The Challenge: Weak Scenario Planning

Most finance teams are expected to be strategic partners, yet their scenario planning still relies on static spreadsheets and a handful of simplistic cases. Building each scenario means copying models, changing assumptions by hand and reconciling broken formulas. As a result, finance can only afford to simulate a few variants and is forced to oversimplify complex drivers such as demand shifts, price changes or supply disruptions.

Traditional approaches struggle because they were designed for annual budgeting, not for dynamic, driver-based planning. Every new scenario requires days of manual work across multiple files and versions. Key assumptions live in email threads or PowerPoint decks instead of being encoded in the model. Linking external data (market indicators, FX, interest rates, commodity prices) is cumbersome, so most teams ignore it. By the time a new scenario is built, the underlying data has often already changed.

The business impact of this weak scenario planning is significant. Companies react slowly to shocks in demand, prices or supply because finance cannot quantify options quickly enough. Strategic choices such as entering a new market, adjusting pricing or changing the go-to-market model are debated on intuition instead of robust, multi-scenario analysis. This leads to misallocated capital, missed opportunities, over- or under-hiring and a persistent competitive disadvantage against organisations that can simulate decisions in days, not months.

The good news: this is a solvable problem. Modern AI for financial planning can learn from your historicals, drivers and live operational data to generate and update scenarios in minutes. At Reruption, we have repeatedly helped organisations move from static spreadsheets to AI-first models that support real decision-making speed. In the rest of this guide, you will see how to use Gemini together with Sheets, Docs and BI tools to build scalable, trustworthy scenario planning without throwing away your current finance stack.

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Our Assessment

A strategic assessment of the challenge and high-level tips how to tackle it.

From Reruption's work building AI-first financial workflows, we see Gemini as a practical accelerator rather than a magic black box. Used well, Gemini for scenario planning turns your existing Sheets models and BI dashboards into dynamic tools: it understands your revenue and cost drivers, proposes scenario structures, generates sensitivity tables and explains impacts in plain language. The key is to frame Gemini as a co-pilot embedded into your finance processes, not an external toy that sits next to them.

Anchor Gemini in a Driver-Based Planning Framework

AI cannot fix a fundamentally unclear planning model. Before you lean on Gemini for financial planning, make sure your revenue and cost structures are expressed as clear, driver-based formulas in Sheets or your planning tool. Define explicit links between volume, price, mix, channel, headcount and capacity. Gemini is extremely effective at exploring permutations across these drivers – but only if they are visible and structured.

Strategically, this means treating the move to AI as an opportunity to clean up your model rather than automate chaos. Start by identifying 10–15 core business drivers and standardising how they are represented (naming conventions, units, time buckets). Once these are consistent, Gemini can help you generate coherent scenario sets such as “demand shock + FX swing + supplier failure” instead of random combinations of cell changes.

Use Gemini to Expand the Scenario Space, Not Decide the Strategy

A common misconception is that AI should decide which scenario is most likely or which strategy to choose. In reality, Gemini in finance is strongest at expanding your field of view: it can quickly create dozens of internally consistent scenarios, stress-test assumptions and surface non-obvious combinations. Human leadership still decides what risks to accept and what moves to make.

Frame Gemini as a generator and explainer. For example, you can ask it to propose scenario sets for “severe but plausible” demand shocks or to map how a 2% price change cascades through contribution margin and cash flow. This keeps accountability clear: finance and management own decisions; Gemini helps them see the landscape faster and more completely.

Prepare Your Team for an Iterative, Conversational Planning Cycle

Weak scenario planning is often cultural, not just technical. Teams are used to one big annual budget and occasional re-forecasts. With AI-driven scenario modelling, planning becomes an ongoing conversation: you ask questions, Gemini generates views, and you refine assumptions in shorter cycles. This demands a mindset shift from “we must be exactly right once” to “we must be roughly right and update often”.

Invest in basic AI literacy for your finance team so they know how to interrogate models, challenge outputs and iterate. Encourage analysts and business partners to treat Gemini as a counterpart: they should ask it to explain drivers, reconcile scenarios and highlight where data is thin. Over time, this conversational way of planning becomes normal and significantly reduces the effort to keep scenarios up to date.

