The Challenge: Weak Scenario Planning

Most finance teams are expected to be strategic partners, yet their scenario planning still relies on static spreadsheets and a handful of simplistic cases. Building each scenario means copying models, changing assumptions by hand and reconciling broken formulas. As a result, finance can only afford to simulate a few variants and is forced to oversimplify complex drivers such as demand shifts, price changes or supply disruptions.

Traditional approaches struggle because they were designed for annual budgeting, not for dynamic, driver-based planning. Every new scenario requires days of manual work across multiple files and versions. Key assumptions live in email threads or PowerPoint decks instead of being encoded in the model. Linking external data (market indicators, FX, interest rates, commodity prices) is cumbersome, so most teams ignore it. By the time a new scenario is built, the underlying data has often already changed.

The business impact of this weak scenario planning is significant. Companies react slowly to shocks in demand, prices or supply because finance cannot quantify options quickly enough. Strategic choices such as entering a new market, adjusting pricing or changing the go-to-market model are debated on intuition instead of robust, multi-scenario analysis. This leads to misallocated capital, missed opportunities, over- or under-hiring and a persistent competitive disadvantage against organisations that can simulate decisions in days, not months.

The good news: this is a solvable problem. Modern AI for financial planning can learn from your historicals, drivers and live operational data to generate and update scenarios in minutes. At Reruption, we have repeatedly helped organisations move from static spreadsheets to AI-first models that support real decision-making speed. In the rest of this guide, you will see how to use Gemini together with Sheets, Docs and BI tools to build scalable, trustworthy scenario planning without throwing away your current finance stack.

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Our Assessment

A strategic assessment of the challenge and high-level tips how to tackle it.

From Reruption's work building AI-first financial workflows, we see Gemini as a practical accelerator rather than a magic black box. Used well, Gemini for scenario planning turns your existing Sheets models and BI dashboards into dynamic tools: it understands your revenue and cost drivers, proposes scenario structures, generates sensitivity tables and explains impacts in plain language. The key is to frame Gemini as a co-pilot embedded into your finance processes, not an external toy that sits next to them.

Anchor Gemini in a Driver-Based Planning Framework

AI cannot fix a fundamentally unclear planning model. Before you lean on Gemini for financial planning, make sure your revenue and cost structures are expressed as clear, driver-based formulas in Sheets or your planning tool. Define explicit links between volume, price, mix, channel, headcount and capacity. Gemini is extremely effective at exploring permutations across these drivers – but only if they are visible and structured.

Strategically, this means treating the move to AI as an opportunity to clean up your model rather than automate chaos. Start by identifying 10–15 core business drivers and standardising how they are represented (naming conventions, units, time buckets). Once these are consistent, Gemini can help you generate coherent scenario sets such as “demand shock + FX swing + supplier failure” instead of random combinations of cell changes.

Use Gemini to Expand the Scenario Space, Not Decide the Strategy

A common misconception is that AI should decide which scenario is most likely or which strategy to choose. In reality, Gemini in finance is strongest at expanding your field of view: it can quickly create dozens of internally consistent scenarios, stress-test assumptions and surface non-obvious combinations. Human leadership still decides what risks to accept and what moves to make.

Frame Gemini as a generator and explainer. For example, you can ask it to propose scenario sets for “severe but plausible” demand shocks or to map how a 2% price change cascades through contribution margin and cash flow. This keeps accountability clear: finance and management own decisions; Gemini helps them see the landscape faster and more completely.

Prepare Your Team for an Iterative, Conversational Planning Cycle

Weak scenario planning is often cultural, not just technical. Teams are used to one big annual budget and occasional re-forecasts. With AI-driven scenario modelling, planning becomes an ongoing conversation: you ask questions, Gemini generates views, and you refine assumptions in shorter cycles. This demands a mindset shift from “we must be exactly right once” to “we must be roughly right and update often”.

