"I need to get worked up for a moment: what a load of rubbish!" That was Paul Wesendonk in our latest (and second!) episode of "Pippo & Paul debate all things innovation" about Desirability, Feasibility and Viability: a well-known framework in innovation management. We also talk about Nespresso, a major innovation from Nestlé that was 30 years in development before its big breakthrough. Which successful corporate innovation should we talk about next? And
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