The Challenge: Critical Role Vacancy Risk

Every organisation has a handful of positions where a vacancy of just a few weeks can hurt revenue, delay product launches or disrupt operations. These are not only executive jobs, but also specialised engineers, key account managers, plant leads or domain experts who hold critical relationships and knowledge. HR teams know these roles are high stakes, yet they often discover the risk only when someone resigns, falls ill or is suddenly poached by a competitor.

Traditional workforce planning tools and annual succession reviews are too static for this reality. Spreadsheets, competency matrices and generic risk heatmaps rarely combine all the signals that actually predict a vacancy: burnout indicators, promotion bottlenecks, external market demand, engagement patterns, manager feedback and retirement windows. As a result, HR is forced into reactive hiring, rushed internal moves and expensive interim solutions instead of orchestrating planned transitions.

The business impact of not solving this is significant. Critical role vacancies can freeze key projects, increase reliance on external contractors, undermine customer confidence and create fragile single points of failure in core processes. The indirect costs—lost momentum, knowledge drain, lower morale in overstretched teams—often exceed the visible costs of backfilling the role. Over time, this exposes the organisation to strategic risk: the inability to execute its roadmap because key people are missing or constantly in flux.

This challenge is real, but it is also solvable with a more data-driven, AI-supported approach. By combining existing HRIS, performance and engagement data with practical AI tools like ChatGPT, HR can move from intuition-driven guesswork to forward-looking vacancy risk scenarios. At Reruption, we’ve seen how an AI-first lens and rapid prototyping can turn scattered HR data into actionable vacancy risk insights, and the rest of this page walks through how you can start doing the same inside your organisation.

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Our Assessment

A strategic assessment of the challenge and high-level tips how to tackle it.

From Reruption’s work building AI solutions in core business functions, we see a clear pattern: HR teams often have the data to predict critical role vacancy risk, but lack the analytical bandwidth and tooling to turn it into scenarios leaders can trust. ChatGPT is not the predictive model itself, but a powerful layer around your data that helps you design risk scoring approaches, interrogate patterns in exported HR datasets, and translate complex insights into clear narratives for HR and business leaders.

Treat Vacancy Risk Prediction as a Continuous Capability, Not a One-Off Project

Many organisations approach critical role vacancy risk as a yearly exercise tied to succession planning slides. That rhythm is out of sync with how quickly markets, teams and employee expectations change. Instead, frame vacancy risk prediction as an ongoing capability that regularly ingests updated HRIS, performance and engagement data.

Use ChatGPT strategically to help you define what this continuous capability should look like: what signals to monitor, how frequently to refresh data, and how to segment your workforce into critical versus non-critical roles. Reruption often starts by having HR leaders and data owners co-create a capability blueprint in plain language, then refine it with ChatGPT into concrete processes, governance rules and responsibilities.

Mix Human Judgment with Data-Driven Risk Signals

Vacancy risk is as much about context as it is about numbers. A high performer with many external offers is a risk, but so is a mid-level specialist who is the only one who understands a legacy system. Purely algorithmic approaches ignore this nuance. Your strategy should explicitly combine quantitative risk indicators (turnover trends, tenure, engagement scores, internal mobility history) with structured input from managers and HR business partners.

ChatGPT can help design the frameworks that encode this judgment: interview guides for managers to assess risk, scoring rubrics for “replaceability”, and protocols for reconciling data signals with qualitative insights. The goal is not to replace people’s intuition, but to channel it into a more consistent, documented, and reviewable decision process.

Segment Critical Roles Before You Model Individual Risk

A common mistake is to jump straight to predicting which individuals might leave. Strategically, it is more powerful to first define and agree on what counts as a critical role in your context—by business process, revenue impact, regulatory exposure or knowledge concentration. This conversation clarifies priorities and focuses your analytics where they matter most.

Use ChatGPT to facilitate this segmentation: ask it to propose criteria for criticality based on your industry and operating model, then iterate with HR and business leaders. Once the categories are clear, you can align your data model, KPIs, and intervention playbooks specifically around these roles, instead of diluting effort across the entire workforce.

