The Challenge: Manual Data Consolidation

For many finance teams, every reporting cycle starts with the same routine: logging into multiple systems, exporting CSVs, cleaning columns, fixing date formats, and manually stitching together ERP, CRM, and bank data. Before any real analysis can start, hours or days are spent just building a “good enough” base file in Excel or Google Sheets. This manual data consolidation has become the hidden tax on monthly closes, cash flow reporting, and management dashboards.

Traditional approaches—shared drives full of spreadsheets, basic ETL scripts, or one-off BI projects—are no longer keeping up with the volume and velocity of financial data. Every system update or new data source breaks existing reports. Finance ends up depending on overworked analysts or IT teams to maintain fragile data pipelines that were never designed for rapid iteration. The result is a patchwork of exports and macros that only a few people fully understand.

The business impact is significant. Reporting cycles stretch from hours into days, management decisions are based on outdated numbers, and copy-paste errors quietly slip into board presentations and forecasts. Without a single source of truth, different teams work from different versions of the truth, undermining confidence in the numbers and slowing down strategic initiatives like pricing changes, working capital programs, or M&A analysis. In volatile markets, delayed or unreliable financial insight is a direct competitive disadvantage.

The good news: this is a solvable problem. Modern AI, and specifically tools like Gemini integrated with Google Sheets and BigQuery, can automate the bulk of data consolidation and validation work that finance teams currently do by hand. At Reruption, we’ve seen how AI-first workflows can replace brittle spreadsheet chains with robust, auditable automations. In the rest of this page, you’ll find practical guidance on how to use Gemini to turn manual financial data consolidation into a streamlined, reliable process.

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Our Assessment

A strategic assessment of the challenge and high-level tips how to tackle it.

From Reruption’s perspective, automating financial reporting with Gemini is less about fancy AI and more about building a clean, repeatable data backbone for finance. Our hands-on experience building AI-powered internal tools and automations shows that Gemini, combined with Google Sheets and BigQuery, can take over much of the manual consolidation work—while giving finance teams more control, not less.

Treat Data Consolidation as a Product, Not a One-Off Report

Most finance teams still build consolidation logic inside individual spreadsheets: VLOOKUPs, pivot tables, manual mapping tabs. That works for a single deadline, but it breaks as soon as new data sources, dimensions, or management questions appear. With Gemini for financial reporting, it’s more effective to think in terms of a reusable “data product” that consistently delivers clean, consolidated data to all reports.

This product mindset means defining standard dimensions (e.g., chart of accounts, cost centers, regions), clear ownership, and acceptance criteria for data quality. Gemini then becomes the orchestration layer that pulls from ERP, CRM and bank feeds into a common model. Finance leads the design of this model; engineering or data teams support its implementation.

Start with One High-Value Reporting Flow

Trying to automate every report at once is a recipe for complexity and frustration. A better strategic move is to pick one reporting flow where manual data consolidation hurts most—typically monthly management reporting, weekly cash reporting, or sales + finance performance dashboards.

Use Gemini to automate just this flow end-to-end: from pulling raw data to generating the consolidated table and basic commentary. This creates a reference architecture and a working success story for the rest of the organisation. It also allows the team to learn how to manage prompts, schemas, and error handling in a low-risk, high-impact environment.

Put Finance in the Driver’s Seat, with Technical Support Around It

AI reporting initiatives fail when they are driven purely by IT without deep finance involvement, or when finance tries to do everything without support. For Gemini-based finance automations, finance needs to own the logic: how accounts roll up, which KPIs matter, which exceptions are material.

Technical teams then help by implementing data connectors, BigQuery schemas, and secure access patterns. This co-ownership mirrors Reruption’s Co-Preneur mindset: finance becomes the product owner, while engineering brings the velocity and depth to make the workflows robust and scalable.

Design for Control, Auditability, and Compliance from Day One

Finance leaders are rightly cautious about putting critical processes into an AI black box. Strategically, you should design your Gemini finance workflows so that every automated step is traceable, reversible, and explainable. That means logging all transformations, storing snapshots of raw and processed data, and making it easy to re-run consolidations with different parameters.

When Gemini suggests mappings, flags anomalies, or drafts narratives, these should be treated as proposals that can be reviewed and approved. This setup not only satisfies audit and compliance needs; it also builds trust across the organisation, making stakeholders more comfortable relying on AI-augmented financial reporting.

Plan for Iteration: Your First Version Will Not Be Your Last

Finance processes evolve—new products, new entities, new KPIs. Your Gemini data consolidation setup should be built with change in mind. Strategically, that means defining how new data sources are onboarded, how mapping rules are updated, and how changes are tested before they hit production reports.

