The Challenge: Untriaged Low-Value Tickets

Customer service teams increasingly act as the catch-all for every small customer question: password resets, address changes, delivery status, simple how-tos. These low-value tickets rarely need human expertise, but they land in the same queues as complex incidents. Without intelligent triage and deflection, agents spend a disproportionate amount of time on work that adds little value.

Traditional approaches like static FAQs, basic contact forms, and manual routing rules no longer keep up. Customers expect conversational, instant answers, not long knowledge base articles and multi-step login flows. Rule-based chatbots quickly hit their limits when customers phrase requests differently or combine several questions. The result: customers default to submitting tickets, and the promise of self-service never materialises.

The business impact is significant. Agent queues get clogged, handle times rise, and high-priority issues wait behind trivial requests. Headcount grows just to cope with volume, even though much of that volume is repetitive. Leadership sees cost per ticket increase while customer satisfaction and perceived responsiveness decline. At the same time, valuable insights from complex cases are lost in the noise of low-value tickets.

This situation is frustrating, but it is not inevitable. With modern AI-powered triage and self-service, many simple requests can be resolved before they ever reach an agent. At Reruption, we’ve seen how applied AI, implemented with technical depth and speed, can transform support workflows from "inbox firefighting" to structured, intelligent service. In the rest of this guide, you’ll find practical steps to use Gemini to reclaim your queues and refocus your team on the customer problems that truly matter.

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Our Assessment

A strategic assessment of the challenge and high-level tips how to tackle it.

From Reruption's hands-on work building AI assistants and chatbots for customer service, we’ve learned that tools like Gemini change the game when they’re implemented as part of a redesigned support flow, not as a cosmetic add-on. Gemini’s strengths in natural language understanding, classification and content generation make it well suited to automatically triage and resolve low-value tickets before they burden your agents.

Redefine “Low-Value” Through Data, Not Gut Feeling

Many organisations label all short or simple-sounding tickets as “low-value”, but that can hide edge cases and risks. Before deploying Gemini for ticket triage, analyse historical ticket data: categories, resolution times, escalations, refunds, and CSAT. You want a clear, evidence-based definition of which requests are genuinely safe to automate or deflect.

Cluster ticket subjects and descriptions, then map them against business impact. A password reset with account takeover risk is very different from a simple order status check. This analytical mindset ensures that AI-powered self-service focuses on the right subset of tickets and protects you from automating scenarios that should always see a human.

Design AI Triage as a Layer, Not a Separate Channel

A common strategic mistake is to launch an “AI chatbot” as yet another support entry point, creating parallel processes and confusion. A better approach is to treat Gemini-based triage as a layer across all your existing channels: web forms, help centre, mobile app, and even email.

Strategically, this means designing a routing brain that reads the user’s intent once, evaluates the best path (self-service, AI-assisted answer, or agent), and then orchestrates the flow. Agents, in turn, see the same context and AI-generated suggestions within their existing tools. This integrated approach maximises deflection of low-value tickets while maintaining a coherent experience.

Align Customer Experience and Risk Appetite Before Automation

Deflecting tickets is not just a cost exercise; it’s a brand and trust decision. Leadership needs to set clear boundaries for AI in customer service: which topics must never be resolved without a human, how you handle sensitive data, and what error rates are acceptable in automated responses.

Run joint sessions between customer service, legal/compliance, and product to define these guardrails. This shared understanding prevents future friction when Gemini is live and avoids nervous “emergency switches” that kill adoption. When everyone agrees that, for example, order tracking and FAQ lookups are safe for automation while billing disputes are not, the implementation can move much faster and with less internal resistance.

Prepare Your Agents to Work With AI, Not Against It

Shifting low-value tickets away from humans changes the work of your support team. Instead of processing endless simple requests, agents will handle fewer but more complex and emotionally loaded cases. Strategically, you need to prepare them for AI-augmented workflows where Gemini drafts responses, summarises histories, and suggests knowledge base articles.

Invest in enablement: explain how Gemini works conceptually, where its strengths and weaknesses lie, and how quality feedback improves the models. Position AI as a tool that removes “busywork” rather than a threat to jobs. In our experience, when agents see that Gemini eliminates repetitive password reset conversations, adoption and contribution of good feedback loops increase significantly.

Plan Governance, Monitoring and Continuous Optimisation From Day One

AI triage is not a set-and-forget feature. To keep Gemini ticket deflection safe and effective, you need a governance model that defines ownership for prompts, policies, and performance monitoring. This includes clear KPIs such as deflection rate, containment rate, CSAT for AI-resolved interactions, and escalation accuracy.

