The Challenge: Inconsistent Troubleshooting Steps

In many customer service teams, two agents facing the same problem will take completely different paths. One follows all diagnostics, another jumps straight to a workaround, a third escalates too early. Over time, these inconsistent troubleshooting steps create a lottery experience for customers: some get a clean fix, others receive a partial solution that breaks again a week later.

Traditional approaches to standardising support — PDFs, intranet wikis, static runbooks, and classroom training — no longer keep up with reality. Products change quickly, edge cases multiply, and agents are under constant pressure to hit handling time targets. In the heat of a chat or call, few agents have the time (or patience) to search, scan a 10-page article, and then decide which steps apply. The result is that documented procedures exist, but they are rarely followed consistently.

The business impact is significant. Low first-contact resolution drives repeat contacts, which inflate support volumes and operational costs. Escalations pile up, experts become bottlenecks, and backlog grows. Customers experience recurring issues and conflicting answers from different agents, eroding trust and damaging NPS and retention. Leadership loses visibility into what is actually happening in troubleshooting, making it hard to improve products and processes based on real field data.

This situation is frustrating, but it is not a law of nature. With the latest AI-assisted customer service capabilities, you can put real-time guidance directly into the agent’s workflow: suggesting the next best diagnostic step, surfacing similar resolved tickets, and enforcing standard flows without slowing anyone down. At Reruption, we’ve helped organisations move from static documentation to embedded AI copilots that agents actually use. The rest of this page walks through how you can leverage Gemini to tame inconsistent troubleshooting and reliably fix more issues on the first contact.

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Our Assessment

A strategic assessment of the challenge and high-level tips how to tackle it.

From Reruption’s hands-on work building AI copilots for customer service, we’ve seen that tools like Gemini change the game only when they are tightly integrated into the daily work of agents. Simply connecting Gemini to knowledge bases is not enough. To really fix inconsistent troubleshooting steps and improve first-contact resolution, you need a deliberate design of flows, data, and guardrails around how Gemini suggests diagnostics, checklists, and macros in real time.

Define What “Good Troubleshooting” Means Before You Automate It

Before plugging Gemini into your customer service stack, get crisp on what a standard troubleshooting flow should look like for your top 20–30 issue types. Many teams skip this and hope AI will infer it from past tickets, but historic data often encodes the inconsistency you are trying to fix. You need a clear target pattern.

Involve senior agents, quality managers, and product experts to define the essential diagnostics, decision points, and resolution criteria for each category. This doesn’t have to be perfect or fully exhaustive, but you do need a baseline of what “good” looks like so Gemini can be steered to recommend the right sequence rather than replicate past shortcuts.

Treat Gemini as a Copilot, Not an Autonomous Agent

Strategically, you want AI-assisted troubleshooting, not fully automated decision-making. Gemini works best as a copilot that proposes the next step, checks whether prerequisites are met, and highlights gaps — while the human agent remains accountable. This balances quality, compliance, and customer empathy.

Set expectations with your team that Gemini suggestions are guidance, not orders. Encourage agents to follow the flow but also to flag where it doesn’t fit reality. This feedback loop allows you to refine the underlying procedures and improve the AI prompts and configurations over time, without losing human judgment where it matters.

Start with a Narrow, High-Impact Scope

From a transformation perspective, it’s tempting to deploy Gemini for customer service across all topics at once. In practice, the most successful projects start with a tightly scoped domain: for example, two critical product lines or the top 10 recurring issues that cause the most repeat contacts and escalations.

This focused scope allows you to iterate quickly on how Gemini accesses internal docs, CRM data, and historic tickets. You can measure impact on first-contact resolution and handle time, then expand to additional topics once the approach is validated. Reruption’s PoC work is often structured exactly this way: one slice, fast learnings, then scale.

Align Knowledge Management and AI from Day One

Gemini is only as good as the documentation and ticket data it can read. If your knowledge base is outdated, fragmented, or written in long narrative formats, you’ll struggle to get consistent recommendations. Strategically, you should link your knowledge management efforts to your Gemini rollout from the start.

Prioritise cleaning and structuring content for the high-volume issues you plan to automate. Standardise how troubleshooting steps, preconditions, and known workarounds are documented so Gemini can more easily transform them into stepwise flows and agent macros. This also forces a healthy discipline around which procedures are actually considered “official”.

Plan Governance, Compliance, and Change Management Together

Introducing AI-guided troubleshooting changes how agents work, how quality is monitored, and how responsibility is shared between humans and machine. You need a governance model that covers which flows are allowed to be auto-suggested, how updates are approved, and how you audit AI-driven recommendations.

