The Challenge: Unpredictable Discretionary Spend

Discretionary spend – team events, SaaS tools, training, office equipment, ad-hoc services – is where budgets quietly leak. These costs are scattered across corporate cards, individual reimbursements and one-off vendor invoices. For finance, that means fragmented data, unclear ownership and limited visibility into what is actually driving spend until month-end, when it is too late to react without disrupting the business.

Traditional approaches rely on manual review of card statements and expense reports, basic category rules in ERP systems, and periodic spend audits. They do not cope with the reality of modern spend: new SaaS tools every quarter, hybrid work patterns, constantly changing cost centers and creative expense descriptions. Static rules break quickly, generic GL codes hide the real purpose of spend, and finance teams are left chasing details via email and spreadsheets.

The impact is significant. Unpredictable discretionary spend leads to budget overruns, last-minute cost freezes and reactive travel or training cuts that hurt employee experience. Forecasts lose credibility when "miscellaneous" lines grow every quarter. Undetected subscription creep and overlapping tools increase run-rate costs, while policy breaches and approval bypasses raise compliance and fraud risk. Competitively, companies that cannot see their cost drivers in real time struggle to reallocate capital quickly when market conditions change.

This challenge is real but it is solvable. Modern AI can read invoices, receipts and card data at scale, understand the intent behind each purchase, and surface patterns humans would miss. At Reruption, we have seen how AI-driven analysis of unstructured business data enables better decisions in complex environments. The rest of this page walks through concrete ways to use ChatGPT for discretionary spend control – from quick-win pilots to embedded policy assistants – so finance moves from reactive policing to proactive steering.

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Our Assessment

A strategic assessment of the challenge and high-level tips how to tackle it.

From Reruption's work building AI-powered internal tools and document analysis systems, we know that the core problem in discretionary spend is not the lack of data – it is the inability to interpret it fast enough. ChatGPT for finance teams changes this equation: it can read free-text descriptions, vendor names, email threads and policies, then classify, explain and simulate scenarios in a way traditional rules engines cannot. Our perspective: the opportunity is big, but only if you embed ChatGPT into clear workflows, guard it with the right controls, and treat it as part of your finance operating model, not a toy chatbot on the side.

Define a Clear Ownership Model for Discretionary Spend

Before you add any AI, clarify who owns which types of discretionary spend and what decisions you want ChatGPT to support. For example, marketing and HR may own team events, IT owns software subscriptions, and department heads own training. Without this mapping, AI will simply make the chaos more visible instead of more manageable.

Strategically, finance should position ChatGPT as a decision support layer: providing a unified, AI-enriched view of spend by owner, purpose and policy status. That means designing your taxonomy (categories, subcategories, cost centers, policies) in a way that ChatGPT can consistently apply, and defining escalation paths when the AI is uncertain or detects potential policy breaches.

Start with Focused Pilots on High-Variance Spend Categories

Trying to automate all discretionary spend at once will dilute impact and create noise. Instead, identify 2–3 categories where unpredictability hurts most – for example, software subscriptions, travel and entertainment, or training. Use ChatGPT to classify and analyse just these categories first, and define clear success metrics like forecast accuracy and policy adherence.

This focused approach allows finance, IT and business stakeholders to learn how AI-based classification and anomaly detection behave on real data. It also creates internal champions: once a department sees fewer surprise invoices or end-of-quarter freezes thanks to better visibility, they will push for broader rollout. Reruption typically structures these as short, outcome-driven pilots rather than open-ended experiments.

Design Human-in-the-Loop Controls from Day One

For AI in finance processes, the risk is not that ChatGPT makes a mistake – it is that nobody notices. Build in human-in-the-loop checkpoints where finance analysts review uncertain classifications, high-value anomalies, and suggested policy decisions. Use confidence scores and thresholds: below a certain confidence, the AI suggests; above it, it auto-classifies but still logs rationale for auditability.

This mindset keeps control and compliance central while still harvesting automation benefits. Over time, as the team gains trust and refines prompts and patterns, you can gradually increase automation for low-risk, low-value transactions and reserve human oversight for material or unusual items.

