The Challenge: Slow Knowledge Lookup

In many customer service teams, agents lose precious minutes clicking through knowledge bases, policy documents, CRM notes and old tickets just to answer a single question. While the customer is waiting, they are juggling multiple tabs, trying different search terms and mentally stitching together the right solution. The result is slow, stressful calls and chats where agents spend more time searching than actually solving the issue.

Traditional knowledge management approaches – static FAQs, rigid decision trees, keyword-only search – were built for a simpler world. They assume that content is neatly structured and that agents know exactly which term to type to find the right article. In reality, knowledge is spread across tools, formats and departments, and every customer describes their problem differently. Even with a well-maintained knowledge base, conventional search often surfaces either too much irrelevant information or misses the one detail needed to resolve the case.

The business impact is substantial. Slow knowledge lookup inflates average handle time, reduces first-contact resolution, and increases escalations to second-level support. Customers have to contact you again because the first answer was incomplete or wrong. Agents burn out under constant time pressure and context switching. Leaders feel the effects as higher operating costs, lower NPS and a support organisation that cannot scale without continually adding headcount.

This challenge is real, but it is solvable. Modern AI for customer service can sit directly in the agent desktop, understand the context of the conversation, and surface the exact snippet from policies, manuals or past tickets that matters. At Reruption, we have helped organisations replace manual search with AI-powered assistance that actually works in production. In the rest of this page, you will find practical guidance on how to use Gemini to turn slow knowledge lookup into fast, confident first-contact resolution.

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Our Assessment

A strategic assessment of the challenge and high-level tips how to tackle it.

From Reruption's hands-on work building AI copilots for customer service teams, we see the same pattern again and again: the bottleneck is not the knowledge itself, but how fast agents can access and apply it in context. Gemini is a strong fit for this problem because it can connect to your CRM and knowledge bases, understand the live conversation, and deliver contextual knowledge suggestions directly in the agent workflow instead of forcing agents to search across tools.

Design Gemini Around First-Contact Resolution, Not Just Faster Search

When you introduce Gemini in customer service, it is tempting to frame it as a smarter search bar. That underestimates the potential. Strategically, you should design Gemini as a first-contact resolution assistant that understands the end-to-end interaction: what the customer is asking, what data exists about them, and what outcome defines a successful resolution.

This means aligning Gemini's role, prompts and integration points with FCR goals: surfacing the right troubleshooting flow, checking for previous similar incidents, and suggesting next-best actions. Define clear success metrics such as fewer transfers, fewer follow-up tickets and higher right-first-time answers, and make sure your implementation is judged against these outcomes, not just speed of search.

Prepare Your Knowledge and Processes Before You Blame the Model

Even the best AI knowledge assistant cannot fix poor or outdated content. Strategically, you need a realistic view of your existing knowledge landscape before rolling Gemini out to hundreds of agents. Identify which knowledge bases, policy repositories and ticket histories are authoritative, which are legacy, and where contradictions exist.

We recommend a focused content audit tied to top contact drivers: pick the 20–30 issue types that generate the majority of volume and ensure that the underlying articles and process descriptions are accurate. This does not require rewriting everything; it requires clear ownership, basic hygiene and versioning so Gemini is not amplifying bad information. With this foundation, AI-driven retrieval becomes an accelerator instead of a risk.

Embed Gemini in the Agent Desktop, Don’t Add Another Tool

From a change management perspective, the fastest way to fail with AI for slow knowledge lookup is to make agents switch to yet another screen. Strategically, your aim should be to bring Gemini into the tools agents already live in – your CRM, ticketing system or contact center platform – so that knowledge suggestions appear next to the active case, not in a separate window.

This requires early collaboration between customer service operations, IT and your AI team. Decide where in the workflow Gemini should trigger suggestions (after call reason is captured, at every new chat message, when a case is opened, etc.) and what format is most useful (short answer + supporting sources, step-by-step procedure, summarised policy). When AI feels like a natural part of the desktop instead of an extra app, adoption and impact jump significantly.