Design Guardrails and Governance Before Scaling

Introducing Gemini into financial planning also introduces new risks: inappropriate assumptions, data privacy issues or misinterpretation of AI-generated commentary. To mitigate this, define clear guardrails early. Decide what data Gemini can access (e.g. anonymised transaction data vs. full GL), who can create or change scenario templates, and how AI outputs are reviewed before they enter management presentations.

Strategically, set up a lightweight governance loop: finance, IT and risk/compliance should jointly review how Gemini is used, what prompts are standardised and how outputs are archived. This avoids the two extremes of uncontrolled experimentation and overbearing restrictions that kill adoption.

Start with a Focused Pilot Linked to a Real Decision

Many AI initiatives fail because they are detached from concrete business decisions. For AI-powered scenario planning with Gemini, select a specific upcoming decision – for example, a pricing review, capacity expansion, or a major supplier negotiation. Use this as the anchor for your first AI-enabled scenario cycle.

Define in advance what “better” looks like: faster scenario turnaround, more scenarios considered, clearer management communication, or improved risk coverage. Run a few planning cycles where Gemini supports the same recurring process. This creates narrative proof inside the organisation that AI is not a lab experiment but a lever for tangible financial choices.

Used with a clear driver model, strong governance and a real decision in mind, Gemini transforms weak scenario planning into a fast, iterative capability that finance can operate with confidence. At Reruption, we work hands-on with finance and IT teams to embed Gemini into existing Sheets and BI workflows, clean up driver models and build the first AI-enabled planning cycles together. If you want to see how this could work for your organisation, we can validate a concrete use case in a focused PoC and then help you scale what works.

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Real-World Case Studies

From Fintech to Investment Banking: Learn how companies successfully use Gemini.

PayPal

Fintech

PayPal processes millions of transactions hourly, facing rapidly evolving fraud tactics from cybercriminals using sophisticated methods like account takeovers, synthetic identities, and real-time attacks. Traditional rules-based systems struggle with false positives and fail to adapt quickly, leading to financial losses exceeding billions annually and eroding customer trust if legitimate payments are blocked . The scale amplifies challenges: with 10+ million transactions per hour, detecting anomalies in real-time requires analyzing hundreds of behavioral, device, and contextual signals without disrupting user experience. Evolving threats like AI-generated fraud demand continuous model retraining, while regulatory compliance adds complexity to balancing security and speed .

Lösung

PayPal implemented deep learning models for anomaly and fraud detection, leveraging machine learning to score transactions in milliseconds by processing over 500 signals including user behavior, IP geolocation, device fingerprinting, and transaction velocity. Models use supervised and unsupervised learning for pattern recognition and outlier detection, continuously retrained on fresh data to counter new fraud vectors . Integration with H2O.ai's Driverless AI accelerated model development, enabling automated feature engineering and deployment. This hybrid AI approach combines deep neural networks for complex pattern learning with ensemble methods, reducing manual intervention and improving adaptability . Real-time inference blocks high-risk payments pre-authorization, while low-risk ones proceed seamlessly .

Ergebnisse

  • 10% improvement in fraud detection accuracy on AI hardware
  • $500M fraudulent transactions blocked per quarter (~$2B annually)
  • AUROC score of 0.94 in fraud models (H2O.ai implementation)
  • 50% reduction in manual review queue
  • Processes 10M+ transactions per hour with <0.4ms latency
  • <0.32% fraud rate on $1.5T+ processed volume
Read case study →

Amazon

Retail

In the vast e-commerce landscape, online shoppers face significant hurdles in product discovery and decision-making. With millions of products available, customers often struggle to find items matching their specific needs, compare options, or get quick answers to nuanced questions about features, compatibility, and usage. Traditional search bars and static listings fall short, leading to shopping cart abandonment rates as high as 70% industry-wide and prolonged decision times that frustrate users. Amazon, serving over 300 million active customers, encountered amplified challenges during peak events like Prime Day, where query volumes spiked dramatically. Shoppers demanded personalized, conversational assistance akin to in-store help, but scaling human support was impossible. Issues included handling complex, multi-turn queries, integrating real-time inventory and pricing data, and ensuring recommendations complied with safety and accuracy standards amid a $500B+ catalog.

