The Challenge: Untriaged Low-Value Tickets

Customer service teams increasingly act as the catch-all for every small customer question: password resets, address changes, delivery status, simple how-tos. These low-value tickets rarely need human expertise, but they land in the same queues as complex incidents. Without intelligent triage and deflection, agents spend a disproportionate amount of time on work that adds little value.

Traditional approaches like static FAQs, basic contact forms, and manual routing rules no longer keep up. Customers expect conversational, instant answers, not long knowledge base articles and multi-step login flows. Rule-based chatbots quickly hit their limits when customers phrase requests differently or combine several questions. The result: customers default to submitting tickets, and the promise of self-service never materialises.

The business impact is significant. Agent queues get clogged, handle times rise, and high-priority issues wait behind trivial requests. Headcount grows just to cope with volume, even though much of that volume is repetitive. Leadership sees cost per ticket increase while customer satisfaction and perceived responsiveness decline. At the same time, valuable insights from complex cases are lost in the noise of low-value tickets.

This situation is frustrating, but it is not inevitable. With modern AI-powered triage and self-service, many simple requests can be resolved before they ever reach an agent. At Reruption, we’ve seen how applied AI, implemented with technical depth and speed, can transform support workflows from "inbox firefighting" to structured, intelligent service. In the rest of this guide, you’ll find practical steps to use Gemini to reclaim your queues and refocus your team on the customer problems that truly matter.

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Our Assessment

A strategic assessment of the challenge and high-level tips how to tackle it.

From Reruption's hands-on work building AI assistants and chatbots for customer service, we’ve learned that tools like Gemini change the game when they’re implemented as part of a redesigned support flow, not as a cosmetic add-on. Gemini’s strengths in natural language understanding, classification and content generation make it well suited to automatically triage and resolve low-value tickets before they burden your agents.

Redefine “Low-Value” Through Data, Not Gut Feeling

Many organisations label all short or simple-sounding tickets as “low-value”, but that can hide edge cases and risks. Before deploying Gemini for ticket triage, analyse historical ticket data: categories, resolution times, escalations, refunds, and CSAT. You want a clear, evidence-based definition of which requests are genuinely safe to automate or deflect.

Cluster ticket subjects and descriptions, then map them against business impact. A password reset with account takeover risk is very different from a simple order status check. This analytical mindset ensures that AI-powered self-service focuses on the right subset of tickets and protects you from automating scenarios that should always see a human.

Design AI Triage as a Layer, Not a Separate Channel

A common strategic mistake is to launch an “AI chatbot” as yet another support entry point, creating parallel processes and confusion. A better approach is to treat Gemini-based triage as a layer across all your existing channels: web forms, help centre, mobile app, and even email.

Strategically, this means designing a routing brain that reads the user’s intent once, evaluates the best path (self-service, AI-assisted answer, or agent), and then orchestrates the flow. Agents, in turn, see the same context and AI-generated suggestions within their existing tools. This integrated approach maximises deflection of low-value tickets while maintaining a coherent experience.

Align Customer Experience and Risk Appetite Before Automation

Deflecting tickets is not just a cost exercise; it’s a brand and trust decision. Leadership needs to set clear boundaries for AI in customer service: which topics must never be resolved without a human, how you handle sensitive data, and what error rates are acceptable in automated responses.

Run joint sessions between customer service, legal/compliance, and product to define these guardrails. This shared understanding prevents future friction when Gemini is live and avoids nervous “emergency switches” that kill adoption. When everyone agrees that, for example, order tracking and FAQ lookups are safe for automation while billing disputes are not, the implementation can move much faster and with less internal resistance.

Prepare Your Agents to Work With AI, Not Against It

Shifting low-value tickets away from humans changes the work of your support team. Instead of processing endless simple requests, agents will handle fewer but more complex and emotionally loaded cases. Strategically, you need to prepare them for AI-augmented workflows where Gemini drafts responses, summarises histories, and suggests knowledge base articles.

Invest in enablement: explain how Gemini works conceptually, where its strengths and weaknesses lie, and how quality feedback improves the models. Position AI as a tool that removes “busywork” rather than a threat to jobs. In our experience, when agents see that Gemini eliminates repetitive password reset conversations, adoption and contribution of good feedback loops increase significantly.

Plan Governance, Monitoring and Continuous Optimisation From Day One

AI triage is not a set-and-forget feature. To keep Gemini ticket deflection safe and effective, you need a governance model that defines ownership for prompts, policies, and performance monitoring. This includes clear KPIs such as deflection rate, containment rate, CSAT for AI-resolved interactions, and escalation accuracy.