Align Risk Controls with Your Regulatory and Brand Context

Using Gemini for customer interactions introduces new risks: hallucinated answers, incorrect policy interpretations, or tone that does not fit your brand. Strategically, you need guardrails tailored to your regulatory environment and risk appetite. For some teams, AI-generated suggestions may always require human review; for others, low-risk topics might be auto-resolved.

Work with legal, compliance and information security to define which data Gemini can access, what it may generate, and where explicit approvals are required. Implement patterns like answer-with-citations only, restricted domains (e.g. no legal advice), and confidence thresholds for suggestions. This reduces the risk of surprise while still unlocking faster knowledge access and higher quality responses.

Invest in Agent Enablement and Feedback Loops from Day One

Deploying Gemini is not just a technical project; it is a capability shift for your service organisation. Strategically, you need a plan for agent enablement: training sessions that explain what Gemini can and cannot do, how to interpret suggestions, and how to provide structured feedback when something is off.

Create simple feedback mechanisms inside the agent interface (e.g. "useful / not useful" on each suggestion, with quick reasons) and connect this data back into your prompt engineering and content improvement cycles. Identify "AI champions" inside the team who can share best practices, spot emerging issues and help refine configuration. This turns frontline experience into continuous improvement, not sporadic complaints.

Using Gemini to fix slow knowledge lookup is ultimately a strategic move: you are turning fragmented documentation and ticket history into a live assistant that guides every interaction toward first-contact resolution. With the right guardrails, integrations and enablement, Gemini shifts your service operation from "search and hope" to "guided, confident resolution".

At Reruption, we specialise in turning these ideas into working systems embedded in your existing tools – from scoping and PoC to production roll-out and iteration. If you want to explore how Gemini could sit inside your agent desktop and unlock faster, more accurate answers, we are ready to work with your team to design and implement a solution that fits your reality.

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Real-World Case Studies

From Banking to Biotech: Learn how companies successfully use Gemini.

Lunar

Banking

Lunar, a leading Danish neobank, faced surging customer service demand outside business hours, with many users preferring voice interactions over apps due to accessibility issues. Long wait times frustrated customers, especially elderly or less tech-savvy ones struggling with digital interfaces, leading to inefficiencies and higher operational costs. This was compounded by the need for round-the-clock support in a competitive fintech landscape where 24/7 availability is key. Traditional call centers couldn't scale without ballooning expenses, and voice preference was evident but underserved, resulting in lost satisfaction and potential churn.

Lösung

Lunar deployed Europe's first GenAI-native voice assistant powered by GPT-4, enabling natural, telephony-based conversations for handling inquiries anytime without queues. The agent processes complex banking queries like balance checks, transfers, and support in Danish and English. Integrated with advanced speech-to-text and text-to-speech, it mimics human agents, escalating only edge cases to humans. This conversational AI approach overcame scalability limits, leveraging OpenAI's tech for accuracy in regulated fintech.

Ergebnisse

  • ~75% of all customer calls expected to be handled autonomously
  • 24/7 availability eliminating wait times for voice queries
  • Positive early feedback from app-challenged users
  • First European bank with GenAI-native voice tech
  • Significant operational cost reductions projected
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Mastercard

Payments

In the high-stakes world of digital payments, card-testing attacks emerged as a critical threat to Mastercard's ecosystem. Fraudsters deploy automated bots to probe stolen card details through micro-transactions across thousands of merchants, validating credentials for larger fraud schemes. Traditional rule-based and machine learning systems often detected these only after initial tests succeeded, allowing billions in annual losses and disrupting legitimate commerce. The subtlety of these attacks—low-value, high-volume probes mimicking normal behavior—overwhelmed legacy models, exacerbated by fraudsters' use of AI to evade patterns. As transaction volumes exploded post-pandemic, Mastercard faced mounting pressure to shift from reactive to proactive fraud prevention. False positives from overzealous alerts led to declined legitimate transactions, eroding customer trust, while sophisticated attacks like card-testing evaded detection in real-time. The company needed a solution to identify compromised cards preemptively, analyzing vast networks of interconnected transactions without compromising speed or accuracy.

