The Challenge: Limited Learning Insights

HR and L&D teams are under pressure to prove that training actually builds skills and drives performance. Yet most learning dashboards still stop at surface-level metrics: enrollments, attendance, completion rates and generic satisfaction scores. You can see who clicked through a module, but not whether they can now perform the task better, close a skill gap, or contribute more to the business. This leaves HR flying blind when deciding what to keep, improve or cut.

Traditional approaches to learning analytics were not built for today’s complexity. Manual Excel exports from the LMS, ad hoc survey summaries, and static BI dashboards rarely connect learning activity data with skills, roles and performance. They are slow to produce, require technical analysts, and quickly go out of date. As content libraries grow and microlearning formats multiply, it becomes impossible for teams to read every comment, compare cohorts, and identify patterns in quiz results by hand.

The cost of this insight gap is high. Ineffective modules continue to consume budget and learner time. Critical skill gaps remain hidden until they show up as quality issues, customer complaints, or missed targets. HR struggles to argue for higher L&D budgets when they cannot clearly show which programs move the needle for specific roles or skills. Competitors that use data-driven learning strategies can adapt faster, personalize development, and build capabilities that directly support their strategy.

The good news: this challenge is solvable. Modern AI tools such as ChatGPT can analyze LMS exports, quiz data and feedback at scale, and turn them into clear, role-based learning insights in everyday language. At Reruption, we’ve built AI-powered learning and analysis solutions that move beyond vanity metrics and surface real patterns in behavior and skills. In the rest of this guide, you’ll find practical, HR-specific guidance on how to use ChatGPT to unlock learning insights and turn your L&D data into a strategic asset.

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Our Assessment

A strategic assessment of the challenge and high-level tips how to tackle it.

From Reruption’s hands-on work building AI-powered learning platforms and analytics tools, we’ve seen that the core problem isn’t a lack of data — it’s that HR teams can’t easily turn it into decisions. ChatGPT for HR learning analytics is powerful when it’s treated as an insight partner, not just a chatbot. The right approach lets you ask natural-language questions about cohorts, skills and training impact, while the AI does the heavy lifting on data synthesis and pattern detection.

Start with Clear Learning Questions, Not with the Data Dump

Many HR teams begin by exporting everything from the LMS and then asking, “What can we see?” This leads to noise rather than insight. A more strategic approach is to define 5–10 priority questions you want ChatGPT to answer: for example, “Which modules most improve quiz scores for new sales reps?” or “Where do mid-level managers struggle most across our leadership curriculum?” These questions should map directly to business outcomes and skills that matter.

Once those questions are clear, you can decide which LMS tables, quiz results and feedback exports are needed for each. This upfront framing helps you avoid AI experimentation that never reaches decision-makers. It also makes it easier to check whether answers from ChatGPT are useful and trustworthy, because you can validate them against known patterns or sample reviews.

Design a Minimal but Reliable Data Flow into ChatGPT

For learning insights, more data is not always better. What matters is consistent, structured information that ChatGPT can safely interpret. Strategically, HR should work with IT or data teams to define a minimal set of exports: course metadata, learner demographics (e.g., role, tenure), completion status, quiz scores and key feedback fields. Even CSV or Excel exports on a monthly cycle are enough to start validating value.

Rather than aiming for a full data warehouse integration on day one, treat this as a staged capability build. Start with one business-critical program or target group (e.g., onboarding or a technical certification) where the benefits of better insight are obvious. If the AI-powered analysis proves useful there, you can invest in more automated pipelines and real-time updates with much greater confidence.

Make ChatGPT the Insight Layer, Not the System of Record

A common strategic mistake is trying to turn ChatGPT into the new LMS or HR system of record. That creates governance and reliability issues. Instead, keep your LMS, HRIS and BI tools as the authoritative data sources, and use ChatGPT as an insight and exploration layer on top of them. The AI interprets data, generates narratives, highlights anomalies and suggests hypotheses, but it does not replace your underlying systems.

This separation of concerns also reduces risk: if ChatGPT misinterprets something, your original data remains untouched. HR and L&D teams can challenge the AI’s conclusions, refine prompts and iterate on the analysis without affecting transactional systems or compliance frameworks.