Instead of aiming for a perfect, all-encompassing solution, plan for regular iteration cycles: release, observe, refine. This approach, which we apply in our AI PoC work, keeps the risk low while steadily increasing automation coverage and reliability.

Used thoughtfully, Gemini can turn manual data consolidation into a controlled, auditable automation layer that feeds all your financial reports with consistent, reliable data. The finance team remains in charge of definitions and decisions, while Gemini handles the heavy lifting of pulling, aligning, and validating data. If you want to explore how this could look in your environment, Reruption can help you move from idea to working prototype quickly—scoping the use case, building a Gemini-powered workflow on top of Google Sheets and BigQuery, and preparing a realistic rollout plan.

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Real-World Case Studies

From Apparel Retail to Streaming Media: Learn how companies successfully use Gemini.

American Eagle Outfitters

Apparel Retail

In the competitive apparel retail landscape, American Eagle Outfitters faced significant hurdles in fitting rooms, where customers crave styling advice, accurate sizing, and complementary item suggestions without waiting for overtaxed associates . Peak-hour staff shortages often resulted in frustrated shoppers abandoning carts, low try-on rates, and missed conversion opportunities, as traditional in-store experiences lagged behind personalized e-commerce . Early efforts like beacon technology in 2014 doubled fitting room entry odds but lacked depth in real-time personalization . Compounding this, data silos between online and offline hindered unified customer insights, making it tough to match items to individual style preferences, body types, or even skin tones dynamically. American Eagle needed a scalable solution to boost engagement and loyalty in flagship stores while experimenting with AI for broader impact .

Lösung

American Eagle partnered with Aila Technologies to deploy interactive fitting room kiosks powered by computer vision and machine learning, rolled out in 2019 at flagship locations in Boston, Las Vegas, and San Francisco . Customers scan garments via iOS devices, triggering CV algorithms to identify items and ML models—trained on purchase history and Google Cloud data—to suggest optimal sizes, colors, and outfit complements tailored to inferred style and preferences . Integrated with Google Cloud's ML capabilities, the system enables real-time recommendations, associate alerts for assistance, and seamless inventory checks, evolving from beacon lures to a full smart assistant . This experimental approach, championed by CMO Craig Brommers, fosters an AI culture for personalization at scale .

Ergebnisse

  • Double-digit conversion gains from AI personalization
  • 11% comparable sales growth for Aerie brand Q3 2025
  • 4% overall comparable sales increase Q3 2025
  • 29% EPS growth to $0.53 Q3 2025
  • Doubled fitting room try-on odds via early tech
  • Record Q3 revenue of $1.36B
Read case study →

Cleveland Clinic

Healthcare

At Cleveland Clinic, one of the largest academic medical centers, physicians grappled with a heavy documentation burden, spending up to 2 hours per day on electronic health record (EHR) notes, which detracted from patient care time. This issue was compounded by the challenge of timely sepsis identification, a condition responsible for nearly 350,000 U.S. deaths annually, where subtle early symptoms often evade traditional monitoring, leading to delayed antibiotics and 20-30% mortality rates in severe cases. Sepsis detection relied on manual vital sign checks and clinician judgment, frequently missing signals 6-12 hours before onset. Integrating unstructured data like clinical notes was manual and inconsistent, exacerbating risks in high-volume ICUs.

Lösung

Cleveland Clinic piloted Bayesian Health’s AI platform, a predictive analytics tool that processes structured and unstructured data (vitals, labs, notes) via machine learning to forecast sepsis risk up to 12 hours early, generating real-time EHR alerts for clinicians. The system uses advanced NLP to mine clinical documentation for subtle indicators. Complementing this, the Clinic explored ambient AI solutions like speech-to-text systems (e.g., similar to Nuance DAX or Abridge), which passively listen to doctor-patient conversations, apply NLP for transcription and summarization, auto-populating EHR notes to cut documentation time by 50% or more. These were integrated into workflows to address both prediction and admin burdens.

