The Challenge: Missing Customer Context

Most customer service agents start calls and chats half-blind. They see a name, maybe an account number, but not the full story: previous complaints, open tickets, active contracts, or the product configuration the customer is actually using. The result is an unproductive dance of repeated questions, generic troubleshooting and frustrated customers who feel they have to explain their history again and again.

Traditional approaches don’t solve this anymore. CRMs and ticket systems technically store everything, but agents must click through multiple tabs, read long email threads and decipher half-finished notes while the customer is waiting. Knowledge base articles are often generic and detached from the current case. Even with scripting and training, no one can manually assemble a complete picture of the customer in the few seconds available at the start of an interaction.

The business impact is significant. First-contact resolution drops because agents miss crucial details like past promises, special pricing, or recent outages. Handle times go up as agents search for information live on the call. Escalations increase, driving up cost per ticket and overloading second-level support. Worse, customers learn that “calling once is not enough”, so they call back, churn faster and share their experience with others. In competitive markets, this lack of context becomes a direct disadvantage against providers that feel more prepared and personalised.

The good news: this problem is highly solvable with the right use of AI. Modern language models like Claude can digest long histories of emails, chats, contracts and notes and turn them into concise, relevant context in real time. At Reruption, we’ve seen first-hand how AI can transform unstructured service data into practical decision support for agents. In the rest of this guide, you’ll see concrete ways to turn missing customer context into a strength and move your customer service closer to consistent first-contact resolution.

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Our Assessment

A strategic assessment of the challenge and high-level tips how to tackle it.

From Reruption’s experience building AI solutions in customer service, the main opportunity is not a new dashboard, but an assistant that actually reads and understands customer history for the agent. Claude excels at this: it can process long interaction logs, contracts and notes and generate short, actionable briefs directly in your service desk. The key is to design the workflow, prompts and safeguards so that Claude becomes a reliable teammate for agents, not another tool they need to manage.

Frame Claude as an Augmented Agent, Not a Replacement

Strategically, you’ll get better adoption and outcomes if you position Claude in customer service as a co-pilot that handles the heavy reading and summarisation, while humans own the conversation and decisions. Agents should feel that Claude is there to save them time and help them look prepared, not to monitor or replace them.

Make this explicit in your internal communication and training. Show side-by-side examples: what an agent sees today versus what they see with Claude-generated customer context. When agents understand that the AI makes them faster and more accurate without taking control away, they’re far more willing to experiment and give feedback that improves the system.

Start with High-Value, Low-Risk Interaction Types

Not every ticket type is a good starting point. For boosting first-contact resolution, focus first on interaction types where context matters a lot but compliance and risk are manageable: recurring technical issues, subscription questions, order problems or repeat complaints. These have enough history to benefit from contextual summaries and enough volume to show clear ROI.

Avoid beginning with sensitive areas like legal disputes or medically regulated content. Prove the value of Claude-powered context briefs on simpler cases, measure impact on handle time and repeat contacts, and then expand to more complex and sensitive workflows once you have governance and confidence in place.

Design for Workflow Fit Inside the Service Desk

Strategically, the question is not “Can Claude summarise?” but “Where in the agent workflow does Claude appear?”. If the agent has to copy-paste data into a separate tool, adoption will remain low. Plan from day one to integrate Claude via API into your existing CRM or ticketing system so that context briefs appear exactly where agents already work.

Work with operations leaders and a few experienced agents to map the current call or chat journey: what they look at in the first 30–60 seconds, where they search for information, what fields they update. Then design Claude outputs (e.g. "Customer Story", "Likely Intent", "Risks & Commitments") to slot into those exact places. This workflow thinking is often more important than any single prompt.

Prepare Data, Governance and Guardrails Upfront

For AI in customer service to work at scale, you need clarity over which data Claude may access, how long you retain it and how you handle sensitive segments (VIPs, regulated data, minors, etc.). Many organisations underestimate the effort of consolidating customer history from multiple systems into a clean view the AI can consume.

Before rollout, define clear data access rules, anonymisation requirements and logging. Decide which parts of Claude’s output are suggestions only versus which can be used to auto-fill fields. Establish a simple feedback mechanism so agents can flag wrong or outdated context. This reduces risk and continuously improves the AI’s usefulness.

Invest in Change Management, Not Only in Technology

Introducing Claude for customer context is a change program, not just an API integration. Agents may be sceptical, supervisors may worry about metrics, and IT will have security questions. Address each group with tailored messaging: for agents, emphasise reduced cognitive load; for leaders, highlight measurable KPIs such as first-contact resolution and fewer escalations; for IT and compliance, present architecture, logging and control options.

