The Challenge: Unstructured Onboarding Feedback

Most HR teams invest heavily in onboarding, but the feedback from new hires is fragmented and unstructured. Comments sit in open-ended survey fields, manager notes, onboarding interviews, Slack chats and random emails. Each interaction contains valuable signals about what works and what doesn’t, yet no one has the time to read everything end-to-end. As a result, HR leaders struggle to answer basic questions: Which locations are struggling? Which steps confuse people? Where do new hires feel unsupported?

Traditional approaches rely on quantitative survey scores and manual reading of free-text comments. Score dashboards look neat but hide the nuance behind a simple 1–5 rating. Manually reading hundreds of comments or interview transcripts is time-consuming, inconsistent, and often delegated to whoever has a spare afternoon. By the time someone has synthesized insights, the next onboarding cohort has already passed through the same broken process.

The impact is tangible. Without a clear view of patterns in onboarding feedback, issues repeat across cohorts, time-to-productivity stays higher than it needs to be, and managers burn time answering the same questions for each new hire. New employees experience avoidable friction in their first weeks, which can hurt engagement and even increase early attrition. From a business perspective, this means slower ramp-up, higher hidden onboarding costs, and a weaker employer brand compared to organizations that learn fast from every cohort.

This challenge is very real, but it’s also highly solvable. Modern AI feedback analysis makes it possible to read every comment, every transcript and every chat message at scale—without adding more workload to HR. At Reruption, we’ve helped teams replace manual, anecdote-based improvement loops with data-backed, AI-supported decision-making. In the rest of this page, you’ll see how to use Claude specifically to make sense of unstructured onboarding feedback and turn it into a continuous improvement engine.

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Our Assessment

A strategic assessment of the challenge and high-level tips how to tackle it.

From Reruption’s work building AI-first HR workflows, we’ve seen that Claude is particularly strong when you need to analyse long-form, narrative onboarding feedback—think open text survey answers, interview transcripts or Slack conversations with new hires. Instead of just adding another tool, the goal should be to embed Claude into your onboarding feedback process so that HR and people leaders can get structured insights, risk alerts and clear summaries without reading every single line themselves.

Treat Feedback Analysis as a Continuous System, Not a One-Off Project

Many HR teams approach onboarding feedback analysis as a quarterly or annual exercise. With Claude, it’s more powerful to think in terms of a continuous loop: every new comment, survey response or interview feeds into a living knowledge base. Strategically, this shifts your mindset from “reporting” to “learning system” and makes it easier to act on insights while they still matter for active cohorts.

Design the operating model before you design prompts. Decide who will own the AI-generated insights, how often they should be reviewed, and how changes to the onboarding journey will be logged and measured. When Claude is embedded in this cadence—e.g. weekly summaries for HRBPs and monthly pattern reviews for leadership—you build a muscle of data-driven onboarding improvements instead of sporadic clean-ups.

Align HR, IT and Data Privacy Early

Using Claude for HR feedback analysis touches sensitive data: names, performance signals, personal stories. Strategically, that means HR cannot implement it in isolation. Bring IT, data protection, and work councils (where applicable) in early, and co-design guardrails for what data is processed, how it is pseudonymised, and how outputs can be used.

This alignment step is not just about compliance; it’s about trust. New hires and managers are more likely to share honest feedback if they know that AI is being used responsibly. At Reruption we emphasise an AI governance framework from day one: clear retention rules, access control, and transparent communication in your onboarding materials about how feedback is analysed and for what purpose.

Start with One High-Value Feedback Stream

It’s tempting to pour every historical survey, email and chat log into Claude on day one. A more strategic path is to start with a single, high-signal stream—often open-ended onboarding survey responses or structured “first 30 days” interviews. This lets you prove value quickly, refine your prompts, and build internal confidence before connecting additional data sources.

By scoping the initial use case tightly (e.g. “understand the top 5 recurring friction points in the first 2 weeks”), HR gains concrete wins and learns how to work with AI-generated insights. Once this workflow is stable, it’s much easier to extend Claude’s role to chat transcripts, exit interviews or manager notes without overwhelming the team.

Define What ‘Good Insight’ Looks Like for Stakeholders

Claude can generate endless summaries, but not all summaries are equally useful. Strategically, you need to define what good looks like for each stakeholder: HR ops might want root-cause analysis and process gaps, managers may prefer concrete action items, and leadership will care about trends, risks and impact on time-to-productivity.