Design Your Risk Model Around Decisions, Not Just Accuracy

An elegant risk scoring model is useless if it doesn’t change decisions. Before diving into technical modelling, clarify which workforce decisions you want to enable: earlier succession planning for specific roles, proactive retention offers, temporary staffing buffers, or knowledge transfer programs. These intended actions should shape which data you use, which thresholds you define, and how you operationalise alerts.

ChatGPT is particularly helpful here as a thinking partner for HR leadership. You can iterate on what-if scenarios (“What would we do if 20% of our critical roles had a risk score above X?”) and codify them into action matrices. When the eventual risk scores arrive from your analytics team, they plug into a pre-agreed decision framework instead of creating confusion or political debate.

Prepare Your HR Team and Leaders for Transparent, Responsible Use of AI

Predicting attrition and vacancy risk touches sensitive topics: privacy, fairness, and trust between employees, HR and leadership. Strategically, you need clear principles about what you will—and will not—do with these insights. That includes guardrails around individual-level predictions, rules for who sees what, and how findings are communicated.

Use ChatGPT to draft plain-language policies, FAQ documents for managers, and talking points for leadership that explain the purpose and limits of vacancy risk analytics. At Reruption, we’ve seen that investing in this communication upfront dramatically reduces resistance later and increases the likelihood that HR and line leaders actually act on the data instead of quietly ignoring it.

Used thoughtfully, ChatGPT becomes the connective tissue between your HR data, your modelling efforts and your leadership conversations about critical role vacancy risk. It helps HR teams think through the right signals to track, co-design decision frameworks with the business, and turn complex analyses into clear, action-oriented narratives. If you want to move from reactive backfilling to proactive scenario planning, Reruption can work with you to design and prototype this capability end-to-end—using our AI PoC approach to quickly test what actually works in your environment before you scale it. If that’s the kind of support you’re looking for, we’re ready to explore it with you.

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Real-World Case Studies

From Healthcare to News Media: Learn how companies successfully use ChatGPT.

AstraZeneca

Healthcare

In the highly regulated pharmaceutical industry, AstraZeneca faced immense pressure to accelerate drug discovery and clinical trials, which traditionally take 10-15 years and cost billions, with low success rates of under 10%. Data silos, stringent compliance requirements (e.g., FDA regulations), and manual knowledge work hindered efficiency across R&D and business units. Researchers struggled with analyzing vast datasets from 3D imaging, literature reviews, and protocol drafting, leading to delays in bringing therapies to patients. Scaling AI was complicated by data privacy concerns, integration into legacy systems, and ensuring AI outputs were reliable in a high-stakes environment. Without rapid adoption, AstraZeneca risked falling behind competitors leveraging AI for faster innovation toward 2030 ambitions of novel medicines.

Lösung

AstraZeneca launched an enterprise-wide generative AI strategy, deploying ChatGPT Enterprise customized for pharma workflows. This included AI assistants for 3D molecular imaging analysis, automated clinical trial protocol drafting, and knowledge synthesis from scientific literature. They partnered with OpenAI for secure, scalable LLMs and invested in training: ~12,000 employees across R&D and functions completed GenAI programs by mid-2025. Infrastructure upgrades, like AMD Instinct MI300X GPUs, optimized model training. Governance frameworks ensured compliance, with human-in-loop validation for critical tasks. Rollout phased from pilots in 2023-2024 to full scaling in 2025, focusing on R&D acceleration via GenAI for molecule design and real-world evidence analysis.

Ergebnisse

  • ~12,000 employees trained on generative AI by mid-2025
  • 85-93% of staff reported productivity gains
  • 80% of medical writers found AI protocol drafts useful
  • Significant reduction in life sciences model training time via MI300X GPUs
  • High AI maturity ranking per IMD Index (top global)
  • GenAI enabling faster trial design and dose selection
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AT&T

Telecommunications

As a leading telecom operator, AT&T manages one of the world's largest and most complex networks, spanning millions of cell sites, fiber optics, and 5G infrastructure. The primary challenges included inefficient network planning and optimization, such as determining optimal cell site placement and spectrum acquisition amid exploding data demands from 5G rollout and IoT growth. Traditional methods relied on manual analysis, leading to suboptimal resource allocation and higher capital expenditures. Additionally, reactive network maintenance caused frequent outages, with anomaly detection lagging behind real-time needs. Detecting and fixing issues proactively was critical to minimize downtime, but vast data volumes from network sensors overwhelmed legacy systems. This resulted in increased operational costs, customer dissatisfaction, and delayed 5G deployment. AT&T needed scalable AI to predict failures, automate healing, and forecast demand accurately.

