The Challenge: Weak Scenario Planning

Most finance teams know they should model more than a base case and a simple best/worst case. But building multiple financial scenarios is slow, manual work. Data sits in scattered spreadsheets, assumptions are locked in people’s heads, and every new scenario means copying tabs, updating drivers, and checking formulas. Under time pressure, teams end up testing only a few simplistic cases.

Traditional approaches to scenario planning in finance were built for a world with stable markets and annual planning cycles. In that world, a static model and a one-off budgeting exercise could be “good enough”. Today, demand, prices and supply conditions shift too quickly. Manual Excel gymnastics and one-size-fits-all planning tools cannot keep up with constantly changing assumptions, external data, and management questions like “What if we cut this product?” or “What if energy prices spike 20%?”

The business impact is significant. Weak scenario planning leaves companies poorly prepared for shocks in demand, prices, or supply. Strategic decisions are made without robust downside views or credible upside cases. Finance teams spend their time fixing links and reconciling versions instead of challenging assumptions or quantifying strategic options. The result: higher risk, slower decisions, and a competitive disadvantage against organisations that can translate new information into updated financial scenarios in days, not months.

The good news: this is a solvable problem. Modern AI tools like Claude can digest large planning files, understand narrative assumptions, and help you build, compare, and stress-test many more scenarios with far less manual work. At Reruption, we’ve seen how AI-first thinking can replace fragile spreadsheet chains with robust, dynamic planning workflows. In the rest of this page, you’ll find concrete, finance-specific guidance to turn scenario planning from a bottleneck into a strength.

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Our Assessment

A strategic assessment of the challenge and high-level tips how to tackle it.

From Reruption’s work building AI solutions for finance and strategy teams, we’ve learned that tools like Claude are most powerful when they augment — not replace — your existing financial models. Claude’s long-context capabilities allow it to read complex budget workbooks, planning decks, and assumption documents in one go, then help finance teams design richer scenarios, highlight risks, and explain sensitivities in clear business language.

Think in Drivers and Narratives, Not Just in Excel Tabs

Weak scenario planning often starts with the wrong mental model: copying the base case spreadsheet and tweaking a few percentage points. To use Claude for financial planning effectively, shift your focus to business drivers (volume, price, mix, FX, headcount, capacity, churn, etc.) and the narratives behind them. Claude is extremely good at turning narrative assumptions into structured sets of drivers and scenarios.

Begin by documenting the stories your management team actually worries about: “rapid demand drop in key region”, “input cost spike”, “slower hiring”, “aggressive expansion”. Feed these narratives plus your existing planning model structure into Claude and ask it to suggest which drivers to flex and what ranges are realistic. This moves your planning from cosmetic tweaks to scenario narratives tied to clear financial levers.

Use Claude as a Scenario Architect, Not a Black-Box Forecaster

Claude should not be treated as an oracle that spits out a perfect forecast. Instead, use it as a scenario architect that helps finance teams design, organise, and interrogate scenarios at scale. Claude can propose scenario frameworks (e.g. macro, operational, strategic), cluster assumptions, and define consistent naming and documentation conventions across scenarios.

This mindset keeps ownership of numbers and critical assumptions with Finance, while Claude does the heavy lifting around structure, documentation, and comparison. By clearly separating “AI helps us design and evaluate scenarios” from “humans sign off on the numbers”, you reduce model risk and increase trust in AI-supported planning.

Assess Data and Model Readiness Before Scaling AI

Before you roll out Claude broadly, evaluate how ready your planning models and data are. Claude can work with messy spreadsheets, but you’ll get far more value if core structures are stable: clear revenue and cost bridges, consistent account mapping, and a clean separation between input assumptions and calculation logic.

At Reruption, we often start by analysing a client’s existing budget and forecast workbooks with Claude itself: loading sample files, asking it to map the model structure, identify key drivers, and spot inconsistencies or circularities. This quick health check gives you a realistic view of what Claude can safely automate today, and what needs to be tidied up first to avoid scaling spreadsheet chaos.

