The Challenge: Error‑Prone Excel Formulas

Most finance functions still run critical financial reporting on complex Excel workbooks. Over years, different controllers add tabs, links, nested formulas and VBA macros on tight deadlines. The result is a fragile reporting engine where one broken cell reference, hidden #REF! error or circular dependency can push wrong numbers into board presentations, lender reports or management dashboards.

Traditional quality checks no longer keep up with this complexity. Manual formula reviews are slow and inconsistent, and spot checks rarely catch structural logic issues across dozens of linked files. Standard spreadsheet tools highlight syntax errors, but they do not explain intent, validate accounting logic, or show whether a formula matches the actual reporting policy. Under pressure, teams copy‑paste, hardcode overrides, and layer on new formulas instead of cleaning up old ones—making the problem worse every quarter.

The business impact is significant. Incorrect P&L or cash flow numbers erode trust with auditors and executives, trigger re‑statements, and delay closing cycles. Finance teams lose days each month hunting for the source of variances that turn out to be formula issues, not real business changes. Strategic work—scenario modelling, forecasting, pricing—gets pushed aside by late‑night debugging of broken workbooks. Over time, reliance on opaque, error‑prone Excel models becomes a real operational and financial risk.

The good news: this is a solvable problem. AI tools like ChatGPT can analyse formulas, explain logic, point out inconsistencies and even generate cleaner, more robust spreadsheet structures. At Reruption, we’ve seen how bringing engineering discipline and an AI‑first lens into finance can stabilise reporting, shorten closing cycles and free capacity for higher‑value analysis. In the rest of this guide, you’ll find practical, finance‑specific steps to use ChatGPT to tame your Excel models and automate the logic behind your financial reporting.

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Our Assessment

A strategic assessment of the challenge and high-level tips how to tackle it.

From Reruption’s work building AI automations for document analysis, reporting and decision support, we’ve learned that error‑prone Excel formulas are rarely just a tooling issue—they’re a systems issue. Used correctly, ChatGPT for finance teams can act as a second pair of expert eyes on your spreadsheets, helping controllers refactor messy workbooks, standardise reporting logic and gradually migrate critical calculations into more robust, AI‑supported workflows.

Treat ChatGPT as a Finance Co‑Pilot, Not a Magic Fix

Using ChatGPT to debug Excel works best when finance teams see it as a co‑pilot that augments their expertise, not a black box that replaces it. The model can explain nested formulas, suggest corrections and spot inconsistent logic across tabs—but it will not know your specific accounting policies, materiality thresholds or internal KPIs unless you tell it.

Define clear guardrails: ChatGPT should support controllers in reviewing and simplifying formulas, proposing checks and automations, and documenting logic. Human finance leads keep responsibility for sign‑off and ensure that suggestions align with IFRS/GAAP and internal policies. This mindset avoids over‑reliance while still capturing the speed and depth of AI‑powered analysis.

Start with High‑Risk, High‑Impact Workbooks

Don’t try to “AI‑ify” every spreadsheet at once. Prioritise the 5–10 critical finance workbooks that drive board reporting, lender compliance or group consolidation and have a history of last‑minute issues. These files usually have deep formula chains, many external links and manual adjustments—exactly where ChatGPT‑based Excel review delivers outsized value.

For each selected workbook, clarify its purpose, key outputs and known pain points. Then use ChatGPT to analyse representative formula blocks, recurring calculation patterns and macros. This focused approach quickly builds a library of standardised, validated formulas and checks that you can later roll out across less critical reports.

Build Documentation and Standards as You Go

The main strategic opportunity is not just fixing today’s errors—it’s hardening your reporting system for the future. Every time you use ChatGPT to explain a complex formula, turn the explanation into documentation: what the formula does, why it exists, and which assumptions it relies on. Over time, this creates a living knowledge base for your finance function.

At the same time, define a small set of standard formula patterns for revenue recognition, allocations, FX conversions, and other recurring calculations. Use ChatGPT to help design these patterns and refactor existing sheets to comply. This reduces variability, simplifies audits and makes onboarding of new team members faster and less risky.