Prepare HR and L&D Teams to Work with AI-Generated Insights

Even the best learning analytics are useless if HR teams don’t know how to act on them. Strategically, you need people who can read AI-generated dashboards, challenge unexpected patterns, and translate findings into concrete changes in content, delivery and communication. That means upskilling HRBPs, L&D managers and learning designers to ask better questions and to critically evaluate AI output.

We’ve seen that short, focused enablement sessions can dramatically raise adoption: for example, doing live sessions where HR staff explore real LMS exports together with ChatGPT and discuss how to interpret the answers. This builds trust in the tool while strengthening analytical thinking inside the HR function.

Address Governance, Privacy and Bias from Day One

Using AI in HR always raises legitimate concerns about data protection, fairness and compliance. Strategically, you need to set boundaries early: which data elements are allowed in ChatGPT, how personally identifiable information is handled, and how you prevent the AI from surfacing sensitive individual-level insights when you only want aggregated patterns.

Clear governance doesn’t slow you down; it enables scale. Define acceptable use policies, anonymization standards and review processes before rolling out AI-based learning analytics more broadly. At Reruption, we typically co-create these guardrails with HR, Legal and IT so that experimentation can move fast without compromising on security or trust.

Using ChatGPT for learning insights in HR is less about fancy dashboards and more about asking sharper questions, structuring your data, and building teams that know how to act on what the AI reveals. With the right scope, governance and enablement, you can move beyond completion rates to understand which programs truly build skills and deserve investment. If you want support in turning your LMS data into a working AI-powered insight layer, Reruption can help you validate the approach with a focused PoC and then scale it inside your organisation with our Co-Preneur model.

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Real-World Case Studies

From Healthcare to News Media: Learn how companies successfully use ChatGPT.

AstraZeneca

Healthcare

In the highly regulated pharmaceutical industry, AstraZeneca faced immense pressure to accelerate drug discovery and clinical trials, which traditionally take 10-15 years and cost billions, with low success rates of under 10%. Data silos, stringent compliance requirements (e.g., FDA regulations), and manual knowledge work hindered efficiency across R&D and business units. Researchers struggled with analyzing vast datasets from 3D imaging, literature reviews, and protocol drafting, leading to delays in bringing therapies to patients. Scaling AI was complicated by data privacy concerns, integration into legacy systems, and ensuring AI outputs were reliable in a high-stakes environment. Without rapid adoption, AstraZeneca risked falling behind competitors leveraging AI for faster innovation toward 2030 ambitions of novel medicines.

Lösung

AstraZeneca launched an enterprise-wide generative AI strategy, deploying ChatGPT Enterprise customized for pharma workflows. This included AI assistants for 3D molecular imaging analysis, automated clinical trial protocol drafting, and knowledge synthesis from scientific literature. They partnered with OpenAI for secure, scalable LLMs and invested in training: ~12,000 employees across R&D and functions completed GenAI programs by mid-2025. Infrastructure upgrades, like AMD Instinct MI300X GPUs, optimized model training. Governance frameworks ensured compliance, with human-in-loop validation for critical tasks. Rollout phased from pilots in 2023-2024 to full scaling in 2025, focusing on R&D acceleration via GenAI for molecule design and real-world evidence analysis.

Ergebnisse

  • ~12,000 employees trained on generative AI by mid-2025
  • 85-93% of staff reported productivity gains
  • 80% of medical writers found AI protocol drafts useful
  • Significant reduction in life sciences model training time via MI300X GPUs
  • High AI maturity ranking per IMD Index (top global)
  • GenAI enabling faster trial design and dose selection
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AT&T

Telecommunications

As a leading telecom operator, AT&T manages one of the world's largest and most complex networks, spanning millions of cell sites, fiber optics, and 5G infrastructure. The primary challenges included inefficient network planning and optimization, such as determining optimal cell site placement and spectrum acquisition amid exploding data demands from 5G rollout and IoT growth. Traditional methods relied on manual analysis, leading to suboptimal resource allocation and higher capital expenditures. Additionally, reactive network maintenance caused frequent outages, with anomaly detection lagging behind real-time needs. Detecting and fixing issues proactively was critical to minimize downtime, but vast data volumes from network sensors overwhelmed legacy systems. This resulted in increased operational costs, customer dissatisfaction, and delayed 5G deployment. AT&T needed scalable AI to predict failures, automate healing, and forecast demand accurately.