Invest in basic AI literacy for your finance team so they know how to interrogate models, challenge outputs and iterate. Encourage analysts and business partners to treat Gemini as a counterpart: they should ask it to explain drivers, reconcile scenarios and highlight where data is thin. Over time, this conversational way of planning becomes normal and significantly reduces the effort to keep scenarios up to date.

Design Guardrails and Governance Before Scaling

Introducing Gemini into financial planning also introduces new risks: inappropriate assumptions, data privacy issues or misinterpretation of AI-generated commentary. To mitigate this, define clear guardrails early. Decide what data Gemini can access (e.g. anonymised transaction data vs. full GL), who can create or change scenario templates, and how AI outputs are reviewed before they enter management presentations.

Strategically, set up a lightweight governance loop: finance, IT and risk/compliance should jointly review how Gemini is used, what prompts are standardised and how outputs are archived. This avoids the two extremes of uncontrolled experimentation and overbearing restrictions that kill adoption.

Start with a Focused Pilot Linked to a Real Decision

Many AI initiatives fail because they are detached from concrete business decisions. For AI-powered scenario planning with Gemini, select a specific upcoming decision – for example, a pricing review, capacity expansion, or a major supplier negotiation. Use this as the anchor for your first AI-enabled scenario cycle.

Define in advance what “better” looks like: faster scenario turnaround, more scenarios considered, clearer management communication, or improved risk coverage. Run a few planning cycles where Gemini supports the same recurring process. This creates narrative proof inside the organisation that AI is not a lab experiment but a lever for tangible financial choices.

Used with a clear driver model, strong governance and a real decision in mind, Gemini transforms weak scenario planning into a fast, iterative capability that finance can operate with confidence. At Reruption, we work hands-on with finance and IT teams to embed Gemini into existing Sheets and BI workflows, clean up driver models and build the first AI-enabled planning cycles together. If you want to see how this could work for your organisation, we can validate a concrete use case in a focused PoC and then help you scale what works.

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Real-World Case Studies

From Transportation to Food Manufacturing: Learn how companies successfully use Gemini.

Rapid Flow Technologies (Surtrac)

Transportation

Pittsburgh's East Liberty neighborhood faced severe urban traffic congestion, with fixed-time traffic signals causing long waits and inefficient flow. Traditional systems operated on preset schedules, ignoring real-time variations like peak hours or accidents, leading to 25-40% excess travel time and higher emissions. The city's irregular grid and unpredictable traffic patterns amplified issues, frustrating drivers and hindering economic activity. City officials sought a scalable solution beyond costly infrastructure overhauls. Sensors existed but lacked intelligent processing; data silos prevented coordination across intersections, resulting in wave-like backups. Emissions rose with idling vehicles, conflicting with sustainability goals.

Lösung

Rapid Flow Technologies developed Surtrac, a decentralized AI system using machine learning for real-time traffic prediction and signal optimization. Connected sensors detect vehicles, feeding data into ML models that forecast flows seconds ahead, adjusting greens dynamically. Unlike centralized systems, Surtrac's peer-to-peer coordination lets intersections 'talk,' prioritizing platoons for smoother progression. This optimization engine balances equity and efficiency, adapting every cycle. Spun from Carnegie Mellon, it integrated seamlessly with existing hardware.

Ergebnisse

  • 25% reduction in travel times
  • 40% decrease in wait/idle times
  • 21% cut in emissions
  • 16% improvement in progression
  • 50% more vehicles per hour in some corridors
Read case study →

Associated Press (AP)

News Media

In the mid-2010s, the Associated Press (AP) faced significant constraints in its business newsroom due to limited manual resources. With only a handful of journalists dedicated to earnings coverage, AP could produce just around 300 quarterly earnings reports per quarter, primarily focusing on major S&P 500 companies. This manual process was labor-intensive: reporters had to extract data from financial filings, analyze key metrics like revenue, profits, and growth rates, and craft concise narratives under tight deadlines. As the number of publicly traded companies grew, AP struggled to cover smaller firms, leaving vast amounts of market-relevant information unreported. This limitation not only reduced AP's comprehensive market coverage but also tied up journalists on rote tasks, preventing them from pursuing investigative stories or deeper analysis. The pressure of quarterly earnings seasons amplified these issues, with deadlines coinciding across thousands of companies, making scalable reporting impossible without innovation.

