The Challenge: Skill Obsolescence Risk

Across many organisations, critical roles still rely on skills that are slowly but steadily becoming outdated. New technologies, regulatory changes and evolving customer expectations shift what "good" looks like in a job long before job descriptions are updated. HR teams know the risk is there, but lack a clear, data‑driven view of which roles will be at risk in 12–24 months and what to do about it.

Traditional workforce planning and competency management were built for slower cycles. Annual job description reviews, generic competency models and one‑off training catalogues cannot keep pace with AI adoption, automation, and new regulations. By the time skill gaps show up in performance reviews or customer complaints, it’s already late. Spreadsheets, static skills frameworks and manual market research simply don’t scale to modern skill obsolescence risk.

The business impact of not solving this is significant. Organisations face costly layoffs when roles become unviable, rushed hiring in overheated talent markets, and expensive contractor spend because key skills were not developed in time. At the same time, they miss high‑leverage upskilling and reskilling opportunities that could have redeployed existing talent into growth areas. The result is higher HR cost per FTE, delayed strategic initiatives, reduced innovation capacity and a weaker employee value proposition as people feel their careers are stalling.

This challenge is real, but it is solvable. Advances in AI for HR now make it possible to continuously scan role profiles, market trends and internal data to predict emerging and declining skills by job family. At Reruption, we’ve helped organisations build AI‑driven tools and learning platforms that turn abstract skill risk into concrete talent strategies. In the rest of this article, you’ll find practical guidance on how to use ChatGPT to anticipate skill obsolescence and build a proactive, data‑informed workforce strategy.

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Our Assessment

A strategic assessment of the challenge and high-level tips how to tackle it.

From Reruption’s experience building AI solutions inside HR and learning organisations, the biggest unlock is not another competency model – it’s a dynamic way to connect roles, skills, and market signals. ChatGPT is well suited for this: it can synthesise skill taxonomies, role profiles, and industry reports into usable insight HR can act on. The key is to treat ChatGPT as an analytical co‑pilot embedded in your workforce planning process, not a standalone gadget.

Frame Skill Obsolescence as a Strategic Risk, Not a Training Problem

Many organisations still treat outdated skills as an issue that L&D can fix with a few new courses. That mindset underestimates the scale and speed of change. Skill obsolescence risk needs to be owned jointly by HR, business leaders and strategy as a core part of workforce and portfolio planning. Using ChatGPT just to generate course lists will not be enough.

Instead, define skill obsolescence as a business risk: which revenue streams, regulatory obligations or strategic initiatives depend on skills that may decline? Then position ChatGPT for HR as a tool to surface those risks early – for example by asking it to analyse role profiles against technology and regulatory trends. This reframing makes it easier to secure senior sponsorship, data access and budget.

Design a Repeatable Workforce Insight Engine, Not One-Off Analyses

The value of AI workforce analytics comes from continuous learning, not a single study. If you only ask ChatGPT once a year which skills are emerging, you’ll stay reactive. The strategic move is to design a simple, repeatable cadence where HR regularly feeds updated role data, market reports and internal HR metrics into ChatGPT and reviews the outputs with business leaders.

Think in terms of an “insight engine”: clear inputs (current roles, project roadmaps, external trends), standardised prompts, and recurring review forums. Reruption often helps clients prototype this as a lightweight workflow first, then later automates elements with APIs and integrations once the pattern proves valuable.

Start with a Focused Pilot in One Critical Job Family

Trying to map skill obsolescence risk across the entire organisation from day one is a recipe for overload. Strategically, it’s far more effective to pick one high‑impact job family – for example, data, engineering, regulatory, or customer‑facing roles – and use ChatGPT to deeply understand emerging and declining skills there.

This narrow focus lets HR and the business experiment with AI‑driven skill forecasting without political noise. You can validate: Are ChatGPT’s insights useful and accurate when grounded in your internal context? How do managers react? What governance is required? Lessons from this pilot then inform a broader rollout.

