The Challenge: Slow Issue Detection in Customer Service

Most customer service teams still discover serious quality problems far too late. Policy violations, misleading information or a single agent’s rude tone often go unnoticed until a customer escalates, a manager happens to review a case, or churn data starts to spike. When you only review a tiny sample of calls, chats and emails, you are effectively flying blind on 90–99% of your actual customer experience.

Traditional quality assurance in customer service relies on manual spot checks, Excel trackers and occasional calibration sessions. This model simply cannot keep up with the volume and complexity of omnichannel interactions. Even if you doubled your QA headcount, you still wouldn’t get close to reviewing all conversations — and you would still be reacting too late. Meanwhile, issues are hidden in long email threads, poorly documented tickets, and call notes that no one has time to read in detail.

The business impact is substantial. Slow detection of service issues leads directly to higher churn, increased complaint volumes and regulatory or compliance risk when policies are misapplied. It also makes root-cause analysis difficult: by the time you notice a pattern, the team has changed, the product has evolved, and data is scattered across tools. Leaders lack real-time visibility into sentiment trends, compliance gaps and resolution quality, making it hard to prioritize improvement initiatives or coach agents effectively.

Yet this problem is very solvable. With modern AI quality monitoring, you can auto-analyze 100% of interactions and surface anomalies within hours instead of weeks. At Reruption, we’ve seen how bringing engineering depth and an AI-first lens to customer service workflows turns QA from a manual afterthought into a real-time control system. In the rest of this article, we’ll show you how to use Gemini to build exactly that — with practical guidance you can start implementing now.

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Our Assessment

A strategic assessment of the challenge and high-level tips how to tackle it.

From Reruption’s work building AI-powered customer service solutions, we’ve learned that Gemini is especially strong at mining unstructured service data – emails, chat logs, call summaries – for patterns that humans simply don’t have time to see. Used correctly, Gemini for service quality monitoring lets you move from delayed, manual QA sampling to near real-time anomaly detection, sentiment tracking and compliance monitoring across all your customer touchpoints.

Define a Clear Risk and Quality Monitoring Framework First

Before you start wiring Gemini into your customer service stack, define what “issue detection” actually means in your context. You need a shared framework that covers sentiment, compliance and resolution quality: for example, which behaviors count as critical policy violations, what qualifies as a rude response, or what signals an unresolved case that appears “closed” in the system.

Turn this framework into concrete categories and labels Gemini can work with: policy types, product lines, customer segments, severity levels. Without this, you risk building a powerful AI engine that generates clever insights no one can act on. In our projects, we often start by co-designing this taxonomy with operations, QA and legal to make sure the AI isn’t just smart, but aligned with how the business measures risk.

Treat Gemini as an Always-On Signal Layer, Not a Replacement for QA

The strongest impact of Gemini in customer service QA comes when you use it as a continuous signal generator, not as a full replacement for human reviewers. Strategically, Gemini should surface anomalies, patterns and high-risk cases, while experienced QA specialists and team leads handle the judgment calls and coaching.

This mindset shift matters for both stakeholder buy-in and risk mitigation. You can position Gemini as a way to focus human expertise where it matters most: the riskiest or most impactful interactions. That also makes it easier to get works council and legal alignment, because you’re not letting an AI automatically “judge” agents — you’re giving leaders better visibility so they can intervene faster and more fairly.

Align Stakeholders Early: Legal, Works Council, and IT

Continuous AI monitoring of customer conversations touches on data protection, employee oversight and system integration. Strategically, you need early alignment with legal, privacy, works council and IT to avoid delays later. Don’t treat this as a pure tooling decision; treat it as a governance and change initiative.

Clarify up front what is monitored, how data is anonymized or aggregated, and how insights will be used (e.g. coaching, process improvement, not automated sanctions). From a technical side, involve IT early to validate where Gemini will plug in (e.g. via API into your CRM, contact center platform or ticketing system) and what logging, access control and encryption standards must be met.