Lösung

To address this, AP partnered with Automated Insights in 2014, implementing their Wordsmith NLG platform. Wordsmith uses templated algorithms to transform structured financial data—such as earnings per share, revenue figures, and year-over-year changes—into readable, journalistic prose. Reporters input verified data from sources like Zacks Investment Research, and the AI generates draft stories in seconds, which humans then lightly edit for accuracy and style. The solution involved creating custom NLG templates tailored to AP's style, ensuring stories sounded human-written while adhering to journalistic standards. This hybrid approach—AI for volume, humans for oversight—overcame quality concerns. By 2015, AP announced it would automate the majority of U.S. corporate earnings stories, scaling coverage dramatically without proportional staff increases.

Ergebnisse

  • 14x increase in quarterly earnings stories: 300 to 4,200
  • Coverage expanded to 4,000+ U.S. public companies per quarter
  • Equivalent to freeing time of 20 full-time reporters
  • Stories published in seconds vs. hours manually
  • Zero reported errors in automated stories post-implementation
  • Sustained use expanded to sports, weather, and lottery reports
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DHL

Logistics

DHL, a global logistics giant, faced significant challenges from vehicle breakdowns and suboptimal maintenance schedules. Unpredictable failures in its vast fleet of delivery vehicles led to frequent delivery delays, increased operational costs, and frustrated customers. Traditional reactive maintenance—fixing issues only after they occurred—resulted in excessive downtime, with vehicles sidelined for hours or days, disrupting supply chains worldwide. Inefficiencies were compounded by varying fleet conditions across regions, making scheduled maintenance inefficient and wasteful, often over-maintaining healthy vehicles while under-maintaining others at risk. These issues not only inflated maintenance costs by up to 20% in some segments but also eroded customer trust through unreliable deliveries. With rising e-commerce demands, DHL needed a proactive approach to predict failures before they happened, minimizing disruptions in a highly competitive logistics industry.

Lösung

DHL implemented a predictive maintenance system leveraging IoT sensors installed on vehicles to collect real-time data on engine performance, tire wear, brakes, and more. This data feeds into machine learning models that analyze patterns, predict potential breakdowns, and recommend optimal maintenance timing. The AI solution integrates with DHL's existing fleet management systems, using algorithms like random forests and neural networks for anomaly detection and failure forecasting. Overcoming data silos and integration challenges, DHL partnered with tech providers to deploy edge computing for faster processing. Pilot programs in key hubs expanded globally, shifting from time-based to condition-based maintenance, ensuring resources focus on high-risk assets.

Ergebnisse

  • Vehicle downtime reduced by 15%
  • Maintenance costs lowered by 10%
  • Unplanned breakdowns decreased by 25%
  • On-time delivery rate improved by 12%
  • Fleet availability increased by 20%
  • Overall operational efficiency up 18%
Read case study →

UC San Francisco Health

Healthcare

At UC San Francisco Health (UCSF Health), one of the nation's leading academic medical centers, clinicians grappled with immense documentation burdens. Physicians spent nearly two hours on electronic health record (EHR) tasks for every hour of direct patient care, contributing to burnout and reduced patient interaction . This was exacerbated in high-acuity settings like the ICU, where sifting through vast, complex data streams for real-time insights was manual and error-prone, delaying critical interventions for patient deterioration . The lack of integrated tools meant predictive analytics were underutilized, with traditional rule-based systems failing to capture nuanced patterns in multimodal data (vitals, labs, notes). This led to missed early warnings for sepsis or deterioration, higher lengths of stay, and suboptimal outcomes in a system handling millions of encounters annually . UCSF sought to reclaim clinician time while enhancing decision-making precision.

