The Challenge
Scaling AI from experiments to deployed solutions in fraud prevention, personalization, and service ops.
The AI Solution
Enterprise-wide AI program with 20+ use cases: fraud risk models (analyzing up to 15k data points per customer), hyper-personalized financial advice algorithms, and a GenAI-powered assistant for customer service officers.
Type of AI Used: Machine Learning (fraud, personalization) and Generative AI (internal support assistant)
Results & Impact
By late 2024, AI led to a 17% increase in funds saved from fraud/scam attempts and enabled 100+ tailored algorithms for customer insights. An internal GenAI assistant helped staff handle 250k queries/month more efficiently.