Prepare the Team and Clarify Roles

Successful use of ChatGPT in finance is as much about people as technology. Controllers, FP&A analysts and accountants need basic AI literacy: how to formulate good prompts, how to share formulas or sheet structures safely, and how to critically review AI‑generated suggestions. Without this, AI remains a niche tool for a few power users instead of a capability embedded into the whole reporting process.

Define who owns which parts of the AI‑enabled workflow. For example, senior controllers might own the design of standardised templates with ChatGPT, while junior staff use AI for day‑to‑day error checks and documentation. In Reruption’s Co‑Preneur approach, we embed with teams to shape these roles so AI actually changes the way work gets done rather than becoming another unused tool.

Manage Risk, Compliance and Data Security from Day One

Finance data is sensitive. Before pushing formulas and sample data into any ChatGPT workflow for financial reporting, you need clear guidelines on anonymisation, data sharing and tool configuration. Decide what level of detail is safe to share (e.g. de‑identified structures, dummy numbers) and which environments (enterprise ChatGPT, private deployments) are allowed for real data.

Establish a simple control framework: document when AI suggestions are used, what changed in key workbooks, and which tests or reconciliations were run after modifications. This gives auditors and management confidence that AI‑assisted changes are traceable and controlled—not ad‑hoc experiments on critical financial statements.

Used with the right governance, ChatGPT can dramatically reduce spreadsheet errors, stabilise your financial reporting process and free your finance team from late‑night formula firefighting. Reruption combines deep AI engineering with hands‑on finance process redesign, helping you turn fragile Excel models into robust, AI‑supported reporting workflows. If you want to explore how this could work with your current ERP, spreadsheets and reporting deadlines, our team is ready to translate the ideas in this guide into a concrete next step.

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Real-World Case Studies

From Healthcare to News Media: Learn how companies successfully use ChatGPT.

AstraZeneca

Healthcare

In the highly regulated pharmaceutical industry, AstraZeneca faced immense pressure to accelerate drug discovery and clinical trials, which traditionally take 10-15 years and cost billions, with low success rates of under 10%. Data silos, stringent compliance requirements (e.g., FDA regulations), and manual knowledge work hindered efficiency across R&D and business units. Researchers struggled with analyzing vast datasets from 3D imaging, literature reviews, and protocol drafting, leading to delays in bringing therapies to patients. Scaling AI was complicated by data privacy concerns, integration into legacy systems, and ensuring AI outputs were reliable in a high-stakes environment. Without rapid adoption, AstraZeneca risked falling behind competitors leveraging AI for faster innovation toward 2030 ambitions of novel medicines.

Lösung

AstraZeneca launched an enterprise-wide generative AI strategy, deploying ChatGPT Enterprise customized for pharma workflows. This included AI assistants for 3D molecular imaging analysis, automated clinical trial protocol drafting, and knowledge synthesis from scientific literature. They partnered with OpenAI for secure, scalable LLMs and invested in training: ~12,000 employees across R&D and functions completed GenAI programs by mid-2025. Infrastructure upgrades, like AMD Instinct MI300X GPUs, optimized model training. Governance frameworks ensured compliance, with human-in-loop validation for critical tasks. Rollout phased from pilots in 2023-2024 to full scaling in 2025, focusing on R&D acceleration via GenAI for molecule design and real-world evidence analysis.

Ergebnisse

  • ~12,000 employees trained on generative AI by mid-2025
  • 85-93% of staff reported productivity gains
  • 80% of medical writers found AI protocol drafts useful
  • Significant reduction in life sciences model training time via MI300X GPUs
  • High AI maturity ranking per IMD Index (top global)
  • GenAI enabling faster trial design and dose selection
Read case study →

AT&T

Telecommunications

As a leading telecom operator, AT&T manages one of the world's largest and most complex networks, spanning millions of cell sites, fiber optics, and 5G infrastructure. The primary challenges included inefficient network planning and optimization, such as determining optimal cell site placement and spectrum acquisition amid exploding data demands from 5G rollout and IoT growth. Traditional methods relied on manual analysis, leading to suboptimal resource allocation and higher capital expenditures. Additionally, reactive network maintenance caused frequent outages, with anomaly detection lagging behind real-time needs. Detecting and fixing issues proactively was critical to minimize downtime, but vast data volumes from network sensors overwhelmed legacy systems. This resulted in increased operational costs, customer dissatisfaction, and delayed 5G deployment. AT&T needed scalable AI to predict failures, automate healing, and forecast demand accurately.

