โก Corporate Innovators leveraging their "unfair advantages" in venture buildingAnd then get reality-checked immediately.If you want to do it right, you have to move outside the business, fly under the radar and worry about re-integration later.It's the only way to get going at all.#innovation #futurepositivity #creativity #entrepreneurship #future #management #strategy #startups #technology
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โกย Ever worked on a venture with skyrocketing customer aquisition cost (CAC)? I have, and there can be a few causes, ๐ฏ๐๐ ๐ผ๐ป๐ฒ ๐๐ต๐ฎ๐ ๐ ๐ฎ๐น๐๐ฎ๐๐ ๐ฐ๐ต๐ฒ๐ฐ๐ธ ๐ณ๐ถ๐ฟ๐๐.And it starts with a simple question:do we have problem solution fit?Many times a startup simply doesnโt solve a customer problem. ๐๐๐ ๐ฑ๐๐ฒ ๐๐ผ ๐บ๐ถ๐๐น๐ฒ๐ฎ๐ฑ๐ถ๐ป๐ด ๐ณ๐ฒ๐ฒ๐ฑ๐ฏ๐ฎ๐ฐ๐ธ, ๐ถ๐ด๐ป๐ผ๐ฟ๐ฎ๐ป๐ฐ๐ฒ ๐ผ๐ฟ ๐ผ๐๐ต๐ฒ๐ฟ ๐ณ๐ฎ๐๐น๐๐ ๐ฑ๐ฎ๐๐ฎ ๐ฝ๐ผ๐ถ๐ป๐๐ ๐๐ต๐ถ๐ ๐ถ๐ ๐ป๐ฒ๐๐ฒ๐ฟ ๐ฟ๐ฒ๐ฐ๐ผ๐ด๐ป๐ถ๐๐ฒ๐ฑ.Skyrocketing CAC c
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Finally an argument between Paul and me: Paul seriously thinks entrepreneurship can be standardized, that especially the early phase of a venture is "just craftsmanship". As a Co-Preneur I of course see it differently: experience shows that every (corporate) startup is different. Some aspects are repeatable, but the devil is in the details and without a dash of entrepreneurship, grit and a good helping of creativity you won't get things done. That's why I also (no longer) believe in St
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Venture Clientingโsounds fancy, doesn't it? A novel approach to resolving organizational bottlenecks with the exuberance of startups.It's the corporate worldโs latest placebo, a remedy for digitization ailments. ๐๐๐ ๐น๐ฒ๐'๐ ๐ฟ๐ถ๐ฝ ๐ผ๐ณ๐ณ ๐๐ต๐ฒ ๐ฏ๐ฎ๐ป๐ฑ-๐ฎ๐ถ๐ฑ ๐ฎ๐ป๐ฑ ๐ณ๐ฎ๐ฐ๐ฒ ๐๐ต๐ฒ ๐ฟ๐ฒ๐ฎ๐น ๐ถ๐ป๐ณ๐ฒ๐ฐ๐๐ถ๐ผ๐ป ๐ฏ๐ฒ๐ป๐ฒ๐ฎ๐๐ต.Venture Clienting essentially admits a company's inadequacy to tackle its own problems."Let's get some young startup blood to patch our wounds!" seems to be the rallyin
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How we do customer research today vs in two years?Today: worst case open Yellow Pages, cold call the target group and do interviews. Very painful, but very effective.In 2 years: tell a conversational AI what the target group is, what the big 3 questions are and which complementary questions to ask and hit "Go!"What do you think were customer research is headed and can it be automated in such a way?#innovation #customerresearch #venturebuilding
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โก The one book that every corporate entrepreneur needs to know by heart: ๐ง๐ต๐ฒ ๐ ๐ผ๐บ ๐ง๐ฒ๐๐.This book kickstarted my own corporate innovation career and ultimately fueled the founding of Reruption together with Christian.๐ช๐ต๐? ๐ฃ๐ฟ๐ฒ๐๐ถ๐ผ๐๐๐น๐ ๐ ๐๐ผ๐ฟ๐ธ๐ฒ๐ฑ ๐ถ๐ป ๐ฎ ๐๐ฐ๐ฎ๐น๐ฒ ๐๐ฝ ๐๐ต๐ฒ๐ฟ๐ฒ ๐ ๐น๐ฒ๐ฎ๐ฟ๐ป๐ฒ๐ฑ ๐๐ต๐ฎ๐ ๐ถ๐ ๐บ๐ฒ๐ฎ๐ป๐ ๐๐ผ ๐๐ผ๐ฟ๐ธ ๐๐ฒ๐ฟ๐ ๐ฐ๐๐๐๐ผ๐บ๐ฒ๐ฟ ๐ฐ๐ฒ๐ป๐๐ฟ๐ถ๐ฐ.When I pitched at STIHL to take over an innovation project as the external venture lead, my frien
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โก Staying lean, agile and flexible in the first 2-3 years of a corporate venture is super important. This is how I do it:๐๐ผ๐ปโ๐ ๐ผ๐๐ฒ๐ฟ๐๐๐ฎ๐ณ๐ณ ๐๐ถ๐๐ต ๐ฝ๐ฒ๐ฟ๐บ๐ฎ๐ป๐ฒ๐ป๐ ๐ฒ๐บ๐ฝ๐น๐ผ๐๐ฒ๐ฒ๐!We as Reruption hire only generalist people who can cover one or more workstreams in a corporate venture and who think and act entrepreneurially.That starts with our working students, but goes all the way up to more senior staff.Besides that we have our expert network for when itโs about tasks in finan
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