Integrate ChatGPT into Existing Finance Systems, Not Parallel to Them

Strategically, ChatGPT should sit inside your existing spend management stack – ERP, card platforms, expense tools – rather than live as a separate interface that nobody remembers to use. This means thinking in terms of integration points: webhooks from card providers, exports from expense tools, scheduled ETL jobs, or API-based enrichment of transactions before they hit your general ledger.

From an organisational readiness perspective, this reduces change management friction. Users keep working in familiar tools, while ChatGPT silently enriches data, flags risks and supports approvals. Reruption's engineering-led approach focuses on lightweight integrations and prototypes that plug into real workflows within days, so finance can see the impact without a multi-month IT project.

Align AI Spend Controls with Culture and Policy Communication

Introducing AI-driven policy enforcement without adjusting culture and communication can backfire. Employees may perceive it as surveillance or arbitrary blocking. Instead, frame ChatGPT as a "policy co-pilot" that helps employees make better decisions and avoid unintentional breaches, especially in grey areas like conferences or team events.

Finance leaders should involve HR and communications to define tone, escalation options and transparency: when an expense is flagged, what explanation does the employee see, how can they provide context, and how are policy updates reflected in the AI's guidance. Used this way, ChatGPT becomes a scalable way to explain the "why" behind policies, not just enforce the "no".

Using ChatGPT to control unpredictable discretionary spend is ultimately a strategic shift: from delayed, manual policing to real-time, AI-assisted decision-making embedded in your finance stack. Done well, it gives finance teams granular visibility, fewer budget surprises and a healthier dialogue with the business about where money actually goes. At Reruption, we combine this strategic framing with hands-on engineering to turn ideas like policy co-pilots and anomaly dashboards into working tools; if you want to explore what this could look like on your own expense data, we are ready to help you design and test a targeted proof of concept.

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Real-World Case Studies

From Healthcare to News Media: Learn how companies successfully use ChatGPT.

AstraZeneca

Healthcare

In the highly regulated pharmaceutical industry, AstraZeneca faced immense pressure to accelerate drug discovery and clinical trials, which traditionally take 10-15 years and cost billions, with low success rates of under 10%. Data silos, stringent compliance requirements (e.g., FDA regulations), and manual knowledge work hindered efficiency across R&D and business units. Researchers struggled with analyzing vast datasets from 3D imaging, literature reviews, and protocol drafting, leading to delays in bringing therapies to patients. Scaling AI was complicated by data privacy concerns, integration into legacy systems, and ensuring AI outputs were reliable in a high-stakes environment. Without rapid adoption, AstraZeneca risked falling behind competitors leveraging AI for faster innovation toward 2030 ambitions of novel medicines.

Lösung

AstraZeneca launched an enterprise-wide generative AI strategy, deploying ChatGPT Enterprise customized for pharma workflows. This included AI assistants for 3D molecular imaging analysis, automated clinical trial protocol drafting, and knowledge synthesis from scientific literature. They partnered with OpenAI for secure, scalable LLMs and invested in training: ~12,000 employees across R&D and functions completed GenAI programs by mid-2025. Infrastructure upgrades, like AMD Instinct MI300X GPUs, optimized model training. Governance frameworks ensured compliance, with human-in-loop validation for critical tasks. Rollout phased from pilots in 2023-2024 to full scaling in 2025, focusing on R&D acceleration via GenAI for molecule design and real-world evidence analysis.