Lösung

AT&T integrated machine learning and predictive analytics through its AT&T Labs, developing models for network design including spectrum refarming and cell site optimization. AI algorithms analyze geospatial data, traffic patterns, and historical performance to recommend ideal tower locations, reducing build costs. For operations, anomaly detection and self-healing systems use predictive models on NFV (Network Function Virtualization) to forecast failures and automate fixes, like rerouting traffic. Causal AI extends beyond correlations for root-cause analysis in churn and network issues. Implementation involved edge-to-edge intelligence, deploying AI across 100,000+ engineers' workflows.

Ergebnisse

  • Billions of dollars saved in network optimization costs
  • 20-30% improvement in network utilization and efficiency
  • Significant reduction in truck rolls and manual interventions
  • Proactive detection of anomalies preventing major outages
  • Optimized cell site placement reducing CapEx by millions
  • Enhanced 5G forecasting accuracy by up to 40%
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Airbus

Aerospace

In aircraft design, computational fluid dynamics (CFD) simulations are essential for predicting airflow around wings, fuselages, and novel configurations critical to fuel efficiency and emissions reduction. However, traditional high-fidelity RANS solvers require hours to days per run on supercomputers, limiting engineers to just a few dozen iterations per design cycle and stifling innovation for next-gen hydrogen-powered aircraft like ZEROe. This computational bottleneck was particularly acute amid Airbus' push for decarbonized aviation by 2035, where complex geometries demand exhaustive exploration to optimize lift-drag ratios while minimizing weight. Collaborations with DLR and ONERA highlighted the need for faster tools, as manual tuning couldn't scale to test thousands of variants needed for laminar flow or blended-wing-body concepts.

Lösung

Machine learning surrogate models, including physics-informed neural networks (PINNs), were trained on vast CFD datasets to emulate full simulations in milliseconds. Airbus integrated these into a generative design pipeline, where AI predicts pressure fields, velocities, and forces, enforcing Navier-Stokes physics via hybrid loss functions for accuracy. Development involved curating millions of simulation snapshots from legacy runs, GPU-accelerated training, and iterative fine-tuning with experimental wind-tunnel data. This enabled rapid iteration: AI screens designs, high-fidelity CFD verifies top candidates, slashing overall compute by orders of magnitude while maintaining <5% error on key metrics.

Ergebnisse

  • Simulation time: 1 hour → 30 ms (120,000x speedup)
  • Design iterations: +10,000 per cycle in same timeframe
  • Prediction accuracy: 95%+ for lift/drag coefficients
  • 50% reduction in design phase timeline
  • 30-40% fewer high-fidelity CFD runs required
  • Fuel burn optimization: up to 5% improvement in predictions
Read case study →

Amazon

Retail

In the vast e-commerce landscape, online shoppers face significant hurdles in product discovery and decision-making. With millions of products available, customers often struggle to find items matching their specific needs, compare options, or get quick answers to nuanced questions about features, compatibility, and usage. Traditional search bars and static listings fall short, leading to shopping cart abandonment rates as high as 70% industry-wide and prolonged decision times that frustrate users. Amazon, serving over 300 million active customers, encountered amplified challenges during peak events like Prime Day, where query volumes spiked dramatically. Shoppers demanded personalized, conversational assistance akin to in-store help, but scaling human support was impossible. Issues included handling complex, multi-turn queries, integrating real-time inventory and pricing data, and ensuring recommendations complied with safety and accuracy standards amid a $500B+ catalog.

