The Challenge: Missing Customer Context

Most customer service agents start calls and chats half-blind. They see a name, maybe an account number, but not the full story: previous complaints, open tickets, active contracts, or the product configuration the customer is actually using. The result is an unproductive dance of repeated questions, generic troubleshooting and frustrated customers who feel they have to explain their history again and again.

Traditional approaches don’t solve this anymore. CRMs and ticket systems technically store everything, but agents must click through multiple tabs, read long email threads and decipher half-finished notes while the customer is waiting. Knowledge base articles are often generic and detached from the current case. Even with scripting and training, no one can manually assemble a complete picture of the customer in the few seconds available at the start of an interaction.

The business impact is significant. First-contact resolution drops because agents miss crucial details like past promises, special pricing, or recent outages. Handle times go up as agents search for information live on the call. Escalations increase, driving up cost per ticket and overloading second-level support. Worse, customers learn that “calling once is not enough”, so they call back, churn faster and share their experience with others. In competitive markets, this lack of context becomes a direct disadvantage against providers that feel more prepared and personalised.

The good news: this problem is highly solvable with the right use of AI. Modern language models like Claude can digest long histories of emails, chats, contracts and notes and turn them into concise, relevant context in real time. At Reruption, we’ve seen first-hand how AI can transform unstructured service data into practical decision support for agents. In the rest of this guide, you’ll see concrete ways to turn missing customer context into a strength and move your customer service closer to consistent first-contact resolution.

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Our Assessment

A strategic assessment of the challenge and high-level tips how to tackle it.

From Reruption’s experience building AI solutions in customer service, the main opportunity is not a new dashboard, but an assistant that actually reads and understands customer history for the agent. Claude excels at this: it can process long interaction logs, contracts and notes and generate short, actionable briefs directly in your service desk. The key is to design the workflow, prompts and safeguards so that Claude becomes a reliable teammate for agents, not another tool they need to manage.

Frame Claude as an Augmented Agent, Not a Replacement

Strategically, you’ll get better adoption and outcomes if you position Claude in customer service as a co-pilot that handles the heavy reading and summarisation, while humans own the conversation and decisions. Agents should feel that Claude is there to save them time and help them look prepared, not to monitor or replace them.

Make this explicit in your internal communication and training. Show side-by-side examples: what an agent sees today versus what they see with Claude-generated customer context. When agents understand that the AI makes them faster and more accurate without taking control away, they’re far more willing to experiment and give feedback that improves the system.

Start with High-Value, Low-Risk Interaction Types

Not every ticket type is a good starting point. For boosting first-contact resolution, focus first on interaction types where context matters a lot but compliance and risk are manageable: recurring technical issues, subscription questions, order problems or repeat complaints. These have enough history to benefit from contextual summaries and enough volume to show clear ROI.

Avoid beginning with sensitive areas like legal disputes or medically regulated content. Prove the value of Claude-powered context briefs on simpler cases, measure impact on handle time and repeat contacts, and then expand to more complex and sensitive workflows once you have governance and confidence in place.

Design for Workflow Fit Inside the Service Desk

Strategically, the question is not “Can Claude summarise?” but “Where in the agent workflow does Claude appear?”. If the agent has to copy-paste data into a separate tool, adoption will remain low. Plan from day one to integrate Claude via API into your existing CRM or ticketing system so that context briefs appear exactly where agents already work.

Work with operations leaders and a few experienced agents to map the current call or chat journey: what they look at in the first 30–60 seconds, where they search for information, what fields they update. Then design Claude outputs (e.g. "Customer Story", "Likely Intent", "Risks & Commitments") to slot into those exact places. This workflow thinking is often more important than any single prompt.

Prepare Data, Governance and Guardrails Upfront

For AI in customer service to work at scale, you need clarity over which data Claude may access, how long you retain it and how you handle sensitive segments (VIPs, regulated data, minors, etc.). Many organisations underestimate the effort of consolidating customer history from multiple systems into a clean view the AI can consume.

Before rollout, define clear data access rules, anonymisation requirements and logging. Decide which parts of Claude’s output are suggestions only versus which can be used to auto-fill fields. Establish a simple feedback mechanism so agents can flag wrong or outdated context. This reduces risk and continuously improves the AI’s usefulness.