Align HR, L&D and Business Leaders Around Shared Skill Signals

Even with strong analytics, organisations fail when each function acts on its own version of the truth. HR sees one skill picture, L&D another, and line leaders yet another. Use ChatGPT outputs – such as updated skill clusters, proficiency definitions and future skill heatmaps – as a common language between these groups.

Strategically, establish a regular forum where HR, L&D and key business stakeholders review ChatGPT‑generated insights together: which skills are fading, which are emerging, and what that implies for hiring, internal mobility and learning. The goal is to turn AI insights on skill obsolescence into coordinated decisions, not just reports.

Implement Guardrails and Human Oversight from Day One

Skill decisions directly affect people’s careers, so risk mitigation is essential. Strategically, define clear guardrails for how ChatGPT in HR will be used: it can propose skill trends, suggest role redesigns and draft learning pathways, but final decisions rest with HR and business leaders. Make this explicit in your operating model and communication.

Set expectations that ChatGPT provides hypotheses, not facts. Encourage teams to validate AI‑generated insights against internal data (performance, mobility, engagement) and external benchmarks. Reruption often helps clients design these governance structures and review rituals to ensure ethical and responsible AI use in HR.

Using ChatGPT to manage skill obsolescence risk works best when it is embedded into your workforce strategy, not treated as a side project for L&D. With the right framing, governance and pilot scope, HR can turn diffuse concerns about outdated skills into concrete insight, prioritised actions and measurable outcomes. Reruption’s engineers and HR experts have hands‑on experience turning such ideas into working AI tools; if you want to explore a focused proof of concept or design a skill‑risk insight engine tailored to your organisation, we’re ready to help you make it real.

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Real-World Case Studies

From Healthcare to News Media: Learn how companies successfully use ChatGPT.

AstraZeneca

Healthcare

In the highly regulated pharmaceutical industry, AstraZeneca faced immense pressure to accelerate drug discovery and clinical trials, which traditionally take 10-15 years and cost billions, with low success rates of under 10%. Data silos, stringent compliance requirements (e.g., FDA regulations), and manual knowledge work hindered efficiency across R&D and business units. Researchers struggled with analyzing vast datasets from 3D imaging, literature reviews, and protocol drafting, leading to delays in bringing therapies to patients. Scaling AI was complicated by data privacy concerns, integration into legacy systems, and ensuring AI outputs were reliable in a high-stakes environment. Without rapid adoption, AstraZeneca risked falling behind competitors leveraging AI for faster innovation toward 2030 ambitions of novel medicines.

Lösung

AstraZeneca launched an enterprise-wide generative AI strategy, deploying ChatGPT Enterprise customized for pharma workflows. This included AI assistants for 3D molecular imaging analysis, automated clinical trial protocol drafting, and knowledge synthesis from scientific literature. They partnered with OpenAI for secure, scalable LLMs and invested in training: ~12,000 employees across R&D and functions completed GenAI programs by mid-2025. Infrastructure upgrades, like AMD Instinct MI300X GPUs, optimized model training. Governance frameworks ensured compliance, with human-in-loop validation for critical tasks. Rollout phased from pilots in 2023-2024 to full scaling in 2025, focusing on R&D acceleration via GenAI for molecule design and real-world evidence analysis.

Ergebnisse

  • ~12,000 employees trained on generative AI by mid-2025
  • 85-93% of staff reported productivity gains
  • 80% of medical writers found AI protocol drafts useful
  • Significant reduction in life sciences model training time via MI300X GPUs
  • High AI maturity ranking per IMD Index (top global)
  • GenAI enabling faster trial design and dose selection
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AT&T

Telecommunications

As a leading telecom operator, AT&T manages one of the world's largest and most complex networks, spanning millions of cell sites, fiber optics, and 5G infrastructure. The primary challenges included inefficient network planning and optimization, such as determining optimal cell site placement and spectrum acquisition amid exploding data demands from 5G rollout and IoT growth. Traditional methods relied on manual analysis, leading to suboptimal resource allocation and higher capital expenditures. Additionally, reactive network maintenance caused frequent outages, with anomaly detection lagging behind real-time needs. Detecting and fixing issues proactively was critical to minimize downtime, but vast data volumes from network sensors overwhelmed legacy systems. This resulted in increased operational costs, customer dissatisfaction, and delayed 5G deployment. AT&T needed scalable AI to predict failures, automate healing, and forecast demand accurately.