Lösung

AT&T integrated machine learning and predictive analytics through its AT&T Labs, developing models for network design including spectrum refarming and cell site optimization. AI algorithms analyze geospatial data, traffic patterns, and historical performance to recommend ideal tower locations, reducing build costs. For operations, anomaly detection and self-healing systems use predictive models on NFV (Network Function Virtualization) to forecast failures and automate fixes, like rerouting traffic. Causal AI extends beyond correlations for root-cause analysis in churn and network issues. Implementation involved edge-to-edge intelligence, deploying AI across 100,000+ engineers' workflows.

Ergebnisse

  • Billions of dollars saved in network optimization costs
  • 20-30% improvement in network utilization and efficiency
  • Significant reduction in truck rolls and manual interventions
  • Proactive detection of anomalies preventing major outages
  • Optimized cell site placement reducing CapEx by millions
  • Enhanced 5G forecasting accuracy by up to 40%
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Airbus

Aerospace

In aircraft design, computational fluid dynamics (CFD) simulations are essential for predicting airflow around wings, fuselages, and novel configurations critical to fuel efficiency and emissions reduction. However, traditional high-fidelity RANS solvers require hours to days per run on supercomputers, limiting engineers to just a few dozen iterations per design cycle and stifling innovation for next-gen hydrogen-powered aircraft like ZEROe. This computational bottleneck was particularly acute amid Airbus' push for decarbonized aviation by 2035, where complex geometries demand exhaustive exploration to optimize lift-drag ratios while minimizing weight. Collaborations with DLR and ONERA highlighted the need for faster tools, as manual tuning couldn't scale to test thousands of variants needed for laminar flow or blended-wing-body concepts.

Lösung

Machine learning surrogate models, including physics-informed neural networks (PINNs), were trained on vast CFD datasets to emulate full simulations in milliseconds. Airbus integrated these into a generative design pipeline, where AI predicts pressure fields, velocities, and forces, enforcing Navier-Stokes physics via hybrid loss functions for accuracy. Development involved curating millions of simulation snapshots from legacy runs, GPU-accelerated training, and iterative fine-tuning with experimental wind-tunnel data. This enabled rapid iteration: AI screens designs, high-fidelity CFD verifies top candidates, slashing overall compute by orders of magnitude while maintaining <5% error on key metrics.

Ergebnisse

  • Simulation time: 1 hour → 30 ms (120,000x speedup)
  • Design iterations: +10,000 per cycle in same timeframe
  • Prediction accuracy: 95%+ for lift/drag coefficients
  • 50% reduction in design phase timeline
  • 30-40% fewer high-fidelity CFD runs required
  • Fuel burn optimization: up to 5% improvement in predictions
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Amazon

Retail

In the vast e-commerce landscape, online shoppers face significant hurdles in product discovery and decision-making. With millions of products available, customers often struggle to find items matching their specific needs, compare options, or get quick answers to nuanced questions about features, compatibility, and usage. Traditional search bars and static listings fall short, leading to shopping cart abandonment rates as high as 70% industry-wide and prolonged decision times that frustrate users. Amazon, serving over 300 million active customers, encountered amplified challenges during peak events like Prime Day, where query volumes spiked dramatically. Shoppers demanded personalized, conversational assistance akin to in-store help, but scaling human support was impossible. Issues included handling complex, multi-turn queries, integrating real-time inventory and pricing data, and ensuring recommendations complied with safety and accuracy standards amid a $500B+ catalog.