Invest in Change Management, Not Only in Technology

Introducing Claude for customer context is a change program, not just an API integration. Agents may be sceptical, supervisors may worry about metrics, and IT will have security questions. Address each group with tailored messaging: for agents, emphasise reduced cognitive load; for leaders, highlight measurable KPIs such as first-contact resolution and fewer escalations; for IT and compliance, present architecture, logging and control options.

At Reruption we often embed with teams as a co-preneur to run early pilots together. This tight collaboration model—sitting with agents, iterating prompts, adjusting UI—helps move quickly while building trust internally. Treat the first weeks as a learning cycle rather than a final launch.

Using Claude to fix missing customer context is ultimately a strategic shift: from agents hunting for information to AI preparing the story before the conversation starts. If you design the workflow carefully, set clear guardrails and bring your teams along, you can materially improve first-contact resolution and the customer experience. Reruption combines deep AI engineering with hands-on work inside your service organisation to make this real, from first PoC to integration in your service desk—if you want a sparring partner to explore what this could look like in your environment, we’re ready to build it with you.

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Real-World Case Studies

From Automotive to Telecommunications: Learn how companies successfully use Claude.

Tesla, Inc.

Automotive

The automotive industry faces a staggering 94% of traffic accidents attributed to human error, including distraction, fatigue, and poor judgment, resulting in over 1.3 million global road deaths annually. In the US alone, NHTSA data shows an average of one crash per 670,000 miles driven, highlighting the urgent need for advanced driver assistance systems (ADAS) to enhance safety and reduce fatalities. Tesla encountered specific hurdles in scaling vision-only autonomy, ditching radar and lidar for camera-based systems reliant on AI to mimic human perception. Challenges included variable AI performance in diverse conditions like fog, night, or construction zones, regulatory scrutiny over misleading Level 2 labeling despite Level 4-like demos, and ensuring robust driver monitoring to prevent over-reliance. Past incidents and studies criticized inconsistent computer vision reliability.

Lösung

Tesla's Autopilot and Full Self-Driving (FSD) Supervised leverage end-to-end deep learning neural networks trained on billions of real-world miles, processing camera feeds for perception, prediction, and control without modular rules. Transitioning from HydraNet (multi-task learning for 30+ outputs) to pure end-to-end models, FSD v14 achieves door-to-door driving via video-based imitation learning. Overcoming challenges, Tesla scaled data collection from its fleet of 6M+ vehicles, using Dojo supercomputers for training on petabytes of video. Vision-only approach cuts costs vs. lidar rivals, with recent upgrades like new cameras addressing edge cases. Regulatory pushes target unsupervised FSD by end-2025, with China approval eyed for 2026.

Ergebnisse

  • Autopilot Crash Rate: 1 per 6.36M miles (Q3 2025)
  • Safety Multiple: 9x safer than US average (670K miles/crash)
  • Fleet Data: Billions of miles for training
  • FSD v14: Door-to-door autonomy achieved
  • Q2 2025: 1 crash per 6.69M miles
  • 2024 Q4 Record: 5.94M miles between accidents
Read case study →

Lunar

Banking

Lunar, a leading Danish neobank, faced surging customer service demand outside business hours, with many users preferring voice interactions over apps due to accessibility issues. Long wait times frustrated customers, especially elderly or less tech-savvy ones struggling with digital interfaces, leading to inefficiencies and higher operational costs. This was compounded by the need for round-the-clock support in a competitive fintech landscape where 24/7 availability is key. Traditional call centers couldn't scale without ballooning expenses, and voice preference was evident but underserved, resulting in lost satisfaction and potential churn.

Lösung

Lunar deployed Europe's first GenAI-native voice assistant powered by GPT-4, enabling natural, telephony-based conversations for handling inquiries anytime without queues. The agent processes complex banking queries like balance checks, transfers, and support in Danish and English. Integrated with advanced speech-to-text and text-to-speech, it mimics human agents, escalating only edge cases to humans. This conversational AI approach overcame scalability limits, leveraging OpenAI's tech for accuracy in regulated fintech.