Capture these needs upfront and translate them into different “analysis profiles” in Claude prompts. For example, one prompt template for HR analytics, another for senior leadership reports, and a third for manager-level onboarding retros. This alignment ensures that Claude’s output flows directly into decisions and changes, instead of becoming another report nobody reads.

Invest in Capability Building, Not Just a Tool Rollout

The long-term value of using Claude for unstructured onboarding feedback depends on how well your team can interpret and act on AI insights. Strategically, that means training HR staff to work with AI as a thinking partner: questioning insights, asking for alternative explanations, and combining qualitative AI analysis with quantitative HR metrics.

Plan explicit enablement: short trainings on prompt design, reviewing AI outputs critically, and integrating findings into your onboarding governance. This reduces dependency on external experts and ensures that your HR team can continuously evolve the AI setup as your onboarding process and organisation change.

Using Claude for onboarding feedback analysis is less about fancy dashboards and more about building a reliable, repeatable way to learn from every new hire’s experience. When you combine clear roles, strong data governance and targeted analysis profiles, Claude can turn scattered comments into focused improvements that shorten ramp-up time and strengthen your employer brand. Reruption’s AI engineering and Co-Preneur approach are designed to help HR teams stand up these workflows quickly, test them via an AI PoC, and scale them confidently—if you’d like to explore what this could look like in your environment, we’re happy to discuss specific options with your team.

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Real-World Case Studies

From Financial Services to Investment Banking: Learn how companies successfully use Claude.

Royal Bank of Canada (RBC)

Financial Services

In the competitive retail banking sector, RBC customers faced significant hurdles in managing personal finances. Many struggled to identify excess cash for savings or investments, adhere to budgets, and anticipate cash flow fluctuations. Traditional banking apps offered limited visibility into spending patterns, leading to suboptimal financial decisions and low engagement with digital tools. This lack of personalization resulted in customers feeling overwhelmed, with surveys indicating low confidence in saving and budgeting habits. RBC recognized that generic advice failed to address individual needs, exacerbating issues like overspending and missed savings opportunities. As digital banking adoption grew, the bank needed an innovative solution to transform raw transaction data into actionable, personalized insights to drive customer loyalty and retention.

Lösung

RBC introduced NOMI, an AI-driven digital assistant integrated into its mobile app, powered by machine learning algorithms from Personetics' Engage platform. NOMI analyzes transaction histories, spending categories, and account balances in real-time to generate personalized recommendations, such as automatic transfers to savings accounts, dynamic budgeting adjustments, and predictive cash flow forecasts. The solution employs predictive analytics to detect surplus funds and suggest investments, while proactive alerts remind users of upcoming bills or spending trends. This seamless integration fosters a conversational banking experience, enhancing user trust and engagement without requiring manual input.

Ergebnisse

  • Doubled mobile app engagement rates
  • Increased savings transfers by over 30%
  • Boosted daily active users by 50%
  • Improved customer satisfaction scores by 25%
  • $700M+ projected enterprise value from AI by 2027
  • Higher budgeting adherence leading to 20% better financial habits
Read case study →

Citibank Hong Kong

Wealth Management

Citibank Hong Kong faced growing demand for advanced personal finance management tools accessible via mobile devices. Customers sought predictive insights into budgeting, investing, and financial tracking, but traditional apps lacked personalization and real-time interactivity. In a competitive retail banking landscape, especially in wealth management, clients expected seamless, proactive advice amid volatile markets and rising digital expectations in Asia. Key challenges included integrating vast customer data for accurate forecasts, ensuring conversational interfaces felt natural, and overcoming data privacy hurdles in Hong Kong's regulated environment. Early mobile tools showed low engagement, with users abandoning apps due to generic recommendations, highlighting the need for AI-driven personalization to retain high-net-worth individuals.

Lösung

Wealth 360 emerged as Citibank HK's AI-powered personal finance manager, embedded in the Citi Mobile app. It leverages predictive analytics to forecast spending patterns, investment returns, and portfolio risks, delivering personalized recommendations via a conversational interface like chatbots. Drawing from Citi's global AI expertise, it processes transaction data, market trends, and user behavior for tailored advice on budgeting and wealth growth. Implementation involved machine learning models for personalization and natural language processing (NLP) for intuitive chats, building on Citi's prior successes like Asia-Pacific chatbots and APIs. This solution addressed gaps by enabling proactive alerts and virtual consultations, enhancing customer experience without human intervention.

