The Challenge
Customers hesitated to buy online without knowing fit; high return rates due to sizing issues.
The AI Solution
Virtual try-on tool using machine learning and computer vision to let customers see how clothing might fit, predicting proper size based on measurements.
Type of AI Used: Generative Computer Vision (Virtual try-on)
Results & Impact
Over 30,000 customers tried Zalando's virtual fitting room shortly after introduction. Expected to reduce return rates by 5-10% and improve customer satisfaction.