Set up a cross-functional review cadence where support operations, product, and data/AI owners review metrics and examples of AI interactions. This strategic loop allows you to refine prompts, expand the set of low-value tickets that can be automated, and quickly react if customer expectations or products change.

Using Gemini to triage and deflect low-value support tickets is most effective when it’s treated as a core service capability, not a side project. With clear definitions of what should be automated, integrated routing across channels, and agents trained to collaborate with AI, you can free significant capacity without sacrificing customer experience. Reruption combines strategic clarity with deep engineering to design and implement these Gemini-driven workflows inside your existing stack; if you’re exploring this shift, we’re ready to help you test it in a focused PoC and scale what works.

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Real-World Case Studies

From Banking to Manufacturing: Learn how companies successfully use Gemini.

Morgan Stanley

Banking

Financial advisors at Morgan Stanley struggled with rapid access to the firm's extensive proprietary research database, comprising over 350,000 documents spanning decades of institutional knowledge. Manual searches through this vast repository were time-intensive, often taking 30 minutes or more per query, hindering advisors' ability to deliver timely, personalized advice during client interactions . This bottleneck limited scalability in wealth management, where high-net-worth clients demand immediate, data-driven insights amid volatile markets. Additionally, the sheer volume of unstructured data—40 million words of research reports—made it challenging to synthesize relevant information quickly, risking suboptimal recommendations and reduced client satisfaction. Advisors needed a solution to democratize access to this 'goldmine' of intelligence without extensive training or technical expertise .

Lösung

Morgan Stanley partnered with OpenAI to develop AI @ Morgan Stanley Debrief, a GPT-4-powered generative AI chatbot tailored for wealth management advisors. The tool uses retrieval-augmented generation (RAG) to securely query the firm's proprietary research database, providing instant, context-aware responses grounded in verified sources . Implemented as a conversational assistant, Debrief allows advisors to ask natural-language questions like 'What are the risks of investing in AI stocks?' and receive synthesized answers with citations, eliminating manual digging. Rigorous AI evaluations and human oversight ensure accuracy, with custom fine-tuning to align with Morgan Stanley's institutional knowledge . This approach overcame data silos and enabled seamless integration into advisors' workflows.

Ergebnisse

  • 98% adoption rate among wealth management advisors
  • Access for nearly 50% of Morgan Stanley's total employees
  • Queries answered in seconds vs. 30+ minutes manually
  • Over 350,000 proprietary research documents indexed
  • 60% employee access at peers like JPMorgan for comparison
  • Significant productivity gains reported by CAO
Read case study →

Visa

Payments

The payments industry faced a surge in online fraud, particularly enumeration attacks where threat actors use automated scripts and botnets to test stolen card details at scale. These attacks exploit vulnerabilities in card-not-present transactions, causing $1.1 billion in annual fraud losses globally and significant operational expenses for issuers. Visa needed real-time detection to combat this without generating high false positives that block legitimate customers, especially amid rising e-commerce volumes like Cyber Monday spikes. Traditional fraud systems struggled with the speed and sophistication of these attacks, amplified by AI-driven bots. Visa's challenge was to analyze vast transaction data in milliseconds, identifying anomalous patterns while maintaining seamless user experiences. This required advanced AI and machine learning to predict and score risks accurately.

Lösung

Visa developed the Visa Account Attack Intelligence (VAAI) Score, a generative AI-powered tool that scores the likelihood of enumeration attacks in real-time for card-not-present transactions. By leveraging generative AI components alongside machine learning models, VAAI detects sophisticated patterns from botnets and scripts that evade legacy rules-based systems. Integrated into Visa's broader AI-driven fraud ecosystem, including Identity Behavior Analysis, the solution enhances risk scoring with behavioral insights. Rolled out first to U.S. issuers in 2024, it reduces both fraud and false declines, optimizing operations. This approach allows issuers to proactively mitigate threats at unprecedented scale.

