Unreliable Forecasting Accuracy

Marketing forecasts are often built in spreadsheets with simple trends that ignore seasonality and campaign mix. Inaccurate predictions cause inventory issues, missed targets, and poor alignment with sales and finance.

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Other Problems for Enhance Marketing Analytics

Fragmented Campaign Data Unclear Channel Attribution Slow Performance Reporting Ineffective Audience Segmentation Unreliable Forecasting Accuracy

Other Goals in Marketing

Personalize Campaigns Optimize Ad Performance Accelerate Content Production Enhance Marketing Analytics Boost Lead Generation

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