Lösung

Amazon developed Rufus, a generative AI-powered conversational shopping assistant embedded in the Amazon Shopping app and desktop. Rufus leverages a custom-built large language model (LLM) fine-tuned on Amazon's product catalog, customer reviews, and web data, enabling natural, multi-turn conversations to answer questions, compare products, and provide tailored recommendations. Powered by Amazon Bedrock for scalability and AWS Trainium/Inferentia chips for efficient inference, Rufus scales to millions of sessions without latency issues. It incorporates agentic capabilities for tasks like cart addition, price tracking, and deal hunting, overcoming prior limitations in personalization by accessing user history and preferences securely. Implementation involved iterative testing, starting with beta in February 2024, expanding to all US users by September, and global rollouts, addressing hallucination risks through grounding techniques and human-in-loop safeguards.

Ergebnisse

  • 60% higher purchase completion rate for Rufus users
  • $10B projected additional sales from Rufus
  • 250M+ customers used Rufus in 2025
  • Monthly active users up 140% YoY
  • Interactions surged 210% YoY
  • Black Friday sales sessions +100% with Rufus
  • 149% jump in Rufus users recently
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American Eagle Outfitters

Apparel Retail

In the competitive apparel retail landscape, American Eagle Outfitters faced significant hurdles in fitting rooms, where customers crave styling advice, accurate sizing, and complementary item suggestions without waiting for overtaxed associates . Peak-hour staff shortages often resulted in frustrated shoppers abandoning carts, low try-on rates, and missed conversion opportunities, as traditional in-store experiences lagged behind personalized e-commerce . Early efforts like beacon technology in 2014 doubled fitting room entry odds but lacked depth in real-time personalization . Compounding this, data silos between online and offline hindered unified customer insights, making it tough to match items to individual style preferences, body types, or even skin tones dynamically. American Eagle needed a scalable solution to boost engagement and loyalty in flagship stores while experimenting with AI for broader impact .

Lösung

American Eagle partnered with Aila Technologies to deploy interactive fitting room kiosks powered by computer vision and machine learning, rolled out in 2019 at flagship locations in Boston, Las Vegas, and San Francisco . Customers scan garments via iOS devices, triggering CV algorithms to identify items and ML models—trained on purchase history and Google Cloud data—to suggest optimal sizes, colors, and outfit complements tailored to inferred style and preferences . Integrated with Google Cloud's ML capabilities, the system enables real-time recommendations, associate alerts for assistance, and seamless inventory checks, evolving from beacon lures to a full smart assistant . This experimental approach, championed by CMO Craig Brommers, fosters an AI culture for personalization at scale .

Ergebnisse

  • Double-digit conversion gains from AI personalization
  • 11% comparable sales growth for Aerie brand Q3 2025
  • 4% overall comparable sales increase Q3 2025
  • 29% EPS growth to $0.53 Q3 2025
  • Doubled fitting room try-on odds via early tech
  • Record Q3 revenue of $1.36B
Read case study →

Best Practices

Successful implementations follow proven patterns. Have a look at our tactical advice to get started.

Aggregate LMS, Quiz and Feedback Data into a Single View for ChatGPT

The first tactical step is to bring your scattered data into a format that ChatGPT can interpret. Export course-level data (ID, title, type, duration), learner-level status (role, department, completion, time spent) and assessment data (quiz scores, attempts) from your LMS. Add optional columns for NPS or satisfaction scores, plus free-text feedback from surveys or post-course comments.

Combine these into a single CSV or Excel file where each row represents a learner-course interaction (or, alternatively, a course with aggregated statistics by cohort). This doesn’t require a data lake; your BI or HRIS team can usually create a recurring export. When using ChatGPT, paste or upload a representative sample first (e.g., one quarter’s data for a specific program) to validate your prompts before scaling.

Example prompt to structure the data analysis:
You are an HR learning analytics assistant.
You will receive a tabular export from our LMS with the following columns:
- course_id, course_title, skill_tag
- learner_role, learner_department, tenure_months
- completed (yes/no), time_spent_minutes
- quiz_score_before, quiz_score_after
- satisfaction_score, feedback_text

First, summarize the data schema you see and confirm any assumptions.
Then propose 5-7 analytical lenses that would be most useful to
understand skill improvement and content effectiveness by role.

This approach lets ChatGPT understand the data structure before you ask more targeted questions about performance and impact.