Lösung

Amazon developed Rufus, a generative AI-powered conversational shopping assistant embedded in the Amazon Shopping app and desktop. Rufus leverages a custom-built large language model (LLM) fine-tuned on Amazon's product catalog, customer reviews, and web data, enabling natural, multi-turn conversations to answer questions, compare products, and provide tailored recommendations. Powered by Amazon Bedrock for scalability and AWS Trainium/Inferentia chips for efficient inference, Rufus scales to millions of sessions without latency issues. It incorporates agentic capabilities for tasks like cart addition, price tracking, and deal hunting, overcoming prior limitations in personalization by accessing user history and preferences securely. Implementation involved iterative testing, starting with beta in February 2024, expanding to all US users by September, and global rollouts, addressing hallucination risks through grounding techniques and human-in-loop safeguards.

Ergebnisse

  • 60% higher purchase completion rate for Rufus users
  • $10B projected additional sales from Rufus
  • 250M+ customers used Rufus in 2025
  • Monthly active users up 140% YoY
  • Interactions surged 210% YoY
  • Black Friday sales sessions +100% with Rufus
  • 149% jump in Rufus users recently
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BMW (Spartanburg Plant)

Automotive Manufacturing

The BMW Spartanburg Plant, the company's largest globally producing X-series SUVs, faced intense pressure to optimize assembly processes amid rising demand for SUVs and supply chain disruptions. Traditional manufacturing relied heavily on human workers for repetitive tasks like part transport and insertion, leading to worker fatigue, error rates up to 5-10% in precision tasks, and inefficient resource allocation. With over 11,500 employees handling high-volume production, scheduling shifts and matching workers to tasks manually caused delays and cycle time variability of 15-20%, hindering output scalability. Compounding issues included adapting to Industry 4.0 standards, where rigid robotic arms struggled with flexible tasks in dynamic environments. Labor shortages post-pandemic exacerbated this, with turnover rates climbing, and the need to redeploy skilled workers to value-added roles while minimizing downtime. Machine vision limitations in older systems failed to detect subtle defects, resulting in quality escapes and rework costs estimated at millions annually.

Lösung

BMW partnered with Figure AI to deploy Figure 02 humanoid robots integrated with machine vision for real-time object detection and ML scheduling algorithms for dynamic task allocation. These robots use advanced AI to perceive environments via cameras and sensors, enabling autonomous navigation and manipulation in human-robot collaborative settings. ML models predict production bottlenecks, optimize robot-worker scheduling, and self-monitor performance, reducing human oversight. Implementation involved pilot testing in 2024, where robots handled repetitive tasks like part picking and insertion, coordinated via a central AI orchestration platform. This allowed seamless integration into existing lines, with digital twins simulating scenarios for safe rollout. Challenges like initial collision risks were overcome through reinforcement learning fine-tuning, achieving human-like dexterity.

Ergebnisse

  • 400% increase in robot speed post-trials
  • 7x higher task success rate
  • Reduced cycle times by 20-30%
  • Redeployed 10-15% of workers to skilled tasks
  • $1M+ annual cost savings from efficiency gains
  • Error rates dropped below 1%
Read case study →

Wells Fargo

Banking

Wells Fargo, serving 70 million customers across 35 countries, faced intense demand for 24/7 customer service in its mobile banking app, where users needed instant support for transactions like transfers and bill payments. Traditional systems struggled with high interaction volumes, long wait times, and the need for rapid responses via voice and text, especially as customer expectations shifted toward seamless digital experiences. Regulatory pressures in banking amplified challenges, requiring strict data privacy to prevent PII exposure while scaling AI without human intervention. Additionally, most large banks were stuck in proof-of-concept stages for generative AI, lacking production-ready solutions that balanced innovation with compliance. Wells Fargo needed a virtual assistant capable of handling complex queries autonomously, providing spending insights, and continuously improving without compromising security or efficiency.

