The Challenge: Hidden Exposure to Market Shocks

Most finance teams can explain today’s P&L, but struggle to answer a simple question with confidence: what happens if rates move 200 bps, FX shifts 10%, or a key commodity spikes overnight? The underlying exposures are spread across ERP systems, Treasury platforms, trading books, loan portfolios and Excel models. Complex instruments, non-linear payoffs and off-balance-sheet items make it hard to see the true sensitivity of earnings and cash flows to sudden shocks.

Traditional approaches rely on periodic stress tests, spreadsheet-based sensitivity tables and manual aggregation of positions. Treasury builds one set of scenarios, Controlling another, Risk a third – often using different assumptions and data cuts. These processes are slow, brittle and hard to update when markets move quickly. By the time a new scenario is modeled and consolidated, the market context may already have changed, and critical risk concentrations can slip through unnoticed.

The business impact of not solving this is significant. Hidden rate, FX or commodity exposures can turn into sudden margin compression, covenant breaches, liquidity shortfalls or hedge ineffectiveness. Management decisions on pricing, hedging and capital allocation are made with partial information, increasing the likelihood of misjudged risk-taking or over-hedging. Competitors with better risk visibility can respond faster to shocks, negotiate better terms with lenders and suppliers, and protect earnings when volatility spikes.

The challenge is real, especially for organisations with complex product portfolios and heterogeneous systems, but it is solvable. With the right AI setup, you can turn scattered reports and risk data into a coherent, dynamic view of shock exposure. At Reruption, we’ve helped companies build AI-powered analysis tools in similarly complex environments, and below we outline concrete steps to use ChatGPT to surface hidden market risk and bring stress testing closer to real time.

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Our Assessment

A strategic assessment of the challenge and high-level tips how to tackle it.

From Reruption’s work implementing AI solutions in complex financial and operational environments, we see a clear opportunity: using ChatGPT as a risk co-pilot on top of your existing systems. ChatGPT will not replace quantitative risk engines, but it can ingest portfolio reports, risk dashboards and market data, then surface hidden exposures to rate, FX and commodity shocks in a way that finance and business stakeholders can immediately act on.

Position ChatGPT as a Layer on Top of Your Existing Risk Stack

The starting point is mindset. Treat ChatGPT for financial risk as an interpretive and orchestration layer, not as the system of record. Your existing Treasury, market risk and ERP systems remain the golden source for positions and valuations. ChatGPT connects the dots between them, turns technical outputs into management-ready insights, and accelerates scenario ideation.

Strategically, this means you do not have to replace current VaR engines, ALM tools or sensitivity models. Instead, you expose their outputs in structured formats (reports, exports, APIs) and prompt ChatGPT to reconcile them, highlight inconsistencies, and draft narratives (“Why did VaR move?” “Where is duration concentrated?”). This lowers implementation risk and keeps regulators and auditors comfortable because underlying calculations stay in established tools.

Start with Well-Scoped Shock Scenarios, Not Full-Blown Risk Transformation

Trying to make ChatGPT "understand all our risk" from day one is a recipe for disappointment. A better strategic entry is one or two high-value, well-defined market shock scenarios that already matter to your business: for example, a sharp curve steepening, a 10% depreciation of a key currency, or a 30% commodity spike.

Limit the initial scope to clearly defined portfolios (e.g. debt book plus FX hedges, or commodity exposure for a specific business line) and a handful of key risk metrics you already trust. This allows your finance and risk teams to build confidence in how ChatGPT summarizes exposures, spots gaps and explains sensitivities. Once that works, you extend coverage to further products, regions or risk factors.

Design Cross-Functional Ownership Between Finance, Risk and IT

Using ChatGPT for hidden exposure analysis is not just a tool rollout; it’s a capability. It needs joint ownership between Finance (for business context), Risk (for methodology and controls) and IT/Data (for secure access to data). Strategically, agree early who defines scenarios, who validates outputs and who is allowed to act on ChatGPT’s insights.