Lösung

Mastercard's Decision Intelligence (DI) platform integrated generative AI with graph-based machine learning to revolutionize fraud detection. Generative AI simulates fraud scenarios and generates synthetic transaction data, accelerating model training and anomaly detection by mimicking rare attack patterns that real data lacks. Graph technology maps entities like cards, merchants, IPs, and devices as interconnected nodes, revealing hidden fraud rings and propagation paths in transaction graphs. This hybrid approach processes signals at unprecedented scale, using gen AI to prioritize high-risk patterns and graphs to contextualize relationships. Implemented via Mastercard's AI Garage, it enables real-time scoring of card compromise risk, alerting issuers before fraud escalates. The system combats card-testing by flagging anomalous testing clusters early. Deployment involved iterative testing with financial institutions, leveraging Mastercard's global network for robust validation while ensuring explainability to build issuer confidence.

Ergebnisse

  • 2x faster detection of potentially compromised cards
  • Up to 300% boost in fraud detection effectiveness
  • Doubled rate of proactive compromised card notifications
  • Significant reduction in fraudulent transactions post-detection
  • Minimized false declines on legitimate transactions
  • Real-time processing of billions of transactions
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Cruise (GM)

Automotive

Developing a self-driving taxi service in dense urban environments posed immense challenges for Cruise. Complex scenarios like unpredictable pedestrians, erratic cyclists, construction zones, and adverse weather demanded near-perfect perception and decision-making in real-time. Safety was paramount, as any failure could result in accidents, regulatory scrutiny, or public backlash. Early testing revealed gaps in handling edge cases, such as emergency vehicles or occluded objects, requiring robust AI to exceed human driver performance. A pivotal safety incident in October 2023 amplified these issues: a Cruise vehicle struck a pedestrian pushed into its path by a hit-and-run driver, then dragged her while fleeing the scene, leading to suspension of operations nationwide. This exposed vulnerabilities in post-collision behavior, sensor fusion under chaos, and regulatory compliance. Scaling to commercial robotaxi fleets while achieving zero at-fault incidents proved elusive amid $10B+ investments from GM.

Lösung

Cruise addressed these with an integrated AI stack leveraging computer vision for perception and reinforcement learning for planning. Lidar, radar, and 30+ cameras fed into CNNs and transformers for object detection, semantic segmentation, and scene prediction, processing 360° views at high fidelity even in low light or rain. Reinforcement learning optimized trajectory planning and behavioral decisions, trained on millions of simulated miles to handle rare events. End-to-end neural networks refined motion forecasting, while simulation frameworks accelerated iteration without real-world risk. Post-incident, Cruise enhanced safety protocols, resuming supervised testing in 2024 with improved disengagement rates. GM's pivot integrated this tech into Super Cruise evolution for personal vehicles.

Ergebnisse

  • 1,000,000+ miles driven fully autonomously by 2023
  • 5 million driverless miles used for AI model training
  • $10B+ cumulative investment by GM in Cruise (2016-2024)
  • 30,000+ miles per intervention in early unsupervised tests
  • Operations suspended Oct 2023; resumed supervised May 2024
  • Zero commercial robotaxi revenue; pivoted Dec 2024
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DHL

Logistics

DHL, a global logistics giant, faced significant challenges from vehicle breakdowns and suboptimal maintenance schedules. Unpredictable failures in its vast fleet of delivery vehicles led to frequent delivery delays, increased operational costs, and frustrated customers. Traditional reactive maintenance—fixing issues only after they occurred—resulted in excessive downtime, with vehicles sidelined for hours or days, disrupting supply chains worldwide. Inefficiencies were compounded by varying fleet conditions across regions, making scheduled maintenance inefficient and wasteful, often over-maintaining healthy vehicles while under-maintaining others at risk. These issues not only inflated maintenance costs by up to 20% in some segments but also eroded customer trust through unreliable deliveries. With rising e-commerce demands, DHL needed a proactive approach to predict failures before they happened, minimizing disruptions in a highly competitive logistics industry.