Lösung

UCSF Health built a secure, internal AI platform leveraging generative AI (LLMs) for "digital scribes" that auto-draft notes, messages, and summaries, integrated directly into their Epic EHR using GPT-4 via Microsoft Azure . For predictive needs, they deployed ML models for real-time ICU deterioration alerts, processing EHR data to forecast risks like sepsis . Partnering with H2O.ai for Document AI, they automated unstructured data extraction from PDFs and scans, feeding into both scribe and predictive pipelines . A clinician-centric approach ensured HIPAA compliance, with models trained on de-identified data and human-in-the-loop validation to overcome regulatory hurdles . This holistic solution addressed both administrative drag and clinical foresight gaps.

Ergebnisse

  • 50% reduction in after-hours documentation time
  • 76% faster note drafting with digital scribes
  • 30% improvement in ICU deterioration prediction accuracy
  • 25% decrease in unexpected ICU transfers
  • 2x increase in clinician-patient face time
  • 80% automation of referral document processing
Read case study →

FedEx

Logistics

FedEx faced suboptimal truck routing challenges in its vast logistics network, where static planning led to excess mileage, inflated fuel costs, and higher labor expenses . Handling millions of packages daily across complex routes, traditional methods struggled with real-time variables like traffic, weather disruptions, and fluctuating demand, resulting in inefficient vehicle utilization and delayed deliveries . These inefficiencies not only drove up operational costs but also increased carbon emissions and undermined customer satisfaction in a highly competitive shipping industry. Scaling solutions for dynamic optimization across thousands of trucks required advanced computational approaches beyond conventional heuristics .

Lösung

Machine learning models integrated with heuristic optimization algorithms formed the core of FedEx's AI-driven route planning system, enabling dynamic route adjustments based on real-time data feeds including traffic, weather, and package volumes . The system employs deep learning for predictive analytics alongside heuristics like genetic algorithms to solve the vehicle routing problem (VRP) efficiently, balancing loads and minimizing empty miles . Implemented as part of FedEx's broader AI supply chain transformation, the solution dynamically reoptimizes routes throughout the day, incorporating sense-and-respond capabilities to adapt to disruptions and enhance overall network efficiency .

Ergebnisse

  • 700,000 excess miles eliminated daily from truck routes
  • Multi-million dollar annual savings in fuel and labor costs
  • Improved delivery time estimate accuracy via ML models
  • Enhanced operational efficiency reducing costs industry-wide
  • Boosted on-time performance through real-time optimizations
  • Significant reduction in carbon footprint from mileage savings
Read case study →

Best Practices

Successful implementations follow proven patterns. Have a look at our tactical advice to get started.

Connect Gemini to a Clean, Structured Scenario Sheet

Before involving AI, consolidate your key planning assumptions into a structured Google Sheet. Separate input drivers (volumes, prices, FX, headcount) from calculated outputs (revenue, margin, cash flow). Use consistent names for driver cells or ranges (e.g. "volume_base_case", "price_sensitivity_range") so Gemini can reference them clearly.

Once the sheet is ready, use Gemini in Sheets to describe what each driver means and how scenarios should be built. For example, add a note in a separate tab called "Scenario_Instructions" and let Gemini read it as context for further actions.

Example Gemini prompt in Sheets:
You are assisting with financial scenario planning.

The current sheet contains:
- Input drivers in the tab 'Drivers'
- The base P&L model in 'Base_Model'

Tasks:
1) Create a new tab 'Scenario_Assumptions' listing scenario names in rows
   and driver names in columns.
2) Propose 6 coherent scenarios covering:
   - Demand: -20%, -10%, base, +10%, +20%
   - Price changes by product group
   - FX movements for EUR/USD and EUR/GBP
3) Fill the table with suggested percentage deltas vs base for each driver.

Make sure the scenarios are internally consistent and business plausible.

This approach lets Gemini do the heavy lifting of structuring scenarios while finance retains full control over the underlying formulas and logic.

Use Gemini to Generate Sensitivity Tables and Tornado Charts

Manual sensitivity analysis usually stops at 1–2 variables. With Gemini in Sheets, you can automatically generate multi-variable sensitivity tables and prepare the data for visualisations such as tornado charts in your BI tool.

