The Challenge: Weak Scenario Planning

Most finance teams know they should run robust scenario planning, but in reality they only model a handful of simplistic cases. Building each scenario requires manually copying spreadsheets, tweaking assumptions, and checking formulas. As a result, finance typically shows management a base case, a conservative case, and an optimistic case – far too narrow for a volatile market.

Traditional approaches to financial planning and forecasting were designed for stable environments and annual budget cycles. They rely heavily on Excel, offline models, and fragmented data. Every new scenario means more manual work: aligning assumptions, updating links, reconciling versions, and trying to keep a coherent narrative. Under time pressure, finance simply cannot explore the full range of demand, price, supply, and cost shocks the business might face.

The business impact is significant. Weak scenario planning leaves organisations exposed to surprises: sudden margin erosion, liquidity gaps, or missed investment windows. Strategic decisions – pricing changes, capacity expansions, new market entries – are taken with only a rough idea of the financial consequences. This leads to higher risk, slower decision-making, and a competitive disadvantage against companies that can quickly quantify alternatives and act with confidence.

Yet this is a solvable problem. Modern AI tools like ChatGPT can dramatically reduce the manual effort of building, comparing, and explaining scenarios. At Reruption, we’ve seen first-hand how combining finance expertise with AI-first workflows shifts teams from spreadsheet firefighting to continuous, dynamic planning. In the rest of this page, you’ll find practical guidance on how to make that shift in your own finance organisation.

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Our Assessment

A strategic assessment of the challenge and high-level tips how to tackle it.

From Reruption’s work building real AI solutions for finance teams, we see a clear pattern: the bottleneck in scenario planning is no longer data availability, it’s the human capacity to structure, explore, and communicate scenarios quickly enough. ChatGPT is not a replacement for your financial models – it is a layer that sits on top, helping you design scenarios, stress-test assumptions, and translate numbers into decision-ready narratives. With our hands-on experience in AI engineering and strategic planning, we treat ChatGPT as a practical co-pilot for finance, not a magic black box.

Reposition Scenario Planning as an Ongoing Capability, Not a Yearly Exercise

To get real value from ChatGPT in financial planning, leadership must first rethink scenario planning as a continuous capability, not a budgeting ritual. ChatGPT shines when it can be used frequently – to explore the impact of new information, macro changes, or strategic options – rather than once per year for the board deck.

Define up front which business questions you want to answer dynamically: demand shocks, FX changes, supply disruptions, pricing moves, or product launches. Then position ChatGPT as the engine that helps finance rapidly frame and iterate these questions into structured scenarios, while your existing models remain the source of truth for the numbers.

Design a Clear Role for ChatGPT Alongside Your Existing Models

Strategically, it’s critical to clarify what ChatGPT should and should not do in your planning process. It should not be an ungoverned calculator replacing your financial models. Instead, position it as a tool for: defining scenario logic, generating assumption sets, documenting rationale, and summarising implications for stakeholders.

This separation reduces risk and builds trust. Your planning tools (e.g. Excel, ERP, FP&A platforms) remain responsible for calculations and data integrity, while ChatGPT handles the high-cognition work: exploring combinations of drivers, translating uncertainties into structured scenarios, and turning outputs into narratives that management can act on.

Prepare the Finance Team for AI-Augmented Decision Making

Introducing AI for scenario planning is not just a tooling change; it’s a skills and mindset shift for finance. Analysts and controllers need to become comfortable prompting ChatGPT, challenging its outputs, and integrating them into existing workflows. That means training them not only on how to use the tool, but also on how to think critically about AI-generated scenarios.

Invest early in enabling the team: define reference prompts, share examples of good and bad outputs, and build a culture where people document and review AI-supported decisions. This readiness work reduces resistance and ensures ChatGPT becomes a trusted partner in planning, not a toy used by one enthusiast.