Lösung

DHL implemented a predictive maintenance system leveraging IoT sensors installed on vehicles to collect real-time data on engine performance, tire wear, brakes, and more. This data feeds into machine learning models that analyze patterns, predict potential breakdowns, and recommend optimal maintenance timing. The AI solution integrates with DHL's existing fleet management systems, using algorithms like random forests and neural networks for anomaly detection and failure forecasting. Overcoming data silos and integration challenges, DHL partnered with tech providers to deploy edge computing for faster processing. Pilot programs in key hubs expanded globally, shifting from time-based to condition-based maintenance, ensuring resources focus on high-risk assets.

Ergebnisse

  • Vehicle downtime reduced by 15%
  • Maintenance costs lowered by 10%
  • Unplanned breakdowns decreased by 25%
  • On-time delivery rate improved by 12%
  • Fleet availability increased by 20%
  • Overall operational efficiency up 18%
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IBM

Technology

In a massive global workforce exceeding 280,000 employees, IBM grappled with high employee turnover rates, particularly among high-performing and top talent. The cost of replacing a single employee—including recruitment, onboarding, and lost productivity—can exceed $4,000-$10,000 per hire, amplifying losses in a competitive tech talent market. Manually identifying at-risk employees was nearly impossible amid vast HR data silos spanning demographics, performance reviews, compensation, job satisfaction surveys, and work-life balance metrics. Traditional HR approaches relied on exit interviews and anecdotal feedback, which were reactive and ineffective for prevention. With attrition rates hovering around industry averages of 10-20% annually, IBM faced annual costs in the hundreds of millions from rehiring and training, compounded by knowledge loss and morale dips in a tight labor market. The challenge intensified as retaining scarce AI and tech skills became critical for IBM's innovation edge.

Lösung

IBM developed a predictive attrition ML model using its Watson AI platform, analyzing 34+ HR variables like age, salary, overtime, job role, performance ratings, and distance from home from an anonymized dataset of 1,470 employees. Algorithms such as logistic regression, decision trees, random forests, and gradient boosting were trained to flag employees with high flight risk, achieving 95% accuracy in identifying those likely to leave within six months. The model integrated with HR systems for real-time scoring, triggering personalized interventions like career coaching, salary adjustments, or flexible work options. This data-driven shift empowered CHROs and managers to act proactively, prioritizing top performers at risk.

Ergebnisse

  • 95% accuracy in predicting employee turnover
  • Processed 1,470+ employee records with 34 variables
  • 93% accuracy benchmark in optimized Extra Trees model
  • Reduced hiring costs by averting high-value attrition
  • Potential annual savings exceeding $300M in retention (reported)
Read case study →

Best Practices

Successful implementations follow proven patterns. Have a look at our tactical advice to get started.

Connect Gemini to Your CRM and Knowledge Bases for Contextual Answers

The foundation of solving slow knowledge lookup is giving Gemini access to the right sources and context. Practically, this means integrating Gemini with your CRM or ticketing system (for customer history, products, previous tickets) and with your knowledge repositories (wikis, manuals, policy docs, FAQ databases).

Configure your integration so that, for each active case, Gemini receives:
- The current conversation transcript or call notes
- Key CRM fields (customer type, product, contract, region)
- Relevant metadata (priority, channel, language)

Then instruct Gemini to use only approved sources when formulating suggestions. A typical system prompt for your agent assistant might look like this:

You are an internal customer service assistant for our support agents.
You have access to:
- Knowledge base articles (KB)
- Product manuals
- Policy documents
- Past resolved tickets

Rules:
- Answer ONLY based on these sources.
- When unsure, say you are not certain and suggest which KB tags to search.
- Always provide a short answer for the agent AND the list of sources you used.
- Highlight any policy constraints or risk-related information.