Set up a cross-functional review cadence where support operations, product, and data/AI owners review metrics and examples of AI interactions. This strategic loop allows you to refine prompts, expand the set of low-value tickets that can be automated, and quickly react if customer expectations or products change.

Using Gemini to triage and deflect low-value support tickets is most effective when it’s treated as a core service capability, not a side project. With clear definitions of what should be automated, integrated routing across channels, and agents trained to collaborate with AI, you can free significant capacity without sacrificing customer experience. Reruption combines strategic clarity with deep engineering to design and implement these Gemini-driven workflows inside your existing stack; if you’re exploring this shift, we’re ready to help you test it in a focused PoC and scale what works.

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Real-World Case Studies

From Payments to Telecommunications: Learn how companies successfully use Gemini.

Mastercard

Payments

In the high-stakes world of digital payments, card-testing attacks emerged as a critical threat to Mastercard's ecosystem. Fraudsters deploy automated bots to probe stolen card details through micro-transactions across thousands of merchants, validating credentials for larger fraud schemes. Traditional rule-based and machine learning systems often detected these only after initial tests succeeded, allowing billions in annual losses and disrupting legitimate commerce. The subtlety of these attacks—low-value, high-volume probes mimicking normal behavior—overwhelmed legacy models, exacerbated by fraudsters' use of AI to evade patterns. As transaction volumes exploded post-pandemic, Mastercard faced mounting pressure to shift from reactive to proactive fraud prevention. False positives from overzealous alerts led to declined legitimate transactions, eroding customer trust, while sophisticated attacks like card-testing evaded detection in real-time. The company needed a solution to identify compromised cards preemptively, analyzing vast networks of interconnected transactions without compromising speed or accuracy.

Lösung

Mastercard's Decision Intelligence (DI) platform integrated generative AI with graph-based machine learning to revolutionize fraud detection. Generative AI simulates fraud scenarios and generates synthetic transaction data, accelerating model training and anomaly detection by mimicking rare attack patterns that real data lacks. Graph technology maps entities like cards, merchants, IPs, and devices as interconnected nodes, revealing hidden fraud rings and propagation paths in transaction graphs. This hybrid approach processes signals at unprecedented scale, using gen AI to prioritize high-risk patterns and graphs to contextualize relationships. Implemented via Mastercard's AI Garage, it enables real-time scoring of card compromise risk, alerting issuers before fraud escalates. The system combats card-testing by flagging anomalous testing clusters early. Deployment involved iterative testing with financial institutions, leveraging Mastercard's global network for robust validation while ensuring explainability to build issuer confidence.

Ergebnisse

  • 2x faster detection of potentially compromised cards
  • Up to 300% boost in fraud detection effectiveness
  • Doubled rate of proactive compromised card notifications
  • Significant reduction in fraudulent transactions post-detection
  • Minimized false declines on legitimate transactions
  • Real-time processing of billions of transactions
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Forever 21

E-commerce

Forever 21, a leading fast-fashion retailer, faced significant hurdles in online product discovery. Customers struggled with text-based searches that couldn't capture subtle visual details like fabric textures, color variations, or exact styles amid a vast catalog of millions of SKUs. This led to high bounce rates exceeding 50% on search pages and frustrated shoppers abandoning carts. The fashion industry's visual-centric nature amplified these issues. Descriptive keywords often mismatched inventory due to subjective terms (e.g., 'boho dress' vs. specific patterns), resulting in poor user experiences and lost sales opportunities. Pre-AI, Forever 21's search relied on basic keyword matching, limiting personalization and efficiency in a competitive e-commerce landscape. Implementation challenges included scaling for high-traffic mobile users and handling diverse image inputs like user photos or screenshots.

Lösung

To address this, Forever 21 deployed an AI-powered visual search feature across its app and website, enabling users to upload images for similar item matching. Leveraging computer vision techniques, the system extracts features using pre-trained CNN models like VGG16, computes embeddings, and ranks products via cosine similarity or Euclidean distance metrics. The solution integrated seamlessly with existing infrastructure, processing queries in real-time. Forever 21 likely partnered with providers like ViSenze or built in-house, training on proprietary catalog data for fashion-specific accuracy. This overcame text limitations by focusing on visual semantics, supporting features like style, color, and pattern matching. Overcoming challenges involved fine-tuning models for diverse lighting/user images and A/B testing for UX optimization.