Lösung

AT&T integrated machine learning and predictive analytics through its AT&T Labs, developing models for network design including spectrum refarming and cell site optimization. AI algorithms analyze geospatial data, traffic patterns, and historical performance to recommend ideal tower locations, reducing build costs. For operations, anomaly detection and self-healing systems use predictive models on NFV (Network Function Virtualization) to forecast failures and automate fixes, like rerouting traffic. Causal AI extends beyond correlations for root-cause analysis in churn and network issues. Implementation involved edge-to-edge intelligence, deploying AI across 100,000+ engineers' workflows.

Ergebnisse

  • Billions of dollars saved in network optimization costs
  • 20-30% improvement in network utilization and efficiency
  • Significant reduction in truck rolls and manual interventions
  • Proactive detection of anomalies preventing major outages
  • Optimized cell site placement reducing CapEx by millions
  • Enhanced 5G forecasting accuracy by up to 40%
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Airbus

Aerospace

In aircraft design, computational fluid dynamics (CFD) simulations are essential for predicting airflow around wings, fuselages, and novel configurations critical to fuel efficiency and emissions reduction. However, traditional high-fidelity RANS solvers require hours to days per run on supercomputers, limiting engineers to just a few dozen iterations per design cycle and stifling innovation for next-gen hydrogen-powered aircraft like ZEROe. This computational bottleneck was particularly acute amid Airbus' push for decarbonized aviation by 2035, where complex geometries demand exhaustive exploration to optimize lift-drag ratios while minimizing weight. Collaborations with DLR and ONERA highlighted the need for faster tools, as manual tuning couldn't scale to test thousands of variants needed for laminar flow or blended-wing-body concepts.

Lösung

Machine learning surrogate models, including physics-informed neural networks (PINNs), were trained on vast CFD datasets to emulate full simulations in milliseconds. Airbus integrated these into a generative design pipeline, where AI predicts pressure fields, velocities, and forces, enforcing Navier-Stokes physics via hybrid loss functions for accuracy. Development involved curating millions of simulation snapshots from legacy runs, GPU-accelerated training, and iterative fine-tuning with experimental wind-tunnel data. This enabled rapid iteration: AI screens designs, high-fidelity CFD verifies top candidates, slashing overall compute by orders of magnitude while maintaining <5% error on key metrics.

Ergebnisse

  • Simulation time: 1 hour → 30 ms (120,000x speedup)
  • Design iterations: +10,000 per cycle in same timeframe
  • Prediction accuracy: 95%+ for lift/drag coefficients
  • 50% reduction in design phase timeline
  • 30-40% fewer high-fidelity CFD runs required
  • Fuel burn optimization: up to 5% improvement in predictions
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Amazon

Retail

In the vast e-commerce landscape, online shoppers face significant hurdles in product discovery and decision-making. With millions of products available, customers often struggle to find items matching their specific needs, compare options, or get quick answers to nuanced questions about features, compatibility, and usage. Traditional search bars and static listings fall short, leading to shopping cart abandonment rates as high as 70% industry-wide and prolonged decision times that frustrate users. Amazon, serving over 300 million active customers, encountered amplified challenges during peak events like Prime Day, where query volumes spiked dramatically. Shoppers demanded personalized, conversational assistance akin to in-store help, but scaling human support was impossible. Issues included handling complex, multi-turn queries, integrating real-time inventory and pricing data, and ensuring recommendations complied with safety and accuracy standards amid a $500B+ catalog.

