The Challenge: Missing Customer Context

Most customer service agents start calls and chats half-blind. They see a name, maybe an account number, but not the full story: previous complaints, open tickets, active contracts, or the product configuration the customer is actually using. The result is an unproductive dance of repeated questions, generic troubleshooting and frustrated customers who feel they have to explain their history again and again.

Traditional approaches don’t solve this anymore. CRMs and ticket systems technically store everything, but agents must click through multiple tabs, read long email threads and decipher half-finished notes while the customer is waiting. Knowledge base articles are often generic and detached from the current case. Even with scripting and training, no one can manually assemble a complete picture of the customer in the few seconds available at the start of an interaction.

The business impact is significant. First-contact resolution drops because agents miss crucial details like past promises, special pricing, or recent outages. Handle times go up as agents search for information live on the call. Escalations increase, driving up cost per ticket and overloading second-level support. Worse, customers learn that “calling once is not enough”, so they call back, churn faster and share their experience with others. In competitive markets, this lack of context becomes a direct disadvantage against providers that feel more prepared and personalised.

The good news: this problem is highly solvable with the right use of AI. Modern language models like Claude can digest long histories of emails, chats, contracts and notes and turn them into concise, relevant context in real time. At Reruption, we’ve seen first-hand how AI can transform unstructured service data into practical decision support for agents. In the rest of this guide, you’ll see concrete ways to turn missing customer context into a strength and move your customer service closer to consistent first-contact resolution.

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Our Assessment

A strategic assessment of the challenge and high-level tips how to tackle it.

From Reruption’s experience building AI solutions in customer service, the main opportunity is not a new dashboard, but an assistant that actually reads and understands customer history for the agent. Claude excels at this: it can process long interaction logs, contracts and notes and generate short, actionable briefs directly in your service desk. The key is to design the workflow, prompts and safeguards so that Claude becomes a reliable teammate for agents, not another tool they need to manage.

Frame Claude as an Augmented Agent, Not a Replacement

Strategically, you’ll get better adoption and outcomes if you position Claude in customer service as a co-pilot that handles the heavy reading and summarisation, while humans own the conversation and decisions. Agents should feel that Claude is there to save them time and help them look prepared, not to monitor or replace them.

Make this explicit in your internal communication and training. Show side-by-side examples: what an agent sees today versus what they see with Claude-generated customer context. When agents understand that the AI makes them faster and more accurate without taking control away, they’re far more willing to experiment and give feedback that improves the system.

Start with High-Value, Low-Risk Interaction Types

Not every ticket type is a good starting point. For boosting first-contact resolution, focus first on interaction types where context matters a lot but compliance and risk are manageable: recurring technical issues, subscription questions, order problems or repeat complaints. These have enough history to benefit from contextual summaries and enough volume to show clear ROI.

Avoid beginning with sensitive areas like legal disputes or medically regulated content. Prove the value of Claude-powered context briefs on simpler cases, measure impact on handle time and repeat contacts, and then expand to more complex and sensitive workflows once you have governance and confidence in place.

Design for Workflow Fit Inside the Service Desk

Strategically, the question is not “Can Claude summarise?” but “Where in the agent workflow does Claude appear?”. If the agent has to copy-paste data into a separate tool, adoption will remain low. Plan from day one to integrate Claude via API into your existing CRM or ticketing system so that context briefs appear exactly where agents already work.

Work with operations leaders and a few experienced agents to map the current call or chat journey: what they look at in the first 30–60 seconds, where they search for information, what fields they update. Then design Claude outputs (e.g. "Customer Story", "Likely Intent", "Risks & Commitments") to slot into those exact places. This workflow thinking is often more important than any single prompt.

Prepare Data, Governance and Guardrails Upfront

For AI in customer service to work at scale, you need clarity over which data Claude may access, how long you retain it and how you handle sensitive segments (VIPs, regulated data, minors, etc.). Many organisations underestimate the effort of consolidating customer history from multiple systems into a clean view the AI can consume.

Before rollout, define clear data access rules, anonymisation requirements and logging. Decide which parts of Claude’s output are suggestions only versus which can be used to auto-fill fields. Establish a simple feedback mechanism so agents can flag wrong or outdated context. This reduces risk and continuously improves the AI’s usefulness.

Invest in Change Management, Not Only in Technology

Introducing Claude for customer context is a change program, not just an API integration. Agents may be sceptical, supervisors may worry about metrics, and IT will have security questions. Address each group with tailored messaging: for agents, emphasise reduced cognitive load; for leaders, highlight measurable KPIs such as first-contact resolution and fewer escalations; for IT and compliance, present architecture, logging and control options.

