The Challenge: Slow Knowledge Lookup

In many customer service teams, agents spend more time hunting for information than actually helping customers. Answers are scattered across wikis, PDFs, legacy knowledge bases, email archives, and old tickets. While a customer is waiting on the phone or in chat, agents click through multiple systems, skim long documents, and try to interpret policies on the fly. The result: long silences, guesswork, and higher stress for everyone involved.

Traditional approaches to knowledge management are not keeping up with this reality. Adding more articles to a static knowledge base, restructuring folders, or running occasional training sessions doesn’t change the core dynamic: humans still have to manually search, interpret, and connect information under time pressure. Classic search is keyword-based, not meaning-based. It can’t read a 40-page policy and surface the three sentences that matter for this specific case while the customer is still on the line.

The business impact of slow knowledge lookup is significant. Handle times increase, queues grow, and first-contact resolution drops, leading directly to higher operational costs and lower customer satisfaction scores. Escalations rise because frontline agents don’t feel confident in their answers, which in turn overloads second-level teams. Over time, these inefficiencies become a competitive disadvantage: your service feels slower and less competent than companies that empower agents with instant, context-aware answers.

This challenge is real, especially in environments with complex products, policies, or regulatory requirements. But it is also very solvable. With tools like Claude, large volumes of policies, manuals, and historical tickets can be turned into real-time guidance during calls and chats. At Reruption, we’ve seen how AI-powered knowledge access can transform day-to-day work for support teams, and in the rest of this guide we’ll walk through concrete ways you can use Claude to fix slow knowledge lookup and improve first-contact resolution.

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Our Assessment

A strategic assessment of the challenge and high-level tips how to tackle it.

From Reruption’s work building AI-powered document research, chatbots and internal tools, we’ve learned that the real value of Claude in customer service is its ability to read long, messy knowledge sources and turn them into fast, trustworthy answers for agents. Instead of forcing people to adapt to rigid knowledge bases, Claude lets you bring your existing policies, manuals, and ticket history into a single AI layer that responds in real time during conversations. When implemented thoughtfully, this doesn’t just speed up knowledge lookup – it fundamentally raises your first-contact resolution ceiling.

Define "Resolvable at First Contact" for Your Business

Before you implement Claude, get precise about what first-contact resolution means in your context. Some issues can and should be resolved by frontline agents with the right information; others will always require specialist involvement, approvals, or site visits. Map your top contact reasons and classify which ones are realistically solvable at first contact if the agent has perfect knowledge support.

This clarity shapes how you use Claude for customer service. For high-potential categories (e.g. billing questions, policy clarification, standard troubleshooting), invest in deep knowledge coverage and tailored guidance prompts. For inherently complex cases, focus Claude on better triage and data collection instead of full resolution. That way, your AI investment is tightly aligned with business outcomes rather than generic "AI in support" experimentation.

Treat Knowledge as a Product, Not a Static Repository

Many companies try to drop Claude on top of an outdated knowledge base and expect magical results. In practice, you need to treat support knowledge as a living product. That means design ownership, feedback loops, and regular iteration. Identify a small cross-functional team (operations, senior agents, and an AI product owner) who are responsible for the quality and structure of the content Claude will read.

From a strategic perspective, this team decides which document sources Claude should trust, how to handle conflicting policies, and which tone and escalation rules the assistant should follow. Reruption’s experience is that this proactive curation dramatically improves the reliability of AI-powered knowledge lookup and reduces the risk of agents receiving outdated or non-compliant advice.

Embed Claude into Existing Workflows, Not Next to Them

The biggest adoption risk is turning Claude into yet another tool agents have to open on a second screen. Strategically, you want AI-assisted knowledge retrieval to live directly inside your contact center workflows: the CRM view, the ticketing system, or the chat console your team already uses. If agents must constantly switch context, they’ll default back to old habits and your ROI will stall.

Plan your implementation with integration in mind. Decide early where in the agent journey Claude should appear: pre-call case prep, in-call guidance, after-call summaries, or all of the above. Use your existing tech stack’s APIs or middleware so that Claude can see customer data, recent tickets, and relevant documentation without manual copy-paste. This mindset converts Claude from a "nice-to-have tool" into a core part of how your customer service team operates.

Balance Speed with Compliance and Risk Management

Claude’s strength is its ability to read long policies and answer fast – but that same strength requires a clear approach to compliance and risk. You need strategic guardrails: which content is in scope, what must always be quoted verbatim (e.g. legal terms), and when Claude should explicitly tell an agent to escalate or seek approval.