Format your response as:
- "Agent reply draft": short, clear, customer-friendly answer.
- "Steps": numbered troubleshooting or resolution steps.
- "Sources": KB IDs or URLs used.

This setup ensures that suggestions are both relevant and traceable, which is critical for quality control and compliance.

Trigger Real-Time Suggestions During Live Chats and Calls

To truly reduce handle time, Gemini should proactively push knowledge while the interaction is happening, not only when an agent explicitly searches. Technically, you can configure your contact center or chat platform to send new customer messages (or real-time transcription snippets from calls) to Gemini and display suggestions in a side panel.

For example, for live chat you might send the last 10–15 messages plus CRM context to Gemini with an instruction like:

Given the conversation and context below, identify the customer's main issue
and propose the top 3 most relevant knowledge articles or past tickets.

Return:
- A one-sentence summary of the issue
- 3 suggested articles or tickets with titles, IDs and why they're relevant
- A recommended next-best action for the agent

Agents see evolving suggestions as the customer clarifies their problem, allowing them to jump directly into the most relevant article without manual searching. Over time, analyse which suggestions are consistently used to refine your triggers and ranking logic.

Use Gemini to Summarise Long Policies and Manuals into Agent Playbooks

Many knowledge lookup delays come from dense, multi-page documents that are not written for live support situations. A tactical win is to use Gemini offline to transform long content into short, actionable agent playbooks that can then be surfaced in real time.

For each high-volume topic, you can run a batch process or manual workflow where Gemini ingests a policy or manual section and produces a standardised playbook. For example:

Read the attached policy/manual section.
Create an internal agent playbook with:
- When this policy/manual section applies (scenarios)
- Do / Don't rules
- Step-by-step resolution flows
- Exceptions and edge cases
- Phrases to avoid with customers

Use concise language. Target reading time: < 2 minutes.

Review and approve these playbooks with your process owners, then store them in a dedicated collection that Gemini can prioritise for live suggestions. Agents will receive distilled, operational guidance instead of having to interpret legal or technical language on the fly.

Auto-Draft Customer Replies While Showing the Underlying Logic

Once Gemini can find the right knowledge, the next step is to help agents respond faster and more consistently. Configure Gemini to generate reply drafts that are grounded in the selected knowledge article and tailored to the customer's situation, while still making it easy for the agent to review and adjust.

A practical prompt pattern for reply drafting is:

You are drafting a reply for a customer based on:
- The conversation so far
- The selected knowledge base article (quoted below)
- The customer's profile from CRM

Tasks:
1) Write a clear, polite reply in [LANGUAGE] that:
   - Addresses the customer's specific situation
   - Explains steps in simple terms
   - Reflects our brand tone (friendly, professional, concise)
2) Include a short internal note for the agent summarising
   why these steps are recommended.

Do NOT invent policies or guarantees that are not in the article.

Integrate this into a "Generate reply" button in your ticketing system. Track edit rates (how often agents significantly change the draft) as a quality KPI and use examples of heavily edited replies to refine prompts and knowledge content.

Turn Resolved Tickets into Searchable AI-Ready Knowledge

Your past tickets contain a wealth of practical problem-solution pairs that rarely make it into the formal knowledge base. Use Gemini to automatically extract structured knowledge from resolved tickets and make it retrievable for future cases, which directly supports first-contact resolution.

After a ticket is closed, you can run a background job where Gemini reads the full interaction and resolution notes, then generates a concise, tagged summary:

Summarise this resolved ticket for internal reuse.
Return JSON with:
- "issue_summary": 1-2 sentences
- "root_cause": 1-2 sentences
- "resolution_steps": numbered list
- "products": list of product names/IDs
- "tags": 5-10 tags (issue type, feature, error codes, etc.)

Use only information present in the ticket.

Store this output in a searchable index that Gemini can use as an additional source. Over time, this grows an organically curated, highly practical knowledge layer that reflects real customer language and edge cases – exactly what traditional documentation often misses.