Build Governance Around Assumptions, Not Just Numbers

Most organisations have strong governance over financial numbers but weak governance over the assumptions behind them. Since ChatGPT can rapidly create and modify assumption sets, you need clear rules: what ranges are acceptable, which external data sources are allowed, and how assumptions are documented and approved.

Strategically, create a simple schema for scenario metadata – drivers used, time horizon, key assumptions, owner, last review date – and let ChatGPT help populate and maintain this metadata. This governance lens keeps your scenario universe manageable and auditable, even as you increase the number of scenarios you explore.

Start with a Focused Pilot Use Case with Measurable Impact

Rather than trying to “AI-enable” all of financial planning at once, select a single, high-impact area where weak scenario planning is already painful: for example, cash flow under demand volatility, margin under input cost changes, or capital expenditure timing. This focused scope makes it easier to design targeted prompts, data flows, and governance.

Define success metrics before you start (e.g. number of scenarios considered per planning cycle, time to prepare scenario pack, decision lead time). In our experience, this clarity accelerates learning and provides the evidence finance leaders need to scale ChatGPT from a pilot into a standard capability.

Used with the right strategy, ChatGPT can turn weak, slow scenario planning into a dynamic, driver-based capability that supports faster and more confident decisions. The key is to give it a clear role alongside your existing models, prepare your finance team to work with AI, and put lightweight governance around assumptions and outputs. Reruption combines deep AI engineering with hands-on finance workflows to build exactly these kinds of capabilities inside organisations; if you want to explore a focused proof of concept or operationalise ChatGPT in your planning process, our team is ready to help you design and ship something real.

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Real-World Case Studies

From Healthcare to News Media: Learn how companies successfully use ChatGPT.

AstraZeneca

Healthcare

In the highly regulated pharmaceutical industry, AstraZeneca faced immense pressure to accelerate drug discovery and clinical trials, which traditionally take 10-15 years and cost billions, with low success rates of under 10%. Data silos, stringent compliance requirements (e.g., FDA regulations), and manual knowledge work hindered efficiency across R&D and business units. Researchers struggled with analyzing vast datasets from 3D imaging, literature reviews, and protocol drafting, leading to delays in bringing therapies to patients. Scaling AI was complicated by data privacy concerns, integration into legacy systems, and ensuring AI outputs were reliable in a high-stakes environment. Without rapid adoption, AstraZeneca risked falling behind competitors leveraging AI for faster innovation toward 2030 ambitions of novel medicines.

Lösung

AstraZeneca launched an enterprise-wide generative AI strategy, deploying ChatGPT Enterprise customized for pharma workflows. This included AI assistants for 3D molecular imaging analysis, automated clinical trial protocol drafting, and knowledge synthesis from scientific literature. They partnered with OpenAI for secure, scalable LLMs and invested in training: ~12,000 employees across R&D and functions completed GenAI programs by mid-2025. Infrastructure upgrades, like AMD Instinct MI300X GPUs, optimized model training. Governance frameworks ensured compliance, with human-in-loop validation for critical tasks. Rollout phased from pilots in 2023-2024 to full scaling in 2025, focusing on R&D acceleration via GenAI for molecule design and real-world evidence analysis.

Ergebnisse

  • ~12,000 employees trained on generative AI by mid-2025
  • 85-93% of staff reported productivity gains
  • 80% of medical writers found AI protocol drafts useful
  • Significant reduction in life sciences model training time via MI300X GPUs
  • High AI maturity ranking per IMD Index (top global)
  • GenAI enabling faster trial design and dose selection
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AT&T

Telecommunications

As a leading telecom operator, AT&T manages one of the world's largest and most complex networks, spanning millions of cell sites, fiber optics, and 5G infrastructure. The primary challenges included inefficient network planning and optimization, such as determining optimal cell site placement and spectrum acquisition amid exploding data demands from 5G rollout and IoT growth. Traditional methods relied on manual analysis, leading to suboptimal resource allocation and higher capital expenditures. Additionally, reactive network maintenance caused frequent outages, with anomaly detection lagging behind real-time needs. Detecting and fixing issues proactively was critical to minimize downtime, but vast data volumes from network sensors overwhelmed legacy systems. This resulted in increased operational costs, customer dissatisfaction, and delayed 5G deployment. AT&T needed scalable AI to predict failures, automate healing, and forecast demand accurately.

