The Challenge
Improving customer support efficiency and personalized service across a large user base, while fighting fraud.
The AI Solution
Integrated OpenAI GPT-4 models into operations. Examples: an AI chat assistant for customers, a Call Center AI copilot to help human agents, and a fraud detection AI combining NLP and vision.
Type of AI Used: Generative AI (ChatGPT models) and Machine Learning
Results & Impact
By 2025, over 5,000 employees use Nubank's internal AI tools. 55% of Tier-1 support inquiries are now handled autonomously by AI, cutting chat response times by 70%.