Ergebnisse

  • $40 billion in fraud prevented (Oct 2022-Sep 2023)
  • Nearly 2x increase YoY in fraud prevention
  • $1.1 billion annual global losses from enumeration attacks targeted
  • 85% more fraudulent transactions blocked on Cyber Monday 2024 YoY
  • Handled 200% spike in fraud attempts without service disruption
  • Enhanced risk scoring accuracy via ML and Identity Behavior Analysis
Read case study →

JPMorgan Chase

Banking

In the high-stakes world of asset management and wealth management at JPMorgan Chase, advisors faced significant time burdens from manual research, document summarization, and report drafting. Generating investment ideas, market insights, and personalized client reports often took hours or days, limiting time for client interactions and strategic advising. This inefficiency was exacerbated post-ChatGPT, as the bank recognized the need for secure, internal AI to handle vast proprietary data without risking compliance or security breaches. The Private Bank advisors specifically struggled with preparing for client meetings, sifting through research reports, and creating tailored recommendations amid regulatory scrutiny and data silos, hindering productivity and client responsiveness in a competitive landscape.

Lösung

JPMorgan addressed these challenges by developing the LLM Suite, an internal suite of seven fine-tuned large language models (LLMs) powered by generative AI, integrated with secure data infrastructure. This platform enables advisors to draft reports, generate investment ideas, and summarize documents rapidly using proprietary data. A specialized tool, Connect Coach, was created for Private Bank advisors to assist in client preparation, idea generation, and research synthesis. The implementation emphasized governance, risk management, and employee training through AI competitions and 'learn-by-doing' approaches, ensuring safe scaling across the firm. LLM Suite rolled out progressively, starting with proofs-of-concept and expanding firm-wide.

Ergebnisse

  • Users reached: 140,000 employees
  • Use cases developed: 450+ proofs-of-concept
  • Financial upside: Up to $2 billion in AI value
  • Deployment speed: From pilot to 60K users in months
  • Advisor tools: Connect Coach for Private Bank
  • Firm-wide PoCs: Rigorous ROI measurement across 450 initiatives
Read case study →

bunq

Banking

As bunq experienced rapid growth as the second-largest neobank in Europe, scaling customer support became a critical challenge. With millions of users demanding personalized banking information on accounts, spending patterns, and financial advice on demand, the company faced pressure to deliver instant responses without proportionally expanding its human support teams, which would increase costs and slow operations. Traditional search functions in the app were insufficient for complex, contextual queries, leading to inefficiencies and user frustration. Additionally, ensuring data privacy and accuracy in a highly regulated fintech environment posed risks. bunq needed a solution that could handle nuanced conversations while complying with EU banking regulations, avoiding hallucinations common in early GenAI models, and integrating seamlessly without disrupting app performance. The goal was to offload routine inquiries, allowing human agents to focus on high-value issues.

Lösung

bunq addressed these challenges by developing Finn, a proprietary GenAI platform integrated directly into its mobile app, replacing the traditional search function with a conversational AI chatbot. After hiring over a dozen data specialists in the prior year, the team built Finn to query user-specific financial data securely, answer questions on balances, transactions, budgets, and even provide general advice while remembering conversation context across sessions. Launched as Europe's first AI-powered bank assistant in December 2023 following a beta, Finn evolved rapidly. By May 2024, it became fully conversational, enabling natural back-and-forth interactions. This retrieval-augmented generation (RAG) approach grounded responses in real-time user data, minimizing errors and enhancing personalization.

Ergebnisse

  • 100,000+ questions answered within months post-beta (end-2023)
  • 40% of user queries fully resolved autonomously by mid-2024
  • 35% of queries assisted, totaling 75% immediate support coverage
  • Hired 12+ data specialists pre-launch for data infrastructure
  • Second-largest neobank in Europe by user base (1M+ users)
Read case study →

HSBC

Banking

As a global banking titan handling trillions in annual transactions, HSBC grappled with escalating fraud and money laundering risks. Traditional systems struggled to process over 1 billion transactions monthly, generating excessive false positives that burdened compliance teams, slowed operations, and increased costs. Ensuring real-time detection while minimizing disruptions to legitimate customers was critical, alongside strict regulatory compliance in diverse markets. Customer service faced high volumes of inquiries requiring 24/7 multilingual support, straining resources. Simultaneously, HSBC sought to pioneer generative AI research for innovation in personalization and automation, but challenges included ethical deployment, human oversight for advancing AI, data privacy, and integration across legacy systems without compromising security. Scaling these solutions globally demanded robust governance to maintain trust and adhere to evolving regulations.