Prepare the Finance Team to Work with AI, Not Around It

Even the best AI scenario planning setup fails if finance professionals don’t trust or know how to use it. Invest early in training that is practical and finance-specific: how to brief Claude, how to review its output, and how to translate management questions into structured prompts and scenario requests.

Clarify roles: who is responsible for scenario design, who validates key assumptions, who owns communication with stakeholders. Position Claude as a powerful assistant that extends the team’s capacity to explore more scenarios, not as a threat to expertise. When controllers, FP&A managers, and business partners see that Claude helps them deliver better insights faster, adoption follows naturally.

Manage Risk with Guardrails, Reviews, and Traceability

Using AI for financial planning introduces new risks: misinterpreted formulas, out-of-date files, or overconfident conclusions. Mitigate these with explicit governance for AI-supported planning. Define which tasks Claude may support (e.g. summarising scenarios, drafting risk analyses, proposing sensitivities) and which remain strictly under human control (final numbers, official forecasts, external guidance).

Implement a simple review workflow: Claude produces scenario documentation and comparisons; a designated finance lead reviews and signs off; changes are logged. Ensure all Claude interactions that influence planning decisions are captured (e.g. in a collaboration tool or version-controlled repository). These guardrails keep your auditors, CFO, and board comfortable while still unlocking the speed and depth benefits of AI.

Used with the right mindset, Claude turns weak, manual scenario planning into a structured, scalable process where finance teams can explore more scenarios, document assumptions clearly, and surface risks faster. Reruption combines this tool capability with deep implementation experience — from model assessment to workflow design and enablement — so your planning process becomes both more robust and more adaptable. If you want to test what Claude can do on your real budgeting files before a big rollout, our team can help you run a focused pilot and translate the results into a concrete roadmap.

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Real-World Case Studies

From Fintech to Logistics: Learn how companies successfully use Claude.

Nubank

Fintech

Nubank, Latin America's largest digital bank serving 114 million customers across Brazil, Mexico, and Colombia, faced immense pressure to scale customer support amid explosive growth. Traditional systems struggled with high-volume Tier-1 inquiries, leading to longer wait times and inconsistent personalization, while fraud detection required real-time analysis of massive transaction data from over 100 million users. Balancing fee-free services, personalized experiences, and robust security was critical in a competitive fintech landscape plagued by sophisticated scams like spoofing and false central fraud. Internally, call centers and support teams needed tools to handle complex queries efficiently without compromising quality. Pre-AI, response times were bottlenecks, and manual fraud checks were resource-intensive, risking customer trust and regulatory compliance in dynamic LatAm markets.

Lösung

Nubank integrated OpenAI GPT-4 models into its ecosystem for a generative AI chat assistant, call center copilot, and advanced fraud detection combining NLP and computer vision. The chat assistant autonomously resolves Tier-1 issues, while the copilot aids human agents with real-time insights. For fraud, foundation model-based ML analyzes transaction patterns at scale. Implementation involved a phased approach: piloting GPT-4 for support in 2024, expanding to internal tools by early 2025, and enhancing fraud systems with multimodal AI. This AI-first strategy, rooted in machine learning, enabled seamless personalization and efficiency gains across operations.

Ergebnisse

  • 55% of Tier-1 support queries handled autonomously by AI
  • 70% reduction in chat response times
  • 5,000+ employees using internal AI tools by 2025
  • 114 million customers benefiting from personalized AI service
  • Real-time fraud detection for 100M+ transaction analyses
  • Significant boost in operational efficiency for call centers
Read case study →

Rapid Flow Technologies (Surtrac)

Transportation

Pittsburgh's East Liberty neighborhood faced severe urban traffic congestion, with fixed-time traffic signals causing long waits and inefficient flow. Traditional systems operated on preset schedules, ignoring real-time variations like peak hours or accidents, leading to 25-40% excess travel time and higher emissions. The city's irregular grid and unpredictable traffic patterns amplified issues, frustrating drivers and hindering economic activity. City officials sought a scalable solution beyond costly infrastructure overhauls. Sensors existed but lacked intelligent processing; data silos prevented coordination across intersections, resulting in wave-like backups. Emissions rose with idling vehicles, conflicting with sustainability goals.

