Inefficient Audience Segmentation

Manual segmentation based on a few static rules misses hidden patterns in behavior and value. Marketers rely on guesswork to define segments, leading to blunt targeting, overexposure of low-value users and under-served high-potential customers.

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Segment Optimove Salesforce Marketing Cloud Adobe Experience Platform Amplitude ChatGPT Claude Gemini mParticle Blueshift

Other Problems for Personalize Campaigns

Fragmented Customer Data Generic Campaign Messaging Inefficient Audience Segmentation Poor Send Time Optimization Untargeted Product Recommendations

Other Goals in Marketing

Personalize Campaigns Optimize Ad Performance Accelerate Content Production Enhance Marketing Analytics Boost Lead Generation

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