Lösung

AT&T integrated machine learning and predictive analytics through its AT&T Labs, developing models for network design including spectrum refarming and cell site optimization. AI algorithms analyze geospatial data, traffic patterns, and historical performance to recommend ideal tower locations, reducing build costs. For operations, anomaly detection and self-healing systems use predictive models on NFV (Network Function Virtualization) to forecast failures and automate fixes, like rerouting traffic. Causal AI extends beyond correlations for root-cause analysis in churn and network issues. Implementation involved edge-to-edge intelligence, deploying AI across 100,000+ engineers' workflows.

Ergebnisse

  • Billions of dollars saved in network optimization costs
  • 20-30% improvement in network utilization and efficiency
  • Significant reduction in truck rolls and manual interventions
  • Proactive detection of anomalies preventing major outages
  • Optimized cell site placement reducing CapEx by millions
  • Enhanced 5G forecasting accuracy by up to 40%
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Airbus

Aerospace

In aircraft design, computational fluid dynamics (CFD) simulations are essential for predicting airflow around wings, fuselages, and novel configurations critical to fuel efficiency and emissions reduction. However, traditional high-fidelity RANS solvers require hours to days per run on supercomputers, limiting engineers to just a few dozen iterations per design cycle and stifling innovation for next-gen hydrogen-powered aircraft like ZEROe. This computational bottleneck was particularly acute amid Airbus' push for decarbonized aviation by 2035, where complex geometries demand exhaustive exploration to optimize lift-drag ratios while minimizing weight. Collaborations with DLR and ONERA highlighted the need for faster tools, as manual tuning couldn't scale to test thousands of variants needed for laminar flow or blended-wing-body concepts.

Lösung

Machine learning surrogate models, including physics-informed neural networks (PINNs), were trained on vast CFD datasets to emulate full simulations in milliseconds. Airbus integrated these into a generative design pipeline, where AI predicts pressure fields, velocities, and forces, enforcing Navier-Stokes physics via hybrid loss functions for accuracy. Development involved curating millions of simulation snapshots from legacy runs, GPU-accelerated training, and iterative fine-tuning with experimental wind-tunnel data. This enabled rapid iteration: AI screens designs, high-fidelity CFD verifies top candidates, slashing overall compute by orders of magnitude while maintaining <5% error on key metrics.

Ergebnisse

  • Simulation time: 1 hour → 30 ms (120,000x speedup)
  • Design iterations: +10,000 per cycle in same timeframe
  • Prediction accuracy: 95%+ for lift/drag coefficients
  • 50% reduction in design phase timeline
  • 30-40% fewer high-fidelity CFD runs required
  • Fuel burn optimization: up to 5% improvement in predictions
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Amazon

Retail

In the vast e-commerce landscape, online shoppers face significant hurdles in product discovery and decision-making. With millions of products available, customers often struggle to find items matching their specific needs, compare options, or get quick answers to nuanced questions about features, compatibility, and usage. Traditional search bars and static listings fall short, leading to shopping cart abandonment rates as high as 70% industry-wide and prolonged decision times that frustrate users. Amazon, serving over 300 million active customers, encountered amplified challenges during peak events like Prime Day, where query volumes spiked dramatically. Shoppers demanded personalized, conversational assistance akin to in-store help, but scaling human support was impossible. Issues included handling complex, multi-turn queries, integrating real-time inventory and pricing data, and ensuring recommendations complied with safety and accuracy standards amid a $500B+ catalog.