Lösung

Rapid Flow Technologies developed Surtrac, a decentralized AI system using machine learning for real-time traffic prediction and signal optimization. Connected sensors detect vehicles, feeding data into ML models that forecast flows seconds ahead, adjusting greens dynamically. Unlike centralized systems, Surtrac's peer-to-peer coordination lets intersections 'talk,' prioritizing platoons for smoother progression. This optimization engine balances equity and efficiency, adapting every cycle. Spun from Carnegie Mellon, it integrated seamlessly with existing hardware.

Ergebnisse

  • 25% reduction in travel times
  • 40% decrease in wait/idle times
  • 21% cut in emissions
  • 16% improvement in progression
  • 50% more vehicles per hour in some corridors
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AstraZeneca

Healthcare

In the highly regulated pharmaceutical industry, AstraZeneca faced immense pressure to accelerate drug discovery and clinical trials, which traditionally take 10-15 years and cost billions, with low success rates of under 10%. Data silos, stringent compliance requirements (e.g., FDA regulations), and manual knowledge work hindered efficiency across R&D and business units. Researchers struggled with analyzing vast datasets from 3D imaging, literature reviews, and protocol drafting, leading to delays in bringing therapies to patients. Scaling AI was complicated by data privacy concerns, integration into legacy systems, and ensuring AI outputs were reliable in a high-stakes environment. Without rapid adoption, AstraZeneca risked falling behind competitors leveraging AI for faster innovation toward 2030 ambitions of novel medicines.

Lösung

AstraZeneca launched an enterprise-wide generative AI strategy, deploying ChatGPT Enterprise customized for pharma workflows. This included AI assistants for 3D molecular imaging analysis, automated clinical trial protocol drafting, and knowledge synthesis from scientific literature. They partnered with OpenAI for secure, scalable LLMs and invested in training: ~12,000 employees across R&D and functions completed GenAI programs by mid-2025. Infrastructure upgrades, like AMD Instinct MI300X GPUs, optimized model training. Governance frameworks ensured compliance, with human-in-loop validation for critical tasks. Rollout phased from pilots in 2023-2024 to full scaling in 2025, focusing on R&D acceleration via GenAI for molecule design and real-world evidence analysis.

Ergebnisse

  • ~12,000 employees trained on generative AI by mid-2025
  • 85-93% of staff reported productivity gains
  • 80% of medical writers found AI protocol drafts useful
  • Significant reduction in life sciences model training time via MI300X GPUs
  • High AI maturity ranking per IMD Index (top global)
  • GenAI enabling faster trial design and dose selection
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Amazon

Retail

In the vast e-commerce landscape, online shoppers face significant hurdles in product discovery and decision-making. With millions of products available, customers often struggle to find items matching their specific needs, compare options, or get quick answers to nuanced questions about features, compatibility, and usage. Traditional search bars and static listings fall short, leading to shopping cart abandonment rates as high as 70% industry-wide and prolonged decision times that frustrate users. Amazon, serving over 300 million active customers, encountered amplified challenges during peak events like Prime Day, where query volumes spiked dramatically. Shoppers demanded personalized, conversational assistance akin to in-store help, but scaling human support was impossible. Issues included handling complex, multi-turn queries, integrating real-time inventory and pricing data, and ensuring recommendations complied with safety and accuracy standards amid a $500B+ catalog.