Ergebnisse

  • ~12,000 employees trained on generative AI by mid-2025
  • 85-93% of staff reported productivity gains
  • 80% of medical writers found AI protocol drafts useful
  • Significant reduction in life sciences model training time via MI300X GPUs
  • High AI maturity ranking per IMD Index (top global)
  • GenAI enabling faster trial design and dose selection
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AT&T

Telecommunications

As a leading telecom operator, AT&T manages one of the world's largest and most complex networks, spanning millions of cell sites, fiber optics, and 5G infrastructure. The primary challenges included inefficient network planning and optimization, such as determining optimal cell site placement and spectrum acquisition amid exploding data demands from 5G rollout and IoT growth. Traditional methods relied on manual analysis, leading to suboptimal resource allocation and higher capital expenditures. Additionally, reactive network maintenance caused frequent outages, with anomaly detection lagging behind real-time needs. Detecting and fixing issues proactively was critical to minimize downtime, but vast data volumes from network sensors overwhelmed legacy systems. This resulted in increased operational costs, customer dissatisfaction, and delayed 5G deployment. AT&T needed scalable AI to predict failures, automate healing, and forecast demand accurately.

Lösung

AT&T integrated machine learning and predictive analytics through its AT&T Labs, developing models for network design including spectrum refarming and cell site optimization. AI algorithms analyze geospatial data, traffic patterns, and historical performance to recommend ideal tower locations, reducing build costs. For operations, anomaly detection and self-healing systems use predictive models on NFV (Network Function Virtualization) to forecast failures and automate fixes, like rerouting traffic. Causal AI extends beyond correlations for root-cause analysis in churn and network issues. Implementation involved edge-to-edge intelligence, deploying AI across 100,000+ engineers' workflows.

Ergebnisse

  • Billions of dollars saved in network optimization costs
  • 20-30% improvement in network utilization and efficiency
  • Significant reduction in truck rolls and manual interventions
  • Proactive detection of anomalies preventing major outages
  • Optimized cell site placement reducing CapEx by millions
  • Enhanced 5G forecasting accuracy by up to 40%
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Airbus

Aerospace

In aircraft design, computational fluid dynamics (CFD) simulations are essential for predicting airflow around wings, fuselages, and novel configurations critical to fuel efficiency and emissions reduction. However, traditional high-fidelity RANS solvers require hours to days per run on supercomputers, limiting engineers to just a few dozen iterations per design cycle and stifling innovation for next-gen hydrogen-powered aircraft like ZEROe. This computational bottleneck was particularly acute amid Airbus' push for decarbonized aviation by 2035, where complex geometries demand exhaustive exploration to optimize lift-drag ratios while minimizing weight. Collaborations with DLR and ONERA highlighted the need for faster tools, as manual tuning couldn't scale to test thousands of variants needed for laminar flow or blended-wing-body concepts.

Lösung

Machine learning surrogate models, including physics-informed neural networks (PINNs), were trained on vast CFD datasets to emulate full simulations in milliseconds. Airbus integrated these into a generative design pipeline, where AI predicts pressure fields, velocities, and forces, enforcing Navier-Stokes physics via hybrid loss functions for accuracy. Development involved curating millions of simulation snapshots from legacy runs, GPU-accelerated training, and iterative fine-tuning with experimental wind-tunnel data. This enabled rapid iteration: AI screens designs, high-fidelity CFD verifies top candidates, slashing overall compute by orders of magnitude while maintaining <5% error on key metrics.

Ergebnisse

  • Simulation time: 1 hour → 30 ms (120,000x speedup)
  • Design iterations: +10,000 per cycle in same timeframe
  • Prediction accuracy: 95%+ for lift/drag coefficients
  • 50% reduction in design phase timeline
  • 30-40% fewer high-fidelity CFD runs required
  • Fuel burn optimization: up to 5% improvement in predictions
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Amazon

Retail

In the vast e-commerce landscape, online shoppers face significant hurdles in product discovery and decision-making. With millions of products available, customers often struggle to find items matching their specific needs, compare options, or get quick answers to nuanced questions about features, compatibility, and usage. Traditional search bars and static listings fall short, leading to shopping cart abandonment rates as high as 70% industry-wide and prolonged decision times that frustrate users. Amazon, serving over 300 million active customers, encountered amplified challenges during peak events like Prime Day, where query volumes spiked dramatically. Shoppers demanded personalized, conversational assistance akin to in-store help, but scaling human support was impossible. Issues included handling complex, multi-turn queries, integrating real-time inventory and pricing data, and ensuring recommendations complied with safety and accuracy standards amid a $500B+ catalog.