At Reruption we often embed with teams as a co-preneur to run early pilots together. This tight collaboration model—sitting with agents, iterating prompts, adjusting UI—helps move quickly while building trust internally. Treat the first weeks as a learning cycle rather than a final launch.

Using Claude to fix missing customer context is ultimately a strategic shift: from agents hunting for information to AI preparing the story before the conversation starts. If you design the workflow carefully, set clear guardrails and bring your teams along, you can materially improve first-contact resolution and the customer experience. Reruption combines deep AI engineering with hands-on work inside your service organisation to make this real, from first PoC to integration in your service desk—if you want a sparring partner to explore what this could look like in your environment, we’re ready to build it with you.

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Real-World Case Studies

From News Media to Healthcare: Learn how companies successfully use Claude.

Associated Press (AP)

News Media

In the mid-2010s, the Associated Press (AP) faced significant constraints in its business newsroom due to limited manual resources. With only a handful of journalists dedicated to earnings coverage, AP could produce just around 300 quarterly earnings reports per quarter, primarily focusing on major S&P 500 companies. This manual process was labor-intensive: reporters had to extract data from financial filings, analyze key metrics like revenue, profits, and growth rates, and craft concise narratives under tight deadlines. As the number of publicly traded companies grew, AP struggled to cover smaller firms, leaving vast amounts of market-relevant information unreported. This limitation not only reduced AP's comprehensive market coverage but also tied up journalists on rote tasks, preventing them from pursuing investigative stories or deeper analysis. The pressure of quarterly earnings seasons amplified these issues, with deadlines coinciding across thousands of companies, making scalable reporting impossible without innovation.

Lösung

To address this, AP partnered with Automated Insights in 2014, implementing their Wordsmith NLG platform. Wordsmith uses templated algorithms to transform structured financial data—such as earnings per share, revenue figures, and year-over-year changes—into readable, journalistic prose. Reporters input verified data from sources like Zacks Investment Research, and the AI generates draft stories in seconds, which humans then lightly edit for accuracy and style. The solution involved creating custom NLG templates tailored to AP's style, ensuring stories sounded human-written while adhering to journalistic standards. This hybrid approach—AI for volume, humans for oversight—overcame quality concerns. By 2015, AP announced it would automate the majority of U.S. corporate earnings stories, scaling coverage dramatically without proportional staff increases.

Ergebnisse

  • 14x increase in quarterly earnings stories: 300 to 4,200
  • Coverage expanded to 4,000+ U.S. public companies per quarter
  • Equivalent to freeing time of 20 full-time reporters
  • Stories published in seconds vs. hours manually
  • Zero reported errors in automated stories post-implementation
  • Sustained use expanded to sports, weather, and lottery reports
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DBS Bank

Banking

DBS Bank, Southeast Asia's leading financial institution, grappled with scaling AI from experiments to production amid surging fraud threats, demands for hyper-personalized customer experiences, and operational inefficiencies in service support. Traditional fraud detection systems struggled to process up to 15,000 data points per customer in real-time, leading to missed threats and suboptimal risk scoring. Personalization efforts were hampered by siloed data and lack of scalable algorithms for millions of users across diverse markets. Additionally, customer service teams faced overwhelming query volumes, with manual processes slowing response times and increasing costs. Regulatory pressures in banking demanded responsible AI governance, while talent shortages and integration challenges hindered enterprise-wide adoption. DBS needed a robust framework to overcome data quality issues, model drift, and ethical concerns in generative AI deployment, ensuring trust and compliance in a competitive Southeast Asian landscape.

Lösung

DBS launched an enterprise-wide AI program with over 20 use cases, leveraging machine learning for advanced fraud risk models and personalization, complemented by generative AI for an internal support assistant. Fraud models integrated vast datasets for real-time anomaly detection, while personalization algorithms delivered hyper-targeted nudges and investment ideas via the digibank app. A human-AI synergy approach empowered service teams with a GenAI assistant handling routine queries, drawing from internal knowledge bases. DBS emphasized responsible AI through governance frameworks, upskilling 40,000+ employees, and phased rollout starting with pilots in 2021, scaling production by 2024. Partnerships with tech leaders and Harvard-backed strategy ensured ethical scaling across fraud, personalization, and operations.