Lösung

Amazon developed Rufus, a generative AI-powered conversational shopping assistant embedded in the Amazon Shopping app and desktop. Rufus leverages a custom-built large language model (LLM) fine-tuned on Amazon's product catalog, customer reviews, and web data, enabling natural, multi-turn conversations to answer questions, compare products, and provide tailored recommendations. Powered by Amazon Bedrock for scalability and AWS Trainium/Inferentia chips for efficient inference, Rufus scales to millions of sessions without latency issues. It incorporates agentic capabilities for tasks like cart addition, price tracking, and deal hunting, overcoming prior limitations in personalization by accessing user history and preferences securely. Implementation involved iterative testing, starting with beta in February 2024, expanding to all US users by September, and global rollouts, addressing hallucination risks through grounding techniques and human-in-loop safeguards.

Ergebnisse

  • 60% higher purchase completion rate for Rufus users
  • $10B projected additional sales from Rufus
  • 250M+ customers used Rufus in 2025
  • Monthly active users up 140% YoY
  • Interactions surged 210% YoY
  • Black Friday sales sessions +100% with Rufus
  • 149% jump in Rufus users recently
Read case study →

American Eagle Outfitters

Apparel Retail

In the competitive apparel retail landscape, American Eagle Outfitters faced significant hurdles in fitting rooms, where customers crave styling advice, accurate sizing, and complementary item suggestions without waiting for overtaxed associates . Peak-hour staff shortages often resulted in frustrated shoppers abandoning carts, low try-on rates, and missed conversion opportunities, as traditional in-store experiences lagged behind personalized e-commerce . Early efforts like beacon technology in 2014 doubled fitting room entry odds but lacked depth in real-time personalization . Compounding this, data silos between online and offline hindered unified customer insights, making it tough to match items to individual style preferences, body types, or even skin tones dynamically. American Eagle needed a scalable solution to boost engagement and loyalty in flagship stores while experimenting with AI for broader impact .

Lösung

American Eagle partnered with Aila Technologies to deploy interactive fitting room kiosks powered by computer vision and machine learning, rolled out in 2019 at flagship locations in Boston, Las Vegas, and San Francisco . Customers scan garments via iOS devices, triggering CV algorithms to identify items and ML models—trained on purchase history and Google Cloud data—to suggest optimal sizes, colors, and outfit complements tailored to inferred style and preferences . Integrated with Google Cloud's ML capabilities, the system enables real-time recommendations, associate alerts for assistance, and seamless inventory checks, evolving from beacon lures to a full smart assistant . This experimental approach, championed by CMO Craig Brommers, fosters an AI culture for personalization at scale .

Ergebnisse

  • Double-digit conversion gains from AI personalization
  • 11% comparable sales growth for Aerie brand Q3 2025
  • 4% overall comparable sales increase Q3 2025
  • 29% EPS growth to $0.53 Q3 2025
  • Doubled fitting room try-on odds via early tech
  • Record Q3 revenue of $1.36B
Read case study →

Best Practices

Successful implementations follow proven patterns. Have a look at our tactical advice to get started.

Let Claude Map Your Existing Planning Model Before Changing Anything

Start by having Claude build a mental model of your current budgeting and forecasting setup. Upload a representative planning workbook (or share anonymised structures), plus any documentation or slide decks you use in the annual budget process. Ask Claude to identify key tabs, link structures, and driver relationships.

This gives you an immediate x-ray of how your model actually works versus how people think it works. Claude can point out where assumptions are hard-coded, where growth rates are inconsistent, and which inputs are reused across many calculations. Use this as the foundation for cleaner scenario design.

Example prompt to map your planning file:

You are assisting the FP&A team with understanding their planning model.

1) Read the attached Excel file(s) and describe:
- Main sheets and their purpose
- Key input assumptions and where they are entered
- Main calculation flows (e.g. revenue build-up, staff costs, capex & depreciation)
- Links between sheets that are critical for the P&L, balance sheet, and cash flow

2) Identify potential risks for scenario planning:
- Hard-coded assumptions instead of driver-based inputs
- Inconsistent formulas across years/business units
- Circular references or complex dependencies

3) Provide a concise summary we can share with the CFO.

Expected outcome: a structured overview of your planning model in 30–60 minutes instead of days of manual documentation, and a clear list of weaknesses to fix before scaling AI-driven scenarios.