Equally important is the human side: involve frontline leaders, offer targeted enablement, and make metrics transparent. Show how Gemini helps reduce cognitive load and improve performance instead of simply being another monitoring tool. At Reruption, we’ve found that positioning AI as a way to remove repetitive thinking and free agents for complex cases is key to adoption and sustainable change.

Used deliberately, Gemini can turn scattered documentation and inconsistent habits into a guided, standardised troubleshooting experience that boosts first-contact resolution without slowing agents down. The key is to combine clear procedures, well-structured knowledge, and thoughtful governance with a copilot that lives directly in your CRM and support tools. If you want to move from static playbooks to real-time AI guidance, Reruption can help you design, prototype, and implement a Gemini-based solution that fits your stack and your team — from initial PoC to rollout.

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Real-World Case Studies

From Fintech to Healthcare: Learn how companies successfully use Gemini.

Nubank

Fintech

Nubank, Latin America's largest digital bank serving 114 million customers across Brazil, Mexico, and Colombia, faced immense pressure to scale customer support amid explosive growth. Traditional systems struggled with high-volume Tier-1 inquiries, leading to longer wait times and inconsistent personalization, while fraud detection required real-time analysis of massive transaction data from over 100 million users. Balancing fee-free services, personalized experiences, and robust security was critical in a competitive fintech landscape plagued by sophisticated scams like spoofing and false central fraud. Internally, call centers and support teams needed tools to handle complex queries efficiently without compromising quality. Pre-AI, response times were bottlenecks, and manual fraud checks were resource-intensive, risking customer trust and regulatory compliance in dynamic LatAm markets.

Lösung

Nubank integrated OpenAI GPT-4 models into its ecosystem for a generative AI chat assistant, call center copilot, and advanced fraud detection combining NLP and computer vision. The chat assistant autonomously resolves Tier-1 issues, while the copilot aids human agents with real-time insights. For fraud, foundation model-based ML analyzes transaction patterns at scale. Implementation involved a phased approach: piloting GPT-4 for support in 2024, expanding to internal tools by early 2025, and enhancing fraud systems with multimodal AI. This AI-first strategy, rooted in machine learning, enabled seamless personalization and efficiency gains across operations.

Ergebnisse

  • 55% of Tier-1 support queries handled autonomously by AI
  • 70% reduction in chat response times
  • 5,000+ employees using internal AI tools by 2025
  • 114 million customers benefiting from personalized AI service
  • Real-time fraud detection for 100M+ transaction analyses
  • Significant boost in operational efficiency for call centers
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AstraZeneca

Healthcare

In the highly regulated pharmaceutical industry, AstraZeneca faced immense pressure to accelerate drug discovery and clinical trials, which traditionally take 10-15 years and cost billions, with low success rates of under 10%. Data silos, stringent compliance requirements (e.g., FDA regulations), and manual knowledge work hindered efficiency across R&D and business units. Researchers struggled with analyzing vast datasets from 3D imaging, literature reviews, and protocol drafting, leading to delays in bringing therapies to patients. Scaling AI was complicated by data privacy concerns, integration into legacy systems, and ensuring AI outputs were reliable in a high-stakes environment. Without rapid adoption, AstraZeneca risked falling behind competitors leveraging AI for faster innovation toward 2030 ambitions of novel medicines.

Lösung

AstraZeneca launched an enterprise-wide generative AI strategy, deploying ChatGPT Enterprise customized for pharma workflows. This included AI assistants for 3D molecular imaging analysis, automated clinical trial protocol drafting, and knowledge synthesis from scientific literature. They partnered with OpenAI for secure, scalable LLMs and invested in training: ~12,000 employees across R&D and functions completed GenAI programs by mid-2025. Infrastructure upgrades, like AMD Instinct MI300X GPUs, optimized model training. Governance frameworks ensured compliance, with human-in-loop validation for critical tasks. Rollout phased from pilots in 2023-2024 to full scaling in 2025, focusing on R&D acceleration via GenAI for molecule design and real-world evidence analysis.

Ergebnisse

  • ~12,000 employees trained on generative AI by mid-2025
  • 85-93% of staff reported productivity gains
  • 80% of medical writers found AI protocol drafts useful
  • Significant reduction in life sciences model training time via MI300X GPUs
  • High AI maturity ranking per IMD Index (top global)
  • GenAI enabling faster trial design and dose selection
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American Eagle Outfitters

Apparel Retail

In the competitive apparel retail landscape, American Eagle Outfitters faced significant hurdles in fitting rooms, where customers crave styling advice, accurate sizing, and complementary item suggestions without waiting for overtaxed associates . Peak-hour staff shortages often resulted in frustrated shoppers abandoning carts, low try-on rates, and missed conversion opportunities, as traditional in-store experiences lagged behind personalized e-commerce . Early efforts like beacon technology in 2014 doubled fitting room entry odds but lacked depth in real-time personalization . Compounding this, data silos between online and offline hindered unified customer insights, making it tough to match items to individual style preferences, body types, or even skin tones dynamically. American Eagle needed a scalable solution to boost engagement and loyalty in flagship stores while experimenting with AI for broader impact .