Define these rules in collaboration with legal, compliance, and operations. Then encode them in Claude’s system prompts and retrieval configuration. For regulated scenarios, you may require the AI to show source citations for any critical claim so agents can quickly double-check. This structured approach lets you benefit from rapid knowledge lookup without introducing hidden compliance risks.

Prepare Your Team for Assisted, Not Automated, Resolution

Finally, the human side: Claude should be positioned as an agent co-pilot, not a replacement. Strategically, this shapes how agents relate to the tool. If they fear automation, they will resist it; if they see it as a way to reduce stressful searching and increase confidence with customers, they will actively improve it with feedback.

Invest time in explaining what Claude can and cannot do, where human judgment remains critical, and how feedback will be used to refine prompts and sources. In our experience, when teams are involved in designing the AI assistant and can see their suggestions implemented, adoption and impact on first-contact resolution both increase significantly.

Used thoughtfully, Claude can turn slow, manual searching into real-time, contextual guidance that lifts first-contact resolution and agent confidence. The key is not just plugging in an AI model, but aligning knowledge, workflows, and guardrails around how your support team actually works. Reruption brings the combination of AI engineering depth and on-the-ground implementation experience to make that happen quickly and safely; if you want to explore what this could look like in your own contact center, we’re ready to co-design and build a solution with you.

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Real-World Case Studies

From Food Manufacturing to Banking: Learn how companies successfully use Claude.

PepsiCo (Frito-Lay)

Food Manufacturing

In the fast-paced food manufacturing industry, PepsiCo's Frito-Lay division grappled with unplanned machinery downtime that disrupted high-volume production lines for snacks like Lay's and Doritos. These lines operate 24/7, where even brief failures could cost thousands of dollars per hour in lost capacity—industry estimates peg average downtime at $260,000 per hour in manufacturing . Perishable ingredients and just-in-time supply chains amplified losses, leading to high maintenance costs from reactive repairs, which are 3-5x more expensive than planned ones . Frito-Lay plants faced frequent issues with critical equipment like compressors, conveyors, and fryers, where micro-stops and major breakdowns eroded overall equipment effectiveness (OEE). Worker fatigue from extended shifts compounded risks, as noted in reports of grueling 84-hour weeks, indirectly stressing machines further . Without predictive insights, maintenance teams relied on schedules or breakdowns, resulting in lost production capacity and inability to meet consumer demand spikes.

Lösung

PepsiCo deployed machine learning predictive maintenance across Frito-Lay factories, leveraging sensor data from IoT devices on equipment to forecast failures days or weeks ahead. Models analyzed vibration, temperature, pressure, and usage patterns using algorithms like random forests and deep learning for time-series forecasting . Partnering with cloud platforms like Microsoft Azure Machine Learning and AWS, PepsiCo built scalable systems integrating real-time data streams for just-in-time maintenance alerts. This shifted from reactive to proactive strategies, optimizing schedules during low-production windows and minimizing disruptions . Implementation involved pilot testing in select plants before full rollout, overcoming data silos through advanced analytics .

Ergebnisse

  • 4,000 extra production hours gained annually
  • 50% reduction in unplanned downtime
  • 30% decrease in maintenance costs
  • 95% accuracy in failure predictions
  • 20% increase in OEE (Overall Equipment Effectiveness)
  • $5M+ annual savings from optimized repairs
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Airbus

Aerospace

In aircraft design, computational fluid dynamics (CFD) simulations are essential for predicting airflow around wings, fuselages, and novel configurations critical to fuel efficiency and emissions reduction. However, traditional high-fidelity RANS solvers require hours to days per run on supercomputers, limiting engineers to just a few dozen iterations per design cycle and stifling innovation for next-gen hydrogen-powered aircraft like ZEROe. This computational bottleneck was particularly acute amid Airbus' push for decarbonized aviation by 2035, where complex geometries demand exhaustive exploration to optimize lift-drag ratios while minimizing weight. Collaborations with DLR and ONERA highlighted the need for faster tools, as manual tuning couldn't scale to test thousands of variants needed for laminar flow or blended-wing-body concepts.

Lösung

Machine learning surrogate models, including physics-informed neural networks (PINNs), were trained on vast CFD datasets to emulate full simulations in milliseconds. Airbus integrated these into a generative design pipeline, where AI predicts pressure fields, velocities, and forces, enforcing Navier-Stokes physics via hybrid loss functions for accuracy. Development involved curating millions of simulation snapshots from legacy runs, GPU-accelerated training, and iterative fine-tuning with experimental wind-tunnel data. This enabled rapid iteration: AI screens designs, high-fidelity CFD verifies top candidates, slashing overall compute by orders of magnitude while maintaining <5% error on key metrics.