Lösung

Amazon developed Rufus, a generative AI-powered conversational shopping assistant embedded in the Amazon Shopping app and desktop. Rufus leverages a custom-built large language model (LLM) fine-tuned on Amazon's product catalog, customer reviews, and web data, enabling natural, multi-turn conversations to answer questions, compare products, and provide tailored recommendations. Powered by Amazon Bedrock for scalability and AWS Trainium/Inferentia chips for efficient inference, Rufus scales to millions of sessions without latency issues. It incorporates agentic capabilities for tasks like cart addition, price tracking, and deal hunting, overcoming prior limitations in personalization by accessing user history and preferences securely. Implementation involved iterative testing, starting with beta in February 2024, expanding to all US users by September, and global rollouts, addressing hallucination risks through grounding techniques and human-in-loop safeguards.

Ergebnisse

  • 60% higher purchase completion rate for Rufus users
  • $10B projected additional sales from Rufus
  • 250M+ customers used Rufus in 2025
  • Monthly active users up 140% YoY
  • Interactions surged 210% YoY
  • Black Friday sales sessions +100% with Rufus
  • 149% jump in Rufus users recently
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American Eagle Outfitters

Apparel Retail

In the competitive apparel retail landscape, American Eagle Outfitters faced significant hurdles in fitting rooms, where customers crave styling advice, accurate sizing, and complementary item suggestions without waiting for overtaxed associates . Peak-hour staff shortages often resulted in frustrated shoppers abandoning carts, low try-on rates, and missed conversion opportunities, as traditional in-store experiences lagged behind personalized e-commerce . Early efforts like beacon technology in 2014 doubled fitting room entry odds but lacked depth in real-time personalization . Compounding this, data silos between online and offline hindered unified customer insights, making it tough to match items to individual style preferences, body types, or even skin tones dynamically. American Eagle needed a scalable solution to boost engagement and loyalty in flagship stores while experimenting with AI for broader impact .

Lösung

American Eagle partnered with Aila Technologies to deploy interactive fitting room kiosks powered by computer vision and machine learning, rolled out in 2019 at flagship locations in Boston, Las Vegas, and San Francisco . Customers scan garments via iOS devices, triggering CV algorithms to identify items and ML models—trained on purchase history and Google Cloud data—to suggest optimal sizes, colors, and outfit complements tailored to inferred style and preferences . Integrated with Google Cloud's ML capabilities, the system enables real-time recommendations, associate alerts for assistance, and seamless inventory checks, evolving from beacon lures to a full smart assistant . This experimental approach, championed by CMO Craig Brommers, fosters an AI culture for personalization at scale .

Ergebnisse

  • Double-digit conversion gains from AI personalization
  • 11% comparable sales growth for Aerie brand Q3 2025
  • 4% overall comparable sales increase Q3 2025
  • 29% EPS growth to $0.53 Q3 2025
  • Doubled fitting room try-on odds via early tech
  • Record Q3 revenue of $1.36B
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Best Practices

Successful implementations follow proven patterns. Have a look at our tactical advice to get started.

Use ChatGPT to Map Emerging vs. Declining Skills per Role

Start by giving ChatGPT structured information about your current roles and responsibilities. This can be as simple as pasting in job descriptions, role profiles or your existing competency framework. Ask it to identify which required skills are likely to decline and which new ones will become critical over the next 12–24 months, based on technology and regulatory trends.

Here is a practical prompt structure you can adapt:

You are an HR workforce planning analyst.
I will provide you with:
1) A role profile including responsibilities and current required skills
2) Our industry and main technologies we use

Tasks:
- Classify the required skills into: core, supporting, and at-risk (potentially obsolete in 12-24 months)
- Propose 10 emerging or adjacent skills that will likely grow in importance for this role
- Explain briefly why each skill is at-risk or emerging, considering technology, automation and regulation trends
- Output as a table: Skill | Category (Core/Supporting/At-risk/Emerging) | Rationale | Suggested HR action (upskill/reskill/redeploy/hire)

Context:
[Paste role profile]
[Describe your industry and tech stack in 3-4 sentences]

This gives HR a clear, action‑oriented view per role: which skills to maintain, which to phase out, and where to invest in upskilling or hiring.

