Philipp Hoffmann
Philipp Hoffmann

Venture Clienting—sounds fancy, doesn't it?

Venture Clienting—sounds fancy, doesn't it? A novel approach to resolving organizational bottlenecks with the exuberance of startups.It's the corporate world’s latest placebo, a remedy for digitization ailments. 𝗕𝘂𝘁 𝗹𝗲𝘁'𝘀 𝗿𝗶𝗽 𝗼𝗳𝗳 𝘁𝗵𝗲 𝗯𝗮𝗻𝗱-𝗮𝗶𝗱 𝗮𝗻𝗱 𝗳𝗮𝗰𝗲 𝘁𝗵𝗲 𝗿𝗲𝗮𝗹 𝗶𝗻𝗳𝗲𝗰𝘁𝗶𝗼𝗻 𝗯𝗲𝗻𝗲𝗮𝘁𝗵.Venture Clienting essentially admits a company's inadequacy to tackle its own problems."Let's get some young startup blood to patch our wounds!" seems to be the rallyin

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Philipp Hoffmann
Philipp Hoffmann

Reducing container ship pollution increases global warming

⚡ Reducing container ship pollution increases global warming... wait what? An example of "well-intended is not well done"Cutting container ship pollution has reduced the amount of clouds forming in the ships' tracks.That might lead to additional global warming, says this article at science.org:https://lnkd.in/ekYH6F8DA great example of technology assessment gone kind of wrong.#innovation #futurepositive #technology

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Philipp Hoffmann
Philipp Hoffmann

Sometimes you're looking back, realizing how all the baby steps of the last 4 years led you to this

AI

Sometimes you're looking back, realizing how all the baby steps of the last 4 years led you to this point.2019 I moved into STEYG, met Yannick Frank there and Kai Blisch as a client at STIHL. Through them I got introduced to this fantastic group of people one after the other (plus Steffen Abel, unfortunately not in the picture).And then, in July 2023 we sat together at the notary to finally and formally found Partners in Clime GmbH.To a greener future that is also prosperous!

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Philipp Hoffmann
Philipp Hoffmann

How we do customer research today vs in two years?

How we do customer research today vs in two years?Today: worst case open Yellow Pages, cold call the target group and do interviews. Very painful, but very effective.In 2 years: tell a conversational AI what the target group is, what the big 3 questions are and which complementary questions to ask and hit "Go!"What do you think were customer research is headed and can it be automated in such a way?#innovation #customerresearch #venturebuilding

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Philipp Hoffmann
Philipp Hoffmann

When economies of scale backfire

⚡When economies of scale backfireIn the most recent "Manager Magazin" I read an article on VW and their software efforts.Since many years VW is trying to build a new unified software architecture for their different brands and models.And since many years they are struggling, not really getting anywhere.Cariad, the 6.500 people big software organisation is currently being re-organised again and expected to deliver their software by end of the decade instead of last year. Plus the software archite

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Philipp Hoffmann
Philipp Hoffmann

What's pragmatism?

⚡ What's pragmatism?In a recent pitch call someone asked me what pragmatism exactly means and my answer wasn't exactly salesy.Let's see if those people become clients 😀My answer was: when I was a child, everybody always said I was lazy. And yes, I didn't do those things I didn't like to do. But:being lazy also forced me to find shortcuts to the finish line.And that is a wonderful skill to have as a Co-Preneur.#innovation #futurepositive #creativity #mindset

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Philipp Hoffmann
Philipp Hoffmann

𝗛𝗼𝘄 𝘁𝗼 𝗳𝗶𝗻𝗱 𝘁𝗵𝗲 𝗿𝗶𝗴𝗵𝘁 𝗽𝗿𝗶𝗰𝗶𝗻𝗴 𝗳𝗼𝗿 𝘆𝗼𝘂𝗿 𝗰𝗼𝗿𝗽𝗼𝗿𝗮𝘁𝗲 𝘃𝗲𝗻𝘁𝘂r

⚡ 𝗛𝗼𝘄 𝘁𝗼 𝗳𝗶𝗻𝗱 𝘁𝗵𝗲 𝗿𝗶𝗴𝗵𝘁 𝗽𝗿𝗶𝗰𝗶𝗻𝗴 𝗳𝗼𝗿 𝘆𝗼𝘂𝗿 𝗰𝗼𝗿𝗽𝗼𝗿𝗮𝘁𝗲 𝘃𝗲𝗻𝘁𝘂𝗿𝗲, by example of a subscription business we built for fahrrad.deIn 2021 we were contracted by fahrrad.de respectively internetstores GmbH to build a bike subscription business for them, similar to Swapfiets.𝗔𝘁 𝗳𝗶𝗿𝘀𝘁 𝗜 𝘄𝗮𝘀 𝗯𝗹𝗮𝗻𝗸: how should we find a great entry price to start off with? What was a good price? Measured against what?Fundamentally there are two strategies to determ

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Philipp Hoffmann
Philipp Hoffmann

I analysed notes from 50 research calls using chatGPT and NotionAI.

⚡ I analysed notes from 50 research calls using chatGPT and NotionAI. This is what I learned about AI-supported research.Since spring 2022 we at Reruption have been doing calls with experts from within corporate innovation functions. The goal was to create a whitepaper on the topic of “Challenges in Corporate Innovation in 2023”.Meanwhile we launched the results as a “dynamic whitepaper” on our website (https://lnkd.in/e6mNxHaK ).To create quantitative results from the qualitative input that our

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Philipp Hoffmann
Philipp Hoffmann

What do these 3 look like?