Lösung

American Eagle partnered with Aila Technologies to deploy interactive fitting room kiosks powered by computer vision and machine learning, rolled out in 2019 at flagship locations in Boston, Las Vegas, and San Francisco . Customers scan garments via iOS devices, triggering CV algorithms to identify items and ML models—trained on purchase history and Google Cloud data—to suggest optimal sizes, colors, and outfit complements tailored to inferred style and preferences . Integrated with Google Cloud's ML capabilities, the system enables real-time recommendations, associate alerts for assistance, and seamless inventory checks, evolving from beacon lures to a full smart assistant . This experimental approach, championed by CMO Craig Brommers, fosters an AI culture for personalization at scale .

Ergebnisse

  • Double-digit conversion gains from AI personalization
  • 11% comparable sales growth for Aerie brand Q3 2025
  • 4% overall comparable sales increase Q3 2025
  • 29% EPS growth to $0.53 Q3 2025
  • Doubled fitting room try-on odds via early tech
  • Record Q3 revenue of $1.36B
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Duolingo

EdTech

Duolingo, a leader in gamified language learning, faced key limitations in providing real-world conversational practice and in-depth feedback. While its bite-sized lessons built vocabulary and basics effectively, users craved immersive dialogues simulating everyday scenarios, which static exercises couldn't deliver . This gap hindered progression to fluency, as learners lacked opportunities for free-form speaking and nuanced grammar explanations without expensive human tutors. Additionally, content creation was a bottleneck. Human experts manually crafted lessons, slowing the rollout of new courses and languages amid rapid user growth. Scaling personalized experiences across 40+ languages demanded innovation to maintain engagement without proportional resource increases . These challenges risked user churn and limited monetization in a competitive EdTech market.

Lösung

Duolingo launched Duolingo Max in March 2023, a premium subscription powered by GPT-4, introducing Roleplay for dynamic conversations and Explain My Answer for contextual feedback . Roleplay simulates real-life interactions like ordering coffee or planning vacations with AI characters, adapting in real-time to user inputs. Explain My Answer provides detailed breakdowns of correct/incorrect responses, enhancing comprehension. Complementing this, Duolingo's Birdbrain LLM (fine-tuned on proprietary data) automates lesson generation, allowing experts to create content 10x faster . This hybrid human-AI approach ensured quality while scaling rapidly, integrated seamlessly into the app for all skill levels .

Ergebnisse

  • DAU Growth: +59% YoY to 34.1M (Q2 2024)
  • DAU Growth: +54% YoY to 31.4M (Q1 2024)
  • Revenue Growth: +41% YoY to $178.3M (Q2 2024)
  • Adjusted EBITDA Margin: 27.0% (Q2 2024)
  • Lesson Creation Speed: 10x faster with AI
  • User Self-Efficacy: Significant increase post-AI use (2025 study)
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Morgan Stanley

Banking

Financial advisors at Morgan Stanley struggled with rapid access to the firm's extensive proprietary research database, comprising over 350,000 documents spanning decades of institutional knowledge. Manual searches through this vast repository were time-intensive, often taking 30 minutes or more per query, hindering advisors' ability to deliver timely, personalized advice during client interactions . This bottleneck limited scalability in wealth management, where high-net-worth clients demand immediate, data-driven insights amid volatile markets. Additionally, the sheer volume of unstructured data—40 million words of research reports—made it challenging to synthesize relevant information quickly, risking suboptimal recommendations and reduced client satisfaction. Advisors needed a solution to democratize access to this 'goldmine' of intelligence without extensive training or technical expertise .

Lösung

Morgan Stanley partnered with OpenAI to develop AI @ Morgan Stanley Debrief, a GPT-4-powered generative AI chatbot tailored for wealth management advisors. The tool uses retrieval-augmented generation (RAG) to securely query the firm's proprietary research database, providing instant, context-aware responses grounded in verified sources . Implemented as a conversational assistant, Debrief allows advisors to ask natural-language questions like 'What are the risks of investing in AI stocks?' and receive synthesized answers with citations, eliminating manual digging. Rigorous AI evaluations and human oversight ensure accuracy, with custom fine-tuning to align with Morgan Stanley's institutional knowledge . This approach overcame data silos and enabled seamless integration into advisors' workflows.