Ergebnisse

  • Simulation time: 1 hour → 30 ms (120,000x speedup)
  • Design iterations: +10,000 per cycle in same timeframe
  • Prediction accuracy: 95%+ for lift/drag coefficients
  • 50% reduction in design phase timeline
  • 30-40% fewer high-fidelity CFD runs required
  • Fuel burn optimization: up to 5% improvement in predictions
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Goldman Sachs

Investment Banking

In the fast-paced investment banking sector, Goldman Sachs employees grapple with overwhelming volumes of repetitive tasks. Daily routines like processing hundreds of emails, writing and debugging complex financial code, and poring over lengthy documents for insights consume up to 40% of work time, diverting focus from high-value activities like client advisory and deal-making. Regulatory constraints exacerbate these issues, as sensitive financial data demands ironclad security, limiting off-the-shelf AI use. Traditional tools fail to scale with the need for rapid, accurate analysis amid market volatility, risking delays in response times and competitive edge.

Lösung

Goldman Sachs countered with a proprietary generative AI assistant, fine-tuned on internal datasets in a secure, private environment. This tool summarizes emails by extracting action items and priorities, generates production-ready code for models like risk assessments, and analyzes documents to highlight key trends and anomalies. Built from early 2023 proofs-of-concept, it leverages custom LLMs to ensure compliance and accuracy, enabling natural language interactions without external data risks. The firm prioritized employee augmentation over replacement, training staff for optimal use.

Ergebnisse

  • Rollout Scale: 10,000 employees in 2024
  • Timeline: PoCs 2023; initial rollout 2024; firmwide 2025
  • Productivity Boost: Routine tasks streamlined, est. 25-40% time savings on emails/coding/docs
  • Adoption: Rapid uptake across tech and front-office teams
  • Strategic Impact: Core to 10-year AI playbook for structural gains
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DBS Bank

Banking

DBS Bank, Southeast Asia's leading financial institution, grappled with scaling AI from experiments to production amid surging fraud threats, demands for hyper-personalized customer experiences, and operational inefficiencies in service support. Traditional fraud detection systems struggled to process up to 15,000 data points per customer in real-time, leading to missed threats and suboptimal risk scoring. Personalization efforts were hampered by siloed data and lack of scalable algorithms for millions of users across diverse markets. Additionally, customer service teams faced overwhelming query volumes, with manual processes slowing response times and increasing costs. Regulatory pressures in banking demanded responsible AI governance, while talent shortages and integration challenges hindered enterprise-wide adoption. DBS needed a robust framework to overcome data quality issues, model drift, and ethical concerns in generative AI deployment, ensuring trust and compliance in a competitive Southeast Asian landscape.

Lösung

DBS launched an enterprise-wide AI program with over 20 use cases, leveraging machine learning for advanced fraud risk models and personalization, complemented by generative AI for an internal support assistant. Fraud models integrated vast datasets for real-time anomaly detection, while personalization algorithms delivered hyper-targeted nudges and investment ideas via the digibank app. A human-AI synergy approach empowered service teams with a GenAI assistant handling routine queries, drawing from internal knowledge bases. DBS emphasized responsible AI through governance frameworks, upskilling 40,000+ employees, and phased rollout starting with pilots in 2021, scaling production by 2024. Partnerships with tech leaders and Harvard-backed strategy ensured ethical scaling across fraud, personalization, and operations.

Ergebnisse

  • 17% increase in savings from prevented fraud attempts
  • Over 100 customized algorithms for customer analyses
  • 250,000 monthly queries processed efficiently by GenAI assistant
  • 20+ enterprise-wide AI use cases deployed
  • Analyzes up to 15,000 data points per customer for fraud
  • Boosted productivity by 20% via AI adoption (CEO statement)
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Amazon

Retail

In the vast e-commerce landscape, online shoppers face significant hurdles in product discovery and decision-making. With millions of products available, customers often struggle to find items matching their specific needs, compare options, or get quick answers to nuanced questions about features, compatibility, and usage. Traditional search bars and static listings fall short, leading to shopping cart abandonment rates as high as 70% industry-wide and prolonged decision times that frustrate users. Amazon, serving over 300 million active customers, encountered amplified challenges during peak events like Prime Day, where query volumes spiked dramatically. Shoppers demanded personalized, conversational assistance akin to in-store help, but scaling human support was impossible. Issues included handling complex, multi-turn queries, integrating real-time inventory and pricing data, and ensuring recommendations complied with safety and accuracy standards amid a $500B+ catalog.