Lösung

Wells Fargo developed Fargo, a generative AI virtual assistant integrated into its banking app, leveraging Google Cloud AI including Dialogflow for conversational flow and PaLM 2/Flash 2.0 LLMs for natural language understanding. This model-agnostic architecture enabled privacy-forward orchestration, routing queries without sending PII to external models. Launched in March 2023 after a 2022 announcement, Fargo supports voice/text interactions for tasks like transfers, bill pay, and spending analysis. Continuous updates added AI-driven insights, agentic capabilities via Google Agentspace, ensuring zero human handoffs and scalability for regulated industries. The approach overcame challenges by focusing on secure, efficient AI deployment.

Ergebnisse

  • 245 million interactions in 2024
  • 20 million interactions by Jan 2024 since March 2023 launch
  • Projected 100 million interactions annually (2024 forecast)
  • Zero human handoffs across all interactions
  • Zero PII exposed to LLMs
  • Average 2.7 interactions per user session
Read case study →

AstraZeneca

Healthcare

In the highly regulated pharmaceutical industry, AstraZeneca faced immense pressure to accelerate drug discovery and clinical trials, which traditionally take 10-15 years and cost billions, with low success rates of under 10%. Data silos, stringent compliance requirements (e.g., FDA regulations), and manual knowledge work hindered efficiency across R&D and business units. Researchers struggled with analyzing vast datasets from 3D imaging, literature reviews, and protocol drafting, leading to delays in bringing therapies to patients. Scaling AI was complicated by data privacy concerns, integration into legacy systems, and ensuring AI outputs were reliable in a high-stakes environment. Without rapid adoption, AstraZeneca risked falling behind competitors leveraging AI for faster innovation toward 2030 ambitions of novel medicines.

Lösung

AstraZeneca launched an enterprise-wide generative AI strategy, deploying ChatGPT Enterprise customized for pharma workflows. This included AI assistants for 3D molecular imaging analysis, automated clinical trial protocol drafting, and knowledge synthesis from scientific literature. They partnered with OpenAI for secure, scalable LLMs and invested in training: ~12,000 employees across R&D and functions completed GenAI programs by mid-2025. Infrastructure upgrades, like AMD Instinct MI300X GPUs, optimized model training. Governance frameworks ensured compliance, with human-in-loop validation for critical tasks. Rollout phased from pilots in 2023-2024 to full scaling in 2025, focusing on R&D acceleration via GenAI for molecule design and real-world evidence analysis.

Ergebnisse

  • ~12,000 employees trained on generative AI by mid-2025
  • 85-93% of staff reported productivity gains
  • 80% of medical writers found AI protocol drafts useful
  • Significant reduction in life sciences model training time via MI300X GPUs
  • High AI maturity ranking per IMD Index (top global)
  • GenAI enabling faster trial design and dose selection
Read case study →

Best Practices

Successful implementations follow proven patterns. Have a look at our tactical advice to get started.

Connect Gemini to a Clean, Structured Scenario Sheet

Before involving AI, consolidate your key planning assumptions into a structured Google Sheet. Separate input drivers (volumes, prices, FX, headcount) from calculated outputs (revenue, margin, cash flow). Use consistent names for driver cells or ranges (e.g. "volume_base_case", "price_sensitivity_range") so Gemini can reference them clearly.

Once the sheet is ready, use Gemini in Sheets to describe what each driver means and how scenarios should be built. For example, add a note in a separate tab called "Scenario_Instructions" and let Gemini read it as context for further actions.

Example Gemini prompt in Sheets:
You are assisting with financial scenario planning.

The current sheet contains:
- Input drivers in the tab 'Drivers'
- The base P&L model in 'Base_Model'

Tasks:
1) Create a new tab 'Scenario_Assumptions' listing scenario names in rows
   and driver names in columns.
2) Propose 6 coherent scenarios covering:
   - Demand: -20%, -10%, base, +10%, +20%
   - Price changes by product group
   - FX movements for EUR/USD and EUR/GBP
3) Fill the table with suggested percentage deltas vs base for each driver.

Make sure the scenarios are internally consistent and business plausible.

This approach lets Gemini do the heavy lifting of structuring scenarios while finance retains full control over the underlying formulas and logic.