Prepare a dedicated tab (e.g. "Sensitivity_Setup") where you list key drivers and their test ranges. Then instruct Gemini to build an output table that calculates the effect on EBIT, cash flow or another KPI.

Example Gemini prompt in Sheets:
Create a sensitivity analysis in a new tab called 'Sensitivity_Output'.

Use the following drivers and ranges from 'Sensitivity_Setup':
- Unit volume delta: -20% to +20% in 5% steps
- Average selling price: -5% to +5% in 1% steps
- FX EUR/USD: -10% to +10% in 2% steps

For each combination, calculate:
- Revenue
- Gross margin
- EBIT

Link all calculations back to 'Base_Model' formulas. Do not hard-code
numbers. Prepare the output so it can be easily used as the data source
for a tornado chart (one row per scenario, one column per KPI).

Once Gemini builds this table, connect it to Looker Studio, Power BI or your preferred BI tool to visualise which drivers matter most.

Automate Narrative Scenario Summaries for Management

Senior leaders often struggle to digest raw tables. Use Gemini in Docs to automatically convert scenario outputs into short, comparable narratives that highlight impacts on revenue, margin and cash. This not only saves time but also ensures consistent messaging across cycles.

Export or link key scenario outputs from Sheets into a summary tab, then copy them into a Doc Gemini can read. Ask Gemini to produce management-ready explanations.

Example Gemini prompt in Docs:
You are a finance business partner preparing a board briefing.

Below is a table summarising 5 scenarios (Base, Demand Shock,
Price Increase, Supply Disruption, FX Shock) with the following
metrics per scenario: Revenue, Gross Margin %, EBIT, Operating Cash Flow.

Write a concise narrative (max 150 words per scenario) that:
- Explains the main driver differences vs base case
- Highlights the impact on EBIT and cash
- Flags operational implications (capacity, headcount, working capital)

Use clear, non-technical language and avoid overconfidence.
Mention where assumptions are particularly uncertain.

This turns Gemini into a narrative engine that keeps finance focused on validating content, not drafting from scratch.

Run What-If Simulations via Natural-Language Q&A

Instead of building every what-if scenario manually, use Gemini as a conversational interface on top of your model. In Sheets, you can ask Gemini to temporarily apply new assumptions, calculate the impact, and then either store or discard that scenario. This is especially useful in live meetings with business stakeholders.

Keep one dedicated "sandbox" tab where Gemini can safely change assumptions without touching the canonical model. Use prompts that clearly describe both the change and the desired outputs.

Example Gemini prompt in Sheets:
Assume we are in a meeting with Sales discussing a potential
10% list price increase for Product Line A starting in Q3.

Tasks:
1) In the 'Sandbox' tab, copy the current base assumptions.
2) Apply a +10% price increase for Product Line A in Q3 and Q4 only.
3) Recalculate revenue, gross margin and EBIT for FY.
4) Summarise the incremental impact vs base case in a small table
   (Revenue delta, Gross margin delta in %, EBIT delta).

Do not change any other drivers.

This setup gives finance the agility to answer "what happens if…" questions in minutes without breaking core models.

Integrate External Data for More Realistic Scenarios

Weak scenarios often ignore market reality. Use Gemini with external data sources (CSV exports, APIs feeding into Sheets, or data warehouse connections powering BI) to incorporate FX rates, commodity prices, interest curves or macro indicators into your planning. Gemini can then build scenarios that explicitly reference these external drivers.

For example, you can load historical FX data into a sheet and let Gemini propose plausible FX paths and their impact on revenue and cost.

Example Gemini prompt in Sheets:
We have 5 years of monthly EUR/USD FX data in the tab 'FX_History'.

1) Analyse volatility and identify typical annual ranges.
2) Propose three 12-month FX scenarios (Stable, Moderate Swing,
   High Volatility) with monthly rates in a new tab 'FX_Scenarios'.
3) Link these scenarios into the revenue and cost calculations
   in 'Base_Model' and calculate the impact on EBIT for each.