Set up a small risk squad that includes quantitative profiles, finance controllers and at least one engineer familiar with your data landscape. This group defines approved prompt templates, validates explanation quality (“Does this stress-test narrative hold up?”), and maintains guardrails for where ChatGPT is decision-support only versus where its outputs can feed automated monitoring and alerts.

Embed Governance and Model Risk Controls from Day One

For financial institutions and large corporates alike, AI model risk management is non-negotiable. Strategically, you want clear boundaries: ChatGPT helps identify potential concentrations and draft scenarios, but the final risk numbers still come from governed models. Capture this division of roles in your internal policies and documentation.

Introduce review workflows: for example, any new stress-test narrative or new monitoring rule generated by ChatGPT is approved by a human risk manager before use. Keep an audit trail of prompts, underlying data snapshots and resulting recommendations. This makes regulator and auditor conversations easier and ensures that the use of generative AI strengthens, rather than weakens, your risk culture.

Measure Success in Speed and Clarity, Not Just New Metrics

Strategically, the primary value of ChatGPT in market risk management is not inventing new risk measures, but compressing cycle times and improving understanding. Define success metrics accordingly: time from market event to first coherent exposure assessment; time to draft stress-test for the board; time to produce a consistent explanation of a VaR move across portfolios.

By framing outcomes in terms of speed, clarity and decision quality, you create realistic expectations with stakeholders and avoid “AI hype” disappointment. Over time, you can link these improvements to hard outcomes: fewer unexpected P&L hits after shocks, more proactive hedging, and tighter earnings guidance ranges.

Used correctly, ChatGPT becomes a practical co-pilot for uncovering hidden exposure to market shocks: connecting scattered risk reports, enriching them with market context and turning complex sensitivities into clear, timely narratives. The key is to position it as a governed, human-in-the-loop layer on top of your existing risk stack, with clear ownership and success metrics. Reruption has hands-on experience building AI co-pilots around sensitive, quantitative workflows, and we can help your finance and risk teams move from PowerPoint ideas to a working, secure prototype in weeks — if you want to explore this, we’re happy to discuss a concrete, data-based proof of concept.

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Real-World Case Studies

From Healthcare to News Media: Learn how companies successfully use ChatGPT.

AstraZeneca

Healthcare

In the highly regulated pharmaceutical industry, AstraZeneca faced immense pressure to accelerate drug discovery and clinical trials, which traditionally take 10-15 years and cost billions, with low success rates of under 10%. Data silos, stringent compliance requirements (e.g., FDA regulations), and manual knowledge work hindered efficiency across R&D and business units. Researchers struggled with analyzing vast datasets from 3D imaging, literature reviews, and protocol drafting, leading to delays in bringing therapies to patients. Scaling AI was complicated by data privacy concerns, integration into legacy systems, and ensuring AI outputs were reliable in a high-stakes environment. Without rapid adoption, AstraZeneca risked falling behind competitors leveraging AI for faster innovation toward 2030 ambitions of novel medicines.

Lösung

AstraZeneca launched an enterprise-wide generative AI strategy, deploying ChatGPT Enterprise customized for pharma workflows. This included AI assistants for 3D molecular imaging analysis, automated clinical trial protocol drafting, and knowledge synthesis from scientific literature. They partnered with OpenAI for secure, scalable LLMs and invested in training: ~12,000 employees across R&D and functions completed GenAI programs by mid-2025. Infrastructure upgrades, like AMD Instinct MI300X GPUs, optimized model training. Governance frameworks ensured compliance, with human-in-loop validation for critical tasks. Rollout phased from pilots in 2023-2024 to full scaling in 2025, focusing on R&D acceleration via GenAI for molecule design and real-world evidence analysis.