Use Gemini to Generate Sensitivity Tables and Tornado Charts

Manual sensitivity analysis usually stops at 1–2 variables. With Gemini in Sheets, you can automatically generate multi-variable sensitivity tables and prepare the data for visualisations such as tornado charts in your BI tool.

Prepare a dedicated tab (e.g. "Sensitivity_Setup") where you list key drivers and their test ranges. Then instruct Gemini to build an output table that calculates the effect on EBIT, cash flow or another KPI.

Example Gemini prompt in Sheets:
Create a sensitivity analysis in a new tab called 'Sensitivity_Output'.

Use the following drivers and ranges from 'Sensitivity_Setup':
- Unit volume delta: -20% to +20% in 5% steps
- Average selling price: -5% to +5% in 1% steps
- FX EUR/USD: -10% to +10% in 2% steps

For each combination, calculate:
- Revenue
- Gross margin
- EBIT

Link all calculations back to 'Base_Model' formulas. Do not hard-code
numbers. Prepare the output so it can be easily used as the data source
for a tornado chart (one row per scenario, one column per KPI).

Once Gemini builds this table, connect it to Looker Studio, Power BI or your preferred BI tool to visualise which drivers matter most.

Automate Narrative Scenario Summaries for Management

Senior leaders often struggle to digest raw tables. Use Gemini in Docs to automatically convert scenario outputs into short, comparable narratives that highlight impacts on revenue, margin and cash. This not only saves time but also ensures consistent messaging across cycles.

Export or link key scenario outputs from Sheets into a summary tab, then copy them into a Doc Gemini can read. Ask Gemini to produce management-ready explanations.

Example Gemini prompt in Docs:
You are a finance business partner preparing a board briefing.

Below is a table summarising 5 scenarios (Base, Demand Shock,
Price Increase, Supply Disruption, FX Shock) with the following
metrics per scenario: Revenue, Gross Margin %, EBIT, Operating Cash Flow.

Write a concise narrative (max 150 words per scenario) that:
- Explains the main driver differences vs base case
- Highlights the impact on EBIT and cash
- Flags operational implications (capacity, headcount, working capital)

Use clear, non-technical language and avoid overconfidence.
Mention where assumptions are particularly uncertain.

This turns Gemini into a narrative engine that keeps finance focused on validating content, not drafting from scratch.

Run What-If Simulations via Natural-Language Q&A

Instead of building every what-if scenario manually, use Gemini as a conversational interface on top of your model. In Sheets, you can ask Gemini to temporarily apply new assumptions, calculate the impact, and then either store or discard that scenario. This is especially useful in live meetings with business stakeholders.

Keep one dedicated "sandbox" tab where Gemini can safely change assumptions without touching the canonical model. Use prompts that clearly describe both the change and the desired outputs.

Example Gemini prompt in Sheets:
Assume we are in a meeting with Sales discussing a potential
10% list price increase for Product Line A starting in Q3.

Tasks:
1) In the 'Sandbox' tab, copy the current base assumptions.
2) Apply a +10% price increase for Product Line A in Q3 and Q4 only.
3) Recalculate revenue, gross margin and EBIT for FY.
4) Summarise the incremental impact vs base case in a small table
   (Revenue delta, Gross margin delta in %, EBIT delta).

Do not change any other drivers.

This setup gives finance the agility to answer "what happens if…" questions in minutes without breaking core models.

Integrate External Data for More Realistic Scenarios

Weak scenarios often ignore market reality. Use Gemini with external data sources (CSV exports, APIs feeding into Sheets, or data warehouse connections powering BI) to incorporate FX rates, commodity prices, interest curves or macro indicators into your planning. Gemini can then build scenarios that explicitly reference these external drivers.

For example, you can load historical FX data into a sheet and let Gemini propose plausible FX paths and their impact on revenue and cost.

Example Gemini prompt in Sheets:
We have 5 years of monthly EUR/USD FX data in the tab 'FX_History'.

1) Analyse volatility and identify typical annual ranges.
2) Propose three 12-month FX scenarios (Stable, Moderate Swing,
   High Volatility) with monthly rates in a new tab 'FX_Scenarios'.
3) Link these scenarios into the revenue and cost calculations
   in 'Base_Model' and calculate the impact on EBIT for each.