Lösung

HSBC tackled fraud with machine learning models powered by Google Cloud's Transaction Monitoring 360, enabling AI to detect anomalies and financial crime patterns in real-time across vast datasets. This shifted from rigid rules to dynamic, adaptive learning. For customer service, NLP-driven chatbots were rolled out to handle routine queries, provide instant responses, and escalate complex issues, enhancing accessibility worldwide. In parallel, HSBC advanced generative AI through internal research, sandboxes, and a landmark multi-year partnership with Mistral AI (announced December 2024), integrating tools for document analysis, translation, fraud enhancement, automation, and client-facing innovations—all under ethical frameworks with human oversight.

Ergebnisse

  • Screens over 1 billion transactions monthly for financial crime
  • Significant reduction in false positives and manual reviews (up to 60-90% in models)
  • Hundreds of AI use cases deployed across global operations
  • Multi-year Mistral AI partnership (Dec 2024) to accelerate genAI productivity
  • Enhanced real-time fraud alerts, reducing compliance workload
Read case study →

Best Practices

Successful implementations follow proven patterns. Have a look at our tactical advice to get started.

Implement Intent Classification to Auto-Route Low-Value Tickets

The foundation of AI-powered triage is robust intent detection. Configure Gemini to read incoming ticket text (subject, body, and basic metadata) and classify it into a standardised set of intents such as “password reset”, “order status”, “address change”, “faq-product-info”, or “billing-issue”. These intents then drive routing rules.

Start with a simple classification prompt that enforces a strict schema and can be integrated into your ticketing or middleware system.

System: You are an assistant that classifies customer support tickets.
Output ONLY a JSON object with fields: intent, confidence (0-1), sensitive (true/false).

User ticket:
{{ticket_subject}}
{{ticket_body}}

Valid intents:
- password_reset
- order_status
- change_address
- faq_product_info
- technical_issue
- billing_issue
- other

Describe the main intent using one of the valid intents.

Use the intent and confidence scores to decide whether the ticket should be auto-answered, guided to self-service, or routed to an agent. Low-confidence classifications should always fall back to a human.

Deploy a Gemini-Powered Assistant in Front of the Ticket Form

One of the fastest ways to deflect low-value tickets is to intercept them before they are submitted. Embed a Gemini-based conversational assistant directly into your web and mobile contact flows. The assistant’s job: understand the request, offer relevant knowledge base articles, and guide users through simple workflows (e.g., resetting a password or tracking an order) without creating a ticket.

Use a prompt that enforces containment where safe and gracefully escalates when necessary.

System: You are a customer self-service assistant.
Goal: Resolve the issue without creating a support ticket IF it is about:
- password reset
- order status
- address change
- generic FAQs
If the issue is complex, clearly tell the user you are handing them to a human agent.
Ask targeted questions only when needed. Keep answers short and actionable.

Instrument the assistant with events ("resolved", "escalated", "requested_agent") so you can track how many interactions are successfully contained versus escalated.

Auto-Suggest Knowledge Base Articles and First Responses for Agents

Not every low-value ticket can be fully deflected, but many can be accelerated. Integrate Gemini into your agent desktop so that each incoming ticket is enriched with suggested knowledge base articles and a drafted first response that the agent can quickly review and send.

Configure Gemini to search and reason over your KB content and generate a concise, brand-aligned reply.

System: You are a customer support assistant.
You receive a ticket and relevant knowledge base articles.
Write a concise, friendly reply that:
- directly answers the question
- includes clear steps or links
- avoids speculation
If no relevant article exists, ask 1-2 clarifying questions.

Ticket:
{{ticket_text}}

Relevant articles:
{{kb_snippets}}

Measure the impact on average handle time (AHT) and first response time for these low-complexity tickets. Over time, you can move certain intents from “AI-assisted agent” to “full self-service”.

Use Gemini to Summarise and Triage Email Backlogs

Email channels often hide a long tail of low-value requests. Connect Gemini to your support inbox (via your helpdesk or a middleware) to batch-process incoming messages: summarise, classify, and propose actions. For obvious low-value intents (e.g., order status), the system can automatically send a response template enriched with dynamic data (like order link or tracking information) after an optional human check.

Design a backend workflow where each email is passed to Gemini for a structured summary.

System: Summarise this customer email in 2 sentences.
Then output structured fields: intent, urgency (low/medium/high),
requires_human (true/false), suggested_reply.

Email:
{{email_body}}

Use the requires_human flag to filter which tickets an agent must see, and auto-send the suggested_reply for low-risk cases once an agent has quickly skimmed and approved it.