Document your logic in a short explanation note in 'FX_Scenarios'.

By embedding external factors this way, your Gemini-generated scenarios become more robust and easier to defend in front of stakeholders.

Set Up KPIs and Logs to Track Scenario Quality and Usage

To make AI-driven scenario planning sustainable, treat it as a product, not a one-off project. Track metrics like number of scenarios generated per planning cycle, turnaround time from request to delivery, and how often scenario insights are used in actual decisions (e.g. referenced in steering committee minutes).

Maintain a simple log (in Sheets or a lightweight database) where each scenario set is tagged with its purpose, key assumptions, Gemini’s involvement (e.g. "assumption generation", "sensitivity build", "narrative drafting") and final outcome. Over time, this gives you evidence about where Gemini adds most value and where you need additional controls.

Expected outcomes when these best practices are implemented are realistic and measurable: 30–50% reduction in manual time spent on scenario construction, 2–3x increase in the number of scenarios considered per major decision, and significantly faster turnaround for what-if requests from the business. More importantly, finance gains a repeatable, explainable AI-enabled process instead of ad-hoc spreadsheet heroics.

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Frequently Asked Questions

Gemini strengthens scenario planning in finance by automating the heavy lifting that currently slows your team down. It can:

  • Generate structured scenario assumption tables based on your existing driver model in Sheets
  • Build multi-variable sensitivity analyses and link them back to your core P&L and cash-flow logic
  • Run ad-hoc what-if simulations via natural-language prompts, without duplicating workbooks
  • Produce clear narrative summaries for management based on the numeric outputs

Instead of spending days copying spreadsheets and tweaking cells, your team focuses on validating assumptions, interpreting results and advising the business.

You do not need a full data science team to start using Gemini for financial planning and forecasting. The critical ingredients are:

  • A finance team comfortable with Google Sheets and basic driver-based modelling
  • Access to Gemini in your Google Workspace and clarity on what financial data it may use
  • Lightweight IT support to manage permissions and, if needed, connect Sheets to your data warehouse or BI layer

Reruption typically works with a small cross-functional group (finance lead, one or two analysts, IT contact) to set up the first Gemini-enabled planning workflows. We then document prompts, templates and governance so your team can run the process independently.

For most organisations, you can see tangible benefits from AI-assisted scenario planning with Gemini within one or two planning cycles. A focused pilot around a specific decision (e.g. next year’s budget, a pricing change or capacity plan) can be designed and implemented in 4–8 weeks.

In the first weeks, most gains come from faster scenario construction and automated narrative summaries. Over subsequent cycles, as your driver model and prompts mature, you will notice improved scenario coverage (more scenarios considered) and shorter turnaround times for what-if analyses. Full institutionalisation – where Gemini is a standard part of your planning playbook – typically takes one to three quarters, depending on organisation size and change readiness.

The direct tooling cost of Gemini in Google Workspace is usually modest compared to the value of finance time and better decisions. The main investment is in configuring your models, prompts and workflows. In our experience, finance teams often free up 30–50% of the time previously spent on manual scenario building and repetitive reporting.

ROI shows up in three areas: reduced manual effort (fewer late nights rebuilding models), improved decision quality (more and better scenarios considered) and faster response to shocks (being able to quantify options within days instead of weeks). We recommend defining simple KPIs at the start – such as hours saved per cycle and number of alternative strategies evaluated – so you can measure the impact of Gemini objectively.

Reruption supports organisations end-to-end, from idea to working solution. With our AI PoC offering (9,900€), we first validate that your specific use case for Gemini in scenario planning is technically feasible and delivers value. This includes scoping the use case, selecting the right architecture, building a working prototype in your environment and measuring performance.

Beyond the PoC, we apply our Co-Preneur approach: we embed with your finance and IT teams like co-founders, not external observers. We help clean up driver models, design prompts and templates, configure data access, and run the first AI-enabled planning cycles together until something real ships. Our focus is to leave you with a robust, AI-first scenario planning capability that your own team can operate and evolve.

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