Lösung

Amazon developed Rufus, a generative AI-powered conversational shopping assistant embedded in the Amazon Shopping app and desktop. Rufus leverages a custom-built large language model (LLM) fine-tuned on Amazon's product catalog, customer reviews, and web data, enabling natural, multi-turn conversations to answer questions, compare products, and provide tailored recommendations. Powered by Amazon Bedrock for scalability and AWS Trainium/Inferentia chips for efficient inference, Rufus scales to millions of sessions without latency issues. It incorporates agentic capabilities for tasks like cart addition, price tracking, and deal hunting, overcoming prior limitations in personalization by accessing user history and preferences securely. Implementation involved iterative testing, starting with beta in February 2024, expanding to all US users by September, and global rollouts, addressing hallucination risks through grounding techniques and human-in-loop safeguards.

Ergebnisse

  • 60% higher purchase completion rate for Rufus users
  • $10B projected additional sales from Rufus
  • 250M+ customers used Rufus in 2025
  • Monthly active users up 140% YoY
  • Interactions surged 210% YoY
  • Black Friday sales sessions +100% with Rufus
  • 149% jump in Rufus users recently
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American Eagle Outfitters

Apparel Retail

In the competitive apparel retail landscape, American Eagle Outfitters faced significant hurdles in fitting rooms, where customers crave styling advice, accurate sizing, and complementary item suggestions without waiting for overtaxed associates . Peak-hour staff shortages often resulted in frustrated shoppers abandoning carts, low try-on rates, and missed conversion opportunities, as traditional in-store experiences lagged behind personalized e-commerce . Early efforts like beacon technology in 2014 doubled fitting room entry odds but lacked depth in real-time personalization . Compounding this, data silos between online and offline hindered unified customer insights, making it tough to match items to individual style preferences, body types, or even skin tones dynamically. American Eagle needed a scalable solution to boost engagement and loyalty in flagship stores while experimenting with AI for broader impact .

Lösung

American Eagle partnered with Aila Technologies to deploy interactive fitting room kiosks powered by computer vision and machine learning, rolled out in 2019 at flagship locations in Boston, Las Vegas, and San Francisco . Customers scan garments via iOS devices, triggering CV algorithms to identify items and ML models—trained on purchase history and Google Cloud data—to suggest optimal sizes, colors, and outfit complements tailored to inferred style and preferences . Integrated with Google Cloud's ML capabilities, the system enables real-time recommendations, associate alerts for assistance, and seamless inventory checks, evolving from beacon lures to a full smart assistant . This experimental approach, championed by CMO Craig Brommers, fosters an AI culture for personalization at scale .

Ergebnisse

  • Double-digit conversion gains from AI personalization
  • 11% comparable sales growth for Aerie brand Q3 2025
  • 4% overall comparable sales increase Q3 2025
  • 29% EPS growth to $0.53 Q3 2025
  • Doubled fitting room try-on odds via early tech
  • Record Q3 revenue of $1.36B
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Best Practices

Successful implementations follow proven patterns. Have a look at our tactical advice to get started.

Build an AI-Ready Expense Data Pipeline

To make ChatGPT useful for expense analysis, you need a consistent data feed. Start by aggregating card transactions, expense reports and vendor invoices into a single table or dataset. Include fields like date, amount, merchant, user, department, project, GL account, free-text description and approval status. Even a daily CSV export from your systems into a secure data store is enough for a first iteration.

Then, define how ChatGPT will access this data: via API, scheduled batch exports or a secure analytics environment where analysts can paste filtered data for analysis. Make sure personally identifiable information is handled according to your compliance rules – pseudonymise if needed and avoid sending unnecessary fields to the model.

Create Robust Categorisation and Purpose Prompts

Use structured prompts so ChatGPT can consistently classify expenses and infer purpose. Be explicit about categories, rules and desired output format. For example, you might ask the model to assign each line to a spend category (e.g. "Team Event", "SaaS", "Training", "Office Supplies"), a purpose tag (e.g. "Employee Engagement", "Productivity Tool"), and a policy risk level.