Lösung

Amazon developed Rufus, a generative AI-powered conversational shopping assistant embedded in the Amazon Shopping app and desktop. Rufus leverages a custom-built large language model (LLM) fine-tuned on Amazon's product catalog, customer reviews, and web data, enabling natural, multi-turn conversations to answer questions, compare products, and provide tailored recommendations. Powered by Amazon Bedrock for scalability and AWS Trainium/Inferentia chips for efficient inference, Rufus scales to millions of sessions without latency issues. It incorporates agentic capabilities for tasks like cart addition, price tracking, and deal hunting, overcoming prior limitations in personalization by accessing user history and preferences securely. Implementation involved iterative testing, starting with beta in February 2024, expanding to all US users by September, and global rollouts, addressing hallucination risks through grounding techniques and human-in-loop safeguards.

Ergebnisse

  • 60% higher purchase completion rate for Rufus users
  • $10B projected additional sales from Rufus
  • 250M+ customers used Rufus in 2025
  • Monthly active users up 140% YoY
  • Interactions surged 210% YoY
  • Black Friday sales sessions +100% with Rufus
  • 149% jump in Rufus users recently
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Best Practices

Successful implementations follow proven patterns. Have a look at our tactical advice to get started.

Build a Unified Knowledge Layer for Claude

Start by consolidating the content Claude should use to answer customer service questions. This usually includes FAQs, policy documents, product manuals, internal playbooks, and anonymised ticket histories. Store these in a structured, machine-readable way (e.g. a document store or vector database) rather than scattering them across SharePoint sites, PDFs, and wikis.

Work with IT to set up a retrieval system that lets Claude pull only from approved sources. Tag documents by product, region, language, and validity period so the AI can prioritise the most relevant, up-to-date content. This is the backbone of reliable AI knowledge retrieval and directly influences the quality of first-contact answers.

Design an Agent-Facing Claude Assistant Inside Your Ticketing or CRM System

Integrate Claude where agents already work. For example, in your CRM or helpdesk, add a side panel called “AI Knowledge Assistant” that automatically receives key context from the current case: customer type, product, channel, and conversation transcript.

For live chat or phone support, your system can send the live transcript (or notes) to Claude every few seconds. Claude then returns the most relevant instructions, policy excerpts, or troubleshooting steps without agents having to type full prompts. Behind the scenes, you still use a well-crafted base prompt to structure Claude’s behaviour.

Example system prompt for the agent assistant:
You are an internal customer service assistant for <Company>.

Goals:
- Help agents resolve issues on the first contact
- Always base answers on the provided company knowledge and past tickets
- Quote relevant policy or manual sections with clear references
- If information is missing or unclear, say so and suggest next steps

Format answers as:
- Short summary
- Step-by-step guidance for the agent
- Policy excerpts with document names and sections

This setup lets agents click once to ask, for example, “Summarise applicable policy and recommended resolution” and receive a structured response in seconds.

Create Task-Specific Prompts for Common Support Scenarios

Beyond the general assistant, define targeted prompts for your top contact reasons (billing corrections, warranty questions, cancelations, basic troubleshooting). These can be buttons or quick actions that send a predefined instruction to Claude along with the current case data.

Example prompt: Warranty & Returns Clarification
You are assisting a customer service agent on a live call.

Context:
- Customer question: <paste latest message/transcript>
- Product: <product name>
- Region: <country/market>

Using only the company warranty and returns policies provided, do the following:
1) State whether the customer is eligible for a return, repair, or refund
2) List any conditions or exceptions that apply
3) Provide a clear script the agent can use to explain the decision
4) Highlight any edge cases where the agent should escalate

By standardising these task-specific prompts, you reduce cognitive load for agents and ensure consistent, policy-compliant responses for frequent contact types.

Use Claude to Summarise Long Histories Before and During Contacts

When customers with complex histories call in, agents often waste valuable minutes piecing together previous tickets, emails, and notes. Use Claude to generate concise, actionable summaries before the agent picks up, or in the first seconds of the interaction.

Example prompt: Case Prep Summary
You are preparing a customer service agent for an incoming call.

Input:
- Past tickets (last 12 months)
- Email exchanges
- Internal notes

Produce:
- 3-sentence summary of the customer's history
- List of 3 likely topics or pain points to expect
- Any open actions or promises made previously
- Suggested opening sentence for the agent

These summaries dramatically speed up context-building, reduce repeated questions, and help agents move faster towards resolution on the first contact.