Document your logic in a short explanation note in 'FX_Scenarios'.

By embedding external factors this way, your Gemini-generated scenarios become more robust and easier to defend in front of stakeholders.

Set Up KPIs and Logs to Track Scenario Quality and Usage

To make AI-driven scenario planning sustainable, treat it as a product, not a one-off project. Track metrics like number of scenarios generated per planning cycle, turnaround time from request to delivery, and how often scenario insights are used in actual decisions (e.g. referenced in steering committee minutes).

Maintain a simple log (in Sheets or a lightweight database) where each scenario set is tagged with its purpose, key assumptions, Gemini’s involvement (e.g. "assumption generation", "sensitivity build", "narrative drafting") and final outcome. Over time, this gives you evidence about where Gemini adds most value and where you need additional controls.

Expected outcomes when these best practices are implemented are realistic and measurable: 30–50% reduction in manual time spent on scenario construction, 2–3x increase in the number of scenarios considered per major decision, and significantly faster turnaround for what-if requests from the business. More importantly, finance gains a repeatable, explainable AI-enabled process instead of ad-hoc spreadsheet heroics.

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Frequently Asked Questions

Gemini strengthens scenario planning in finance by automating the heavy lifting that currently slows your team down. It can:

  • Generate structured scenario assumption tables based on your existing driver model in Sheets
  • Build multi-variable sensitivity analyses and link them back to your core P&L and cash-flow logic
  • Run ad-hoc what-if simulations via natural-language prompts, without duplicating workbooks
  • Produce clear narrative summaries for management based on the numeric outputs

Instead of spending days copying spreadsheets and tweaking cells, your team focuses on validating assumptions, interpreting results and advising the business.

You do not need a full data science team to start using Gemini for financial planning and forecasting. The critical ingredients are:

  • A finance team comfortable with Google Sheets and basic driver-based modelling
  • Access to Gemini in your Google Workspace and clarity on what financial data it may use
  • Lightweight IT support to manage permissions and, if needed, connect Sheets to your data warehouse or BI layer

Reruption typically works with a small cross-functional group (finance lead, one or two analysts, IT contact) to set up the first Gemini-enabled planning workflows. We then document prompts, templates and governance so your team can run the process independently.

For most organisations, you can see tangible benefits from AI-assisted scenario planning with Gemini within one or two planning cycles. A focused pilot around a specific decision (e.g. next year’s budget, a pricing change or capacity plan) can be designed and implemented in 4–8 weeks.

In the first weeks, most gains come from faster scenario construction and automated narrative summaries. Over subsequent cycles, as your driver model and prompts mature, you will notice improved scenario coverage (more scenarios considered) and shorter turnaround times for what-if analyses. Full institutionalisation – where Gemini is a standard part of your planning playbook – typically takes one to three quarters, depending on organisation size and change readiness.

The direct tooling cost of Gemini in Google Workspace is usually modest compared to the value of finance time and better decisions. The main investment is in configuring your models, prompts and workflows. In our experience, finance teams often free up 30–50% of the time previously spent on manual scenario building and repetitive reporting.

ROI shows up in three areas: reduced manual effort (fewer late nights rebuilding models), improved decision quality (more and better scenarios considered) and faster response to shocks (being able to quantify options within days instead of weeks). We recommend defining simple KPIs at the start – such as hours saved per cycle and number of alternative strategies evaluated – so you can measure the impact of Gemini objectively.

Reruption supports organisations end-to-end, from idea to working solution. With our AI PoC offering (9,900€), we first validate that your specific use case for Gemini in scenario planning is technically feasible and delivers value. This includes scoping the use case, selecting the right architecture, building a working prototype in your environment and measuring performance.

Beyond the PoC, we apply our Co-Preneur approach: we embed with your finance and IT teams like co-founders, not external observers. We help clean up driver models, design prompts and templates, configure data access, and run the first AI-enabled planning cycles together until something real ships. Our focus is to leave you with a robust, AI-first scenario planning capability that your own team can operate and evolve.

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