Ergebnisse

  • ~12,000 employees trained on generative AI by mid-2025
  • 85-93% of staff reported productivity gains
  • 80% of medical writers found AI protocol drafts useful
  • Significant reduction in life sciences model training time via MI300X GPUs
  • High AI maturity ranking per IMD Index (top global)
  • GenAI enabling faster trial design and dose selection
Read case study →

AT&T

Telecommunications

As a leading telecom operator, AT&T manages one of the world's largest and most complex networks, spanning millions of cell sites, fiber optics, and 5G infrastructure. The primary challenges included inefficient network planning and optimization, such as determining optimal cell site placement and spectrum acquisition amid exploding data demands from 5G rollout and IoT growth. Traditional methods relied on manual analysis, leading to suboptimal resource allocation and higher capital expenditures. Additionally, reactive network maintenance caused frequent outages, with anomaly detection lagging behind real-time needs. Detecting and fixing issues proactively was critical to minimize downtime, but vast data volumes from network sensors overwhelmed legacy systems. This resulted in increased operational costs, customer dissatisfaction, and delayed 5G deployment. AT&T needed scalable AI to predict failures, automate healing, and forecast demand accurately.

Lösung

AT&T integrated machine learning and predictive analytics through its AT&T Labs, developing models for network design including spectrum refarming and cell site optimization. AI algorithms analyze geospatial data, traffic patterns, and historical performance to recommend ideal tower locations, reducing build costs. For operations, anomaly detection and self-healing systems use predictive models on NFV (Network Function Virtualization) to forecast failures and automate fixes, like rerouting traffic. Causal AI extends beyond correlations for root-cause analysis in churn and network issues. Implementation involved edge-to-edge intelligence, deploying AI across 100,000+ engineers' workflows.

Ergebnisse

  • Billions of dollars saved in network optimization costs
  • 20-30% improvement in network utilization and efficiency
  • Significant reduction in truck rolls and manual interventions
  • Proactive detection of anomalies preventing major outages
  • Optimized cell site placement reducing CapEx by millions
  • Enhanced 5G forecasting accuracy by up to 40%
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Airbus

Aerospace

In aircraft design, computational fluid dynamics (CFD) simulations are essential for predicting airflow around wings, fuselages, and novel configurations critical to fuel efficiency and emissions reduction. However, traditional high-fidelity RANS solvers require hours to days per run on supercomputers, limiting engineers to just a few dozen iterations per design cycle and stifling innovation for next-gen hydrogen-powered aircraft like ZEROe. This computational bottleneck was particularly acute amid Airbus' push for decarbonized aviation by 2035, where complex geometries demand exhaustive exploration to optimize lift-drag ratios while minimizing weight. Collaborations with DLR and ONERA highlighted the need for faster tools, as manual tuning couldn't scale to test thousands of variants needed for laminar flow or blended-wing-body concepts.

Lösung

Machine learning surrogate models, including physics-informed neural networks (PINNs), were trained on vast CFD datasets to emulate full simulations in milliseconds. Airbus integrated these into a generative design pipeline, where AI predicts pressure fields, velocities, and forces, enforcing Navier-Stokes physics via hybrid loss functions for accuracy. Development involved curating millions of simulation snapshots from legacy runs, GPU-accelerated training, and iterative fine-tuning with experimental wind-tunnel data. This enabled rapid iteration: AI screens designs, high-fidelity CFD verifies top candidates, slashing overall compute by orders of magnitude while maintaining <5% error on key metrics.

Ergebnisse

  • Simulation time: 1 hour → 30 ms (120,000x speedup)
  • Design iterations: +10,000 per cycle in same timeframe
  • Prediction accuracy: 95%+ for lift/drag coefficients
  • 50% reduction in design phase timeline
  • 30-40% fewer high-fidelity CFD runs required
  • Fuel burn optimization: up to 5% improvement in predictions
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Amazon

Retail

In the vast e-commerce landscape, online shoppers face significant hurdles in product discovery and decision-making. With millions of products available, customers often struggle to find items matching their specific needs, compare options, or get quick answers to nuanced questions about features, compatibility, and usage. Traditional search bars and static listings fall short, leading to shopping cart abandonment rates as high as 70% industry-wide and prolonged decision times that frustrate users. Amazon, serving over 300 million active customers, encountered amplified challenges during peak events like Prime Day, where query volumes spiked dramatically. Shoppers demanded personalized, conversational assistance akin to in-store help, but scaling human support was impossible. Issues included handling complex, multi-turn queries, integrating real-time inventory and pricing data, and ensuring recommendations complied with safety and accuracy standards amid a $500B+ catalog.