Ergebnisse

  • 25% increase in conversion rates from visual searches
  • 35% reduction in average search time
  • 40% higher engagement (pages per session)
  • 18% growth in average order value
  • 92% matching accuracy for similar items
  • 50% decrease in bounce rate on search pages
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NYU Langone Health

Healthcare

NYU Langone Health, a leading academic medical center, faced significant hurdles in leveraging the vast amounts of unstructured clinical notes generated daily across its network. Traditional clinical predictive models relied heavily on structured data like lab results and vitals, but these required complex ETL processes that were time-consuming and limited in scope. Unstructured notes, rich with nuanced physician insights, were underutilized due to challenges in natural language processing, hindering accurate predictions of critical outcomes such as in-hospital mortality, length of stay (LOS), readmissions, and operational events like insurance denials. Clinicians needed real-time, scalable tools to identify at-risk patients early, but existing models struggled with the volume and variability of EHR data—over 4 million notes spanning a decade. This gap led to reactive care, increased costs, and suboptimal patient outcomes, prompting the need for an innovative approach to transform raw text into actionable foresight.

Lösung

To address these challenges, NYU Langone's Division of Applied AI Technologies at the Center for Healthcare Innovation and Delivery Science developed NYUTron, a proprietary large language model (LLM) specifically trained on internal clinical notes. Unlike off-the-shelf models, NYUTron was fine-tuned on unstructured EHR text from millions of encounters, enabling it to serve as an all-purpose prediction engine for diverse tasks. The solution involved pre-training a 13-billion-parameter LLM on over 10 years of de-identified notes (approximately 4.8 million inpatient notes), followed by task-specific fine-tuning. This allowed seamless integration into clinical workflows, automating risk flagging directly from physician documentation without manual data structuring. Collaborative efforts, including AI 'Prompt-a-Thons,' accelerated adoption by engaging clinicians in model refinement.

Ergebnisse

  • AUROC: 0.961 for 48-hour mortality prediction (vs. 0.938 benchmark)
  • 92% accuracy in identifying high-risk patients from notes
  • LOS prediction AUROC: 0.891 (5.6% improvement over prior models)
  • Readmission prediction: AUROC 0.812, outperforming clinicians in some tasks
  • Operational predictions (e.g., insurance denial): AUROC up to 0.85
  • 24 clinical tasks with superior performance across mortality, LOS, and comorbidities
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DBS Bank

Banking

DBS Bank, Southeast Asia's leading financial institution, grappled with scaling AI from experiments to production amid surging fraud threats, demands for hyper-personalized customer experiences, and operational inefficiencies in service support. Traditional fraud detection systems struggled to process up to 15,000 data points per customer in real-time, leading to missed threats and suboptimal risk scoring. Personalization efforts were hampered by siloed data and lack of scalable algorithms for millions of users across diverse markets. Additionally, customer service teams faced overwhelming query volumes, with manual processes slowing response times and increasing costs. Regulatory pressures in banking demanded responsible AI governance, while talent shortages and integration challenges hindered enterprise-wide adoption. DBS needed a robust framework to overcome data quality issues, model drift, and ethical concerns in generative AI deployment, ensuring trust and compliance in a competitive Southeast Asian landscape.

Lösung

DBS launched an enterprise-wide AI program with over 20 use cases, leveraging machine learning for advanced fraud risk models and personalization, complemented by generative AI for an internal support assistant. Fraud models integrated vast datasets for real-time anomaly detection, while personalization algorithms delivered hyper-targeted nudges and investment ideas via the digibank app. A human-AI synergy approach empowered service teams with a GenAI assistant handling routine queries, drawing from internal knowledge bases. DBS emphasized responsible AI through governance frameworks, upskilling 40,000+ employees, and phased rollout starting with pilots in 2021, scaling production by 2024. Partnerships with tech leaders and Harvard-backed strategy ensured ethical scaling across fraud, personalization, and operations.

Ergebnisse

  • 17% increase in savings from prevented fraud attempts
  • Over 100 customized algorithms for customer analyses
  • 250,000 monthly queries processed efficiently by GenAI assistant
  • 20+ enterprise-wide AI use cases deployed
  • Analyzes up to 15,000 data points per customer for fraud
  • Boosted productivity by 20% via AI adoption (CEO statement)
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Ooredoo (Qatar)

Telecommunications

Ooredoo Qatar, Qatar's leading telecom operator, grappled with the inefficiencies of manual Radio Access Network (RAN) optimization and troubleshooting. As 5G rollout accelerated, traditional methods proved time-consuming and unscalable , struggling to handle surging data demands, ensure seamless connectivity, and maintain high-quality user experiences amid complex network dynamics . Performance issues like dropped calls, variable data speeds, and suboptimal resource allocation required constant human intervention, driving up operating expenses (OpEx) and delaying resolutions. With Qatar's National Digital Transformation agenda pushing for advanced 5G capabilities, Ooredoo needed a proactive, intelligent approach to RAN management without compromising network reliability .