Cluster Roles into Capability Families Using ChatGPT

Skill risk rarely sits in a single job. It spreads across related roles – for example, all legacy system specialists or all frontline roles in a changing regulatory environment. Use ChatGPT to cluster your roles into capability families based on shared skills and responsibilities, then analyse obsolescence risk at the family level.

You can feed ChatGPT a list of roles and ask it to group them:

You are helping an HR team create capability families.

Input:
- A list of job titles and short descriptions from our organisation.

Tasks:
- Group these roles into capability families based on overlapping skills and responsibilities.
- For each capability family, list the 10 most common skills.
- Flag capability families that are likely to have high skill obsolescence risk in the next 12-24 months, and explain why.
- Suggest 3-5 strategic HR actions for each high-risk capability family (e.g., redesign roles, targeted upskilling, internal mobility paths).

Here are the roles:
[Paste job titles & 2-3 line descriptions]

This clustering helps HR focus on the few capability areas where skill obsolescence risk could impact many people and critical business processes at once.

Generate Future-Ready Role Profiles and Capability Frameworks

Once you understand which skills are at risk, use ChatGPT to co‑create updated role profiles and capability frameworks that reflect the future state. Start from your current descriptions and ask ChatGPT to rewrite them to emphasise emerging skills, de‑emphasise outdated ones, and include clear proficiency levels.

Example prompt:

You are an HR role design expert.

I will provide:
- Our current role profile
- A list of emerging skills we want to add
- A list of at-risk skills we want to phase out in the next 12-24 months

Tasks:
- Rewrite the role profile to be future-ready, highlighting emerging skills and reducing emphasis on at-risk skills.
- Propose a simple capability framework for this role with 4-6 capabilities and 4 proficiency levels (Foundation, Proficient, Advanced, Expert).
- For each capability, define what performance looks like at each level.

Input:
[Current role profile]
[Emerging skills]
[At-risk skills]

This allows HR to quickly produce consistent, future‑oriented documentation that can feed into recruiting, performance management and learning design.

Design Targeted Learning Journeys to Mitigate Skill Obsolescence

With future‑ready capability frameworks in place, use ChatGPT for learning design to create practical upskilling and reskilling paths. Supply details about your existing learning ecosystem (LMS, external providers, on‑the‑job opportunities) and ask ChatGPT to map concrete learning journeys for employees moving from at‑risk skills to emerging ones.

A concrete prompt pattern could be:

You are an L&D designer working with HR on skill obsolescence.

I will provide:
- A capability framework for a role
- The employee's current skill profile (self-assessment or manager assessment)
- Our learning constraints (time availability, budget, preferred formats)

Tasks:
- Identify the top 3 skill gaps that put the employee at risk in the next 12-24 months.
- Design a 6-month learning journey to close these gaps, combining:
  - Existing internal courses
  - External resources (MOOCs, certifications, communities)
  - On-the-job learning and stretch assignments
- Structure the journey by month and estimate time per week.

Input:
[Capability framework]
[Current skill profile]
[Learning constraints]
[Brief description of available internal/external learning resources]

The result is a concrete plan managers and employees can use, rather than vague advice to "develop digital skills".

Connect ChatGPT Insights with Your HR Data for Prioritisation

To make AI outputs operational, HR needs to link them to actual people and teams. Even without full technical integration, you can combine ChatGPT skill forecasts with HRIS exports in a semi‑manual way. For example, export headcount by role, location and business unit, then ask ChatGPT to help you prioritise where to act first.

Example workflow:

Step 1: Export from HRIS
- Fields: Role title, department, location, headcount, average age/tenure.

Step 2: Summarise for ChatGPT
- Group similar roles together and calculate headcount per group.

Step 3: Prompt ChatGPT
"You are a workforce planner. Here is a summary of our workforce by role family, with headcount.
Here are the role families flagged as high skill obsolescence risk and why: [paste from previous analyses].