Lösung

Amazon developed Rufus, a generative AI-powered conversational shopping assistant embedded in the Amazon Shopping app and desktop. Rufus leverages a custom-built large language model (LLM) fine-tuned on Amazon's product catalog, customer reviews, and web data, enabling natural, multi-turn conversations to answer questions, compare products, and provide tailored recommendations. Powered by Amazon Bedrock for scalability and AWS Trainium/Inferentia chips for efficient inference, Rufus scales to millions of sessions without latency issues. It incorporates agentic capabilities for tasks like cart addition, price tracking, and deal hunting, overcoming prior limitations in personalization by accessing user history and preferences securely. Implementation involved iterative testing, starting with beta in February 2024, expanding to all US users by September, and global rollouts, addressing hallucination risks through grounding techniques and human-in-loop safeguards.

Ergebnisse

  • 60% higher purchase completion rate for Rufus users
  • $10B projected additional sales from Rufus
  • 250M+ customers used Rufus in 2025
  • Monthly active users up 140% YoY
  • Interactions surged 210% YoY
  • Black Friday sales sessions +100% with Rufus
  • 149% jump in Rufus users recently
Read case study →

American Eagle Outfitters

Apparel Retail

In the competitive apparel retail landscape, American Eagle Outfitters faced significant hurdles in fitting rooms, where customers crave styling advice, accurate sizing, and complementary item suggestions without waiting for overtaxed associates . Peak-hour staff shortages often resulted in frustrated shoppers abandoning carts, low try-on rates, and missed conversion opportunities, as traditional in-store experiences lagged behind personalized e-commerce . Early efforts like beacon technology in 2014 doubled fitting room entry odds but lacked depth in real-time personalization . Compounding this, data silos between online and offline hindered unified customer insights, making it tough to match items to individual style preferences, body types, or even skin tones dynamically. American Eagle needed a scalable solution to boost engagement and loyalty in flagship stores while experimenting with AI for broader impact .

Lösung

American Eagle partnered with Aila Technologies to deploy interactive fitting room kiosks powered by computer vision and machine learning, rolled out in 2019 at flagship locations in Boston, Las Vegas, and San Francisco . Customers scan garments via iOS devices, triggering CV algorithms to identify items and ML models—trained on purchase history and Google Cloud data—to suggest optimal sizes, colors, and outfit complements tailored to inferred style and preferences . Integrated with Google Cloud's ML capabilities, the system enables real-time recommendations, associate alerts for assistance, and seamless inventory checks, evolving from beacon lures to a full smart assistant . This experimental approach, championed by CMO Craig Brommers, fosters an AI culture for personalization at scale .

Ergebnisse

  • Double-digit conversion gains from AI personalization
  • 11% comparable sales growth for Aerie brand Q3 2025
  • 4% overall comparable sales increase Q3 2025
  • 29% EPS growth to $0.53 Q3 2025
  • Doubled fitting room try-on odds via early tech
  • Record Q3 revenue of $1.36B
Read case study →

Best Practices

Successful implementations follow proven patterns. Have a look at our tactical advice to get started.

Centralise Portfolio Inputs into a ChatGPT-Ready Risk Brief

The first tactical step is creating a consolidated “risk brief” that ChatGPT can reliably work with. Instead of connecting it directly to every system on day one, export key data from your ERP, Treasury system, risk engines and position reports into a structured template (e.g. Excel or CSV) and accompany it with a short textual summary.

Include for each portfolio: instrument type, notional, currency, maturity, rate type (fixed/floating), relevant benchmarks, hedge relationships and current mark-to-market if available. Then feed both the table and a short context description into ChatGPT.