Lösung

Amazon developed Rufus, a generative AI-powered conversational shopping assistant embedded in the Amazon Shopping app and desktop. Rufus leverages a custom-built large language model (LLM) fine-tuned on Amazon's product catalog, customer reviews, and web data, enabling natural, multi-turn conversations to answer questions, compare products, and provide tailored recommendations. Powered by Amazon Bedrock for scalability and AWS Trainium/Inferentia chips for efficient inference, Rufus scales to millions of sessions without latency issues. It incorporates agentic capabilities for tasks like cart addition, price tracking, and deal hunting, overcoming prior limitations in personalization by accessing user history and preferences securely. Implementation involved iterative testing, starting with beta in February 2024, expanding to all US users by September, and global rollouts, addressing hallucination risks through grounding techniques and human-in-loop safeguards.

Ergebnisse

  • 60% higher purchase completion rate for Rufus users
  • $10B projected additional sales from Rufus
  • 250M+ customers used Rufus in 2025
  • Monthly active users up 140% YoY
  • Interactions surged 210% YoY
  • Black Friday sales sessions +100% with Rufus
  • 149% jump in Rufus users recently
Read case study →

American Eagle Outfitters

Apparel Retail

In the competitive apparel retail landscape, American Eagle Outfitters faced significant hurdles in fitting rooms, where customers crave styling advice, accurate sizing, and complementary item suggestions without waiting for overtaxed associates . Peak-hour staff shortages often resulted in frustrated shoppers abandoning carts, low try-on rates, and missed conversion opportunities, as traditional in-store experiences lagged behind personalized e-commerce . Early efforts like beacon technology in 2014 doubled fitting room entry odds but lacked depth in real-time personalization . Compounding this, data silos between online and offline hindered unified customer insights, making it tough to match items to individual style preferences, body types, or even skin tones dynamically. American Eagle needed a scalable solution to boost engagement and loyalty in flagship stores while experimenting with AI for broader impact .

Lösung

American Eagle partnered with Aila Technologies to deploy interactive fitting room kiosks powered by computer vision and machine learning, rolled out in 2019 at flagship locations in Boston, Las Vegas, and San Francisco . Customers scan garments via iOS devices, triggering CV algorithms to identify items and ML models—trained on purchase history and Google Cloud data—to suggest optimal sizes, colors, and outfit complements tailored to inferred style and preferences . Integrated with Google Cloud's ML capabilities, the system enables real-time recommendations, associate alerts for assistance, and seamless inventory checks, evolving from beacon lures to a full smart assistant . This experimental approach, championed by CMO Craig Brommers, fosters an AI culture for personalization at scale .

Ergebnisse

  • Double-digit conversion gains from AI personalization
  • 11% comparable sales growth for Aerie brand Q3 2025
  • 4% overall comparable sales increase Q3 2025
  • 29% EPS growth to $0.53 Q3 2025
  • Doubled fitting room try-on odds via early tech
  • Record Q3 revenue of $1.36B
Read case study →

Best Practices

Successful implementations follow proven patterns. Have a look at our tactical advice to get started.

Use ChatGPT to Explain and De‑Risk Complex Formula Blocks

Start with the tabs and ranges that regularly break before deadlines: consolidation sheets, KPI dashboards, covenant calculations. Copy representative formulas and their context (e.g. ranges, brief description of intent) into ChatGPT and ask for plain‑language explanations. This immediately surfaces hidden assumptions and logic issues.

Prompt example:
You are a senior FP&A analyst.
I will give you an Excel formula and describe what it is supposed to do.
1) Explain in simple terms what the formula actually does.
2) Highlight potential problems (e.g. hardcoded values, missing error handling,
   wrong absolute/relative references, volatility).
3) Propose a cleaner, more robust alternative formula and explain why it is safer.