Ergebnisse

  • ~75% of all customer calls expected to be handled autonomously
  • 24/7 availability eliminating wait times for voice queries
  • Positive early feedback from app-challenged users
  • First European bank with GenAI-native voice tech
  • Significant operational cost reductions projected
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Commonwealth Bank of Australia (CBA)

Banking

As Australia's largest bank, CBA faced escalating scam and fraud threats, with customers suffering significant financial losses. Scammers exploited rapid digital payments like PayID, where mismatched payee names led to irreversible transfers. Traditional detection lagged behind sophisticated attacks, resulting in high customer harm and regulatory pressure. Simultaneously, contact centers were overwhelmed, handling millions of inquiries on fraud alerts and transactions. This led to long wait times, increased operational costs, and strained resources. CBA needed proactive, scalable AI to intervene in real-time while reducing reliance on human agents.

Lösung

CBA deployed a hybrid AI stack blending machine learning for anomaly detection and generative AI for personalized warnings. NameCheck verifies payee names against PayID in real-time, alerting users to mismatches. CallerCheck authenticates inbound calls, blocking impersonation scams. Partnering with H2O.ai, CBA implemented GenAI-driven predictive models for scam intelligence. An AI virtual assistant in the CommBank app handles routine queries, generates natural responses, and escalates complex issues. Integration with Apate.ai provides near real-time scam intel, enhancing proactive blocking across channels.

Ergebnisse

  • 70% reduction in scam losses
  • 50% cut in customer fraud losses by 2024
  • 30% drop in fraud cases via proactive warnings
  • 40% reduction in contact center wait times
  • 95%+ accuracy in NameCheck payee matching
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BP

Energy

BP, a global energy leader in oil, gas, and renewables, grappled with high energy costs during peak periods across its extensive assets. Volatile grid demands and price spikes during high-consumption times strained operations, exacerbating inefficiencies in energy production and consumption. Integrating intermittent renewable sources added forecasting challenges, while traditional management failed to dynamically respond to real-time market signals, leading to substantial financial losses and grid instability risks . Compounding this, BP's diverse portfolio—from offshore platforms to data-heavy exploration—faced data silos and legacy systems ill-equipped for predictive analytics. Peak energy expenses not only eroded margins but hindered the transition to sustainable operations amid rising regulatory pressures for emissions reduction. The company needed a solution to shift loads intelligently and monetize flexibility in energy markets .

Lösung

To tackle these issues, BP acquired Open Energi in 2021, gaining access to its flagship Plato AI platform, which employs machine learning for predictive analytics and real-time optimization. Plato analyzes vast datasets from assets, weather, and grid signals to forecast peaks and automate demand response, shifting non-critical loads to off-peak times while participating in frequency response services . Integrated into BP's operations, the AI enables dynamic containment and flexibility markets, optimizing consumption without disrupting production. Combined with BP's internal AI for exploration and simulation, it provides end-to-end visibility, reducing reliance on fossil fuels during peaks and enhancing renewable integration . This acquisition marked a strategic pivot, blending Open Energi's demand-side expertise with BP's supply-side scale.

Ergebnisse

  • $10 million in annual energy savings
  • 80+ MW of energy assets under flexible management
  • Strongest oil exploration performance in years via AI
  • Material boost in electricity demand optimization
  • Reduced peak grid costs through dynamic response
  • Enhanced asset efficiency across oil, gas, renewables
Read case study →

Goldman Sachs

Investment Banking

In the fast-paced investment banking sector, Goldman Sachs employees grapple with overwhelming volumes of repetitive tasks. Daily routines like processing hundreds of emails, writing and debugging complex financial code, and poring over lengthy documents for insights consume up to 40% of work time, diverting focus from high-value activities like client advisory and deal-making. Regulatory constraints exacerbate these issues, as sensitive financial data demands ironclad security, limiting off-the-shelf AI use. Traditional tools fail to scale with the need for rapid, accurate analysis amid market volatility, risking delays in response times and competitive edge.

Lösung

Goldman Sachs countered with a proprietary generative AI assistant, fine-tuned on internal datasets in a secure, private environment. This tool summarizes emails by extracting action items and priorities, generates production-ready code for models like risk assessments, and analyzes documents to highlight key trends and anomalies. Built from early 2023 proofs-of-concept, it leverages custom LLMs to ensure compliance and accuracy, enabling natural language interactions without external data risks. The firm prioritized employee augmentation over replacement, training staff for optimal use.