Start with Narrow, High-Impact Use Cases

Instead of trying to detect every possible issue at once, start by using Gemini for slow issue detection in 1–2 clearly defined areas: for example, incorrect refund decisions, breaches of mandatory compliance phrases, or spikes in negative sentiment for a specific product line. Narrow scope makes it easier to measure impact and refine your detection logic.

This focused approach also builds trust: agents and leaders can see tangible wins quickly, like “we reduced repeat refund mistakes by 40% in three weeks.” Once the value is proven, you can gradually extend monitoring to more intents, channels and markets without overwhelming the organization.

Invest in Change Management and Transparency for Agents

From an organizational perspective, success with AI quality monitoring depends on how agents perceive it. If Gemini is seen as a surveillance tool, you’ll get resistance and data gaming. If it’s framed as a coaching and workload-reduction tool, adoption improves dramatically.

Be explicit about what Gemini monitors, what it does not do, and how the data will be used. Involve team leads in designing dashboards that support coaching rather than ranking. Consider giving agents access to their own Gemini-based conversation summaries and sentiment feedback so they can self-correct. This builds a culture where AI is part of continuous improvement, not a black-box judge.

Used with the right strategy, Gemini turns slow issue detection into near real-time service quality monitoring, helping you catch policy mistakes, rude responses and emerging problems before they scale. At Reruption, we combine this technology with deep engineering and change experience to embed AI-driven QA directly into your customer service workflows, not just on a slide. If you’re exploring how to monitor 100% of interactions without exploding headcount, we’re happy to discuss a focused PoC or implementation path tailored to your environment.

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Real-World Case Studies

From Fintech to Healthcare: Learn how companies successfully use Gemini.

Revolut

Fintech

Revolut faced escalating Authorized Push Payment (APP) fraud, where scammers psychologically manipulate customers into authorizing transfers to fraudulent accounts, often under guises like investment opportunities. Traditional rule-based systems struggled against sophisticated social engineering tactics, leading to substantial financial losses despite Revolut's rapid growth to over 35 million customers worldwide. The rise in digital payments amplified vulnerabilities, with fraudsters exploiting real-time transfers that bypassed conventional checks. APP scams evaded detection by mimicking legitimate behaviors, resulting in billions in global losses annually and eroding customer trust in fintech platforms like Revolut. Urgent need for intelligent, adaptive anomaly detection to intervene before funds were pushed.

Lösung

Revolut deployed an AI-powered scam detection feature using machine learning anomaly detection to monitor transactions and user behaviors in real-time. The system analyzes patterns indicative of scams, such as unusual payment prompts tied to investment lures, and intervenes by alerting users or blocking suspicious actions. Leveraging supervised and unsupervised ML algorithms, it detects deviations from normal behavior during high-risk moments, 'breaking the scammer's spell' before authorization. Integrated into the app, it processes vast transaction data for proactive fraud prevention without disrupting legitimate flows.

Ergebnisse

  • 30% reduction in fraud losses from APP-related card scams
  • Targets investment opportunity scams specifically
  • Real-time intervention during testing phase
  • Protects 35 million global customers
  • Deployed since February 2024
Read case study →

Mastercard

Payments

In the high-stakes world of digital payments, card-testing attacks emerged as a critical threat to Mastercard's ecosystem. Fraudsters deploy automated bots to probe stolen card details through micro-transactions across thousands of merchants, validating credentials for larger fraud schemes. Traditional rule-based and machine learning systems often detected these only after initial tests succeeded, allowing billions in annual losses and disrupting legitimate commerce. The subtlety of these attacks—low-value, high-volume probes mimicking normal behavior—overwhelmed legacy models, exacerbated by fraudsters' use of AI to evade patterns. As transaction volumes exploded post-pandemic, Mastercard faced mounting pressure to shift from reactive to proactive fraud prevention. False positives from overzealous alerts led to declined legitimate transactions, eroding customer trust, while sophisticated attacks like card-testing evaded detection in real-time. The company needed a solution to identify compromised cards preemptively, analyzing vast networks of interconnected transactions without compromising speed or accuracy.