Lösung

AT&T integrated machine learning and predictive analytics through its AT&T Labs, developing models for network design including spectrum refarming and cell site optimization. AI algorithms analyze geospatial data, traffic patterns, and historical performance to recommend ideal tower locations, reducing build costs. For operations, anomaly detection and self-healing systems use predictive models on NFV (Network Function Virtualization) to forecast failures and automate fixes, like rerouting traffic. Causal AI extends beyond correlations for root-cause analysis in churn and network issues. Implementation involved edge-to-edge intelligence, deploying AI across 100,000+ engineers' workflows.

Ergebnisse

  • Billions of dollars saved in network optimization costs
  • 20-30% improvement in network utilization and efficiency
  • Significant reduction in truck rolls and manual interventions
  • Proactive detection of anomalies preventing major outages
  • Optimized cell site placement reducing CapEx by millions
  • Enhanced 5G forecasting accuracy by up to 40%
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Airbus

Aerospace

In aircraft design, computational fluid dynamics (CFD) simulations are essential for predicting airflow around wings, fuselages, and novel configurations critical to fuel efficiency and emissions reduction. However, traditional high-fidelity RANS solvers require hours to days per run on supercomputers, limiting engineers to just a few dozen iterations per design cycle and stifling innovation for next-gen hydrogen-powered aircraft like ZEROe. This computational bottleneck was particularly acute amid Airbus' push for decarbonized aviation by 2035, where complex geometries demand exhaustive exploration to optimize lift-drag ratios while minimizing weight. Collaborations with DLR and ONERA highlighted the need for faster tools, as manual tuning couldn't scale to test thousands of variants needed for laminar flow or blended-wing-body concepts.

Lösung

Machine learning surrogate models, including physics-informed neural networks (PINNs), were trained on vast CFD datasets to emulate full simulations in milliseconds. Airbus integrated these into a generative design pipeline, where AI predicts pressure fields, velocities, and forces, enforcing Navier-Stokes physics via hybrid loss functions for accuracy. Development involved curating millions of simulation snapshots from legacy runs, GPU-accelerated training, and iterative fine-tuning with experimental wind-tunnel data. This enabled rapid iteration: AI screens designs, high-fidelity CFD verifies top candidates, slashing overall compute by orders of magnitude while maintaining <5% error on key metrics.

Ergebnisse

  • Simulation time: 1 hour → 30 ms (120,000x speedup)
  • Design iterations: +10,000 per cycle in same timeframe
  • Prediction accuracy: 95%+ for lift/drag coefficients
  • 50% reduction in design phase timeline
  • 30-40% fewer high-fidelity CFD runs required
  • Fuel burn optimization: up to 5% improvement in predictions
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Amazon

Retail

In the vast e-commerce landscape, online shoppers face significant hurdles in product discovery and decision-making. With millions of products available, customers often struggle to find items matching their specific needs, compare options, or get quick answers to nuanced questions about features, compatibility, and usage. Traditional search bars and static listings fall short, leading to shopping cart abandonment rates as high as 70% industry-wide and prolonged decision times that frustrate users. Amazon, serving over 300 million active customers, encountered amplified challenges during peak events like Prime Day, where query volumes spiked dramatically. Shoppers demanded personalized, conversational assistance akin to in-store help, but scaling human support was impossible. Issues included handling complex, multi-turn queries, integrating real-time inventory and pricing data, and ensuring recommendations complied with safety and accuracy standards amid a $500B+ catalog.

