine a future where energy costs nearly nothing!

Strategy Entrepreneurship Innovation

⚡ Imagine a future where energy costs nearly nothing!💡Why? The sun, our massive fusion reactor, provides us with abundant energy. We just need to harness and store it to stop relying on fossil fuels. 🌞What would you do if energy costs were no longer a limitation? 🌍#innovation #futurepositive #creativity #culture #mindset #entrepreneurship #future #management #strategy #startups #technology

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Fuck LinkedIn content, it's no fun to create
Philipp Hoffmann
Philipp Hoffmann

Fuck LinkedIn content, it's no fun to create

AI Business Technology

⚡ Fuck LinkedIn content, it's no fun to create.Why?I've been doing LinkedIn content for 5 months now. There have been successes: some leads and some business came out of it. Enough to keep going with LinkedIn as a channel.After posting daily for 5 months I did 126 posts, got 230.000 views and over 500 engagements. But:Anything that isn't dumbed down to the level of 3rd graders doesn't get any attention.So, what am I going to do?From now on I'll just post whatever the fuck I want without any stra

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After one weekend of playing with AI to code all the browser extensions I ever wanted
Philipp Hoffmann
Philipp Hoffmann

After one weekend of playing with AI to code all the browser extensions I ever wanted

AI Customer Customer Experience

⚡ After one weekend of playing with AI to code all the browser extensions I ever wanted - the realization?In the end, it all comes down to having ideas, being creative, being customer centric and knowing the problem you're trying to solve.Too fast I myself am falling into the trap of thinking technology first.Why not? "AI is exciting, it must be able to solve so many problems, automate tasks - which field can we apply it to?"Bam! Trapped.'Get out of the building!' still applies. Even with AI.#in

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Instagram is dead, because it will be impossible to tell which picture is real and which isn't
Philipp Hoffmann
Philipp Hoffmann

Instagram is dead, because it will be impossible to tell which picture is real and which isn't

AI Corporate Innovation Technology

⚡ Instagram is dead, because it will be impossible to tell which picture is real and which isn'tIn the next 5 years every image on social media will be generated by an AI.Using only two original pictures of yourself you will be able to create any picture of yourself in any setting.The below one was created using the prompt "Obama wearing a tall black hat and sunglasses."See the full thread on Twitter for more in-depth explanations: https://lnkd.in/ejuVSRTx--Intrapreneur? Apply for DOJO 🥋https:/

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The last 3 years I built two corporate startups in parallel.
Philipp Hoffmann
Philipp Hoffmann

The last 3 years I built two corporate startups in parallel.

AI Corporate Innovation Innovation

⚡ The last 3 years I built two corporate startups in parallel. Both were killed. The surprising learning?Short excursion: all innovators across all levels in corporates I talk to mention as the main challenge in innovation: culture.Changing the culture of a huge company is not easy, sometimes maybe even impossible. And: if change occurs, it happens so slowly that it's barely noticeable when you're in thick of it.It takes years and years: time many companies simply don't have. Sometimes the marke

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