System instruction:
You are an AI assistant for the finance department. Your job is to classify 
company expenses and identify potential policy risks.

User data (example row):
{"description": "Miro license upgrade for design team", 
 "merchant": "MIRO.COM", 
 "amount": 960, 
 "currency": "EUR", 
 "department": "Product", 
 "country": "DE"}

Task:
1. Assign a spend_category from this list:
   - SaaS
   - Travel & Entertainment
   - Training & Education
   - Team Events
   - Office & Remote Work Equipment
   - Other
2. Assign a purpose_tag (short text, max 4 words).
3. Assign policy_risk as Low, Medium, or High.
4. Explain briefly (max 2 sentences) why, focusing on business purpose.

Respond in JSON with keys: spend_category, purpose_tag, policy_risk, rationale.

Use this pattern across your data via API or batch processing. Store the AI-generated fields alongside each transaction so you can pivot and visualise discretionary spend drivers over time.

Implement Anomaly and Policy-Violation Detection Workflows

Combine simple quantitative rules with ChatGPT's qualitative assessment to spot anomalous discretionary spend. First, use your analytics stack to pre-filter candidates: e.g. transactions above a threshold, multiple similar purchases from the same user, or sudden spikes in a category for a department.

Then send these candidates to ChatGPT with context about your policy and historical patterns. Ask it to decide whether the expense looks in-policy, borderline or likely out-of-policy, and to provide an explanation and suggested next action.

System instruction:
You help our finance team review potentially risky discretionary expenses. 
You know our policy: team events must be pre-approved; SaaS over 500 EUR/year
requires IT sign-off; travel should use preferred vendors.

User data:
- Current expense: {JSON of transaction}
- Last 6 similar expenses from same user/department: {JSON list}

Task:
1. Classify as: In-Policy, Borderline, or Likely Out-of-Policy.
2. Provide a short explanation (max 3 sentences).
3. Suggest next action: "auto-approve", "request manager justification", 
   or "escalate to finance".

Wire this into a lightweight workflow: flagged expenses trigger a message in your ticketing tool or inbox with the AI's assessment, so finance can act quickly without inspecting every transaction manually.

Deploy a Policy Co-Pilot for Employees and Approvers

Create a ChatGPT-powered policy assistant that employees can use before they spend. Embed it in your intranet or chat platform so users can ask questions like "Can I buy this software?" or "What budget should this team event use?". Feed the assistant your travel, expense and procurement policies as source documents and instruct it to answer with references to specific clauses.

System instruction:
You are a corporate expense policy assistant. You answer employees' questions
about what they are allowed to spend money on and how to do it correctly.
You only use information from the provided policy documents. When unsure,
you clearly say so and suggest contacting finance.

User question examples:
- "Can I expense a team lunch for a project kickoff?"
- "I want to subscribe to a tool for 60 EUR/month. What approvals do I need?"

Response requirements:
- Answer in simple language.
- Reference relevant policy section numbers.
- If the question is ambiguous, ask 1–2 clarifying questions.

Extend the same concept to approvers. When a manager reviews an expense, they can click a "Explain this" button that sends the transaction details to ChatGPT, which replies with a concise summary: likely purpose, policy considerations and suggested decision. This speeds up approvals and makes policy application more consistent.

Use Scenario Simulation to Stabilise Budgets

Feed ChatGPT aggregated historical data by department, category and month, along with upcoming plans (headcount changes, major projects, known events). Ask it to generate discretionary spend scenarios under different assumptions – for example, tightening travel guidelines, centralising software procurement, or allocating fixed quarterly team event budgets.

System instruction:
You are a financial planning assistant. Based on past data and planned
changes, you estimate likely ranges for discretionary spend and identify
levers to reduce volatility without harming business outcomes.