Use Claude to Generate a Scenario Library Aligned to Your Strategy

Instead of inventing scenarios ad-hoc, build a reusable scenario library with Claude. Provide your strategic plan, risk register, and market outlook reports, then ask Claude to propose a structured set of scenarios: macro cases, operational disruptions, strategic choices, and regulatory shocks.

For each scenario, have Claude define the narrative, affected drivers, and quantitative ranges (which you will later validate). This creates a repeatable catalogue that you can reuse every planning cycle and adjust as your strategy evolves.

Example prompt for building a scenario library:

You are an FP&A co-pilot helping us design a scenario library.

Input:
- Strategic plan deck (attached)
- Latest risk register (attached)
- Current base-case financial forecast (attached)

Tasks:
1) Propose 8–12 distinct scenarios grouped into:
   - Macro/market
   - Operational/supply
   - Strategic decisions
2) For each scenario, define:
   - 3–5 sentence narrative
   - Key financial drivers impacted (volume, price, mix, FX, headcount, capex, etc.)
   - Suggested quantitative ranges for each driver (we will validate)
3) Output in a structured table we can paste into Excel.

Expected outcome: a consistent, strategy-aligned scenario set that moves you beyond simplistic “+/-10% revenue” thinking.

Automate Scenario Documentation and Management Updates

One of Claude’s biggest wins is eliminating the PowerPoint treadmill. After Finance has run numbers in Excel or your planning system, use Claude to turn raw outputs into clear, narrative scenario summaries for management.

Export key tables (P&L, cash flow, KPIs) for each scenario and paste them into Claude with a short description of the assumptions. Ask Claude to highlight key differences vs. base case, quantify impact on critical metrics (EBIT, FCF, leverage), and phrase it in language your CEO and business leaders actually use.

Example prompt for management-ready scenario summaries:

You are helping the CFO prepare a scenario planning update for the executive team.

Input:
- Base case P&L and cash flow tables (FY+3 years)
- Two alternative scenarios with key assumptions

Tasks:
1) Summarise each scenario in max. 5 bullet points.
2) For each scenario, explain the financial impact vs. base case on:
   - Revenue
   - EBIT
   - Free cash flow
   - Net debt / EBITDA
3) Highlight top 3 risks and top 3 opportunities per scenario.
4) Propose one slide outline per scenario for our management deck.

Expected outcome: management-ready scenario narratives in under an hour, freeing finance capacity for deeper analysis.

Have Claude Run Sensitivity Analyses and Spot Hidden Exposures

Beyond discrete scenarios, use Claude to explore sensitivities and hidden exposures. Provide your base case plus several scenario outputs and ask Claude to identify which drivers the financials are most sensitive to and where downside risk is concentrated.

You can also ask Claude to propose additional stress cases that specifically test these sensitive drivers: for example, combining a modest volume drop with a specific cost increase to reflect more realistic risk clusters rather than extreme, unlikely shocks.

Example prompt for sensitivity analysis:

You are an FP&A analyst reviewing scenario outputs.

Input:
- Base case and 5 scenario outputs (P&L, cash flow, key driver values)

Tasks:
1) Identify which financial KPIs are most sensitive to changes in:
   - Volume, price, and mix
   - FX rates
   - Personnel costs
   - Capex
2) Rank the drivers by impact on EBIT and free cash flow.
3) Suggest 3 additional stress-test scenarios that combine the most impactful drivers
   in a realistic but adverse way.
4) Summarise findings for the CFO in one short paragraph.

Expected outcome: a clear view of which levers matter most, enabling targeted management attention and better risk conversations.

Standardise Prompts and Templates for the Finance Team

To make Claude part of your finance workflow, don’t rely on everyone inventing their own prompts every time. Create a set of standard prompt templates for recurring tasks: model mapping, scenario creation, management summaries, and risk analyses. Store them in your collaboration tools or finance playbook so they can be reused and improved.