At Reruption we often embed with teams as a co-preneur to run early pilots together. This tight collaboration model—sitting with agents, iterating prompts, adjusting UI—helps move quickly while building trust internally. Treat the first weeks as a learning cycle rather than a final launch.

Using Claude to fix missing customer context is ultimately a strategic shift: from agents hunting for information to AI preparing the story before the conversation starts. If you design the workflow carefully, set clear guardrails and bring your teams along, you can materially improve first-contact resolution and the customer experience. Reruption combines deep AI engineering with hands-on work inside your service organisation to make this real, from first PoC to integration in your service desk—if you want a sparring partner to explore what this could look like in your environment, we’re ready to build it with you.

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Real-World Case Studies

From Aerospace to Logistics: Learn how companies successfully use Claude.

Rolls-Royce Holdings

Aerospace

Jet engines are highly complex, operating under extreme conditions with millions of components subject to wear. Airlines faced unexpected failures leading to costly groundings, with unplanned maintenance causing millions in daily losses per aircraft. Traditional scheduled maintenance was inefficient, often resulting in over-maintenance or missed issues, exacerbating downtime and fuel inefficiency. Rolls-Royce needed to predict failures proactively amid vast data from thousands of engines in flight. Challenges included integrating real-time IoT sensor data (hundreds per engine), handling terabytes of telemetry, and ensuring accuracy in predictions to avoid false alarms that could disrupt operations. The aerospace industry's stringent safety regulations added pressure to deliver reliable AI without compromising performance.

Lösung

Rolls-Royce developed the IntelligentEngine platform, combining digital twins—virtual replicas of physical engines—with machine learning models. Sensors stream live data to cloud-based systems, where ML algorithms analyze patterns to predict wear, anomalies, and optimal maintenance windows. Digital twins enable simulation of engine behavior pre- and post-flight, optimizing designs and schedules. Partnerships with Microsoft Azure IoT and Siemens enhanced data processing and VR modeling, scaling AI across Trent series engines like Trent 7000 and 1000. Ethical AI frameworks ensure data security and bias-free predictions.

Ergebnisse

  • 48% increase in time on wing before first removal
  • Doubled Trent 7000 engine time on wing
  • Reduced unplanned downtime by up to 30%
  • Improved fuel efficiency by 1-2% via optimized ops
  • Cut maintenance costs by 20-25% for operators
  • Processed terabytes of real-time data from 1000s of engines
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Mass General Brigham

Healthcare

Mass General Brigham, one of the largest healthcare systems in the U.S., faced a deluge of medical imaging data from radiology, pathology, and surgical procedures. With millions of scans annually across its 12 hospitals, clinicians struggled with analysis overload, leading to delays in diagnosis and increased burnout rates among radiologists and surgeons. The need for precise, rapid interpretation was critical, as manual reviews limited throughput and risked errors in complex cases like tumor detection or surgical risk assessment. Additionally, operative workflows required better predictive tools. Surgeons needed models to forecast complications, optimize scheduling, and personalize interventions, but fragmented data silos and regulatory hurdles impeded progress. Staff shortages exacerbated these issues, demanding decision support systems to alleviate cognitive load and improve patient outcomes.

Lösung

To address these, Mass General Brigham established a dedicated Artificial Intelligence Center, centralizing research, development, and deployment of hundreds of AI models focused on computer vision for imaging and predictive analytics for surgery. This enterprise-wide initiative integrates ML into clinical workflows, partnering with tech giants like Microsoft for foundation models in medical imaging. Key solutions include deep learning algorithms for automated anomaly detection in X-rays, MRIs, and CTs, reducing radiologist review time. For surgery, predictive models analyze patient data to predict post-op risks, enhancing planning. Robust governance frameworks ensure ethical deployment, addressing bias and explainability.

