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Fragmented Customer Data

Customer data sits in CRM, web analytics, email tools and offline lists, making it hard to build a single view of each person. Marketers spend hours manually stitching profiles, leading to slow, inconsistent personalization and missed revenue opportunities.

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Segment Salesforce Data Cloud Twilio Segment Unify mParticle Adobe Real-Time CDP Bloomreach Engagement ChatGPT Claude Gemini Zeotap CDP

Other Problems for Personalize Campaigns

Fragmented Customer Data Generic Campaign Messaging Inefficient Audience Segmentation Poor Send Time Optimization Untargeted Product Recommendations

Other Goals in Marketing

Personalize Campaigns Optimize Ad Performance Accelerate Content Production Enhance Marketing Analytics Boost Lead Generation

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