Lösung

Amazon developed Rufus, a generative AI-powered conversational shopping assistant embedded in the Amazon Shopping app and desktop. Rufus leverages a custom-built large language model (LLM) fine-tuned on Amazon's product catalog, customer reviews, and web data, enabling natural, multi-turn conversations to answer questions, compare products, and provide tailored recommendations. Powered by Amazon Bedrock for scalability and AWS Trainium/Inferentia chips for efficient inference, Rufus scales to millions of sessions without latency issues. It incorporates agentic capabilities for tasks like cart addition, price tracking, and deal hunting, overcoming prior limitations in personalization by accessing user history and preferences securely. Implementation involved iterative testing, starting with beta in February 2024, expanding to all US users by September, and global rollouts, addressing hallucination risks through grounding techniques and human-in-loop safeguards.

Ergebnisse

  • 60% higher purchase completion rate for Rufus users
  • $10B projected additional sales from Rufus
  • 250M+ customers used Rufus in 2025
  • Monthly active users up 140% YoY
  • Interactions surged 210% YoY
  • Black Friday sales sessions +100% with Rufus
  • 149% jump in Rufus users recently
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American Eagle Outfitters

Apparel Retail

In the competitive apparel retail landscape, American Eagle Outfitters faced significant hurdles in fitting rooms, where customers crave styling advice, accurate sizing, and complementary item suggestions without waiting for overtaxed associates . Peak-hour staff shortages often resulted in frustrated shoppers abandoning carts, low try-on rates, and missed conversion opportunities, as traditional in-store experiences lagged behind personalized e-commerce . Early efforts like beacon technology in 2014 doubled fitting room entry odds but lacked depth in real-time personalization . Compounding this, data silos between online and offline hindered unified customer insights, making it tough to match items to individual style preferences, body types, or even skin tones dynamically. American Eagle needed a scalable solution to boost engagement and loyalty in flagship stores while experimenting with AI for broader impact .

Lösung

American Eagle partnered with Aila Technologies to deploy interactive fitting room kiosks powered by computer vision and machine learning, rolled out in 2019 at flagship locations in Boston, Las Vegas, and San Francisco . Customers scan garments via iOS devices, triggering CV algorithms to identify items and ML models—trained on purchase history and Google Cloud data—to suggest optimal sizes, colors, and outfit complements tailored to inferred style and preferences . Integrated with Google Cloud's ML capabilities, the system enables real-time recommendations, associate alerts for assistance, and seamless inventory checks, evolving from beacon lures to a full smart assistant . This experimental approach, championed by CMO Craig Brommers, fosters an AI culture for personalization at scale .

Ergebnisse

  • Double-digit conversion gains from AI personalization
  • 11% comparable sales growth for Aerie brand Q3 2025
  • 4% overall comparable sales increase Q3 2025
  • 29% EPS growth to $0.53 Q3 2025
  • Doubled fitting room try-on odds via early tech
  • Record Q3 revenue of $1.36B
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Best Practices

Successful implementations follow proven patterns. Have a look at our tactical advice to get started.

Define and Document Your Critical Roles with ChatGPT’s Help

Start by building a rigorous, shared definition of what a critical role is in your organisation. Collect existing role descriptions, org charts, and any prior succession planning documents. Export this information from your HRIS or talent management system into a structured format (CSV, Excel, or a text summary) and remove any directly identifying personal data.

Feed role descriptions and context into ChatGPT and ask it to propose criteria for classifying roles by business criticality. For example, dependencies (how many processes rely on this role), revenue impact, uniqueness of skills, time to hire and train, and regulatory importance.

Example prompt:
You are an HR workforce planning expert.
Here is a list of role descriptions and short business context:
[PASTE ROLE DESCRIPTIONS / CONTEXT]

1) Propose a clear, business-oriented definition of "critical role" for our organisation.
2) Suggest 5-8 criteria we can use to score each role's criticality from 1-5.
3) Classify the roles into: Critical, Important, Standard, based on these criteria.
Return your answer in a table (role, reason, suggested score).

Once you agree on the criteria with business leaders, lock them into a simple scoring template that HR and line managers can maintain. This foundation is essential before you move on to vacancy risk scoring.

Build a Practical Vacancy Risk Scoring Framework

Next, design a lightweight but effective vacancy risk scoring model that can be implemented quickly, even before data science teams build advanced prediction models. Combine variables you already have—tenure, recent performance trends, promotion history, internal mobility, manager changes, engagement scores, absence data—into a scoring rubric.