Use ChatGPT to Identify Skill Improvements and Weak Spots by Role

Once ChatGPT understands your dataset, you can direct it to quantify learning impact. Focus on before/after quiz scores, practical assessment results, or certification outcomes. Ask the model to slice these by role, tenure band and department to reveal where content works and where it does not.

Example prompt to detect impact:
You are an AI learning analyst.
Using the uploaded dataset, please:
1) Calculate average quiz_score_before and quiz_score_after by
   course_title and learner_role.
2) Identify the top 10 courses with the largest average score
   improvement for each role.
3) Highlight any courses where there is high completion but
   minimal or negative score improvement.
4) Present results in a concise table and a narrative summary
   that a non-technical HR stakeholder can understand.

Expected outcome: a ranked view of which modules actually improve skills for each role, and which ones look ineffective despite high completion rates.

Mine Open-Text Feedback with ChatGPT to Refine or Retire Content

Free-text feedback hides some of the richest learning insights but is often ignored because nobody has time to read thousands of comments. ChatGPT can cluster this feedback, detect recurring themes and link them to specific modules or formats. Start by extracting only the columns course_title and feedback_text for a pilot program and upload them as a text file or table.

Example prompt for feedback analysis:
You are a learning experience researcher.
You will receive a list of course_title and feedback_text entries.
Tasks:
1) Group the feedback into 8-12 themes (e.g. too theoretical,
   unclear examples, great practice tasks, outdated content).
2) For each course_title, summarize which themes are most common.
3) Flag courses with a high proportion of negative themes, and
   suggest specific improvement actions (e.g. add practice
   exercises, shorten length, update examples).
4) Provide 5 anonymized example quotes per key theme.

This gives HR and L&D a prioritized list of modules that need redesign, retirement or promotion based on actual learner voice rather than gut feeling.

Build Simple, Repeatable Insight Dashboards with ChatGPT

Instead of manually building presentations for every L&D steering committee, let ChatGPT help you generate consistent insight packs. After analyzing your data, ask the AI to produce structured summaries by program, role and skill tag. You can then convert these into slides or use them to brief managers.

Example prompt for dashboard-style output:
Act as a learning analytics reporting assistant.
Based on the previous analysis, create a structured summary for
our 'Onboarding Sales Academy' program:
- 1-page executive summary (plain language, max 300 words)
- Key metrics: completion, time-to-complete, avg score lift,
  satisfaction, by role
- Top 5 most effective modules and why
- Top 5 modules to improve or retire and why
- 3 concrete recommendations for next quarter
Format the output with clear headings so we can reuse it in
slide decks.

Expected outcome: consistent, data-backed reports that can be refreshed monthly by re-running the same prompts on updated exports, dramatically reducing manual reporting time.

Create Adaptive Learning Recommendations with ChatGPT

Beyond analytics, ChatGPT can help you personalize learning paths based on identified skill gaps. Use quiz results and course metadata (e.g., skill_tag, difficulty, duration) to generate recommended next steps for different cohorts. This can be done as a batch process that outputs recommendations per role or even per individual, which you can then review before upload to your LMS or communication channels.

Example prompt for recommendations:
You are an L&D recommendation engine.
You will receive a dataset with learner_id, learner_role,
quiz_score_after per course, and course metadata
(skill_tag, difficulty, duration).

1) For each role, identify the 3 most critical skill_tags where
   average quiz_score_after is below 70% across completed courses.
2) For each of these skill_tags, recommend 2-3 existing courses
   from our catalog that best address the gap, considering
   difficulty and duration.
3) Output a table with columns: learner_role, skill_tag,
   recommended_courses (with short justification).

Expected outcome: practical recommendations that let HR move from generic catalogs to targeted development plans at role or cohort level, without building a full custom recommendation engine on day one.

Use ChatGPT to Simulate Budget and Portfolio Decisions

Once you know which programs drive the most skill improvement, you can use ChatGPT to model the impact of reallocating budget. Provide the AI with per-course cost estimates (development and delivery), participation numbers and measured impact (e.g., average score lift or certification rates). Ask it to simulate scenarios like “what if we cut the bottom 20% of low-impact courses and reinvest in the top 10%?”