Lösung

Mastercard's Decision Intelligence (DI) platform integrated generative AI with graph-based machine learning to revolutionize fraud detection. Generative AI simulates fraud scenarios and generates synthetic transaction data, accelerating model training and anomaly detection by mimicking rare attack patterns that real data lacks. Graph technology maps entities like cards, merchants, IPs, and devices as interconnected nodes, revealing hidden fraud rings and propagation paths in transaction graphs. This hybrid approach processes signals at unprecedented scale, using gen AI to prioritize high-risk patterns and graphs to contextualize relationships. Implemented via Mastercard's AI Garage, it enables real-time scoring of card compromise risk, alerting issuers before fraud escalates. The system combats card-testing by flagging anomalous testing clusters early. Deployment involved iterative testing with financial institutions, leveraging Mastercard's global network for robust validation while ensuring explainability to build issuer confidence.

Ergebnisse

  • 2x faster detection of potentially compromised cards
  • Up to 300% boost in fraud detection effectiveness
  • Doubled rate of proactive compromised card notifications
  • Significant reduction in fraudulent transactions post-detection
  • Minimized false declines on legitimate transactions
  • Real-time processing of billions of transactions
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DBS Bank

Banking

DBS Bank, Southeast Asia's leading financial institution, grappled with scaling AI from experiments to production amid surging fraud threats, demands for hyper-personalized customer experiences, and operational inefficiencies in service support. Traditional fraud detection systems struggled to process up to 15,000 data points per customer in real-time, leading to missed threats and suboptimal risk scoring. Personalization efforts were hampered by siloed data and lack of scalable algorithms for millions of users across diverse markets. Additionally, customer service teams faced overwhelming query volumes, with manual processes slowing response times and increasing costs. Regulatory pressures in banking demanded responsible AI governance, while talent shortages and integration challenges hindered enterprise-wide adoption. DBS needed a robust framework to overcome data quality issues, model drift, and ethical concerns in generative AI deployment, ensuring trust and compliance in a competitive Southeast Asian landscape.

Lösung

DBS launched an enterprise-wide AI program with over 20 use cases, leveraging machine learning for advanced fraud risk models and personalization, complemented by generative AI for an internal support assistant. Fraud models integrated vast datasets for real-time anomaly detection, while personalization algorithms delivered hyper-targeted nudges and investment ideas via the digibank app. A human-AI synergy approach empowered service teams with a GenAI assistant handling routine queries, drawing from internal knowledge bases. DBS emphasized responsible AI through governance frameworks, upskilling 40,000+ employees, and phased rollout starting with pilots in 2021, scaling production by 2024. Partnerships with tech leaders and Harvard-backed strategy ensured ethical scaling across fraud, personalization, and operations.

Ergebnisse

  • 17% increase in savings from prevented fraud attempts
  • Over 100 customized algorithms for customer analyses
  • 250,000 monthly queries processed efficiently by GenAI assistant
  • 20+ enterprise-wide AI use cases deployed
  • Analyzes up to 15,000 data points per customer for fraud
  • Boosted productivity by 20% via AI adoption (CEO statement)
Read case study →

Amazon

Retail

In the vast e-commerce landscape, online shoppers face significant hurdles in product discovery and decision-making. With millions of products available, customers often struggle to find items matching their specific needs, compare options, or get quick answers to nuanced questions about features, compatibility, and usage. Traditional search bars and static listings fall short, leading to shopping cart abandonment rates as high as 70% industry-wide and prolonged decision times that frustrate users. Amazon, serving over 300 million active customers, encountered amplified challenges during peak events like Prime Day, where query volumes spiked dramatically. Shoppers demanded personalized, conversational assistance akin to in-store help, but scaling human support was impossible. Issues included handling complex, multi-turn queries, integrating real-time inventory and pricing data, and ensuring recommendations complied with safety and accuracy standards amid a $500B+ catalog.

