The Challenge
3rd-party sellers competing on price need to adjust pricing dynamically to stay competitive.
The AI Solution
A generative AI-based pricing optimization tool ("Repricer") that automatically changes sellers' prices in real-time based on demand and competitor prices.
Type of AI Used: Generative AI for decision support
Results & Impact
Dynamic pricing done by AI has been shown to increase conversion rates by as much as 25% in retail. Walmart credits AI-driven analytics as a factor in recent revenue growth.