Lösung

Ooredoo partnered with Ericsson to deploy cloud-native Ericsson Cognitive Software on Microsoft Azure, featuring a digital twin of the RAN combined with deep reinforcement learning (DRL) for AI-driven optimization . This solution creates a virtual network replica to simulate scenarios, analyze vast RAN data in real-time, and generate proactive tuning recommendations . The Ericsson Performance Optimizers suite was trialed in 2022, evolving into full deployment by 2023, enabling automated issue resolution and performance enhancements while integrating seamlessly with Ooredoo's 5G infrastructure . Recent expansions include energy-saving PoCs, further leveraging AI for sustainable operations .

Ergebnisse

  • 15% reduction in radio power consumption (Energy Saver PoC)
  • Proactive RAN optimization reducing troubleshooting time
  • Maintained high user experience during power savings
  • Reduced operating expenses via automated resolutions
  • Enhanced 5G subscriber experience with seamless connectivity
  • 10% spectral efficiency gains (Ericsson AI RAN benchmarks)
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Best Practices

Successful implementations follow proven patterns. Have a look at our tactical advice to get started.

Implement Intent Classification to Auto-Route Low-Value Tickets

The foundation of AI-powered triage is robust intent detection. Configure Gemini to read incoming ticket text (subject, body, and basic metadata) and classify it into a standardised set of intents such as “password reset”, “order status”, “address change”, “faq-product-info”, or “billing-issue”. These intents then drive routing rules.

Start with a simple classification prompt that enforces a strict schema and can be integrated into your ticketing or middleware system.

System: You are an assistant that classifies customer support tickets.
Output ONLY a JSON object with fields: intent, confidence (0-1), sensitive (true/false).

User ticket:
{{ticket_subject}}
{{ticket_body}}

Valid intents:
- password_reset
- order_status
- change_address
- faq_product_info
- technical_issue
- billing_issue
- other

Describe the main intent using one of the valid intents.

Use the intent and confidence scores to decide whether the ticket should be auto-answered, guided to self-service, or routed to an agent. Low-confidence classifications should always fall back to a human.

Deploy a Gemini-Powered Assistant in Front of the Ticket Form

One of the fastest ways to deflect low-value tickets is to intercept them before they are submitted. Embed a Gemini-based conversational assistant directly into your web and mobile contact flows. The assistant’s job: understand the request, offer relevant knowledge base articles, and guide users through simple workflows (e.g., resetting a password or tracking an order) without creating a ticket.

Use a prompt that enforces containment where safe and gracefully escalates when necessary.

System: You are a customer self-service assistant.
Goal: Resolve the issue without creating a support ticket IF it is about:
- password reset
- order status
- address change
- generic FAQs
If the issue is complex, clearly tell the user you are handing them to a human agent.
Ask targeted questions only when needed. Keep answers short and actionable.

Instrument the assistant with events ("resolved", "escalated", "requested_agent") so you can track how many interactions are successfully contained versus escalated.

Auto-Suggest Knowledge Base Articles and First Responses for Agents

Not every low-value ticket can be fully deflected, but many can be accelerated. Integrate Gemini into your agent desktop so that each incoming ticket is enriched with suggested knowledge base articles and a drafted first response that the agent can quickly review and send.

Configure Gemini to search and reason over your KB content and generate a concise, brand-aligned reply.

System: You are a customer support assistant.
You receive a ticket and relevant knowledge base articles.
Write a concise, friendly reply that:
- directly answers the question
- includes clear steps or links
- avoids speculation
If no relevant article exists, ask 1-2 clarifying questions.

Ticket:
{{ticket_text}}

Relevant articles:
{{kb_snippets}}

Measure the impact on average handle time (AHT) and first response time for these low-complexity tickets. Over time, you can move certain intents from “AI-assisted agent” to “full self-service”.

Use Gemini to Summarise and Triage Email Backlogs

Email channels often hide a long tail of low-value requests. Connect Gemini to your support inbox (via your helpdesk or a middleware) to batch-process incoming messages: summarise, classify, and propose actions. For obvious low-value intents (e.g., order status), the system can automatically send a response template enriched with dynamic data (like order link or tracking information) after an optional human check.

Design a backend workflow where each email is passed to Gemini for a structured summary.

System: Summarise this customer email in 2 sentences.
Then output structured fields: intent, urgency (low/medium/high),
requires_human (true/false), suggested_reply.