Encourage team members to log which prompts work best and where Claude struggled, then refine templates centrally. Over time, this evolves into a tailored “AI handbook for FP&A” that reflects your specific business model, KPIs, and planning cadence.

Example standard prompt for recurring quarterly scenario updates:

Quarterly Scenario Refresh – Standard Prompt

Context:
- We update base case and scenarios every quarter.

Tasks for Claude:
1) Compare the new actuals and updated base case to last quarter's forecast.
2) Identify which assumptions behind our existing scenarios are now outdated.
3) Propose updated parameter ranges for affected drivers.
4) Suggest which scenarios to retire, keep, or add.
5) Draft a short note for business unit leaders explaining the key changes.

Expected outcome: faster, more consistent quarterly updates with less variation in quality between team members.

Connect Claude to Your Planning Stack Gradually

In the longer term, you may want to integrate Claude more tightly with your planning environment (Excel-based workflows, planning tools, or data warehouse). Start simple: use exports and structured CSVs that Claude can read, then progressively move to API-driven workflows where outputs are written back into templates or reporting layers.

Work with IT and security to define where Claude can access real data vs. anonymised extracts, and ensure compliance requirements are met. A clear integration roadmap prevents ad-hoc experiments from turning into shadow IT, while still letting your team experiment and learn quickly.

Expected outcomes when these best practices are implemented: finance teams can typically cut scenario preparation time by 30–50%, expand from 2–3 simplistic cases to 8–15 well-structured scenarios per cycle, and provide management with clearer, faster insight into risks and options. The result is not just efficiency, but materially better financial decisions.

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Frequently Asked Questions

Claude improves scenario planning in finance by handling the high-effort, low-value parts of the work. It can read large Excel workbooks, map your model structure, propose scenario sets based on your strategy, and generate clear summaries comparing each case to the base plan.

Instead of building every scenario from scratch, your team defines the key drivers and assumptions, and Claude helps with structuring, documentation, and narrative output. This allows you to explore more scenarios in the same time, focus human judgment on validating assumptions, and give management a clearer view of risks and options.

You don’t need a data science team to start. The essential ingredients are: a reasonably structured planning model (usually in Excel or a planning tool), finance professionals who understand your business drivers, and access to Claude in a compliant environment.

Helpful skills include comfort with Excel exports, basic data hygiene, and the ability to describe planning assumptions in clear language. Reruption typically supports clients by setting up the first prompts, workflows, and templates so controllers and FP&A managers can work with Claude without needing to become AI experts.

In our experience, you can see tangible benefits within one planning cycle if you start focused. A targeted pilot on a specific use case — for example, documenting and comparing 4–6 scenarios for the next budget round — can usually be set up in a few weeks.

In the first 2–4 weeks, Claude typically helps you map your model, define a scenario library, and generate better management summaries. Over 1–3 subsequent cycles, you can standardise prompts, refine workflows, and gradually expand usage to more business units, making AI-supported planning part of your normal finance rhythm.

The direct usage cost of Claude is typically modest compared to overall finance budgets; the main investment is in setup, governance, and training. Most ROI comes from time saved in preparing scenarios, more informed strategic decisions, and better risk management.

Realistically, finance teams can often reduce manual scenario preparation time by 30–50%, avoid expensive last-minute rework when assumptions change, and support better capital allocation by quantifying more strategic options. The combination of efficiency gains and better decision quality usually makes the business case compelling, even in conservative environments.

Reruption works as a Co-Preneur alongside your finance and IT teams to turn Claude from an interesting tool into a working solution. We start with a 9.900€ AI PoC that uses your real planning files and processes to prove what’s technically and operationally feasible: model assessment, first workflows, and measurable impact.

From there, we help design and build the concrete solution: Claude prompts and templates tailored to your business, secure integration into your planning stack, and enablement for controllers and FP&A teams. With our Co-Preneur approach, we don’t stop at slides — we embed with your team, iterate quickly, and ship working automations and internal tools that strengthen your financial planning capabilities.

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