Measure Impact with Operational KPIs and Agent Feedback

To ensure your Gemini deployment in customer service delivers real value, establish clear metrics and monitoring from the start. At minimum, track:

  • Average handle time (AHT) before and after Gemini for targeted queues
  • First-contact resolution (FCR) rate for issues where Gemini suggestions are used
  • Suggestion utilisation rate (how often agents accept or use suggestions)
  • Agent satisfaction with AI assistance (simple recurring pulse surveys)

Combine quantitative data with qualitative comments from agents to understand where Gemini shines and where it introduces friction. Use this feedback to refine prompts, adjust which sources are indexed, or change when suggestions appear in the workflow.

With these practices in place, organisations typically see 10–25% reductions in handle time on targeted contact types, noticeable improvements in first-contact resolution, and a better experience for agents who can focus on the customer instead of the search bar.

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Frequently Asked Questions

Gemini speeds up knowledge lookup by working directly inside the agent workflow instead of acting as a separate search tool. It receives the live conversation, key CRM fields and case metadata, and then retrieves the most relevant snippets from your knowledge base, manuals, and past tickets.

Instead of agents guessing keywords and scanning long articles, Gemini surfaces a short answer, step-by-step guidance and links to the underlying sources in real time. This reduces tab-switching and reading time, helps agents avoid duplicate or outdated content, and makes it much easier to resolve issues on the first contact.

To use Gemini for knowledge assistance effectively, you need three main ingredients:

  • Accessible data sources: your CRM or ticketing system and at least one central knowledge repository (wiki, KB, document store) with API or export access.
  • Basic content hygiene: for your top contact drivers, knowledge articles should be reasonably up-to-date and not contradict each other.
  • Technical integration path: either internal IT resources or a partner like Reruption to connect Gemini to your systems and implement the UX in the agent desktop.

You do not need a fully perfect knowledge base to start. It is often better to begin with a well-defined subset of topics and improve content iteratively based on what Gemini surfaces.

Timelines depend on your system landscape, but most organisations can see first results within a few weeks if they focus on a narrow scope. A typical path looks like this:

  • Week 1–2: Use-case scoping, source system analysis, and initial Gemini configuration.
  • Week 3–4: Build and integrate a pilot assistant for a specific queue or issue type, enable a small group of agents, and start collecting feedback.
  • Week 5–8: Refine prompts and content, extend coverage to more topics, and start measuring impact on AHT and FCR.

Meaningful improvements in handle time and first-contact resolution on targeted contact types are often visible within the first 1–2 months of a focused rollout.

The cost of running Gemini for customer service includes usage-based API or platform fees and the initial integration and configuration effort. Operating costs are typically tied to the number of interactions processed and the complexity/length of the content Gemini reads.

On the benefit side, you can quantify ROI through reduced handle time, increased first-contact resolution (fewer repeat contacts), lower escalation rates, and improved agent productivity. Even modest improvements – for example a 10% reduction in AHT on high-volume queues – can translate into significant cost savings or avoided headcount growth.

We recommend modelling ROI for a specific subset of interactions first (e.g. top 5 contact drivers) and validating it via a pilot before expanding. This keeps the investment controlled while giving you real data on impact.

Reruption supports organisations end-to-end in turning Gemini into a practical knowledge copilot for their customer service teams. With our AI PoC offering (9.900€), we validate a concrete use case such as "reduce handle time for top 5 issue types" in the form of a working prototype connected to your real data.

We apply our Co-Preneur approach: embedding with your team, challenging existing workflows, and building the integrations, prompts and UX directly in your agent tools instead of stopping at slideware. After the PoC, we provide a production plan and can continue with full implementation, including security & compliance alignment, agent enablement and performance monitoring.

If you want a partner who combines strategic clarity with deep engineering and moves from idea to working solution quickly, Reruption can take ownership of making Gemini work for your specific customer service environment.

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