Ergebnisse

  • 30% increase in mobile app engagement metrics
  • 25% improvement in wealth management service retention
  • 40% faster response times via conversational AI
  • 85% customer satisfaction score for personalized insights
  • 18M+ API calls processed in similar Citi initiatives
  • 50% reduction in manual advisory queries
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Lunar

Banking

Lunar, a leading Danish neobank, faced surging customer service demand outside business hours, with many users preferring voice interactions over apps due to accessibility issues. Long wait times frustrated customers, especially elderly or less tech-savvy ones struggling with digital interfaces, leading to inefficiencies and higher operational costs. This was compounded by the need for round-the-clock support in a competitive fintech landscape where 24/7 availability is key. Traditional call centers couldn't scale without ballooning expenses, and voice preference was evident but underserved, resulting in lost satisfaction and potential churn.

Lösung

Lunar deployed Europe's first GenAI-native voice assistant powered by GPT-4, enabling natural, telephony-based conversations for handling inquiries anytime without queues. The agent processes complex banking queries like balance checks, transfers, and support in Danish and English. Integrated with advanced speech-to-text and text-to-speech, it mimics human agents, escalating only edge cases to humans. This conversational AI approach overcame scalability limits, leveraging OpenAI's tech for accuracy in regulated fintech.

Ergebnisse

  • ~75% of all customer calls expected to be handled autonomously
  • 24/7 availability eliminating wait times for voice queries
  • Positive early feedback from app-challenged users
  • First European bank with GenAI-native voice tech
  • Significant operational cost reductions projected
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PepsiCo (Frito-Lay)

Food Manufacturing

In the fast-paced food manufacturing industry, PepsiCo's Frito-Lay division grappled with unplanned machinery downtime that disrupted high-volume production lines for snacks like Lay's and Doritos. These lines operate 24/7, where even brief failures could cost thousands of dollars per hour in lost capacity—industry estimates peg average downtime at $260,000 per hour in manufacturing . Perishable ingredients and just-in-time supply chains amplified losses, leading to high maintenance costs from reactive repairs, which are 3-5x more expensive than planned ones . Frito-Lay plants faced frequent issues with critical equipment like compressors, conveyors, and fryers, where micro-stops and major breakdowns eroded overall equipment effectiveness (OEE). Worker fatigue from extended shifts compounded risks, as noted in reports of grueling 84-hour weeks, indirectly stressing machines further . Without predictive insights, maintenance teams relied on schedules or breakdowns, resulting in lost production capacity and inability to meet consumer demand spikes.

Lösung

PepsiCo deployed machine learning predictive maintenance across Frito-Lay factories, leveraging sensor data from IoT devices on equipment to forecast failures days or weeks ahead. Models analyzed vibration, temperature, pressure, and usage patterns using algorithms like random forests and deep learning for time-series forecasting . Partnering with cloud platforms like Microsoft Azure Machine Learning and AWS, PepsiCo built scalable systems integrating real-time data streams for just-in-time maintenance alerts. This shifted from reactive to proactive strategies, optimizing schedules during low-production windows and minimizing disruptions . Implementation involved pilot testing in select plants before full rollout, overcoming data silos through advanced analytics .

Ergebnisse

  • 4,000 extra production hours gained annually
  • 50% reduction in unplanned downtime
  • 30% decrease in maintenance costs
  • 95% accuracy in failure predictions
  • 20% increase in OEE (Overall Equipment Effectiveness)
  • $5M+ annual savings from optimized repairs
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Cleveland Clinic

Healthcare

At Cleveland Clinic, one of the largest academic medical centers, physicians grappled with a heavy documentation burden, spending up to 2 hours per day on electronic health record (EHR) notes, which detracted from patient care time. This issue was compounded by the challenge of timely sepsis identification, a condition responsible for nearly 350,000 U.S. deaths annually, where subtle early symptoms often evade traditional monitoring, leading to delayed antibiotics and 20-30% mortality rates in severe cases. Sepsis detection relied on manual vital sign checks and clinician judgment, frequently missing signals 6-12 hours before onset. Integrating unstructured data like clinical notes was manual and inconsistent, exacerbating risks in high-volume ICUs.