Example prompt:
You are a senior market risk analyst for a corporate treasury.

Here is a table of our current interest rate and FX positions, including
hedges (bonds, loans, swaps, forwards) and their key characteristics.

Task 1: Summarise our overall exposure to:
- Parallel rate shocks of ±100 and ±200 bps
- A 10% depreciation of EUR vs USD and GBP

Task 2: Identify where our exposures are likely incomplete or
inconsistent based on the data provided, and list concrete questions
we should ask the portfolio owner.

Use bullet points and keep your answer under 600 words.

Expected outcome: a consistent, high-level view of your exposure and a checklist of data gaps that your team can fill before deeper stress testing.

Use Scenario Playbooks to Standardise Shock Analysis

Create a library of standard market shock scenarios as reusable prompt templates: rate hikes/cuts, curve steepening, specific FX moves, commodity price spikes or spread widening. For each scenario, define what matters: key risk factors, relevant time horizon, and what output format you want (e.g. impact by business unit, by currency, by product).

Store these prompts in your internal knowledge base or as presets in your ChatGPT interface so finance and risk staff can quickly run consistent analyses.

Example scenario prompt:
You are supporting the CFO in understanding the impact of an FX shock.

Scenario: Over the next 30 days, EUR weakens by 12% vs USD.

Inputs:
- Attached: FX exposure report by currency and business unit
- Attached: Hedge positions (forwards and options) with notional,
  strike, maturity, and hedge relationship tags

Tasks:
1) Estimate directional P&L impact by business unit (qualitative
   ranges are sufficient: small/medium/large).
2) Highlight where natural hedges exist and where we are over- or
   under-hedged.
3) Draft 5 bullet points for a management slide explaining the
   situation and immediate actions to consider.

Expected outcome: faster, more consistent scenario assessments that can be reviewed by risk managers and used directly in management communication.

Automate Narrative Explanations of VaR and Sensitivity Changes

Most risk engines can output VaR, sensitivities and stress-test results, but the narratives explaining why they change consume precious analyst time. Use ChatGPT to automate first-draft explanations by feeding it time series of key risk metrics and relevant portfolio changes (new trades, large rollovers, hedge adjustments).

For example, export yesterday’s and today’s VaR decomposition and provide a simple trade blotter summary.

Example prompt:
You are preparing a daily market risk commentary for senior management.

Here are:
1) Yesterday's and today's VaR and stress test results by risk factor.
2) A summary of major portfolio changes (new trades, unwinds,
   rollovers, hedge adjustments).
3) A brief summary of today's market moves.

Explain in clear, non-technical language:
- Why total VaR changed
- Which risk factors contributed most
- Any new concentrations or vulnerabilities

Limit the output to 400 words and 1 short table.

Expected outcome: 50–70% reduction in time spent on drafting daily or weekly risk commentaries, freeing experts to focus on analysis and decisions.

Let ChatGPT Design and Refine Monitoring Rules in Plain Language

Translating risk policies into concrete monitoring rules and alerts is often a bottleneck. You can use ChatGPT to draft rule logic and parameter suggestions that your IT or risk systems team can then implement in your existing tools.

Provide current risk limits, recent breaches, and manual checks analysts perform today.

Example prompt:
You are helping to turn our market risk policy into concrete rules.

Input:
- Our current risk limits and escalation thresholds
- Examples of recent market events that caused ad-hoc analysis
- Description of manual checks our team performs daily

Tasks:
1) Propose a set of automated monitoring rules to detect emerging
   concentrations in interest rate, FX and commodity risk.
2) For each rule, suggest:
   - Data required
   - Threshold values
   - Suggested alert message
3) Prioritise the rules by impact vs. implementation effort.

Expected outcome: a clear, implementable backlog of monitoring rules that systematically reduce the chance of missing hidden exposures as markets move.

Use Iterative Q&A to Challenge and Validate Shock Results

Generative AI can occasionally misinterpret incomplete data, so build validation into your workflow. After ChatGPT produces an exposure or shock analysis, use follow-up prompts to challenge assumptions and cross-check with known benchmarks.