Use ChatGPT to help you structure and iterate this rubric and to explore different weighting options based on your hypotheses.

Example prompt:
You are assisting an HR analytics team.
We want to design a simple vacancy risk score (1-100) for critical roles based on these variables:
- Tenure in role (years)
- Time since last promotion (years)
- Engagement survey trend (up/flat/down)
- Recent performance rating
- Number of internal job applications in last 12 months
- Absence days vs team average

1) Propose a scoring logic and weights for these variables.
2) Explain the reasoning in non-technical language.
3) Suggest 3 alternative designs (conservative, balanced, sensitive).
Return the scoring logic in a way that we can implement in Excel.

Implement the agreed scoring logic in a spreadsheet or your HR analytics tool first. This gives you a usable, interpretable baseline model while more sophisticated approaches are being explored.

Analyze Exported HR Data and Generate Targeted Risk Narratives

Once you have a basic risk score implemented, export a dataset of critical roles with their scores and relevant attributes (department, location, manager, criticality level). Before uploading to ChatGPT, pseudonymise or aggregate any personal data to stay compliant with internal and legal requirements.

Ask ChatGPT to identify patterns, clusters, and anomalies in this dataset, and to translate them into decision-ready narratives for HR leadership and business stakeholders.

Example prompt:
You are an HR analytics storytelling assistant.
Here is an anonymised export of our critical roles with vacancy risk scores:
[PASTE TABLE OR SUMMARY]

1) Identify the main patterns: which departments/locations/role types show elevated risk?
2) Highlight where vacancy risk and role criticality are both high.
3) Draft a concise summary (max 1 page) for our CHRO that explains:
   - Where we have the highest concentration of risk
   - What might be driving it
   - 3-5 recommended actions in the next quarter.
Use clear business language, no technical jargon.

Use these narratives as the backbone of your regular workforce risk reviews and to guide where to focus succession and retention efforts.

Use ChatGPT to Draft What-If Scenarios and Mitigation Plans

Beyond static snapshots, you need to help leaders imagine the impact of different vacancy scenarios. Collect a few realistic “what-if” situations: e.g. “30% of high-risk critical roles in a specific business unit leave within 6 months” or “two of our three domain experts in a core technology resign within a quarter.”

Provide ChatGPT with your business context and ask it to simulate qualitative impacts and potential mitigation options: cross-training, temporary reassignments, contract support, delayed projects, or accelerated automation. Then, ask it to turn these into structured plans HR and line managers can follow.

Example prompt:
You are supporting HR with workforce risk scenario planning.
Context: [DESCRIBE BUSINESS, CRITICAL ROLES, STRATEGIC PRIORITIES].
Scenario: 25% of our critical roles in [BUSINESS UNIT] with a risk score >70 leave within the next 9 months.

1) Describe the likely operational and customer impact.
2) Suggest 5 concrete mitigation levers we could pull.
3) Draft a 90-day action plan for HR and line managers (in bullet points).
4) Prepare a short slide outline (headlines only) for an executive briefing.

These scenario narratives help leadership understand why proactive succession, knowledge transfer and retention investments are not “nice to have” but risk management essentials.

Create Clear Communication and Governance Artifacts with ChatGPT

To ensure vacancy risk analytics are used responsibly, you need clear documentation: policies, role definitions, data usage guidelines, manager FAQs and internal communications. Draft these quickly with ChatGPT and then refine with HR, legal and works council where relevant.

Prepare tailored versions for different stakeholders: HRBPs, people managers, executives and, where appropriate, employees. Clarity on intent (“we are managing continuity and succession, not policing individuals”) reduces suspicion and increases adoption.

Example prompt:
You are an HR communications expert.
We are introducing a vacancy risk scoring model for critical roles.
Audience: People managers.

1) Draft a 1-page explainer that covers:
   - What vacancy risk scoring is
   - Why we are doing it
   - What data we use (at a high level)
   - How managers should use the insights
   - What we will NOT do with this data.
2) Use clear, respectful language and avoid technical terms.
3) Add 5 FAQ questions and answers managers are likely to ask.

