First principles in innovation

In case you didn't believe that air follows the same principles as water:But: how do I turn that into an innovation post?There are only a few fundamental principles and truths in this world. Some call them first principles.Those apply everywhere: for example that air might move in waves the same way water does.Some innovation first principles might be:- customers only buy when the pain solved is big enough- the unit economics have to be profitable- product has to have measurably positive impactA