Tasks:
- Rank the role families by combined risk AND impact (headcount, business criticality).
- Suggest where HR should focus first in the next 6-12 months.
- For the top 3 role families, propose key metrics we should track to monitor risk reduction (e.g., % employees with future-ready certification, internal mobility rate)."

This creates a bridge between descriptive analytics and concrete HR portfolio decisions.

Standardise Prompts and Document Workflows for HR Teams

To scale ChatGPT in HR, you need consistency. Create a simple internal playbook of standard prompts for common tasks: analysing a role for obsolescence risk, generating updated profiles, designing learning journeys, and prioritising interventions. Store these in your HR knowledge base or as templates in your ChatGPT environment.

Document, step by step, how an HRBP or L&D manager should run these analyses: what data to export, which prompts to use, how to review and validate outputs, and how to present results to business leaders. Reruption often packages these workflows into lightweight internal tools so that even non‑technical HR colleagues can run advanced AI skill analyses without touching code.

Implemented well, these practices can realistically reduce manual analysis time by 40–60%, cut external consulting spend on skills frameworks, and, more importantly, shift a significant portion of your workforce from “at risk” to “future‑ready” within 12–24 months through targeted upskilling and role redesign rather than reactive hiring and layoffs.

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Frequently Asked Questions

ChatGPT is not a forecasting oracle, but it is very effective at surfacing plausible skill risks based on current technologies, regulations and industry patterns. It can quickly highlight which skills are likely to decline or emerge, especially when you provide detailed role profiles and context.

The best approach is to treat ChatGPT’s output as structured hypotheses, not final truth. HR and business leaders should validate its suggestions against internal data (performance, project roadmaps, hiring demand) and external benchmarks. In our experience, this combination of AI insight plus expert review leads to faster and better‑founded decisions than traditional manual research alone.

You can start with surprisingly little data. At a minimum, you need role titles, role descriptions and any existing skill or competency definitions. With this, ChatGPT can already map emerging and declining skills per role and propose future‑ready profiles.

As you mature, you can add more context: HRIS exports by role family, learning records, performance data, and strategic plans (e.g., technology roadmaps). Reruption typically starts clients with a low‑friction pilot using existing documentation, then gradually connects richer data sources as value is proven.

Initial insights come very quickly. With a focused scope (e.g., one critical job family), HR can get a first pass of skill risk mapping and future role profiles within a few days. Designing targeted learning journeys and role redesign options typically takes a few more weeks of iteration with business leaders.

Measurable impact on the workforce – such as reduced dependence on at‑risk skills or higher adoption of emerging skills – usually appears over a 6–12 month horizon, aligned with your learning cycles and internal mobility processes. The key is to start small, standardise what works, and then roll it out across more roles.

You do not need a large data science team to benefit from ChatGPT in HR. You need three core capabilities: (1) HR professionals comfortable formulating precise questions and prompts, (2) someone who understands your HR data landscape (HRIS, LMS, performance systems), and (3) business stakeholders who can interpret and act on the insights.

Reruption often supports clients by providing the AI engineering and prompt design expertise, while internal HR brings domain knowledge and decision authority. Over time, we help HR teams build their own confidence so they can run and maintain these workflows with minimal external support.

The ROI comes from avoiding costly missteps: fewer reactive layoffs, less emergency hiring at premium rates, and better utilisation of existing talent through targeted upskilling and reskilling. Organisations also reduce spend on external consultants creating static competency frameworks, and HR teams gain significant time by automating research and drafting work.

Reruption can help you prove this value quickly through our AI PoC offering (9.900€). We work with your HR team to define a concrete use case – for example, predicting skill obsolescence in one job family – and then build a working prototype that uses ChatGPT and your data to generate actionable insights. With our Co-Preneur approach, we don’t just advise; we embed with your team, build the workflows, set up guardrails, and transfer the know‑how so your organisation can continue evolving the solution after the PoC.

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