Ask it explicitly where the analysis might be wrong or overconfident, and to propose additional views you should generate from your existing systems.

Example prompt:
Review your previous analysis of our exposure to a 200 bps rate hike.

1) List the 5 main assumptions you implicitly made.
2) For each assumption, describe how it could be wrong given typical
   data quality issues.
3) Propose 3 concrete cross-checks we should run in our risk engine or
   Treasury system to validate or falsify your conclusions.

Be conservative and explicit about uncertainties.

Expected outcome: more robust analyses and a documented trail of how ChatGPT’s outputs were challenged and aligned with traditional risk tools.

Expected Outcomes and Realistic Metrics

If you implement these practices, you can realistically expect: 30–60% faster production of stress-test narratives and risk commentaries; same-day impact assessments for major market moves instead of multi-day efforts; and a noticeable reduction in “surprise” P&L impacts from rate, FX or commodity shocks because concentrations are surfaced earlier. Over 6–12 months, many organisations see tighter forecast ranges, more disciplined hedging decisions and a measurable improvement in financial risk transparency across finance, risk and business stakeholders.

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Frequently Asked Questions

ChatGPT can reliably surface hidden exposure patterns when it is fed with structured, high-quality inputs from your existing systems. It excels at connecting dots across portfolios, instruments and reports, and at translating complex sensitivities into clear explanations.

However, it should not be your primary calculation engine for risk numbers. The recommended setup is: use your governed models and systems (Treasury, risk engine, ERP) to calculate positions, sensitivities and stress results, then let ChatGPT analyse, reconcile and explain those outputs. This human-in-the-loop approach gives you the best of both worlds: robust numbers and flexible, fast analysis.

You typically need three ingredients: domain expertise, data access and light engineering support. On the business side, a few experienced finance and risk stakeholders define relevant scenarios, validate the quality of explanations and decide how outputs feed into decisions. On the data/IT side, someone must extract or expose the necessary reports and metrics in a consistent format.

You do not need a large data science team to start. In many cases, a small cross-functional squad (Treasury/risk analyst, controller, and one engineer) can get a first working setup in a few weeks. Over time, you can deepen integration via APIs and automate more of the data flows, but initial value can be achieved with exports and carefully designed prompts.

For most organisations, first results are visible very quickly. If your data is accessible, you can build a basic ChatGPT-based stress-testing assistant within 2–4 weeks: consolidating exports, designing scenario prompts and producing draft narratives for recent market moves.

More integrated setups – where ChatGPT is embedded into daily risk reporting workflows, connected to APIs, and governed under formal model risk frameworks – typically take 2–3 months to implement properly. The biggest lead time is often organisational (agreeing on ownership and governance), not technical implementation.

The direct technology cost of ChatGPT-based risk analysis is usually modest compared to traditional risk engines or large system upgrades. Most of the investment is in design and integration work: defining scenarios, connecting data, and embedding the tool into your processes.

ROI comes from three main areas: reduced analyst time on manual aggregation and narrative writing; faster reaction to market shocks (better hedging, fewer surprise losses); and better communication with management and boards, which can support more confident risk-taking where appropriate. In practice, teams often see time savings of 30–60% on recurring stress testing and commentary tasks, which alone can justify the setup effort within months.

Reruption specialises in turning abstract AI ideas into working tools inside your organisation. For hidden exposure to market shocks, we typically start with our AI PoC offering (9,900€): together we define a concrete use case (e.g. rate and FX shock assistant for Treasury), run a feasibility check with your real data, and build a functioning prototype that ingests your reports and produces scenario analyses and narratives.

Using our Co-Preneur approach, we embed alongside your finance, risk and IT teams, operate directly in your P&L, and push until something real ships – not just slideware. After the PoC, we can support hardening the solution (security, compliance, governance), integrating it with your existing risk stack, and training your teams to use and extend the ChatGPT workflows themselves.

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