Email:
{{email_body}}

Use the requires_human flag to filter which tickets an agent must see, and auto-send the suggested_reply for low-risk cases once an agent has quickly skimmed and approved it.

Connect Gemini with Operational Systems for Real Self-Service

To truly deflect tickets, Gemini needs more than text; it needs access to operational data such as orders, accounts, and subscriptions. Work with your engineering team to expose read-only APIs (e.g., get_order_status, list_recent_orders, get_account_state) that Gemini can call via a controlled orchestration layer.

Instead of letting the model hallucinate, define deterministic “tools” it may use and instruct it via the prompt.

System: You can use the following tools:
- get_order_status(order_id)
- list_recent_orders(customer_id)
Use tools ONLY when needed to answer the question.
If tool data is missing, say you cannot access it and offer to connect to an agent.
Never guess order IDs.

User:
"Where is my last order?"

This pattern lets Gemini handle a large share of status and account questions with live data, while still escalating neatly when information is incomplete or risky.

Track KPIs and Run Controlled Experiments on Deflection

Once Gemini-powered triage is live, move into measurement mode. Define a minimal KPI set for ticket deflection and AI performance: deflection rate (percentage of interactions resolved without ticket creation), containment rate (AI conversations not escalated), AHT for low-value tickets, CSAT for AI-assisted and AI-only interactions, and agent satisfaction.

Run A/B tests for critical flows, such as different wording in the self-service assistant or stricter vs. looser escalation thresholds. For instance, you can test whether asking one clarifying question before escalation increases containment without harming CSAT. Review transcripts regularly with your support leads and refine prompts and routing rules based on concrete examples.

With well-designed workflows, most organisations can realistically expect a 20–40% reduction in low-value ticket volume over several months, alongside faster first responses and more focused agent time on complex issues.

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Frequently Asked Questions

Gemini is well suited for repeatable, low-risk customer service requests such as password reset guidance, order status checks, delivery FAQs, address changes, and standard product or policy questions. These tickets typically follow a clear pattern and can be resolved using existing knowledge base content or simple integrations with order/account systems.

Higher-risk scenarios (e.g., refunds, complaints, legal issues, complex technical incidents) should either be excluded from automation or configured so that Gemini only supports agents with drafts and summaries, instead of replying directly to customers.

The initial setup for a focused Gemini triage pilot can usually be done in a few weeks, assuming you have an existing helpdesk and a basic knowledge base. A typical timeline looks like this:

  • 1–2 weeks: Analyse ticket data, define “low-value” intents, design flows and guardrails.
  • 2–3 weeks: Implement Gemini prompts, integrate with your ticketing system or web assistant, and test on internal traffic.
  • 2–4 weeks: Run a controlled pilot with a subset of users or channels, monitor KPIs and refine.

Scaling beyond the pilot (to more intents, languages, or systems) depends on your internal IT landscape and how quickly you can expose the necessary APIs.

You don’t need a large AI research team, but you do need a blend of customer service operations, basic engineering, and product ownership. In practical terms, the core team usually includes:

  • A support operations lead to define which tickets are low-value and safe to automate.
  • A product or project owner to own the workflow design and backlog.
  • Developers to integrate Gemini with your helpdesk, website, or app (via APIs or middleware).
  • Optionally, a data/AI-savvy person to help with prompt design and performance monitoring.

Reruption can complement your team with the AI engineering and workflow design capabilities, so your internal team can focus on policies, content, and adoption.

The ROI of AI ticket deflection comes from several sources: reduced agent time on repetitive requests, lower need for additional headcount as volume grows, faster responses, and improved employee satisfaction. In many environments, deflecting or accelerating 20–40% of low-complexity tickets is achievable over time.

The exact financial impact depends on your current ticket volume and cost per ticket. For example, if you handle 50,000 tickets per month at an average fully loaded cost of €4 per ticket, deflecting or semi-automating 30% of truly low-value tickets can translate into hundreds of thousands of euros in annual savings, while also freeing agents to focus on complex, value-creating interactions such as upsell opportunities or high-risk incident resolution.

Reruption specialises in building AI-first customer service capabilities directly inside organisations. With our AI PoC offering (9,900€), we can quickly validate whether Gemini can reliably triage and deflect your specific low-value tickets: from use-case scoping and prompt/architecture design to a working prototype integrated with your helpdesk or front-end.

Beyond the PoC, we work with a Co-Preneur approach: we embed with your team, design the end-to-end workflow, implement the necessary integrations, and help set up governance, KPIs, and enablement for your agents. That way, you don’t just get a demo chatbot, but a robust, measurable Gemini-based deflection layer that actually reduces ticket volume in your real environment.

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