⚡ What do these 3 look like?Certainly not like their rocket just EXPLODED.But that's exactly what happened. 3 minutes after launch the biggest man made rocket by SpaceX experienced a "rapid unplaned disintegration".The take-away? I love that American spirit. Always focussed on the future. On what went well. On what goes and works and not what doesn't.#innovation #futurepositive #creativity #culture #mindset #entrepreneurship #future #management #strategy #startups #technology

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Philipp Hoffmann
Philipp Hoffmann

Fuck LinkedIn content, it's no fun to create

⚡ Fuck LinkedIn content, it's no fun to create.Why?I've been doing LinkedIn content for 5 months now. There have been successes: some leads and some business came out of it. Enough to keep going with LinkedIn as a channel.After posting daily for 5 months I did 126 posts, got 230.000 views and over 500 engagements. But:Anything that isn't dumbed down to the level of 3rd graders doesn't get any attention.So, what am I going to do?From now on I'll just post whatever the fuck I want without any stra

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Philipp Hoffmann
Philipp Hoffmann

After one weekend of playing with AI to code all the browser extensions I ever wanted

⚡ After one weekend of playing with AI to code all the browser extensions I ever wanted - the realization?In the end, it all comes down to having ideas, being creative, being customer centric and knowing the problem you're trying to solve.Too fast I myself am falling into the trap of thinking technology first.Why not? "AI is exciting, it must be able to solve so many problems, automate tasks - which field can we apply it to?"Bam! Trapped.'Get out of the building!' still applies. Even with AI.#in

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Philipp Hoffmann
Philipp Hoffmann

Google & Microsoft have had huge teams working on AI for a decade or more

⚡ "Google & Microsoft have had huge teams working on AI for a decade or more with essentially unlimited resources.Yet they have delivered… no major breakthroughs.Meanwhile, two startups—OpenAI & Midjourney—created products so mind-bending that it feels like the beginning of a new era.It’s proof that innovation doesn’t correlate with resources. If anything, it’s an inverse relationship." (- https://lnkd.in/exXQCHzp)That's why we're trying to operate as resource-constricted as possible when doing

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Philipp Hoffmann
Philipp Hoffmann

Instagram is dead, because it will be impossible to tell which picture is real and which isn't

⚡ Instagram is dead, because it will be impossible to tell which picture is real and which isn'tIn the next 5 years every image on social media will be generated by an AI.Using only two original pictures of yourself you will be able to create any picture of yourself in any setting.The below one was created using the prompt "Obama wearing a tall black hat and sunglasses."See the full thread on Twitter for more in-depth explanations: https://lnkd.in/ejuVSRTx--Intrapreneur? Apply for DOJO 🥋https:/

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Philipp Hoffmann
Philipp Hoffmann

The last 3 years I built two corporate startups in parallel.

⚡ The last 3 years I built two corporate startups in parallel. Both were killed. The surprising learning?Short excursion: all innovators across all levels in corporates I talk to mention as the main challenge in innovation: culture.Changing the culture of a huge company is not easy, sometimes maybe even impossible. And: if change occurs, it happens so slowly that it's barely noticeable when you're in thick of it.It takes years and years: time many companies simply don't have. Sometimes the marke

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Philipp Hoffmann
Philipp Hoffmann

The first step in innovation is: PAIN

The first step in innovation is: PAIN.You have to recognize and solve the pain of your customers. Only when doing this it can lead to the best product in the market.Which pain are you working to solve?--Intrapreneur? Apply for DOJO 🥋https://www.reruption.com/#innovation #futurepositive #creativity #entrepreneurship #future #management #strategy #startups #technology

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Philipp Hoffmann
Philipp Hoffmann

Start a business on chatGPT?

Start a business on chatGPT? 4 reasons why I won't do it.𝗥𝗮𝗰𝗲 𝘁𝗼 𝘁𝗵𝗲 𝗯𝗼𝘁𝘁𝗼𝗺 Assume you’re doing a translation business that has chatGPT running in the background. Then all your competitors start using it. Everybody has the same cost structure. No one has a USP. Price becomes the differentiator. And there you have a it: a race to the bottom regarding prices and margins. No one wins.𝗡𝗼 𝗼𝘄𝗻𝗲𝗿𝘀𝗵𝗶𝗽 The main value driver is the Large Language Model, the “Artificial Intelligen

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Philipp Hoffmann
Philipp Hoffmann

I just came across this graph in todays The Pioneer newsletter

AI

I just came across this graph in todays The Pioneer newsletter: do you see the obvious mistake in this comparison?Yes: gas can be burned only once compared to a battery that provides "range" over and over again.What they should have done: somehow include the range driven into the water consumption.E.g.:- a battery that drives 200.000km takes 500l of water to be produced = 0.0025l / km driven- a gas car uses 80l of gas for 600km. Producing this gas costs 240l of water. 240l / 600km = 0,4l / km dr

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Philipp Hoffmann
Philipp Hoffmann

An aging, shrinking society doesn't necessarliy mean economic downturn!

⚡ An aging, shrinking society doesn't necessarliy mean economic downturn!There will be a limit of around 10 billion people on earth. Then, most societies are developed so far that birth rates will go down.Humanity as a whole will shrink.But that doesn't mean economic downturn: this article describes in length how aging societies can support themselves in a sustainable, humane way.For example in Pescueza, a village in Spain, where the elderly live and work (Yes, work!) together in a type of commu

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