Pippo and Paul take a look into 2024: which topics could shape the world of innovation? 4 predictions:1) Innovation will take place closer to the core business. There will be fewer mavericks; innovation professionals will have to make friends with the core. But that doesn't only have downsides, especially in the long term!2) Also, this year moonshot business models will be less of a driver. In times of recession, people will concentr
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