Ergebnisse

  • 17% increase in savings from prevented fraud attempts
  • Over 100 customized algorithms for customer analyses
  • 250,000 monthly queries processed efficiently by GenAI assistant
  • 20+ enterprise-wide AI use cases deployed
  • Analyzes up to 15,000 data points per customer for fraud
  • Boosted productivity by 20% via AI adoption (CEO statement)
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Morgan Stanley

Banking

Financial advisors at Morgan Stanley struggled with rapid access to the firm's extensive proprietary research database, comprising over 350,000 documents spanning decades of institutional knowledge. Manual searches through this vast repository were time-intensive, often taking 30 minutes or more per query, hindering advisors' ability to deliver timely, personalized advice during client interactions . This bottleneck limited scalability in wealth management, where high-net-worth clients demand immediate, data-driven insights amid volatile markets. Additionally, the sheer volume of unstructured data—40 million words of research reports—made it challenging to synthesize relevant information quickly, risking suboptimal recommendations and reduced client satisfaction. Advisors needed a solution to democratize access to this 'goldmine' of intelligence without extensive training or technical expertise .

Lösung

Morgan Stanley partnered with OpenAI to develop AI @ Morgan Stanley Debrief, a GPT-4-powered generative AI chatbot tailored for wealth management advisors. The tool uses retrieval-augmented generation (RAG) to securely query the firm's proprietary research database, providing instant, context-aware responses grounded in verified sources . Implemented as a conversational assistant, Debrief allows advisors to ask natural-language questions like 'What are the risks of investing in AI stocks?' and receive synthesized answers with citations, eliminating manual digging. Rigorous AI evaluations and human oversight ensure accuracy, with custom fine-tuning to align with Morgan Stanley's institutional knowledge . This approach overcame data silos and enabled seamless integration into advisors' workflows.

Ergebnisse

  • 98% adoption rate among wealth management advisors
  • Access for nearly 50% of Morgan Stanley's total employees
  • Queries answered in seconds vs. 30+ minutes manually
  • Over 350,000 proprietary research documents indexed
  • 60% employee access at peers like JPMorgan for comparison
  • Significant productivity gains reported by CAO
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Waymo (Alphabet)

Transportation

Developing fully autonomous ride-hailing demanded overcoming extreme challenges in AI reliability for real-world roads. Waymo needed to master perception—detecting objects in fog, rain, night, or occlusions using sensors alone—while predicting erratic human behaviors like jaywalking or sudden lane changes. Planning complex trajectories in dense, unpredictable urban traffic, and precise control to execute maneuvers without collisions, required near-perfect accuracy, as a single failure could be catastrophic . Scaling from tests to commercial fleets introduced hurdles like handling edge cases (e.g., school buses with stop signs, emergency vehicles), regulatory approvals across cities, and public trust amid scrutiny. Incidents like failing to stop for school buses highlighted software gaps, prompting recalls. Massive data needs for training, compute-intensive models, and geographic adaptation (e.g., right-hand vs. left-hand driving) compounded issues, with competitors struggling on scalability .

Lösung

Waymo's Waymo Driver stack integrates deep learning end-to-end: perception fuses lidar, radar, and cameras via convolutional neural networks (CNNs) and transformers for 3D object detection, tracking, and semantic mapping with high fidelity. Prediction models forecast multi-agent behaviors using graph neural networks and video transformers trained on billions of simulated and real miles . For planning, Waymo applied scaling laws—larger models with more data/compute yield power-law gains in forecasting accuracy and trajectory quality—shifting from rule-based to ML-driven motion planning for human-like decisions. Control employs reinforcement learning and model-predictive control hybridized with neural policies for smooth, safe execution. Vast datasets from 96M+ autonomous miles, plus simulations, enable continuous improvement; recent AI strategy emphasizes modular, scalable stacks .

Ergebnisse

  • 450,000+ weekly paid robotaxi rides (Dec 2025)
  • 96 million autonomous miles driven (through June 2025)
  • 3.5x better avoiding injury-causing crashes vs. humans
  • 2x better avoiding police-reported crashes vs. humans
  • Over 71M miles with detailed safety crash analysis
  • 250,000 weekly rides (April 2025 baseline, since doubled)
Read case study →

Airbus

Aerospace

In aircraft design, computational fluid dynamics (CFD) simulations are essential for predicting airflow around wings, fuselages, and novel configurations critical to fuel efficiency and emissions reduction. However, traditional high-fidelity RANS solvers require hours to days per run on supercomputers, limiting engineers to just a few dozen iterations per design cycle and stifling innovation for next-gen hydrogen-powered aircraft like ZEROe. This computational bottleneck was particularly acute amid Airbus' push for decarbonized aviation by 2035, where complex geometries demand exhaustive exploration to optimize lift-drag ratios while minimizing weight. Collaborations with DLR and ONERA highlighted the need for faster tools, as manual tuning couldn't scale to test thousands of variants needed for laminar flow or blended-wing-body concepts.