Ergebnisse

  • 12 hours earlier sepsis prediction
  • 32% increase in early detection rate
  • 87% sensitivity and specificity in AI models
  • 50% reduction in physician documentation time
  • 17% fewer false positives vs. physician alone
  • Expanded to full rollout post-pilot (Sep 2025)
Read case study →

Rapid Flow Technologies (Surtrac)

Transportation

Pittsburgh's East Liberty neighborhood faced severe urban traffic congestion, with fixed-time traffic signals causing long waits and inefficient flow. Traditional systems operated on preset schedules, ignoring real-time variations like peak hours or accidents, leading to 25-40% excess travel time and higher emissions. The city's irregular grid and unpredictable traffic patterns amplified issues, frustrating drivers and hindering economic activity. City officials sought a scalable solution beyond costly infrastructure overhauls. Sensors existed but lacked intelligent processing; data silos prevented coordination across intersections, resulting in wave-like backups. Emissions rose with idling vehicles, conflicting with sustainability goals.

Lösung

Rapid Flow Technologies developed Surtrac, a decentralized AI system using machine learning for real-time traffic prediction and signal optimization. Connected sensors detect vehicles, feeding data into ML models that forecast flows seconds ahead, adjusting greens dynamically. Unlike centralized systems, Surtrac's peer-to-peer coordination lets intersections 'talk,' prioritizing platoons for smoother progression. This optimization engine balances equity and efficiency, adapting every cycle. Spun from Carnegie Mellon, it integrated seamlessly with existing hardware.

Ergebnisse

  • 25% reduction in travel times
  • 40% decrease in wait/idle times
  • 21% cut in emissions
  • 16% improvement in progression
  • 50% more vehicles per hour in some corridors
Read case study →

UPS

Logistics

UPS faced massive inefficiencies in delivery routing, with drivers navigating an astronomical number of possible route combinations—far exceeding the nanoseconds since Earth's existence. Traditional manual planning led to longer drive times, higher fuel consumption, and elevated operational costs, exacerbated by dynamic factors like traffic, package volumes, terrain, and customer availability. These issues not only inflated expenses but also contributed to significant CO2 emissions in an industry under pressure to go green. Key challenges included driver resistance to new technology, integration with legacy systems, and ensuring real-time adaptability without disrupting daily operations. Pilot tests revealed adoption hurdles, as drivers accustomed to familiar routes questioned the AI's suggestions, highlighting the human element in tech deployment. Scaling across 55,000 vehicles demanded robust infrastructure and data handling for billions of data points daily.

Lösung

UPS developed ORION (On-Road Integrated Optimization and Navigation), an AI-powered system blending operations research for mathematical optimization with machine learning for predictive analytics on traffic, weather, and delivery patterns. It dynamically recalculates routes in real-time, considering package destinations, vehicle capacity, right/left turn efficiencies, and stop sequences to minimize miles and time. The solution evolved from static planning to dynamic routing upgrades, incorporating agentic AI for autonomous decision-making. Training involved massive datasets from GPS telematics, with continuous ML improvements refining algorithms. Overcoming adoption challenges required driver training programs and gamification incentives, ensuring seamless integration via in-cab displays.

Ergebnisse

  • 100 million miles saved annually
  • $300-400 million cost savings per year
  • 10 million gallons of fuel reduced yearly
  • 100,000 metric tons CO2 emissions cut
  • 2-4 miles shorter routes per driver daily
  • 97% fleet deployment by 2021
Read case study →

Zalando

E-commerce

In the online fashion retail sector, high return rates—often exceeding 30-40% for apparel—stem primarily from fit and sizing uncertainties, as customers cannot physically try on items before purchase . Zalando, Europe's largest fashion e-tailer serving 27 million active customers across 25 markets, faced substantial challenges with these returns, incurring massive logistics costs, environmental impact, and customer dissatisfaction due to inconsistent sizing across over 6,000 brands and 150,000+ products . Traditional size charts and recommendations proved insufficient, with early surveys showing up to 50% of returns attributed to poor fit perception, hindering conversion rates and repeat purchases in a competitive market . This was compounded by the lack of immersive shopping experiences online, leading to hesitation among tech-savvy millennials and Gen Z shoppers who demanded more personalized, visual tools.

Lösung

Zalando addressed these pain points by deploying a generative computer vision-powered virtual try-on solution, enabling users to upload selfies or use avatars to see realistic garment overlays tailored to their body shape and measurements . Leveraging machine learning models for pose estimation, body segmentation, and AI-generated rendering, the tool predicts optimal sizes and simulates draping effects, integrating with Zalando's ML platform for scalable personalization . The system combines computer vision (e.g., for landmark detection) with generative AI techniques to create hyper-realistic visualizations, drawing from vast datasets of product images, customer data, and 3D scans, ultimately aiming to cut returns while enhancing engagement . Piloted online and expanded to outlets, it forms part of Zalando's broader AI ecosystem including size predictors and style assistants.

