The Challenge
Viewers struggle to find content they like among thousands of titles, risking disengagement.
The AI Solution
Proprietary recommendation engine that analyzes each user's viewing history and preferences (including A/B testing artwork thumbnails) to personalize suggestions.
Type of AI Used: Machine Learning (Collaborative filtering and deep learning)
Results & Impact
Netflix credits its AI for driving 80% of content watched on the platform. Estimated to save about $1 billion annually in retained subscriber revenue. Reduced browsing time by 75%.