Lösung

Amazon developed Rufus, a generative AI-powered conversational shopping assistant embedded in the Amazon Shopping app and desktop. Rufus leverages a custom-built large language model (LLM) fine-tuned on Amazon's product catalog, customer reviews, and web data, enabling natural, multi-turn conversations to answer questions, compare products, and provide tailored recommendations. Powered by Amazon Bedrock for scalability and AWS Trainium/Inferentia chips for efficient inference, Rufus scales to millions of sessions without latency issues. It incorporates agentic capabilities for tasks like cart addition, price tracking, and deal hunting, overcoming prior limitations in personalization by accessing user history and preferences securely. Implementation involved iterative testing, starting with beta in February 2024, expanding to all US users by September, and global rollouts, addressing hallucination risks through grounding techniques and human-in-loop safeguards.

Ergebnisse

  • 60% higher purchase completion rate for Rufus users
  • $10B projected additional sales from Rufus
  • 250M+ customers used Rufus in 2025
  • Monthly active users up 140% YoY
  • Interactions surged 210% YoY
  • Black Friday sales sessions +100% with Rufus
  • 149% jump in Rufus users recently
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American Eagle Outfitters

Apparel Retail

In the competitive apparel retail landscape, American Eagle Outfitters faced significant hurdles in fitting rooms, where customers crave styling advice, accurate sizing, and complementary item suggestions without waiting for overtaxed associates . Peak-hour staff shortages often resulted in frustrated shoppers abandoning carts, low try-on rates, and missed conversion opportunities, as traditional in-store experiences lagged behind personalized e-commerce . Early efforts like beacon technology in 2014 doubled fitting room entry odds but lacked depth in real-time personalization . Compounding this, data silos between online and offline hindered unified customer insights, making it tough to match items to individual style preferences, body types, or even skin tones dynamically. American Eagle needed a scalable solution to boost engagement and loyalty in flagship stores while experimenting with AI for broader impact .

Lösung

American Eagle partnered with Aila Technologies to deploy interactive fitting room kiosks powered by computer vision and machine learning, rolled out in 2019 at flagship locations in Boston, Las Vegas, and San Francisco . Customers scan garments via iOS devices, triggering CV algorithms to identify items and ML models—trained on purchase history and Google Cloud data—to suggest optimal sizes, colors, and outfit complements tailored to inferred style and preferences . Integrated with Google Cloud's ML capabilities, the system enables real-time recommendations, associate alerts for assistance, and seamless inventory checks, evolving from beacon lures to a full smart assistant . This experimental approach, championed by CMO Craig Brommers, fosters an AI culture for personalization at scale .

Ergebnisse

  • Double-digit conversion gains from AI personalization
  • 11% comparable sales growth for Aerie brand Q3 2025
  • 4% overall comparable sales increase Q3 2025
  • 29% EPS growth to $0.53 Q3 2025
  • Doubled fitting room try-on odds via early tech
  • Record Q3 revenue of $1.36B
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Best Practices

Successful implementations follow proven patterns. Have a look at our tactical advice to get started.

Use ChatGPT to Design Structured Scenario Frameworks Before You Touch Excel

Most finance teams jump straight into spreadsheets when asked for scenarios. Instead, start in ChatGPT to design the scenario framework: which drivers to vary, what ranges to use, and how to label each scenario. This avoids ad-hoc, one-off views and creates a reusable structure for planning.

Provide ChatGPT with context about your business model, key value drivers, and current base case. Ask it to propose a structured set of scenarios including clear names, driver changes, and qualitative expectations. You can then feed these driver sets into your existing models for calculation.

Prompt example:
You are a senior FP&A analyst supporting financial planning.
Our business model (summary):
- Revenue drivers: number of active customers, ARPU, churn rate
- Cost drivers: COGS % of revenue, logistics cost per shipment, headcount costs
- Current base case for next 12 months: [insert summary]

Task:
1. Propose 8-10 distinct financial scenarios for the next 12 months.
2. For each scenario, specify:
   - Scenario name (short, descriptive)
   - Key driver changes vs base case (with direction and rough magnitude)
   - Narrative description of what is happening in the business
3. Make sure the set covers:
   - Demand shocks
   - Price changes
   - Supply or cost disruptions
   - Strategic choices (e.g. aggressive marketing, cost cutting)

Outcome: You get a clear scenario catalogue that can be implemented systematically in your planning models instead of improvising each time.