Ergebnisse

  • 30,000+ customers used virtual fitting room shortly after launch
  • 5-10% projected reduction in return rates
  • Up to 21% fewer wrong-size returns via related AI size tools
  • Expanded to all physical outlets by 2023 for jeans category
  • Supports 27 million customers across 25 European markets
  • Part of AI strategy boosting personalization for 150,000+ products
Read case study →

Best Practices

Successful implementations follow proven patterns. Have a look at our tactical advice to get started.

Connect Your Core Data Sources into a Single Landing Zone

The first tactical step in automating financial data consolidation with Gemini is to centralise your inputs. Practically, that means setting up regular feeds from your ERP, CRM, and banking portals into either Google Sheets (for smaller setups) or BigQuery (for larger volumes and multiple entities).

For Google Sheets-based flows, use scheduled exports or integration tools (e.g., native connectors, APIs, or third-party sync tools) to populate raw-data tabs like ERP_Transactions, CRM_Billings, and Bank_Statements. For BigQuery, define raw tables with minimal transformation: store data as-is with clear naming conventions and timestamps. Gemini will be more effective if it can reliably access these consistent input structures.

Use Gemini to Align Dimensions and Create a Consolidated Table

Once data lands in Sheets or BigQuery, use Gemini to orchestrate the alignment of key dimensions: accounts, cost centers, customers, regions, and currencies. In a Sheets-centric setup, this typically involves prompting Gemini to generate and maintain mapping tables and transformation formulas.

Here is an example prompt you can run via the Gemini side panel in Google Sheets to standardise account names and create a consolidated view:

You are an assistant for the finance department.
Goal: Create a consolidated transaction table for monthly reporting.

Inputs:
- Sheet 'ERP_Transactions' with columns: Date, DocNo, AccountName, Amount, Currency, CostCenter
- Sheet 'Bank_Statements' with columns: Date, Description, Amount, Currency
- Sheet 'Mappings_Accounts' where Column A = raw AccountName, Column B = StandardAccount

Tasks:
1) Generate a formula or Apps Script outline to map ERP_Transactions.AccountName
   to Mappings_Accounts.StandardAccount.
2) Propose the structure for a 'Consolidated_Transactions' sheet with unified columns.
3) Suggest how to tag records as 'ERP' or 'Bank' source.

Output the exact formulas or script snippets needed, plus step-by-step instructions.

Gemini’s output can then be reviewed and implemented by a finance analyst, turning ad-hoc VLOOKUPs into a documented and repeatable consolidation layer.

Automate Data Refresh and Validation Checks

To remove recurring manual work, schedule data refreshes and validations. In BigQuery, use scheduled queries to move data from raw tables into cleaned, report-ready tables. In Google Sheets, combine time-based triggers (via Apps Script) with Gemini-generated logic to refresh data ranges and recompute summaries.

Use Gemini to define validation rules such as “trial balance must equal zero,” “cash balance changes must reconcile to bank movements,” or “revenue per CRM should tie to invoicing per ERP within a tolerance.” A prompt like the following can help you codify these checks:

You are assisting with finance data quality.
We have the following Sheets:
- 'TB' with Trial Balance by account
- 'CashFlow' with opening/closing balances and movements
- 'Bank_Statements' with daily balances

1) Propose 5 concrete data validation checks to ensure consistency
   between these sheets.
2) For each check, provide a Google Sheets formula implementation
   and a clear pass/fail condition.
3) Summarise how to display a red/green status dashboard for these checks.

Implement these suggestions as formulas and conditional formatting to create an at-a-glance data quality dashboard for every reporting cycle.

Leverage Gemini to Generate Management-Ready Views and Narratives

After consolidation, use Gemini to transform raw tables into management-ready views and commentary. Create pivot or summary tabs (e.g., P&L_Monthly, Cash_Position, Sales_vs_Target) and then ask Gemini to interpret the numbers, highlight anomalies, and draft narrative sections for your reports.

Example prompt for automated commentary on a monthly P&L and cash report:

You are a finance reporting assistant.
Use the following Sheets:
- 'P&L_Monthly' with rows = accounts, columns = months and YTD
- 'Cash_Position' with daily balances and key inflows/outflows

Tasks:
1) Identify the top 5 drivers of variance vs last month and vs budget.
2) Flag any unusual movements in operating expenses or cash outflows.
3) Draft a concise management summary (max 300 words) with:
   - Overall performance
   - Key drivers
   - Risks/opportunities to watch
Use neutral, professional language and reference specific figures.