Lösung

Cleveland Clinic piloted Bayesian Health’s AI platform, a predictive analytics tool that processes structured and unstructured data (vitals, labs, notes) via machine learning to forecast sepsis risk up to 12 hours early, generating real-time EHR alerts for clinicians. The system uses advanced NLP to mine clinical documentation for subtle indicators. Complementing this, the Clinic explored ambient AI solutions like speech-to-text systems (e.g., similar to Nuance DAX or Abridge), which passively listen to doctor-patient conversations, apply NLP for transcription and summarization, auto-populating EHR notes to cut documentation time by 50% or more. These were integrated into workflows to address both prediction and admin burdens.

Ergebnisse

  • 12 hours earlier sepsis prediction
  • 32% increase in early detection rate
  • 87% sensitivity and specificity in AI models
  • 50% reduction in physician documentation time
  • 17% fewer false positives vs. physician alone
  • Expanded to full rollout post-pilot (Sep 2025)
Read case study →

Best Practices

Successful implementations follow proven patterns. Have a look at our tactical advice to get started.

Consolidate and Pseudonymise Feedback Before Sending It to Claude

Start by bringing your main onboarding feedback sources into one place—this could be a secure HR data store or a simple internal database. Typical sources include open-text survey responses, notes from onboarding check-ins, emails to HR, and relevant Slack/Teams threads. Standardise the format into a simple schema (e.g. date, country, role, source, text) so Claude can analyse consistently.

Before sending any data to Claude, remove or pseudonymise personal identifiers. Replace names with role labels (e.g. “New Hire – Sales, DE”), strip out direct contact details and any sensitive personal health information. This can be done via a small script or internal tool that runs as part of your feedback ingestion pipeline and ensures that privacy-by-design is integrated into your AI workflow.

Use a Baseline Prompt to Cluster Pain Points Across Cohorts

Create a reusable core prompt that tells Claude exactly how to analyse onboarding feedback. The goal is to group similar issues, quantify how often they appear, and capture representative quotes. Here is a practical example you can adapt:

System: You are an HR onboarding analytics assistant.
Task: Analyse the following new-hire onboarding feedback.

1) Identify the 5-10 most frequent pain points and friction areas.
2) For each pain point, provide:
   - A short label
   - Description
   - Estimated frequency (High/Medium/Low)
   - Typical moments when it occurs (e.g. before day 1, week 1, week 4)
   - 2-3 representative anonymised quotes.
3) Highlight any high-risk topics (e.g. compliance, safety, discrimination).
4) Suggest 3-5 concrete improvements to the onboarding process.

Output in concise, structured sections.

Feed Claude a batch of recent feedback (e.g. one month or one cohort) through this prompt. The result should be a clear list of recurring pain points and associated risks that HR can review and prioritise.

Create Role-Specific Summaries for Hiring Managers and HRBPs

Once you have clustered insights, generate targeted summaries for the people who can act on them. For example, hiring managers might want to know what their new joiners in Sales struggle with in the first week, while HRBPs might care about location-specific themes. Use Claude to transform the same analysis into multiple stakeholder views.

Here is an example prompt for managers:

System: You help managers improve onboarding for their teams.

User: Based on the analysis below, create a 1-page summary for hiring managers in <DEPARTMENT>.
Focus on:
- Top 5 friction points specific to this department
- What managers can do differently next time
- 3 questions managers should ask in their next 1:1 with new hires.

Analysis:
<Paste clustered insights from previous step>

This keeps communication actionable and avoids overwhelming managers with full analytic reports.

Integrate Claude into Your Onboarding Retrospective Cadence

Make Claude part of a regular onboarding retrospective, rather than ad-hoc analysis. For example, schedule a monthly or cohort-based routine where HR exports the latest unstructured feedback, runs the standard analysis prompt, and then uses a follow-up prompt to produce a slide or short report for your onboarding steering group.

An example follow-up prompt:

System: You create executive-ready onboarding insight summaries.

User: Turn the following Claude analysis into a short slide outline for the monthly onboarding review.
Include:
- Key trends since last month
- Emerging risks
- 3 prioritised improvement actions (with expected impact)

Analysis:
<Paste Claude's clustered output>

This consistent rhythm ensures that insights feed into decisions about content updates, checklist changes, and stakeholder training.

Use Claude to Cross-Link Qualitative Feedback with Quantitative KPIs

Combine Claude’s qualitative insights with your HR metrics to understand business impact. For each cohort or period, provide Claude with a short table of KPIs—such as time-to-productivity, completion rates for mandatory training, early attrition, or engagement scores—and ask it to relate patterns in feedback to these metrics.