Introduce Source Citations and Confidence Signals for Agents

To build trust, configure Claude to always show where the information came from. Include document titles, sections, and, where possible, deep links back into your knowledge system. Teach agents to quickly skim these citations so they can verify critical details in edge cases.

Example answer format instruction:
When giving guidance, always include:
- "Source documents" with names and section headings
- A short rationale explaining why this policy applies
- A confidence estimate (High/Medium/Low)

If confidence is below High, recommend that the agent:
- Confirms with a supervisor, or
- Escalates according to the escalation matrix

This practice turns Claude into a transparent co-pilot rather than a black box, making it easier to adopt in environments with strict compliance and quality assurance requirements.

Measure Impact with Clear CX and Efficiency KPIs

Finally, treat your Claude rollout like any other operational change: define and track metrics. Common indicators include average handle time (AHT), first-contact resolution rate, time-to-first-answer in chat, number of internal escalations, and QA scores on knowledge accuracy.

Set a short baseline period (4–8 weeks) before broad rollout. Then compare pilot teams using Claude with control groups. A realistic ambition for a well-designed implementation is 10–25% faster handle times on covered contact types, a measurable lift in first-contact resolution for those types, and a noticeable reduction in internal knowledge-related escalations. Use these insights to refine prompts, add missing documents, and prioritise further integrations.

Expected outcome: with a structured approach to knowledge consolidation, workflow integration, and measurement, most organisations can achieve tangible improvements in support efficiency and customer satisfaction within 8–12 weeks of starting their Claude-powered knowledge assistant initiative.

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Frequently Asked Questions

Claude can read and reason over large volumes of your internal content – policies, manuals, FAQs, and past tickets – and return direct, context-aware answers instead of search results. Instead of agents running multiple keyword searches and opening dozens of tabs, they can ask Claude in natural language while they’re on a call or chat, and receive a concise summary plus step-by-step guidance.

When integrated into your CRM or helpdesk, Claude can also see the current case details and conversation, so it surfaces only the most relevant snippets and troubleshooting flows. This reduces time spent searching, lowers error rates from misinterpreted policies, and increases the share of issues resolved on the first contact.

A focused initial implementation does not require a full-scale transformation. Typically, you need:

  • Access to your key knowledge sources (FAQs, policies, manuals, selected ticket history)
  • Technical access to your CRM/helpdesk or an internal tool where the assistant will live
  • A small cross-functional team: one product/operations owner, one technical owner, and 2–3 experienced agents as testers

With this setup, a realistic timeline is 4–6 weeks to go from idea to a working pilot for a few high-volume contact types. From there, you can iterate on prompts, expand document coverage, and roll out to more teams. Reruption’s AI PoC approach is designed around this kind of fast, contained pilot.

Exact numbers depend on your starting point and complexity, but there are some realistic ranges if Claude is well integrated. For clearly defined contact types with good documentation, companies often see:

  • 10–25% reduction in average handle time on covered issues, mainly from faster lookup and less back-and-forth
  • Higher first-contact resolution for information-heavy queries (billing, policy, standard troubleshooting), because agents have clearer guidance
  • Fewer internal escalations where the only reason was “I couldn’t find the right information”

These improvements typically emerge within a few weeks of agents using the assistant daily. The key is to scope your pilot narrowly, measure impact by contact reason, and continuously refine prompts and knowledge sources based on real usage data.

Costs break down into three main components: usage of the Claude model itself, integration and engineering effort, and some ongoing time to maintain and improve your knowledge layer. The model usage cost is usually modest compared to agent salaries, because each interaction only consumes a small fraction of a cent to a few cents, even for long contexts.

On the ROI side, the biggest levers are reductions in handle time, increased first-contact resolution, and lower training effort for new agents. When you quantify those (e.g. minutes saved per interaction, escalations avoided, ramp-up time reduced), it’s common for an effective implementation to pay back its initial investment within months. Having a contained PoC with clearly defined metrics is the best way to validate this ROI in your environment before a broader rollout.

Reruption combines AI engineering depth with hands-on operational experience to move beyond slideware and into working solutions. Our AI PoC offering is designed exactly for questions like yours: can we use Claude to fix slow knowledge lookup in our customer service, with our data and our systems?

In a fixed-scope engagement, we help you define the use case, select and connect the right knowledge sources, design prompts and guardrails, and build a working prototype integrated into your existing tools. With our Co-Preneur approach, we don’t just advise – we embed alongside your team, iterate on real agent feedback, and leave you with a clear roadmap from PoC to production. If you want to see Claude in action on your own support cases rather than in generic demos, this is the fastest way to get there.

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