Finance can then fine-tune the generated text, cutting drafting time while keeping full control over messaging.

Implement a Simple Change Management and Versioning Process

Because financial consolidation rules change, you need a practical way to manage versions. Store key mapping tables (e.g., account mappings, cost center hierarchies) in dedicated tabs or BigQuery tables with effective dates and change logs. Use Gemini to document the current logic in natural language so that new team members can quickly understand how numbers are built.

For example, prompt Gemini to generate documentation based on your latest mapping tables and transformation queries:

You are documenting our finance data consolidation process.
We have:
- Sheet 'Mappings_Accounts' (raw to standard accounts)
- Sheet 'Mappings_CC' (raw to standard cost centers)
- Sheet 'Consolidated_Transactions' (final transactions for reporting)

1) Describe in clear prose how raw data flows from ERP/Bank sheets
   into 'Consolidated_Transactions'.
2) List all key business rules (e.g., which accounts are treated as COGS,
   which cost centers map to each region).
3) Output a structured documentation outline with headings and bullet points
   suitable for internal finance process manuals.

Save this documentation alongside the working files, ensuring that governance standards are met without additional overhead.

Track KPIs for the Automation Itself

To make the benefits of Gemini-based financial automation visible, define and track KPIs such as: time from period-end to first consolidated view, number of manual adjustments per cycle, number of data quality issues detected before management review, and percentage of reports generated from the automated pipeline.

Set up a simple dashboard (in Sheets, Data Studio, or Looker) that measures these metrics over time. As you expand automation coverage, you should realistically see reporting cycle times drop from days to hours, manual consolidation work reduced by 40–70%, and fewer last-minute corrections before board packs go out. These are not theoretical numbers—they are consistent with what we observe when manual Excel workflows are replaced by AI-augmented data pipelines.

Expected outcome: a more reliable, faster, and auditable reporting engine, with finance teams spending significantly more time on analysis and scenario planning instead of repetitive data collection and consolidation.

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Frequently Asked Questions

Gemini connects naturally with Google Sheets and BigQuery, which makes it ideal for automating consolidation across ERP, CRM, and bank data. Instead of manually exporting and merging files, you set up repeatable data feeds into a central landing zone and let Gemini handle mapping, transformation, and validation logic.

Practically, Gemini can propose formulas, Apps Script snippets, BigQuery transformations, and even documentation for your workflows. Finance stays in control of the rules, while Gemini removes most of the copy-paste and reconciliation work that currently slows down reporting cycles.

You don’t need a large data science team to start. The critical skills are: a strong finance lead who understands your reporting logic, someone comfortable with Google Sheets (formulas, basic Apps Script), and—if you go beyond Sheets—access to a data engineer familiar with BigQuery and data connectors.

Gemini lowers the technical barrier by generating formulas, scripts, and queries that finance analysts can review and adapt. Reruption typically supports clients by pairing finance stakeholders with our engineers, so finance defines the logic and we help implement secure, scalable pipelines around it.

For a focused use case like monthly management reporting, you can usually get a first working version within a few weeks, not months. In our experience, a targeted AI proof of concept that connects key data sources, builds a consolidated table, and automates basic checks can be delivered in a matter of days once the scope is clear.

From there, you iterate: refine mappings, add data quality rules, and expand to other reports. Realistically, organisations start seeing noticeable cycle time reductions and fewer manual errors within 1–2 reporting periods after the initial rollout.

The direct ROI comes from saving analyst time and reducing errors. Many finance teams spend dozens of person-hours per month just exporting, cleaning, and merging data. Gemini-based automation can realistically cut 40–70% of that effort, freeing capacity for analysis and business partnering instead of mechanical tasks.

There is also significant indirect ROI: faster access to reliable numbers, fewer last-minute corrections before board meetings, and better confidence in decisions based on current data. Because Gemini leverages your existing Google ecosystem, infrastructure costs are usually modest compared to traditional BI projects.

Reruption works as a Co-Preneur alongside your finance and IT teams. We start with a focused AI PoC (9,900€) to validate that Gemini can reliably consolidate your ERP, CRM, and bank data into a single, trusted source for reporting. This includes scoping the use case, designing the data model, building a working prototype on Google Sheets/BigQuery, and measuring performance.

Beyond the PoC, we support hands-on implementation: setting up secure data pipelines, codifying consolidation rules, integrating Gemini into your daily workflows, and enabling your team to operate and extend the solution. Our goal is not to leave you with slides, but with a live, AI-powered reporting backbone that replaces manual spreadsheet chains.

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