Automate Assumption Set Generation and Documentation

Once you know which scenarios you want, the next bottleneck is turning them into consistent, documented assumption sets. Use ChatGPT as an assumption engine that produces structured tables or JSON-like outputs you can paste into Excel, your FP&A tool, or a database.

Feed ChatGPT your base case assumptions and scenario definitions, and ask it to generate modified assumptions, including explicit justifications you can later audit.

Prompt example:
You are helping with driver-based financial planning.
Base case assumptions (next 12 months):
- Volume growth: 5% YoY
- Average selling price (ASP): +1% YoY
- COGS: 62% of revenue
- Logistics cost: 4 EUR per shipment
- Marketing spend: 10% of revenue

Scenario definition: "Sudden input cost spike"
- Raw material prices increase sharply in Q2 and stay elevated
- Management delays price increases to protect demand

Task:
1. Propose a consistent set of modified assumptions for this scenario.
2. Output them in a structured table with columns:
   - Driver
   - New value
   - Timing (from which month/quarter)
   - Rationale (1 sentence)
3. Ensure the changes are realistic and internally consistent.

Expected outcome: Faster creation of well-documented assumption sets, with less manual retyping, and a clear audit trail of why each assumption changed.

Let ChatGPT Turn Model Outputs into Executive-Ready Scenario Briefs

After running scenarios in your models, finance spends a lot of time turning results into slides and narratives. Use ChatGPT to draft scenario summaries that highlight key impacts, risks, and recommended actions for management, based on exported tables or key figures.

Export your scenario outputs (e.g. revenue, EBITDA, cash, key KPIs per scenario) into a clean text or CSV format and feed them to ChatGPT with clear instructions on target audience and tone.

Prompt example:
You are preparing an executive briefing for the CFO.
Below is a summary table with key financial outputs for 4 scenarios
for FY2025 (Base, Demand Shock, Cost Spike, Aggressive Growth):
[Paste simplified table or CSV]

Task:
1. Write a concise 1-2 page narrative comparing the scenarios.
2. For each scenario, summarize:
   - Headline story in 2-3 sentences
   - Impact on revenue, EBITDA, and cash vs base case
   - Key risks and operational implications
3. End with 3-5 clear decision points the leadership team should discuss.

Expected outcome: Scenario packs that are ready for leadership review in hours, not days, while finance can focus on interpreting and challenging the story instead of drafting it from scratch.

Use ChatGPT to Stress-Test and Challenge Key Assumptions

ChatGPT can also play the role of a "critical reviewer" of your assumptions. Instead of relying only on internal debate, ask it to identify where your forecast assumptions might be optimistic, internally inconsistent, or blind to external risks.

Share your core planning assumptions and ask ChatGPT to challenge them from different angles (macroeconomic, industry, operational). This is especially useful for stress tests and downside scenarios.

Prompt example:
You are an independent risk and scenario planning expert.
Here are our core assumptions for the next 24 months:
[Paste key volume, price, cost, and capex assumptions]

Task:
1. Identify 10 specific risks or vulnerabilities in these assumptions.
2. For each, explain why it might be unrealistic or fragile.
3. Suggest 1-2 alternative assumption values or ranges we should
   test in downside scenarios.
4. Propose 3 additional stress scenarios we are currently missing.

Expected outcome: A richer set of stress-test cases and a more robust understanding of where your plan is most exposed, without weeks of manual what-if analysis.

Create Repeatable Scenario-Planning Playbooks and Prompt Libraries

To move beyond ad-hoc use, formalise your ChatGPT scenario planning workflows into internal playbooks. Capture the best prompts for scenario design, assumption generation, summarisation, and stress-testing. Store them in a shared knowledge base and update them after each planning cycle.