Lösung

Amazon developed Rufus, a generative AI-powered conversational shopping assistant embedded in the Amazon Shopping app and desktop. Rufus leverages a custom-built large language model (LLM) fine-tuned on Amazon's product catalog, customer reviews, and web data, enabling natural, multi-turn conversations to answer questions, compare products, and provide tailored recommendations. Powered by Amazon Bedrock for scalability and AWS Trainium/Inferentia chips for efficient inference, Rufus scales to millions of sessions without latency issues. It incorporates agentic capabilities for tasks like cart addition, price tracking, and deal hunting, overcoming prior limitations in personalization by accessing user history and preferences securely. Implementation involved iterative testing, starting with beta in February 2024, expanding to all US users by September, and global rollouts, addressing hallucination risks through grounding techniques and human-in-loop safeguards.

Ergebnisse

  • 60% higher purchase completion rate for Rufus users
  • $10B projected additional sales from Rufus
  • 250M+ customers used Rufus in 2025
  • Monthly active users up 140% YoY
  • Interactions surged 210% YoY
  • Black Friday sales sessions +100% with Rufus
  • 149% jump in Rufus users recently
Read case study →

Zalando

E-commerce

In the online fashion retail sector, high return rates—often exceeding 30-40% for apparel—stem primarily from fit and sizing uncertainties, as customers cannot physically try on items before purchase . Zalando, Europe's largest fashion e-tailer serving 27 million active customers across 25 markets, faced substantial challenges with these returns, incurring massive logistics costs, environmental impact, and customer dissatisfaction due to inconsistent sizing across over 6,000 brands and 150,000+ products . Traditional size charts and recommendations proved insufficient, with early surveys showing up to 50% of returns attributed to poor fit perception, hindering conversion rates and repeat purchases in a competitive market . This was compounded by the lack of immersive shopping experiences online, leading to hesitation among tech-savvy millennials and Gen Z shoppers who demanded more personalized, visual tools.

Lösung

Zalando addressed these pain points by deploying a generative computer vision-powered virtual try-on solution, enabling users to upload selfies or use avatars to see realistic garment overlays tailored to their body shape and measurements . Leveraging machine learning models for pose estimation, body segmentation, and AI-generated rendering, the tool predicts optimal sizes and simulates draping effects, integrating with Zalando's ML platform for scalable personalization . The system combines computer vision (e.g., for landmark detection) with generative AI techniques to create hyper-realistic visualizations, drawing from vast datasets of product images, customer data, and 3D scans, ultimately aiming to cut returns while enhancing engagement . Piloted online and expanded to outlets, it forms part of Zalando's broader AI ecosystem including size predictors and style assistants.

Ergebnisse

  • 30,000+ customers used virtual fitting room shortly after launch
  • 5-10% projected reduction in return rates
  • Up to 21% fewer wrong-size returns via related AI size tools
  • Expanded to all physical outlets by 2023 for jeans category
  • Supports 27 million customers across 25 European markets
  • Part of AI strategy boosting personalization for 150,000+ products
Read case study →

Best Practices

Successful implementations follow proven patterns. Have a look at our tactical advice to get started.

Connect Gemini to Your Service Channels and Normalize Data

The first tactical step is to get all relevant customer interactions into a form Gemini can process consistently. That usually means pulling data from your ticketing system, CRM, and contact center platform, then normalizing it.

For emails and chats, you can export or stream conversation transcripts into a centralized store (e.g. BigQuery, a data warehouse, or a secure storage bucket). For calls, integrate your telephony system so that call recordings are transcribed — either with Google’s speech-to-text APIs or your existing transcription engine — and enriched with metadata like agent ID, queue, and product.

Once you have this pipeline, use Gemini via API to process batches or streaming events. Each record should include: timestamp, channel, language, interaction text, and key IDs (agent, customer, product). This structure will let you build consistent Gemini-based quality monitoring across all channels.

Design Robust Prompt Templates for Sentiment and Compliance Checks

To use Gemini reliably, define reusable prompt templates for the main evaluations you need: sentiment analysis, compliance checks, and resolution quality scoring. These templates should be deterministic, with clear output formats your systems can parse.

