⚡ Corporate Innovators leveraging their "unfair advantages" in venture buildingAnd then get reality-checked immediately.If you want to do it right, you have to move outside the business, fly under the radar and worry about re-integration later.It's the only way to get going at all.#innovation #futurepositivity #creativity #entrepreneurship #future #management #strategy #startups #technology
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⚡ Ever worked on a venture with skyrocketing customer aquisition cost (CAC)? I have, and there can be a few causes, 𝗯𝘂𝘁 𝗼𝗻𝗲 𝘁𝗵𝗮𝘁 𝗜 𝗮𝗹𝘄𝗮𝘆𝘀 𝗰𝗵𝗲𝗰𝗸 𝗳𝗶𝗿𝘀𝘁.And it starts with a simple question:do we have problem solution fit?Many times a startup simply doesn’t solve a customer problem. 𝗕𝘂𝘁 𝗱𝘂𝗲 𝘁𝗼 𝗺𝗶𝘀𝗹𝗲𝗮𝗱𝗶𝗻𝗴 𝗳𝗲𝗲𝗱𝗯𝗮𝗰𝗸, 𝗶𝗴𝗻𝗼𝗿𝗮𝗻𝗰𝗲 𝗼𝗿 𝗼𝘁𝗵𝗲𝗿 𝗳𝗮𝘂𝗹𝘁𝘆 𝗱𝗮𝘁𝗮 𝗽𝗼𝗶𝗻𝘁𝘀 𝘁𝗵𝗶𝘀 𝗶𝘀 𝗻𝗲𝘃𝗲𝗿 𝗿𝗲𝗰𝗼𝗴𝗻𝗶𝘇𝗲𝗱.Skyrocketing CAC c
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Finally an argument between Paul and me: Paul seriously thinks entrepreneurship can be standardized, that especially the early phase of a venture is "just craftsmanship". As a Co-Preneur I of course see it differently: experience shows that every (corporate) startup is different. Some aspects are repeatable, but the devil is in the details and without a dash of entrepreneurship, grit and a good helping of creativity you won't get things done. That's why I also (no longer) believe in St
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Venture Clienting—sounds fancy, doesn't it? A novel approach to resolving organizational bottlenecks with the exuberance of startups.It's the corporate world’s latest placebo, a remedy for digitization ailments. 𝗕𝘂𝘁 𝗹𝗲𝘁'𝘀 𝗿𝗶𝗽 𝗼𝗳𝗳 𝘁𝗵𝗲 𝗯𝗮𝗻𝗱-𝗮𝗶𝗱 𝗮𝗻𝗱 𝗳𝗮𝗰𝗲 𝘁𝗵𝗲 𝗿𝗲𝗮𝗹 𝗶𝗻𝗳𝗲𝗰𝘁𝗶𝗼𝗻 𝗯𝗲𝗻𝗲𝗮𝘁𝗵.Venture Clienting essentially admits a company's inadequacy to tackle its own problems."Let's get some young startup blood to patch our wounds!" seems to be the rallyin
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How we do customer research today vs in two years?Today: worst case open Yellow Pages, cold call the target group and do interviews. Very painful, but very effective.In 2 years: tell a conversational AI what the target group is, what the big 3 questions are and which complementary questions to ask and hit "Go!"What do you think were customer research is headed and can it be automated in such a way?#innovation #customerresearch #venturebuilding
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⚡ The one book that every corporate entrepreneur needs to know by heart: 𝗧𝗵𝗲 𝗠𝗼𝗺 𝗧𝗲𝘀𝘁.This book kickstarted my own corporate innovation career and ultimately fueled the founding of Reruption together with Christian.𝗪𝗵𝘆? 𝗣𝗿𝗲𝘃𝗶𝗼𝘂𝘀𝗹𝘆 𝗜 𝘄𝗼𝗿𝗸𝗲𝗱 𝗶𝗻 𝗮 𝘀𝗰𝗮𝗹𝗲 𝘂𝗽 𝘄𝗵𝗲𝗿𝗲 𝗜 𝗹𝗲𝗮𝗿𝗻𝗲𝗱 𝘄𝗵𝗮𝘁 𝗶𝘁 𝗺𝗲𝗮𝗻𝘀 𝘁𝗼 𝘄𝗼𝗿𝗸 𝘃𝗲𝗿𝘆 𝗰𝘂𝘀𝘁𝗼𝗺𝗲𝗿 𝗰𝗲𝗻𝘁𝗿𝗶𝗰.When I pitched at STIHL to take over an innovation project as the external venture lead, my frien
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⚡ Staying lean, agile and flexible in the first 2-3 years of a corporate venture is super important. This is how I do it:𝗗𝗼𝗻’𝘁 𝗼𝘃𝗲𝗿𝘀𝘁𝗮𝗳𝗳 𝘄𝗶𝘁𝗵 𝗽𝗲𝗿𝗺𝗮𝗻𝗲𝗻𝘁 𝗲𝗺𝗽𝗹𝗼𝘆𝗲𝗲𝘀!We as Reruption hire only generalist people who can cover one or more workstreams in a corporate venture and who think and act entrepreneurially.That starts with our working students, but goes all the way up to more senior staff.Besides that we have our expert network for when it’s about tasks in finan
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