Define simple usage patterns: which prompts are used in monthly reviews, quarterly forecasts, and annual planning; who is responsible; and how outputs are archived. Over time, you build a reusable "AI assistant" that is tailored to your business model and planning cadence, rather than starting from scratch every time.

Integrate Lightly with Your Data and Tools to Avoid Copy-Paste Overload

While a full system integration may come later, you can already reduce friction by defining a standard way to export and feed data into ChatGPT (or a ChatGPT-based internal assistant). For example, agree that all scenario result tables follow the same column structure and naming conventions, so prompts can reference them reliably.

Work with IT and your FP&A platform owner to explore simple automations: generating CSV exports for all scenarios, or calling ChatGPT via API from a lightweight internal tool. This is where Reruption’s AI engineering and PoC experience can help you move from manual pasting to a pragmatic, secure integration without a multi-year IT project.

Across these practices, finance teams typically see outcomes such as: a 30–50% reduction in time to prepare scenario packs, 2–3x more scenarios considered per decision, and faster alignment between finance and business stakeholders. These are realistic, measurable improvements that compound over each planning cycle.

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Frequently Asked Questions

ChatGPT enhances financial scenario planning by accelerating the work around your existing models, not replacing them. It helps you:

  • Design richer scenario frameworks with more diverse and realistic cases.
  • Generate and document consistent assumption sets for each scenario.
  • Challenge and stress-test assumptions from different risk perspectives.
  • Translate complex outputs into clear narratives for management.

This means you can explore more scenarios in less time, with better documentation and clearer communication, without rebuilding your planning stack from scratch.

You don’t need a data science team to begin. For a first wave, you mainly need:

  • A few finance team members comfortable with structured thinking and experimentation.
  • Access to ChatGPT (ideally via a business or enterprise plan for governance and security).
  • Clear ownership of your core planning models and assumptions.

From there, you can introduce prompt templates, simple playbooks, and short training sessions so analysts and controllers learn to use ChatGPT effectively. As usage matures, involving IT or an AI engineering partner like Reruption helps you move from manual workflows to light integrations and more automation.

If you focus on a specific use case, you can usually see tangible improvements within one or two planning cycles. In practice, that means:

  • Within 2–4 weeks: pilots where ChatGPT supports scenario definition and narrative drafting for a single planning question.
  • Within 2–3 months: a reusable scenario planning playbook for monthly forecasts and quarterly reviews, with measurable time savings.
  • Within 6–12 months: deeper integration into your planning cadence, including standardised prompts, assumption libraries, and partial automation around exports and reporting.

The timeline depends less on technology and more on scope clarity, stakeholder buy-in, and how quickly your finance team adopts new workflows.

ROI from ChatGPT in financial planning comes from both efficiency and better decisions:

  • Efficiency: 30–50% reduction in time spent building and documenting scenarios; faster preparation of board-ready packs; fewer manual errors from copy-paste.
  • Decision quality: 2–3x more scenarios evaluated per decision, better understanding of downside risks, and quicker assessment of strategic options (pricing, capex, cost actions).

On the cost side, ChatGPT itself is relatively inexpensive compared to finance headcount or new enterprise systems. The main investment is in workflows, enablement, and light integration – areas where a targeted PoC and incremental rollout keep risk low while building a strong business case.

Reruption works as a Co-Preneur inside your organisation: we embed with your finance and IT teams to design and ship a working solution, not just slides. Our AI PoC offering (9,900€) is a practical starting point to prove that ChatGPT can improve your scenario planning in your real environment.

In a PoC, we typically help you:

  • Define a focused scenario-planning use case with clear metrics (e.g. time saved, number of scenarios, decision speed).
  • Design and implement prompt libraries, workflows, and a lightweight technical setup around your existing models.
  • Evaluate performance, robustness, and cost per run, and create a concrete roadmap to scale.

Beyond the PoC, our AI Engineering and Enablement pillars ensure your team can operate and extend the solution, aligning with our mission to help you rerupt your planning processes before the market forces you to.

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