The Challenge
Inventory allocation and trend forecasting across fast fashion collections – avoiding stockouts or overstock.
The AI Solution
AI algorithms that scrape and analyze search engine data, fashion blogs, and social media to predict emerging fashion trends and optimal stock levels.
Type of AI Used: Predictive Analytics (Trend forecasting)
Results & Impact
H&M's AI system provides data-driven restocking decisions. Some reports indicate up to 20-30% reductions in overstock and improved sell-through.