Formula:
=IFERROR((SUMIFS('P&L'!$F:$F,'P&L'!$B:$B,$B5,'P&L'!$C:$C,$C5)
 -SUMIFS('P&L'!$F:$F,'P&L'!$B:$B,$B5,'P&L'!$C:$C,$C5,"Prior"))/
 INDEX('P&L'!$F:$F,MATCH("Revenue",'P&L'!$B:$B,0)),0)

Use ChatGPT’s explanation as the basis for clean‑up: align the formula with your intended business logic, remove hardcodes, and add error handling. Store the “before/after” and explanation in a central documentation file so other reports can reuse the corrected pattern.

Create Standardised Formula Templates for Recurring Calculations

Identify recurring calculation types in your financial reporting: margin % by segment, FX translation, allocation keys, rolling averages, YoY/YoY% comparisons. Ask ChatGPT to propose standard formulas for each, including safeguards such as zero‑division checks and consistent use of absolute references.

Prompt example:
You are helping standardise Excel formulas for a finance team.
We need a robust, reusable template for calculating YoY growth % that:
- Avoids division by zero errors
- Uses clear, auditable cell references
- Works when dragged across months/years

1) Provide the generic formula using Current and Prior period cells.
2) Explain how to set up the references (absolute vs. relative).
3) Suggest how to document this pattern for future users.

Implement these templates in shared reporting workbooks and lock key cells to prevent accidental changes. Over time, this reduces the variety of formulas and makes variance analysis more trustworthy, because the same logic is applied everywhere.

Use ChatGPT to Generate VBA or Office Scripts for Repetitive Tasks

Many formula errors come from manual, repetitive actions—copy‑pasting data from ERP exports, refreshing pivot tables, or inserting new columns every month. Use ChatGPT to generate VBA macros or Office Scripts that automate these steps so the structure of your models stays stable.

Prompt example:
You are an Excel VBA expert working with a finance team.
Write a VBA macro that:
1) Imports the latest CSV export from a fixed folder path.
2) Replaces the data in the "Raw_Data" sheet while keeping headers.
3) Refreshes all pivot tables in the workbook.
4) Shows a message box when the process is complete.

Comment the code so non-technical controllers can maintain it.

Test the generated code in a copy of your workbook and add simple error messages for missing files or wrong formats. By automating imports and refreshes, you drastically reduce the chance of misaligned ranges and partial updates that silently break formulas.

Design AI‑Assisted Reconciliation and Sanity Checks

Go beyond fixing single formulas and use ChatGPT to help design systematic checks around your reports. For example, ask the model to propose a set of reconciliation tests for your monthly management report: totals that should match, signs that must always be positive, and ratios that should sit in realistic ranges based on your business.

Prompt example:
You are a group controller designing checks for a monthly reporting pack.
Given this high-level structure:
- P&L by BU
- Cash flow statement
- Balance sheet

1) Suggest 10 concrete reconciliation checks to detect formula or mapping errors.
2) For each check, propose the Excel formula to implement it.
3) Indicate where to place these checks in a dedicated "Control" sheet.

Implement the suggested checks in a dedicated control tab that flags anomalies in red. This way, even if a formula breaks, it is caught by a reconciliation rule before numbers leave the finance department.

Turn ChatGPT into an On‑Demand Excel Coach for the Team

Not every controller is an Excel power user. Use ChatGPT as a training and coaching tool to uplift the whole team’s skills without formal courses. Ask for step‑by‑step instructions on how to build specific models, advice on structuring workbooks for performance, or guidance on moving from volatile functions to more robust alternatives like INDEX/MATCH or XLOOKUP.

Prompt example:
You are coaching a junior FP&A analyst.
Explain, step by step, how to redesign a revenue reporting workbook that currently uses
many volatile OFFSET and INDIRECT formulas into a structure based on:
- Named ranges
- Tables
- INDEX/MATCH or XLOOKUP

Include:
1) Recommended sheet structure.
2) Example formulas.
3) Tips to avoid common performance and error issues.

Encourage the team to paste anonymised versions of their own formulas and request improvement suggestions. Over a few closing cycles, this builds internal capability and gradually replaces risky patterns with robust best practices.