Example prompt:

System: You are an HR analytics assistant.

User: Here is onboarding feedback analysis and key KPIs.
1) Suggest possible relationships between pain points and KPIs.
2) Highlight where improving a specific issue might most reduce time-to-productivity or early attrition.
3) Flag any data limitations or alternative explanations.

Feedback analysis:
<Paste Claude's clustered insights>

KPIs:
- Avg time to first closed ticket (Support): 18 days
- Early attrition (0-90 days): 6.5%
- Mandatory training completion by day 30: 72%

This helps HR make a stronger case for onboarding improvements linked to measurable outcomes.

Automate Risk Alerts from High-Risk Feedback Themes

Configure a workflow where particularly sensitive themes—such as safety issues, discrimination, or compliance gaps—are automatically flagged at a higher priority. Practically, you can ask Claude to tag each feedback entry with risk categories and confidence scores, and then route high-risk items to a secure review queue.

Prompt snippet:

System: Classify onboarding feedback by risk.

User: For each feedback item, output:
- Risk level: High / Medium / Low
- Category: Compliance, Safety, Wellbeing, Manager behaviour, Other
- One-sentence rationale.

Feedback:
1) ...
2) ...
3) ...

Connect this with your existing ticketing or case management systems so that critical issues are handled by HR or Compliance within a defined SLA, while still benefiting from Claude’s ability to scan large volumes of text.

When implemented with these practices, organisations typically see faster detection of onboarding issues, a more targeted improvement backlog, and better alignment between qualitative feedback and HR KPIs. Over a few cohorts, it’s realistic to aim for measurable improvements such as a 10–20% reduction in time-to-productivity for key roles, higher new-hire satisfaction scores for the first 30 days, and fewer repeated issues surfacing across cohorts.

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Frequently Asked Questions

Claude can read and synthesise large volumes of free-text onboarding feedback that HR teams don’t have time to manually go through. This includes open survey comments, onboarding interview notes, and chat transcripts from tools like Slack or Teams.

By clustering recurring pain points, highlighting high-risk themes, and proposing concrete improvements, Claude turns scattered qualitative feedback into structured insight that HR can act on. Instead of a pile of comments, you get clear themes, representative quotes, and prioritised recommendations for your onboarding process.

You typically need three ingredients: an HR owner for the onboarding feedback process, basic technical support to connect your feedback sources, and someone who can design and iterate prompts (this can be HR with minimal training). You do not need a large data science team to get started.

A common setup is: HR defines questions and desired outputs, IT ensures secure data access and pseudonymisation, and an AI-savvy HR or analytics person works with Claude and Reruption to refine prompts and workflows. We often help clients stand up a working prototype in a few weeks and then hand over clear playbooks so HR can run it day-to-day.

On the analysis side, results are almost immediate: once your feedback data is consolidated, Claude can produce initial insight reports within days. Many organisations get their first round of clustered pain points, risks and improvement ideas during an initial 2–3 week pilot.

Impact on onboarding metrics like time-to-productivity or new-hire satisfaction naturally takes longer, because you need at least one or two cohorts after changes are implemented to measure improvements. Realistically, you can expect early process fixes within the first month and clearer metric shifts over 3–6 months, depending on your hiring volume and onboarding cycle.

Yes, in most organisations it is. The main cost drivers are Claude usage (API or platform), some light engineering to connect your feedback sources, and internal time for HR to review and act on insights. In return, you reduce manual reading and ad-hoc analysis time and can target improvements where they have the biggest effect on time-to-productivity and early attrition.

For example, if Claude helps you identify and fix a recurring onboarding issue that delays full productivity by a week for dozens of new hires per year, the saved manager time and faster ramp-up can far exceed the operational cost of running the AI workflow. Reruption helps you model this ROI upfront so you can decide how deep to go.

Reruption works with a Co-Preneur approach: we don’t just advise, we embed alongside your HR and IT teams to ship a working solution. Our AI PoC offering (9,900€) is a structured way to prove the value of using Claude on your onboarding feedback before you commit to a broader rollout.

In the PoC, we help you define the use case, connect sample data securely, select and refine Claude prompts, and build a lightweight prototype that produces concrete insights and reports. We then evaluate performance (quality, speed, cost per run) and provide a roadmap for productionising the workflow. If you choose to go further, we support implementation, governance and enablement so your HR team can operate and evolve the solution independently.

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