Ergebnisse

  • Rollout Scale: 10,000 employees in 2024
  • Timeline: PoCs 2023; initial rollout 2024; firmwide 2025
  • Productivity Boost: Routine tasks streamlined, est. 25-40% time savings on emails/coding/docs
  • Adoption: Rapid uptake across tech and front-office teams
  • Strategic Impact: Core to 10-year AI playbook for structural gains
Read case study →

Best Practices

Successful implementations follow proven patterns. Have a look at our tactical advice to get started.

Generate a One-Page Customer Brief Before the Agent Says Hello

Configure a backend service that, whenever a call or chat is initiated, collects the relevant history for that customer: recent tickets, email threads, purchase history, SLA details, and key account notes. Feed this into Claude and ask it to return a compact, structured brief that appears in the agent’s interface within a second or two.

A typical prompt for Claude might look like this:

You are an assistant for customer service agents.

You will receive:
- A log of past tickets and chats
- Recent emails
- Order and subscription information
- Internal account notes

Task:
1. Summarise the customer's recent history in 5 bullet points.
2. Infer the most likely intent of the current contact.
3. Highlight any existing promises, escalations, or risks.
4. Suggest 2–3 next best actions for the agent.

Output in JSON with these keys:
"history_summary", "likely_intent", "risks_and_commitments", "suggested_actions".

Only use information from the provided data. If unsure, say "unclear".

This turns scattered data into a single, actionable view. Agents start each interaction already knowing what has happened, what might be wrong and what they should check first.

Surface Suggested Responses Tailored to the Customer’s Situation

Beyond context, Claude can generate first-draft responses that are specific to the customer’s product, history and current issue. This is particularly effective in chat and email channels, where agents can quickly edit and send AI-generated suggestions instead of writing from scratch.

Extend your integration so that, when an incoming message arrives, the service desk sends both the message and the latest context brief to Claude. Use a prompt such as:

You assist customer service agents in writing responses.

Input:
- Customer's latest message
- Structured context (history_summary, likely_intent, etc.)
- Relevant knowledge base articles

Task:
1. Draft a clear, empathetic reply that:
   - Acknowledges the customer's history (if relevant)
   - Addresses the likely intent directly
   - Avoids repeating information the customer already gave
2. Suggest 1 follow-up question if information is missing.
3. Keep the tone professional and friendly.

Mark any assumptions clearly.

Agents review, adapt and send. This reduces handle time and helps ensure answers fit the customer’s real situation instead of being generic templates.

Use Claude to Detect Hidden Risks and Escalation Triggers

Missing context often leads to missed signals: multiple past complaints, references to legal action, or important commitments from account managers. Teach Claude to explicitly scan for these elements in the history and flag them to the agent so they can adjust their approach.

For example, add a second pass over the same data with a prompt like:

You are a risk and escalation scanner for customer service.

Review the provided customer history and notes.

Identify and list:
- Prior escalations or manager involvement
- Any mentions of cancellation, legal steps, or strong dissatisfaction
- Open promises, refunds, or discounts not yet fulfilled

Output:
- "risk_level" (low/medium/high)
- "risk_reasons" (3 bullet points)
- "recommended_tone" (short guidance for the agent)

If there is no sign of risk, set risk_level to "low".

Display this alongside the main brief. Agents can then handle high-risk interactions more carefully, potentially involving supervisors early and avoiding repeated calls or churn.

Connect Claude to Your Knowledge Base for Step-by-Step Guidance

To really move the needle on first-contact resolution, combine context with procedural guidance. Index your knowledge base, FAQs and troubleshooting guides so they can be retrieved (e.g. via vector search) based on the customer’s likely intent. Then send the top-matching documents plus the context to Claude and ask for a concrete step-by-step plan.

A sample prompt:

You help agents resolve issues on the first contact.

Input:
- Customer context (history, products, environment)
- Likely intent
- Top 3 relevant knowledge base articles

Task:
1. Create a step-by-step resolution plan tailored to this customer.
2. Highlight which steps can be done by the agent and which require customer action.
3. Point out any conditions under which the case should be escalated.

Use short, numbered steps suitable for agents to follow live on a call.

This turns generic documentation into personalised guidance that agents can follow in real time, dramatically improving the chances of solving the issue without a follow-up ticket.