Connect Gemini with Operational Systems for Real Self-Service

To truly deflect tickets, Gemini needs more than text; it needs access to operational data such as orders, accounts, and subscriptions. Work with your engineering team to expose read-only APIs (e.g., get_order_status, list_recent_orders, get_account_state) that Gemini can call via a controlled orchestration layer.

Instead of letting the model hallucinate, define deterministic “tools” it may use and instruct it via the prompt.

System: You can use the following tools:
- get_order_status(order_id)
- list_recent_orders(customer_id)
Use tools ONLY when needed to answer the question.
If tool data is missing, say you cannot access it and offer to connect to an agent.
Never guess order IDs.

User:
"Where is my last order?"

This pattern lets Gemini handle a large share of status and account questions with live data, while still escalating neatly when information is incomplete or risky.

Track KPIs and Run Controlled Experiments on Deflection

Once Gemini-powered triage is live, move into measurement mode. Define a minimal KPI set for ticket deflection and AI performance: deflection rate (percentage of interactions resolved without ticket creation), containment rate (AI conversations not escalated), AHT for low-value tickets, CSAT for AI-assisted and AI-only interactions, and agent satisfaction.

Run A/B tests for critical flows, such as different wording in the self-service assistant or stricter vs. looser escalation thresholds. For instance, you can test whether asking one clarifying question before escalation increases containment without harming CSAT. Review transcripts regularly with your support leads and refine prompts and routing rules based on concrete examples.

With well-designed workflows, most organisations can realistically expect a 20–40% reduction in low-value ticket volume over several months, alongside faster first responses and more focused agent time on complex issues.

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Frequently Asked Questions

Gemini is well suited for repeatable, low-risk customer service requests such as password reset guidance, order status checks, delivery FAQs, address changes, and standard product or policy questions. These tickets typically follow a clear pattern and can be resolved using existing knowledge base content or simple integrations with order/account systems.

Higher-risk scenarios (e.g., refunds, complaints, legal issues, complex technical incidents) should either be excluded from automation or configured so that Gemini only supports agents with drafts and summaries, instead of replying directly to customers.

The initial setup for a focused Gemini triage pilot can usually be done in a few weeks, assuming you have an existing helpdesk and a basic knowledge base. A typical timeline looks like this:

  • 1–2 weeks: Analyse ticket data, define “low-value” intents, design flows and guardrails.
  • 2–3 weeks: Implement Gemini prompts, integrate with your ticketing system or web assistant, and test on internal traffic.
  • 2–4 weeks: Run a controlled pilot with a subset of users or channels, monitor KPIs and refine.

Scaling beyond the pilot (to more intents, languages, or systems) depends on your internal IT landscape and how quickly you can expose the necessary APIs.

You don’t need a large AI research team, but you do need a blend of customer service operations, basic engineering, and product ownership. In practical terms, the core team usually includes:

  • A support operations lead to define which tickets are low-value and safe to automate.
  • A product or project owner to own the workflow design and backlog.
  • Developers to integrate Gemini with your helpdesk, website, or app (via APIs or middleware).
  • Optionally, a data/AI-savvy person to help with prompt design and performance monitoring.

Reruption can complement your team with the AI engineering and workflow design capabilities, so your internal team can focus on policies, content, and adoption.

The ROI of AI ticket deflection comes from several sources: reduced agent time on repetitive requests, lower need for additional headcount as volume grows, faster responses, and improved employee satisfaction. In many environments, deflecting or accelerating 20–40% of low-complexity tickets is achievable over time.

The exact financial impact depends on your current ticket volume and cost per ticket. For example, if you handle 50,000 tickets per month at an average fully loaded cost of €4 per ticket, deflecting or semi-automating 30% of truly low-value tickets can translate into hundreds of thousands of euros in annual savings, while also freeing agents to focus on complex, value-creating interactions such as upsell opportunities or high-risk incident resolution.

Reruption specialises in building AI-first customer service capabilities directly inside organisations. With our AI PoC offering (9,900€), we can quickly validate whether Gemini can reliably triage and deflect your specific low-value tickets: from use-case scoping and prompt/architecture design to a working prototype integrated with your helpdesk or front-end.

Beyond the PoC, we work with a Co-Preneur approach: we embed with your team, design the end-to-end workflow, implement the necessary integrations, and help set up governance, KPIs, and enablement for your agents. That way, you don’t just get a demo chatbot, but a robust, measurable Gemini-based deflection layer that actually reduces ticket volume in your real environment.

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