Ergebnisse

  • $30 million AI investment fund established
  • Hundreds of AI models managed for radiology and pathology
  • Improved diagnostic throughput via AI-assisted radiology
  • AI foundation models developed through Microsoft partnership
  • Initiatives for AI governance in medical imaging deployed
  • Reduced clinician workload and burnout through decision support
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Netflix

Streaming Media

With over 17,000 titles and growing, Netflix faced the classic cold start problem and data sparsity in recommendations, where new users or obscure content lacked sufficient interaction data, leading to poor personalization and higher churn rates . Viewers often struggled to discover engaging content among thousands of options, resulting in prolonged browsing times and disengagement—estimated at up to 75% of session time wasted on searching rather than watching . This risked subscriber loss in a competitive streaming market, where retaining users costs far less than acquiring new ones. Scalability was another hurdle: handling 200M+ subscribers generating billions of daily interactions required processing petabytes of data in real-time, while evolving viewer tastes demanded adaptive models beyond traditional collaborative filtering limitations like the popularity bias favoring mainstream hits . Early systems post-Netflix Prize (2006-2009) improved accuracy but struggled with contextual factors like device, time, and mood .

Lösung

Netflix built a hybrid recommendation engine combining collaborative filtering (CF)—starting with FunkSVD and Probabilistic Matrix Factorization from the Netflix Prize—and advanced deep learning models for embeddings and predictions . They consolidated multiple use-case models into a single multi-task neural network, improving performance and maintainability while supporting search, home page, and row recommendations . Key innovations include contextual bandits for exploration-exploitation, A/B testing on thumbnails and metadata, and content-based features from computer vision/audio analysis to mitigate cold starts . Real-time inference on Kubernetes clusters processes 100s of millions of predictions per user session, personalized by viewing history, ratings, pauses, and even search queries . This evolved from 2009 Prize winners to transformer-based architectures by 2023 .

Ergebnisse

  • 80% of viewer hours from recommendations
  • $1B+ annual savings in subscriber retention
  • 75% reduction in content browsing time
  • 10% RMSE improvement from Netflix Prize CF techniques
  • 93% of views from personalized rows
  • Handles billions of daily interactions for 270M subscribers
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NVIDIA

Manufacturing

In semiconductor manufacturing, chip floorplanning—the task of arranging macros and circuitry on a die—is notoriously complex and NP-hard. Even expert engineers spend months iteratively refining layouts to balance power, performance, and area (PPA), navigating trade-offs like wirelength minimization, density constraints, and routability. Traditional tools struggle with the explosive combinatorial search space, especially for modern chips with millions of cells and hundreds of macros, leading to suboptimal designs and delayed time-to-market. NVIDIA faced this acutely while designing high-performance GPUs, where poor floorplans amplify power consumption and hinder AI accelerator efficiency. Manual processes limited scalability for 2.7 million cell designs with 320 macros, risking bottlenecks in their accelerated computing roadmap. Overcoming human-intensive trial-and-error was critical to sustain leadership in AI chips.

Lösung

NVIDIA deployed deep reinforcement learning (DRL) to model floorplanning as a sequential decision process: an agent places macros one-by-one, learning optimal policies via trial and error. Graph neural networks (GNNs) encode the chip as a graph, capturing spatial relationships and predicting placement impacts. The agent uses a policy network trained on benchmarks like MCNC and GSRC, with rewards penalizing half-perimeter wirelength (HPWL), congestion, and overlap. Proximal Policy Optimization (PPO) enables efficient exploration, transferable across designs. This AI-driven approach automates what humans do manually but explores vastly more configurations.

Ergebnisse

  • Design Time: 3 hours for 2.7M cells vs. months manually
  • Chip Scale: 2.7 million cells, 320 macros optimized
  • PPA Improvement: Superior or comparable to human designs
  • Training Efficiency: Under 6 hours total for production layouts
  • Benchmark Success: Outperforms on MCNC/GSRC suites
  • Speedup: 10-30% faster circuits in related RL designs
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Cleveland Clinic

Healthcare

At Cleveland Clinic, one of the largest academic medical centers, physicians grappled with a heavy documentation burden, spending up to 2 hours per day on electronic health record (EHR) notes, which detracted from patient care time. This issue was compounded by the challenge of timely sepsis identification, a condition responsible for nearly 350,000 U.S. deaths annually, where subtle early symptoms often evade traditional monitoring, leading to delayed antibiotics and 20-30% mortality rates in severe cases. Sepsis detection relied on manual vital sign checks and clinician judgment, frequently missing signals 6-12 hours before onset. Integrating unstructured data like clinical notes was manual and inconsistent, exacerbating risks in high-volume ICUs.