Use ChatGPT to Plan Migration Away from Fragile Excel Hotspots

Some problems are too big to solve within Excel alone. For critical logic that will never be stable in spreadsheets—complex allocations, multi‑entity consolidations, scenario modelling—use ChatGPT to help draft specifications for more robust solutions (e.g. database‑backed models, Python scripts, or custom internal tools).

Prompt example:
You are a solution architect working with a finance department.
This Excel file performs complex cost allocations across 12 entities using many
nested formulas and manual overrides.

1) Based on this high-level description of the logic, outline a more robust
   architecture (e.g. database + script + reporting layer).
2) List the data inputs/outputs and validation steps.
3) Suggest which parts of the current Excel logic can remain and which should
   be moved out.

Assume we want to keep Excel as a front-end for finance users.

Use the resulting blueprint to align IT, finance and data teams on a roadmap. This ensures that AI is not only patching today’s Excel errors but also guiding you toward a more sustainable reporting architecture.

When you combine these practices—AI‑assisted formula reviews, standardised patterns, automated imports, systematic checks and longer‑term migration planning—finance teams typically see a reduction of formula‑related issues by 30–60% over several reporting cycles, closing times shortened by 10–30%, and a noticeable shift of effort from firefighting to analysis.

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Frequently Asked Questions

Yes—within limits. ChatGPT is very effective at analysing and explaining complex Excel formulas, spotting obvious logic issues, and proposing cleaner alternatives. It can also help design reconciliation checks, VBA macros and structural improvements for your models.

However, it does not automatically know your specific accounting policies or management reporting rules. The most reliable results come when finance teams provide context: what the formula should achieve, which accounts or KPIs are involved, and any constraints. Think of ChatGPT as a highly capable assistant that amplifies your expertise, not as an autonomous controller.

Teams usually see value within the first one or two closing cycles. In the first week, you can use ChatGPT to clean up the worst formula hotspots, add basic reconciliation checks and automate a few repetitive tasks like data imports. This alone often reduces last‑minute firefighting.

Over 2–3 months, as you standardise formula patterns, document logic, and roll out AI‑assisted checks across more workbooks, you will notice a more structural impact: fewer surprises late in the reporting process, shorter review meetings focused on business drivers instead of technical errors, and faster onboarding for new team members.

You don’t need data scientists in the finance department to benefit from ChatGPT for financial reporting. The key is a combination of solid Excel knowledge, basic prompting skills, and clear ownership. Controllers and FP&A analysts should be comfortable sharing formulas, describing what they want to achieve, and evaluating AI suggestions.

It helps to have at least one “AI champion” in finance who is curious about tools like ChatGPT and can work with IT on topics like data security, tool access and simple automations (e.g. VBA, Office Scripts). Reruption often fills this gap temporarily, embedding with your team and building capabilities so that, after a few cycles, your own people comfortably run the AI‑assisted workflows.

The direct technology cost for ChatGPT‑based Excel support is relatively low, especially if you already use enterprise AI tools. The main investment is time: mapping your critical workbooks, piloting AI‑assisted reviews, and rolling out standards and automations. Most organisations can start with a focused pilot on 3–5 key reports without major IT projects.

ROI typically comes from fewer closing delays, less overtime, and reduced risk of misreported figures. For a mid‑sized finance team, it is realistic to save dozens of hours per month in manual error‑checking and version hunting, while also lowering the chance of costly re‑statements or tense audit findings. Additional upside comes from freeing senior finance staff to focus on analysis and strategy instead of debugging spreadsheets.

Reruption combines an AI‑first lens with deep execution. Through our AI PoC offering (9,900€), we can quickly test how ChatGPT performs on your real reporting challenges: reviewing representative workbooks, generating cleaner formulas, designing checks, and, where useful, producing prototype automations or scripts.

With our Co‑Preneur approach, we don’t stay at slide level. We embed with your finance and IT teams, map your current Excel landscape, prioritise high‑risk models, and implement concrete improvements: AI‑assisted formula reviews, documentation, standard templates, and migration plans for the most fragile logic. The outcome is a working, AI‑enabled reporting workflow, clear metrics on time and error reduction, and a roadmap to extend this capability across your finance organisation.

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