User data:
- Historic spend by department & category (3 years)
- Planned headcount changes by department
- High-level policy changes (text)

Task:
1. For each department, estimate low / base / high scenario for next 12 months
   of discretionary spend.
2. List top 3 drivers of volatility for each.
3. Suggest 2–3 concrete policy or process changes to reduce unpredictability.

Use the AI's output as a starting point, not a final forecast. Finance can challenge assumptions, refine inputs and translate the most promising levers into budget rules or guidance for department heads.

Track Impact with Simple, Transparent KPIs

To prove value, define a small set of KPIs for AI-driven spend control. Examples: share of discretionary spend correctly categorised at a granular level; reduction in "miscellaneous" or uncategorised spend; number of policy breaches detected pre-payment; variance of discretionary spend vs. budget by department; time saved in monthly spend reviews.

Instrument your workflows so you can measure these from day one: log how many expenses ChatGPT auto-classifies vs. escalates, track correction rates from human reviewers, and capture cycle times before and after automation. Share these metrics with stakeholders to build trust and justify extending AI to additional categories and processes.

Expected outcomes from applying these best practices are tangible but should be realistic: many finance teams see granular categorisation rates above 90%, a 20–40% reduction in time spent on manual expense review, and a noticeable reduction in budget surprises within two to three quarters as AI-enhanced visibility into discretionary spend becomes the norm.

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Frequently Asked Questions

ChatGPT can read and interpret the unstructured parts of your expense data – descriptions, vendor names, email justifications, policies – and turn them into structured insights. It automatically classifies expenses into meaningful categories, infers the business purpose, and flags potential policy violations or anomalous spend for review.

Instead of finance teams scanning card statements line by line, ChatGPT pre-screens transactions, highlights risks, and summarises patterns like "multiple overlapping SaaS tools" or "sudden spike in team events". You still make the final decisions, but with much better visibility and far less manual effort.

You do not need a perfect data warehouse to begin, but you do need basic data access and clear guardrails. Concretely, plan for: (1) regular exports or API access to card, expense and invoice data; (2) a simple categorisation framework (spend categories and policy rules) to guide the model; and (3) an agreed human-in-the-loop process for reviewing AI flags and decisions.

On the skills side, you need someone from finance who understands your policies and reporting needs, plus someone from IT or data who can connect systems and handle security. Reruption typically works with a small joint team to set this up in a few days as part of a focused proof of concept.

For a well-scoped use case like discretionary spend analysis, you should see first results within weeks, not months. A typical timeline: in week 1–2, we connect to sample data and build prompts for categorisation and anomaly detection; by week 3–4, you can run AI-assisted analyses on several months of historic expenses and identify concrete issues like duplicate tools or recurring out-of-policy spend.

Stabilising budgets and reducing variance takes longer because you need multiple planning and closing cycles. In practice, finance teams often report better visibility and faster month-end reviews after one quarter, and clearer budget conversations with department heads after two to three quarters of using AI-enriched spend data.

The direct ChatGPT usage costs (API calls) for expense analysis are typically low compared to labour and tooling costs – often in the hundreds of euros per month for mid-sized organisations. The main investments are initial integration work, prompt engineering and process design, which can be scoped tightly for a specific category or business unit.

ROI comes from several sources: reduced manual review time for finance, fewer surprise overruns and emergency cuts, elimination of redundant subscriptions and tools, and improved policy compliance. While numbers vary, seeing a 20–40% reduction in manual review effort and identifying high five-figure annual savings in overlapping or unjustified discretionary spend is realistic once the system is embedded.

Reruption combines strategic finance understanding with deep engineering to move from idea to working solution quickly. With our AI PoC offering (9.900€), we define and scope a concrete use case – for example, automated classification and anomaly detection for software and team event spend – then build a functioning prototype on your real data within days.

We operate with a Co-Preneur approach: embedded alongside your finance and IT teams, working in your P&L rather than on slide decks. That means we handle model selection, data pipelines, prompt design, and basic UI or integration into your existing tools, and we stay with you long enough to measure performance and outline a production roadmap. If the PoC proves value, we help you harden it into a secure, scalable internal capability rather than a one-off experiment.

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