Lösung

Cleveland Clinic piloted Bayesian Health’s AI platform, a predictive analytics tool that processes structured and unstructured data (vitals, labs, notes) via machine learning to forecast sepsis risk up to 12 hours early, generating real-time EHR alerts for clinicians. The system uses advanced NLP to mine clinical documentation for subtle indicators. Complementing this, the Clinic explored ambient AI solutions like speech-to-text systems (e.g., similar to Nuance DAX or Abridge), which passively listen to doctor-patient conversations, apply NLP for transcription and summarization, auto-populating EHR notes to cut documentation time by 50% or more. These were integrated into workflows to address both prediction and admin burdens.

Ergebnisse

  • 12 hours earlier sepsis prediction
  • 32% increase in early detection rate
  • 87% sensitivity and specificity in AI models
  • 50% reduction in physician documentation time
  • 17% fewer false positives vs. physician alone
  • Expanded to full rollout post-pilot (Sep 2025)
Read case study →

Best Practices

Successful implementations follow proven patterns. Have a look at our tactical advice to get started.

Generate a One-Page Customer Brief Before the Agent Says Hello

Configure a backend service that, whenever a call or chat is initiated, collects the relevant history for that customer: recent tickets, email threads, purchase history, SLA details, and key account notes. Feed this into Claude and ask it to return a compact, structured brief that appears in the agent’s interface within a second or two.

A typical prompt for Claude might look like this:

You are an assistant for customer service agents.

You will receive:
- A log of past tickets and chats
- Recent emails
- Order and subscription information
- Internal account notes

Task:
1. Summarise the customer's recent history in 5 bullet points.
2. Infer the most likely intent of the current contact.
3. Highlight any existing promises, escalations, or risks.
4. Suggest 2–3 next best actions for the agent.

Output in JSON with these keys:
"history_summary", "likely_intent", "risks_and_commitments", "suggested_actions".

Only use information from the provided data. If unsure, say "unclear".

This turns scattered data into a single, actionable view. Agents start each interaction already knowing what has happened, what might be wrong and what they should check first.

Surface Suggested Responses Tailored to the Customer’s Situation

Beyond context, Claude can generate first-draft responses that are specific to the customer’s product, history and current issue. This is particularly effective in chat and email channels, where agents can quickly edit and send AI-generated suggestions instead of writing from scratch.

Extend your integration so that, when an incoming message arrives, the service desk sends both the message and the latest context brief to Claude. Use a prompt such as:

You assist customer service agents in writing responses.

Input:
- Customer's latest message
- Structured context (history_summary, likely_intent, etc.)
- Relevant knowledge base articles

Task:
1. Draft a clear, empathetic reply that:
   - Acknowledges the customer's history (if relevant)
   - Addresses the likely intent directly
   - Avoids repeating information the customer already gave
2. Suggest 1 follow-up question if information is missing.
3. Keep the tone professional and friendly.

Mark any assumptions clearly.

Agents review, adapt and send. This reduces handle time and helps ensure answers fit the customer’s real situation instead of being generic templates.

Use Claude to Detect Hidden Risks and Escalation Triggers

Missing context often leads to missed signals: multiple past complaints, references to legal action, or important commitments from account managers. Teach Claude to explicitly scan for these elements in the history and flag them to the agent so they can adjust their approach.

For example, add a second pass over the same data with a prompt like:

You are a risk and escalation scanner for customer service.

Review the provided customer history and notes.

Identify and list:
- Prior escalations or manager involvement
- Any mentions of cancellation, legal steps, or strong dissatisfaction
- Open promises, refunds, or discounts not yet fulfilled

Output:
- "risk_level" (low/medium/high)
- "risk_reasons" (3 bullet points)
- "recommended_tone" (short guidance for the agent)

If there is no sign of risk, set risk_level to "low".

Display this alongside the main brief. Agents can then handle high-risk interactions more carefully, potentially involving supervisors early and avoiding repeated calls or churn.

Connect Claude to Your Knowledge Base for Step-by-Step Guidance

To really move the needle on first-contact resolution, combine context with procedural guidance. Index your knowledge base, FAQs and troubleshooting guides so they can be retrieved (e.g. via vector search) based on the customer’s likely intent. Then send the top-matching documents plus the context to Claude and ask for a concrete step-by-step plan.

A sample prompt:

You help agents resolve issues on the first contact.

Input:
- Customer context (history, products, environment)
- Likely intent
- Top 3 relevant knowledge base articles

Task:
1. Create a step-by-step resolution plan tailored to this customer.
2. Highlight which steps can be done by the agent and which require customer action.
3. Point out any conditions under which the case should be escalated.

Use short, numbered steps suitable for agents to follow live on a call.