Lösung

Machine learning surrogate models, including physics-informed neural networks (PINNs), were trained on vast CFD datasets to emulate full simulations in milliseconds. Airbus integrated these into a generative design pipeline, where AI predicts pressure fields, velocities, and forces, enforcing Navier-Stokes physics via hybrid loss functions for accuracy. Development involved curating millions of simulation snapshots from legacy runs, GPU-accelerated training, and iterative fine-tuning with experimental wind-tunnel data. This enabled rapid iteration: AI screens designs, high-fidelity CFD verifies top candidates, slashing overall compute by orders of magnitude while maintaining <5% error on key metrics.

Ergebnisse

  • Simulation time: 1 hour → 30 ms (120,000x speedup)
  • Design iterations: +10,000 per cycle in same timeframe
  • Prediction accuracy: 95%+ for lift/drag coefficients
  • 50% reduction in design phase timeline
  • 30-40% fewer high-fidelity CFD runs required
  • Fuel burn optimization: up to 5% improvement in predictions
Read case study →

Best Practices

Successful implementations follow proven patterns. Have a look at our tactical advice to get started.

Generate a One-Page Customer Brief Before the Agent Says Hello

Configure a backend service that, whenever a call or chat is initiated, collects the relevant history for that customer: recent tickets, email threads, purchase history, SLA details, and key account notes. Feed this into Claude and ask it to return a compact, structured brief that appears in the agent’s interface within a second or two.

A typical prompt for Claude might look like this:

You are an assistant for customer service agents.

You will receive:
- A log of past tickets and chats
- Recent emails
- Order and subscription information
- Internal account notes

Task:
1. Summarise the customer's recent history in 5 bullet points.
2. Infer the most likely intent of the current contact.
3. Highlight any existing promises, escalations, or risks.
4. Suggest 2–3 next best actions for the agent.

Output in JSON with these keys:
"history_summary", "likely_intent", "risks_and_commitments", "suggested_actions".

Only use information from the provided data. If unsure, say "unclear".

This turns scattered data into a single, actionable view. Agents start each interaction already knowing what has happened, what might be wrong and what they should check first.

Surface Suggested Responses Tailored to the Customer’s Situation

Beyond context, Claude can generate first-draft responses that are specific to the customer’s product, history and current issue. This is particularly effective in chat and email channels, where agents can quickly edit and send AI-generated suggestions instead of writing from scratch.

Extend your integration so that, when an incoming message arrives, the service desk sends both the message and the latest context brief to Claude. Use a prompt such as:

You assist customer service agents in writing responses.

Input:
- Customer's latest message
- Structured context (history_summary, likely_intent, etc.)
- Relevant knowledge base articles

Task:
1. Draft a clear, empathetic reply that:
   - Acknowledges the customer's history (if relevant)
   - Addresses the likely intent directly
   - Avoids repeating information the customer already gave
2. Suggest 1 follow-up question if information is missing.
3. Keep the tone professional and friendly.

Mark any assumptions clearly.

Agents review, adapt and send. This reduces handle time and helps ensure answers fit the customer’s real situation instead of being generic templates.

Use Claude to Detect Hidden Risks and Escalation Triggers

Missing context often leads to missed signals: multiple past complaints, references to legal action, or important commitments from account managers. Teach Claude to explicitly scan for these elements in the history and flag them to the agent so they can adjust their approach.

For example, add a second pass over the same data with a prompt like:

You are a risk and escalation scanner for customer service.

Review the provided customer history and notes.

Identify and list:
- Prior escalations or manager involvement
- Any mentions of cancellation, legal steps, or strong dissatisfaction
- Open promises, refunds, or discounts not yet fulfilled

Output:
- "risk_level" (low/medium/high)
- "risk_reasons" (3 bullet points)
- "recommended_tone" (short guidance for the agent)

If there is no sign of risk, set risk_level to "low".

Display this alongside the main brief. Agents can then handle high-risk interactions more carefully, potentially involving supervisors early and avoiding repeated calls or churn.

Connect Claude to Your Knowledge Base for Step-by-Step Guidance

To really move the needle on first-contact resolution, combine context with procedural guidance. Index your knowledge base, FAQs and troubleshooting guides so they can be retrieved (e.g. via vector search) based on the customer’s likely intent. Then send the top-matching documents plus the context to Claude and ask for a concrete step-by-step plan.

A sample prompt:

You help agents resolve issues on the first contact.

Input:
- Customer context (history, products, environment)
- Likely intent
- Top 3 relevant knowledge base articles

Task:
1. Create a step-by-step resolution plan tailored to this customer.
2. Highlight which steps can be done by the agent and which require customer action.
3. Point out any conditions under which the case should be escalated.