Example sentiment and tone evaluation prompt for chats or emails:

System: You are a quality assurance assistant for a customer service team.
Evaluate the following interaction from the customer's perspective.

Return a JSON object with these fields only:
- sentiment: one of ["very_negative","negative","neutral","positive","very_positive"]
- tone_issues: array of strings describing any rude, dismissive, or unprofessional tone
- escalation_risk: integer 1-5 (5 = very high risk of complaint or escalation)
- short_reason: one sentence explanation

Conversation:
{{conversation_text}}

Example compliance and policy check prompt:

System: You are a compliance reviewer for customer service interactions.

Given the conversation below and the policy summary, identify any potential violations.

Output a JSON object with fields:
- has_violation: true/false
- violated_rules: array of rule IDs (from the provided policy summary)
- severity: one of ["low","medium","high","critical"]
- explanation: short text in plain language

Policy summary:
{{policy_rules}}

Conversation:
{{conversation_text}}

By enforcing JSON outputs and clear labels, you can feed Gemini’s results directly into dashboards, alerts and coaching workflows without manual interpretation.

Implement Automated Alerting for Anomalies and Spikes

Once Gemini is classifying interactions, the next step is to automate alerts when certain thresholds are exceeded. For example, you might trigger an alert when the daily count of high-severity compliance violations for a specific product line doubles compared to the 7-day rolling average, or when very negative sentiment spikes in one region.

Technically, this can be done by streaming Gemini’s structured outputs into your analytics platform (e.g. BigQuery + Looker, or another BI tool) and configuring scheduled queries or event-based triggers. An example pseudo-query:

SELECT
  product_line,
  COUNTIF(has_violation AND severity IN ("high","critical")) AS high_risk_count
FROM
  interactions_with_gemini_scores
WHERE
  interaction_date = CURRENT_DATE()
GROUP BY product_line
HAVING
  high_risk_count > 2 * AVG(high_risk_count) OVER (PARTITION BY product_line
                                                    ORDER BY interaction_date
                                                    ROWS BETWEEN 7 PRECEDING AND 1 PRECEDING)

Feed the results into a lightweight alerting mechanism (email, Slack, Teams) so that service leaders and QA managers receive focused, actionable notifications instead of dashboards they rarely check.

Use Gemini in Google Workspace to Spot Issues in Real Time

Beyond APIs, you can use Gemini in Google Workspace to empower managers who live in Gmail, Docs and Sheets. For example, a team lead can paste a problematic email thread into a Google Doc and ask Gemini to flag tone and compliance issues, or summarize patterns across multiple escalations.

Example prompt for a manager reviewing multiple escalations in Docs:

You are supporting a customer service team lead.

I will paste 10 recent escalated emails (agent + customer).

Tasks:
1) Identify common root causes of these escalations.
2) Highlight any policy or compliance risks.
3) Suggest 3 concrete coaching topics for the agents involved.
4) Propose 2 improvements to our macro texts or knowledge base articles.

Return your answer in 4 bullet-point sections.

This lets leaders experiment and refine detection criteria quickly, then later codify what works into automated pipelines.

Feed Gemini’s Findings Back into Coaching and Knowledge Management

Fast issue detection only creates value if it leads to behavior and process changes. Use Gemini’s structured outputs to automatically populate coaching queues, training topics and knowledge base improvement tasks.

For example, when Gemini flags an interaction as high escalation risk or a likely policy mistake, automatically attach a short explanation and suggested alternative response into the ticket system. Team leads can then use these cases in 1:1s or team coaching sessions. Similarly, aggregate frequent failure reasons (e.g. “unclear warranty conditions”) and push them to your content or process owners to update macros and help center content.

Example prompt for generating a coaching snippet from a flagged interaction:

System: You are a senior customer service coach.

Given the conversation and the issues already identified by QA, write:
1) A 3-sentence explanation of what went wrong.
2) A model answer the agent could have used instead.
3) One short learning point for the agent.