This turns generic documentation into personalised guidance that agents can follow in real time, dramatically improving the chances of solving the issue without a follow-up ticket.

Log AI Outputs Back into the Ticket for Future Contacts

Make Claude’s work reusable by writing key elements of its output back into structured fields on the ticket: e.g. "root_cause_hypothesis", "confirmed_issue", "resolution_summary". Future interactions can then use these fields as additional input for context generation.

For example, after the call, trigger an update where Claude turns the transcript and agent notes into a clean summary:

You create a concise case summary for future agents.

Input:
- Call transcript
- Agent notes

Task:
1. Summarise the problem, root cause and resolution in 4–6 sentences.
2. Note any remaining open questions or follow-up tasks.
3. Use neutral, internal language (no apologies, no greetings).

Output a single paragraph.

Storing this summary makes the next interaction even faster: Claude will read a clean, standardised recap instead of messy raw notes.

Measure Impact with Clear, AI-Specific KPIs

To prove value and refine your setup, define a KPI set directly linked to Claude-powered customer context. At minimum, track: first-contact resolution rate for interactions where AI context was available vs. a control group, average handle time, number of follow-up contacts within 7–14 days, and agent satisfaction with information quality.

Instrument your service desk so each interaction logs whether AI context was shown and whether suggested actions or responses were used. Review a sample of calls where the AI was ignored to understand why (too late, not relevant, too long) and adjust prompts and UI. Realistically, organisations often see improvements like 10–20% higher first-contact resolution on targeted issue types and noticeable reductions in handle time once agents are comfortable with the tool.

Executed in this way, Claude becomes a practical engine for turning raw customer history into better decisions at the front line. You can expect tangible outcomes: fewer repeat contacts, shorter calls, more consistent resolutions and agents who feel better prepared for every interaction.

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Frequently Asked Questions

Claude can read large volumes of unstructured data—past tickets, emails, chat logs, contracts and internal notes—and condense them into a short, actionable brief for the agent. Instead of clicking through five systems, the agent sees a one-page summary with recent history, likely intent, risks and suggested next steps when a call or chat starts.

Because Claude is a large language model, it doesn’t just list facts; it connects them. For example, it can infer that three past complaints plus a recent price increase mean the customer may be close to cancelling, and alert the agent to handle the conversation accordingly.

At a minimum, you need: (1) access to your service and CRM data via APIs or exports, (2) a way to call Claude’s API securely from your environment, and (3) the ability to adjust your agent desktop so the AI-generated context appears where agents work. From a skills perspective, you need engineering for integration, someone who understands your service processes, and a product/operations owner to define requirements.

Reruption usually works with existing IT and operations teams, bringing the AI engineering and prompt design capability. That way, your internal team doesn’t need deep LLM expertise on day one—we help you design the architecture, prompts, and guardrails and leave you with a maintainable solution.

If you focus on a specific subset of interaction types, it’s realistic to have a proof of concept in a few weeks and see early impact within one or two months. A PoC might cover a single hotline, one language and one or two common issue categories, with Claude generating context briefs and suggested responses for those cases.

Meaningful KPI shifts—like improved first-contact resolution and reduced handle time—often become visible once agents are trained and the prompts have been iterated, typically within 8–12 weeks for a focused pilot. Scaling to all teams and issue types takes longer, but early wins help build the business case and internal support.

Costs break down into three components: engineering integration, Claude usage (API calls) and ongoing optimisation. For many organisations, API usage costs remain modest because you only call Claude at key moments (e.g. interaction start, complex reply drafting) rather than for every action.

ROI comes from concrete operational improvements: fewer repeat contacts, lower escalations, faster handle times and higher agent productivity. For example, if you reduce repeat calls on a high-volume issue category by even 10–15%, the savings in agent time and the improvement in customer satisfaction usually outweigh the AI costs quickly. We recommend modelling ROI per use case rather than as a generic AI project.

Reruption specialises in turning specific AI ideas into working solutions inside organisations. For missing customer context, we typically start with our AI PoC offering (9.900€): together we define the use case, connect a subset of your service data, design the prompts, and build a functioning prototype that shows Claude generating context briefs in your environment.

Because we work with a Co-Preneur approach, we don’t just hand over slides—we embed with your team, sit with agents, iterate on the workflow and prompts, and ensure the solution actually fits your service reality. After the PoC, we can support you with scaling, security and compliance topics, and further automation steps so that Claude becomes a stable part of your customer service stack.

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