Use short, numbered steps suitable for agents to follow live on a call.

This turns generic documentation into personalised guidance that agents can follow in real time, dramatically improving the chances of solving the issue without a follow-up ticket.

Log AI Outputs Back into the Ticket for Future Contacts

Make Claude’s work reusable by writing key elements of its output back into structured fields on the ticket: e.g. "root_cause_hypothesis", "confirmed_issue", "resolution_summary". Future interactions can then use these fields as additional input for context generation.

For example, after the call, trigger an update where Claude turns the transcript and agent notes into a clean summary:

You create a concise case summary for future agents.

Input:
- Call transcript
- Agent notes

Task:
1. Summarise the problem, root cause and resolution in 4–6 sentences.
2. Note any remaining open questions or follow-up tasks.
3. Use neutral, internal language (no apologies, no greetings).

Output a single paragraph.

Storing this summary makes the next interaction even faster: Claude will read a clean, standardised recap instead of messy raw notes.

Measure Impact with Clear, AI-Specific KPIs

To prove value and refine your setup, define a KPI set directly linked to Claude-powered customer context. At minimum, track: first-contact resolution rate for interactions where AI context was available vs. a control group, average handle time, number of follow-up contacts within 7–14 days, and agent satisfaction with information quality.

Instrument your service desk so each interaction logs whether AI context was shown and whether suggested actions or responses were used. Review a sample of calls where the AI was ignored to understand why (too late, not relevant, too long) and adjust prompts and UI. Realistically, organisations often see improvements like 10–20% higher first-contact resolution on targeted issue types and noticeable reductions in handle time once agents are comfortable with the tool.

Executed in this way, Claude becomes a practical engine for turning raw customer history into better decisions at the front line. You can expect tangible outcomes: fewer repeat contacts, shorter calls, more consistent resolutions and agents who feel better prepared for every interaction.

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Frequently Asked Questions

Claude can read large volumes of unstructured data—past tickets, emails, chat logs, contracts and internal notes—and condense them into a short, actionable brief for the agent. Instead of clicking through five systems, the agent sees a one-page summary with recent history, likely intent, risks and suggested next steps when a call or chat starts.

Because Claude is a large language model, it doesn’t just list facts; it connects them. For example, it can infer that three past complaints plus a recent price increase mean the customer may be close to cancelling, and alert the agent to handle the conversation accordingly.

At a minimum, you need: (1) access to your service and CRM data via APIs or exports, (2) a way to call Claude’s API securely from your environment, and (3) the ability to adjust your agent desktop so the AI-generated context appears where agents work. From a skills perspective, you need engineering for integration, someone who understands your service processes, and a product/operations owner to define requirements.

Reruption usually works with existing IT and operations teams, bringing the AI engineering and prompt design capability. That way, your internal team doesn’t need deep LLM expertise on day one—we help you design the architecture, prompts, and guardrails and leave you with a maintainable solution.

If you focus on a specific subset of interaction types, it’s realistic to have a proof of concept in a few weeks and see early impact within one or two months. A PoC might cover a single hotline, one language and one or two common issue categories, with Claude generating context briefs and suggested responses for those cases.

Meaningful KPI shifts—like improved first-contact resolution and reduced handle time—often become visible once agents are trained and the prompts have been iterated, typically within 8–12 weeks for a focused pilot. Scaling to all teams and issue types takes longer, but early wins help build the business case and internal support.

Costs break down into three components: engineering integration, Claude usage (API calls) and ongoing optimisation. For many organisations, API usage costs remain modest because you only call Claude at key moments (e.g. interaction start, complex reply drafting) rather than for every action.

ROI comes from concrete operational improvements: fewer repeat contacts, lower escalations, faster handle times and higher agent productivity. For example, if you reduce repeat calls on a high-volume issue category by even 10–15%, the savings in agent time and the improvement in customer satisfaction usually outweigh the AI costs quickly. We recommend modelling ROI per use case rather than as a generic AI project.

Reruption specialises in turning specific AI ideas into working solutions inside organisations. For missing customer context, we typically start with our AI PoC offering (9.900€): together we define the use case, connect a subset of your service data, design the prompts, and build a functioning prototype that shows Claude generating context briefs in your environment.

Because we work with a Co-Preneur approach, we don’t just hand over slides—we embed with your team, sit with agents, iterate on the workflow and prompts, and ensure the solution actually fits your service reality. After the PoC, we can support you with scaling, security and compliance topics, and further automation steps so that Claude becomes a stable part of your customer service stack.

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