Log AI Outputs Back into the Ticket for Future Contacts

Make Claude’s work reusable by writing key elements of its output back into structured fields on the ticket: e.g. "root_cause_hypothesis", "confirmed_issue", "resolution_summary". Future interactions can then use these fields as additional input for context generation.

For example, after the call, trigger an update where Claude turns the transcript and agent notes into a clean summary:

You create a concise case summary for future agents.

Input:
- Call transcript
- Agent notes

Task:
1. Summarise the problem, root cause and resolution in 4–6 sentences.
2. Note any remaining open questions or follow-up tasks.
3. Use neutral, internal language (no apologies, no greetings).

Output a single paragraph.

Storing this summary makes the next interaction even faster: Claude will read a clean, standardised recap instead of messy raw notes.

Measure Impact with Clear, AI-Specific KPIs

To prove value and refine your setup, define a KPI set directly linked to Claude-powered customer context. At minimum, track: first-contact resolution rate for interactions where AI context was available vs. a control group, average handle time, number of follow-up contacts within 7–14 days, and agent satisfaction with information quality.

Instrument your service desk so each interaction logs whether AI context was shown and whether suggested actions or responses were used. Review a sample of calls where the AI was ignored to understand why (too late, not relevant, too long) and adjust prompts and UI. Realistically, organisations often see improvements like 10–20% higher first-contact resolution on targeted issue types and noticeable reductions in handle time once agents are comfortable with the tool.

Executed in this way, Claude becomes a practical engine for turning raw customer history into better decisions at the front line. You can expect tangible outcomes: fewer repeat contacts, shorter calls, more consistent resolutions and agents who feel better prepared for every interaction.

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Frequently Asked Questions

Claude can read large volumes of unstructured data—past tickets, emails, chat logs, contracts and internal notes—and condense them into a short, actionable brief for the agent. Instead of clicking through five systems, the agent sees a one-page summary with recent history, likely intent, risks and suggested next steps when a call or chat starts.

Because Claude is a large language model, it doesn’t just list facts; it connects them. For example, it can infer that three past complaints plus a recent price increase mean the customer may be close to cancelling, and alert the agent to handle the conversation accordingly.

At a minimum, you need: (1) access to your service and CRM data via APIs or exports, (2) a way to call Claude’s API securely from your environment, and (3) the ability to adjust your agent desktop so the AI-generated context appears where agents work. From a skills perspective, you need engineering for integration, someone who understands your service processes, and a product/operations owner to define requirements.

Reruption usually works with existing IT and operations teams, bringing the AI engineering and prompt design capability. That way, your internal team doesn’t need deep LLM expertise on day one—we help you design the architecture, prompts, and guardrails and leave you with a maintainable solution.

If you focus on a specific subset of interaction types, it’s realistic to have a proof of concept in a few weeks and see early impact within one or two months. A PoC might cover a single hotline, one language and one or two common issue categories, with Claude generating context briefs and suggested responses for those cases.

Meaningful KPI shifts—like improved first-contact resolution and reduced handle time—often become visible once agents are trained and the prompts have been iterated, typically within 8–12 weeks for a focused pilot. Scaling to all teams and issue types takes longer, but early wins help build the business case and internal support.

Costs break down into three components: engineering integration, Claude usage (API calls) and ongoing optimisation. For many organisations, API usage costs remain modest because you only call Claude at key moments (e.g. interaction start, complex reply drafting) rather than for every action.

ROI comes from concrete operational improvements: fewer repeat contacts, lower escalations, faster handle times and higher agent productivity. For example, if you reduce repeat calls on a high-volume issue category by even 10–15%, the savings in agent time and the improvement in customer satisfaction usually outweigh the AI costs quickly. We recommend modelling ROI per use case rather than as a generic AI project.

Reruption specialises in turning specific AI ideas into working solutions inside organisations. For missing customer context, we typically start with our AI PoC offering (9.900€): together we define the use case, connect a subset of your service data, design the prompts, and build a functioning prototype that shows Claude generating context briefs in your environment.

Because we work with a Co-Preneur approach, we don’t just hand over slides—we embed with your team, sit with agents, iterate on the workflow and prompts, and ensure the solution actually fits your service reality. After the PoC, we can support you with scaling, security and compliance topics, and further automation steps so that Claude becomes a stable part of your customer service stack.

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