Conversation:
{{conversation_text}}

Identified issues:
{{qa_issues}}

Embedding AI QA insights directly into coaching workflows shortens the feedback loop from weeks to days or even hours.

Measure Impact with Clear Before/After KPIs

To prove that Gemini actually solves slow issue detection, define and track a small set of KPIs before and after implementation. Typical metrics include: average time from issue occurrence to detection, number of high-severity issues detected per 1,000 interactions, reduction in repeat complaints for the same root cause, and change in CSAT for affected queues.

With a well-implemented Gemini monitoring setup, realistic outcomes over 3–6 months often look like: 50–80% reduction in time to detect serious issues, 20–40% increase in detected policy deviations (because you finally see them), and a measurable decrease in repeat contacts on the same problem. These are the kinds of numbers that convince senior leadership that AI-driven QA is not just a nice-to-have, but a core control mechanism for customer experience.

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Frequently Asked Questions

Gemini can automatically read and analyze 100% of your calls, chats and emails, instead of the tiny sample a human QA team can manage. It evaluates sentiment, tone, possible policy violations and resolution quality for each interaction using consistent criteria. The outputs are structured scores and labels that you can aggregate to spot anomalies — for example, a sudden spike in very negative sentiment for a specific product or an increase in high-severity policy deviations on refunds. Because this analysis runs continuously in the background, leaders get near real-time visibility instead of waiting for monthly QA reports or customer complaints.

At minimum, you need three capabilities: access to your interaction data (via APIs or exports from your CRM/contact center), basic data engineering skills to set up secure pipelines, and someone who understands your service policies and QA criteria to define what Gemini should look for. On the technical side, a developer or data engineer can integrate the Gemini API and orchestrate processing of transcripts and messages. On the business side, a QA lead or operations manager should define the taxonomy (e.g. issue types, severity levels) and help validate Gemini’s outputs during a pilot. Reruption often covers the engineering and AI prompt design, while your team contributes process and domain knowledge.

For a focused scope, you can usually get from idea to a working Gemini QA pilot in 4–8 weeks. In the first 1–2 weeks, you clarify use cases, data sources and success metrics. Weeks 2–4 are typically used to set up data access, define prompts, and run initial tests on historical data. Once the pipelines and dashboards are in place, you can start live monitoring and tuning thresholds.

Meaningful impact on slow issue detection – e.g. catching serious issues within hours instead of days – often appears within the first month of going live, because even a simple “alert when high-risk issues are detected” workflow is a big step up from manual sampling. Deeper business impact on churn or CSAT usually becomes visible after 3–6 months, as coaching and process changes based on Gemini insights take effect.

Yes, for most service organizations the economics are attractive. The core cost drivers are API usage (volume of interactions processed) and the engineering effort to set up the pipeline and dashboards. However, you are replacing or augmenting manual QA sampling with automated analysis of every interaction, which typically yields:

  • Earlier detection of systemic issues that would otherwise drive expensive repeat contacts and churn.
  • More targeted coaching, reducing average handling time and error rates.
  • Better compliance coverage, lowering legal and regulatory risk.

In many cases, preventing a handful of major churn incidents or compliance problems per year already covers the operational costs. The key is to start with a clearly scoped pilot, track before/after KPIs (time to detect, repeat complaint rates, etc.), and use those numbers to decide how far to scale.

Reruption supports you end-to-end, from idea to working solution. With our AI PoC offering (9,900€), we first validate that Gemini can reliably detect the issues you care about in your real data: we scope the use case, design prompts and evaluation logic, build a rapid prototype that processes actual interactions, and benchmark performance, speed and cost. You get a live demo, engineering summary and implementation roadmap so you know exactly what it takes to go to production.

Beyond the PoC, our Co-Preneur approach means we embed with your team like co-founders: we integrate Gemini into your customer service stack, set up monitoring and dashboards, handle security & compliance considerations, and help you design coaching and governance workflows around the new insights. We don’t just hand over a slide deck; we ship a functioning AI-driven service quality monitoring system that fits your processes and constraints.

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