Store these artifacts centrally and update them as your approach matures, so the governance framework keeps pace with the analytics capabilities.

Automate Executive-Ready Workforce Risk Reports

Finally, use ChatGPT to turn recurring data exports into polished, executive-ready reports on critical role vacancy risk. Design a consistent template: headline findings, hot spots, trend versus last quarter, and recommended actions. Then, feed ChatGPT the updated summary data each cycle and have it draft the narrative and slide outlines.

Connect your analytics environment (or spreadsheets) with a workflow where a prepared data summary is pasted into ChatGPT, which then generates structured output: a written report, key messages, and prioritised action lists for each business unit.

Example prompt:
You are preparing a quarterly workforce risk update for the executive team.
Here is our anonymised summary table of critical roles, risk scores and changes vs last quarter:
[PASTE SUMMARY]

1) Draft a 2-page narrative report with:
   - Executive summary
   - Key risk hot spots
   - Positive developments
   - Top 5 recommended actions.
2) Propose slide titles and bullet points for a 6-slide deck.
3) Keep the tone factual, no drama, focused on decisions.

Expected outcomes: When HR teams embed these tactical practices, they typically see a step-change in how early they spot and address critical vacancies. You can realistically expect more structured visibility on high-risk critical roles within 4–8 weeks, improved quality of workforce risk discussions with leadership, and a measurable reduction in “surprise” vacancies in critical positions over the following 6–18 months, driven by earlier succession, retention and knowledge-transfer actions.

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Frequently Asked Questions

ChatGPT does not replace predictive models, but it makes vacancy risk prediction achievable much earlier in your journey. You can start by using ChatGPT to design your critical role definitions, structure a simple risk scoring framework in Excel, interpret existing HR data exports and generate clear narratives for leadership.

As your capability matures, data scientists or analytics teams can build more sophisticated models. ChatGPT then acts as the interface layer—helping HR refine features, document assumptions, and translate model outputs into concrete decisions. This staged approach lets you create value in weeks, not wait for a multi-year analytics overhaul.

You do not need advanced programming skills to start. The essentials are: an HR lead or HRBP who understands the business and critical roles, someone who can export and anonymise HR data (often HRIS or HR analytics), and a sponsor (CHRO, Head of People) who supports proactive workforce risk management.

ChatGPT handles much of the heavy lifting on structure: proposing criteria, building scoring templates, drafting communications and scenario narratives. Over time, involving an analytics or data team will improve data quality and automation, but you can prove value with a small cross-functional group and a few focused working sessions.

Timelines depend on data access and decision speed, but organisations typically see first tangible outcomes within 4–8 weeks. In the first 2–3 weeks, you can define critical roles, design a basic vacancy risk score, and generate an initial risk view using exported HR data and ChatGPT-generated narratives.

In the following weeks, you can run targeted interventions—accelerated succession planning, retention conversations, or knowledge transfer—for the highest-risk roles. Reductions in surprise vacancies usually become visible over a 6–18 month horizon, as proactive measures compound and vacancy spikes reduce in your critical segments.

Managing privacy and fairness is critical. Start by limiting your analysis to job- and role-related data, anonymising or pseudonymising exports before using ChatGPT, and aggregating insights at group or role level where possible. Involve legal, compliance and, in some countries, works councils early to agree on guardrails.

Use ChatGPT to help you draft transparent documentation and FAQs that explain what you are doing and what you are not doing—for example, that the goal is continuity and succession planning, not secret individual surveillance. Regularly review which variables you include in scoring to avoid amplifying existing biases, and ensure final decisions always involve human review rather than being driven solely by scores.

Reruption works as a Co-Preneur inside your organisation, not as a distant advisor. We can help you scope and validate a concrete AI use case for predicting critical role vacancy risk through our AI PoC offering (9.900€). In a few weeks, we define the use case, assess data feasibility, prototype a practical scoring and reporting workflow using ChatGPT, and test it with real (anonymised) data.

Beyond the PoC, we support hands-on implementation: refining your risk model, integrating it into existing HR processes, creating communication and governance materials, and upskilling your HR team to work confidently with AI tools. Our focus is to build a capability that lives inside your HR function—so you can proactively manage workforce risk long after the project ends.

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