Example prompt for portfolio optimization:
You are an L&D portfolio strategist.
You will receive a table with course_title, annual_cost,
number_of_learners, avg_score_improvement, and satisfaction.

1) Classify courses into 3 groups: High Impact, Medium Impact,
   Low Impact based on cost vs. score improvement.
2) Estimate potential cost savings if we discontinue Low Impact
   courses and reduce Medium Impact courses by 30%.
3) Suggest how to reinvest these savings into High Impact
   courses (e.g. more cohorts, localization, blended formats).
4) Provide a concise narrative that HR can use to justify
   budget shifts to finance and business leaders.

Expected outcome: clearer decisions on which content to scale, fix or stop, along with narratives that help HR credibly argue for smarter L&D investment.

If implemented step by step, organisations typically see a 20–40% reduction in time spent on manual learning reporting, significantly better visibility into which 10–20% of the catalog delivers most impact, and stronger arguments for reallocating — or increasing — L&D budgets based on real learning effectiveness data.

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Frequently Asked Questions

To move beyond basic completion metrics, ChatGPT works best with a combination of structured and unstructured data from your existing systems. At minimum, you should provide:

  • LMS data: course IDs, titles, categories, completion status, time spent.
  • Assessment data: quiz scores (before/after if available), number of attempts, pass/fail.
  • Learner attributes: role, department, tenure band (anonymized where required).
  • Feedback: satisfaction scores and free-text comments from surveys or course evaluations.

You don’t need a perfect data warehouse to start. In many cases, a recurring CSV/Excel export for one or two priority programs is enough for ChatGPT to surface actionable learning insights and for HR to test the value before scaling.

With a focused scope, you can see meaningful insights in a matter of weeks, not months. A typical timeline looks like this:

  • Week 1: Define key learning questions, select 1–2 pilot programs, configure LMS exports.
  • Weeks 2–3: Run initial analyses in ChatGPT (skill improvements, weak modules, feedback themes), validate findings with HR/L&D stakeholders.
  • Weeks 4–6: Turn the best analyses into repeatable prompts and lightweight dashboards, start acting on recommendations (e.g., fix or retire low-impact courses).

More advanced automation (e.g., regular pipelines, role-based recommendations) typically follows once the organisation is confident that AI-powered learning insights are delivering value.

You don’t need a full data science team to get started. HR and L&D can run much of the ChatGPT-based analysis themselves if they have:

  • Basic skills in working with CSV/Excel exports from the LMS.
  • Clear questions they want the AI to answer about skills and program impact.
  • Willingness to iterate on prompts and sanity-check results.

However, having IT or analytics support for data extraction and privacy controls is important, especially in larger organisations. Reruption often sets up the initial data flow, prompt templates and governance so HR teams can operate the solution day to day without becoming technical experts.

The ROI usually comes from three areas rather than a single headline number:

  • Time savings: automating reporting, feedback analysis and cohort comparisons can save 20–40% of the time L&D teams spend on manual Excel work and slide creation.
  • Content optimization: identifying the 10–20% of courses that drive most skill improvement helps you reallocate budget away from low-impact content, often freeing up a significant share of spend.
  • Better business alignment: clearer evidence of which programs improve skills for critical roles makes it easier to justify L&D investments, protect budgets, and link learning to performance outcomes.

While exact numbers depend on your size and portfolio, organisations typically see payback once they make a handful of content and budget decisions based on the new learning analytics insights surfaced by ChatGPT.

Reruption works as a Co-Preneur alongside your HR and L&D teams to turn this from a concept into a working solution. We usually start with a focused AI PoC for 9.900€ where we:

  • Define the concrete learning questions you want to answer and the decisions they should support.
  • Assess your LMS and HR data, design the minimal exports needed, and set up a secure flow into ChatGPT.
  • Build and refine prompt templates and analysis workflows that generate dashboards and summaries your stakeholders actually use.
  • Evaluate performance, governance and usability, and provide a roadmap for scaling (automation, integrations, enablement).

With our Co-Preneur approach, we don’t stop at slides — we embed into your organisation, challenge assumptions, and stay involved until you have a functioning AI-powered learning insight capability that HR can run with confidence.

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