Digital Transformation

All articles about Digital Transformation
Can video games help us learn? Yes, when doing it right.
Philipp Hoffmann
Philipp Hoffmann

Can video games help us learn? Yes, when doing it right.

Digital Transformation Technology

Can video games help us learn? Yes, when doing it right.While growing up with video games, something became clear to me: learning by doing isn't just effective; it's essentially how all humans learn naturally.This principle, deeply rooted in my video game experiences, led to an innovative project at STIHL in 2021.Our challenge? Educate a digitally hesitant audience (firefighters) on complex sawing techniques and strategic approaches in challenging situations.The solution? Employ game mechanics i

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Metaverse: overhyped or the Matrix 1.0?
Philipp Hoffmann
Philipp Hoffmann

Metaverse: overhyped or the Matrix 1.0?

Digital Transformation

The metaverse, also known as the digital extension of the real world, is a forward-looking concept that is growing in importance. It offers the possibility to create and explore virtual worlds where users can interact and share experiences. The metaverse has both advantages and disadvantages. One of the biggest advantages is the ability to overcome the limits of the real world and create new, fictional worlds. This offers many exciting possibilities.

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When it comes to the Twitter overhaul, the principle should be: "Always assume positive intent"
Philipp Hoffmann
Philipp Hoffmann

When it comes to the Twitter overhaul, the principle should be: "Always assume positive intent"

Customer Customer Experience Digital Transformation

When it comes to the Twitter overhaul, the principle should be: "Always assume positive intent" Musk has repeatedly emphasized how important he considers Twitter as the "digital marketplace for free speech and exchange" (= townsquare of humanity). After many years of total abstinence I find it extremely exciting to be on Twitter again and to see what's happening and how people from Musk's bubble directly "customer-develop" new features on Twitter. And p

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NFTs are a hype
Philipp Hoffmann
Philipp Hoffmann

NFTs are a hype

Digital Transformation

Which market is 𝟱𝟬𝟬𝗺𝗮𝗹 smaller than the global gaming market and still gets disproportionate attention? Video games on PC and console, with PlayStation and Xbox as the biggest representatives, are played globally by 250–350 million people.🤯 By contrast, the pitch deck of OpenSea, the largest marketplace for digital art (NFTs) on Ethereum, reports 'only' 600,000 users.(By the way: OpenSea is still valued at $13 billion

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