Ergebnisse

  • 98% adoption rate among wealth management advisors
  • Access for nearly 50% of Morgan Stanley's total employees
  • Queries answered in seconds vs. 30+ minutes manually
  • Over 350,000 proprietary research documents indexed
  • 60% employee access at peers like JPMorgan for comparison
  • Significant productivity gains reported by CAO
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Best Practices

Successful implementations follow proven patterns. Have a look at our tactical advice to get started.

Connect Gemini to Your Knowledge Base, CRM, and Ticket History

The foundation for Gemini-guided troubleshooting is access to the right data. Configure Gemini to read from your internal knowledge base (e.g. Confluence, SharePoint), CRM (e.g. Salesforce, HubSpot), and ticketing system (e.g. Zendesk, ServiceNow). This gives it the full picture: official procedures, customer context, and what worked in similar past cases.

Work with IT to establish secure, read-only connections and define which fields Gemini can access and surface to agents. For example, allow Gemini to see product type, contract level, and issue category in CRM, plus troubleshooting articles and resolved tickets with high CSAT scores. This enables more precise suggestions than generic chatbot answers.

Example Gemini system instruction for support context:
"You are a customer support troubleshooting copilot.
Use the internal knowledge base, CRM data, and historic resolved tickets
I provide to generate step-by-step troubleshooting flows.
Always:
- Confirm key diagnostics were performed
- Reference relevant article IDs
- Propose clear next steps and macros for the agent to use
- Ask for missing information instead of guessing."

Design Step-by-Step Flows as Structured Prompts

Once the data is connected, design prompts that turn raw information into standardised troubleshooting flows. Instead of asking Gemini for an open-ended answer, instruct it to respond with numbered steps, required checks, and ready-to-use responses or macros.

Embed these prompts into your CRM or helpdesk UI as context-aware actions: for example, a button like “Suggest troubleshooting flow” that sends the current ticket description, product, and customer history to Gemini.

Example prompt to generate a guided flow:
"Given this ticket description and context:
[Ticket description]
[Product/plan]
[Customer history]

1) Identify the most likely issue type.
2) Propose a numbered troubleshooting flow with:
   - Preconditions to check
   - Diagnostics in the correct order
   - Branching: what to do if each check passes/fails
3) Provide 2-3 ready-to-send response templates for each key step.
4) Highlight any known workarounds from similar resolved tickets."

Embed Gemini Suggestions Directly in the Agent Workspace

To actually reduce inconsistent troubleshooting steps, Gemini guidance must live where agents already work. Integrate Gemini into your CRM or helpdesk so that suggestions appear as side-panel guidance, inline comments, or pre-filled macros — not in a separate tool.

Typical workflow: when a ticket is opened or a call starts, Gemini automatically analyses the case, suggests the likely category, and presents a recommended diagnostic sequence with checkboxes. As the agent marks steps complete, Gemini adapts the next best actions and updates suggested responses based on findings so far.

Configuration sequence:
- Trigger: Ticket created or reassigned
- Action: Send ticket summary, product, and customer ID to Gemini
- Output: JSON with fields like `issue_type`, `steps[]`, `macros[]`
- UI: Render `steps[]` as an interactive checklist; map `macros[]`
       to “Insert reply” buttons in the response editor.

Use Gemini to Enforce Required Diagnostics and Compliance Steps

One of the biggest sources of inconsistency is agents skipping mandatory diagnostics or compliance checks. Configure Gemini to always include these steps and to flag missing information before a case can be closed or escalated.

For example, define a rule that before escalating a network outage ticket, certain logs must be collected and two specific tests must be run. In your prompt template, instruct Gemini to verify whether those details are present in the ticket and, if not, generate questions or instructions for the agent to complete them.

Example Gemini check for required diagnostics:
"Review the ticket notes and conversation:
[Transcript]

Check if these required diagnostics were completed:
- Speed test results
- Router reboot
- Cable/connection check

If any are missing, generate a short checklist and
customer-friendly instructions for the agent to follow.
Do not propose escalation until all required steps are done."

Auto-Summarise Cases and Feed Learnings Back into Flows

To continuously improve your AI-assisted troubleshooting, use Gemini to create structured summaries of resolved cases. Each summary should capture issue type, root cause, steps that actually fixed it, and any deviations from the standard flow. Store these in a structured dataset that future Gemini calls can reference.

This feedback loop helps you refine both your written procedures and your Gemini prompts. Over time, the system becomes better at recommending the most effective paths for specific customer segments, device types, or environments.

Example prompt for structured case summaries:
"Summarise the resolved ticket in JSON with fields:
- issue_type
- root_cause
- effective_steps[] (the steps that contributed to resolution)
- skipped_standard_steps[]
- customer_sentiment_change (before/after)
- article_ids_used[]

Use this format strictly. Content:
[Full ticket and conversation transcript]"

Track KPIs and Run A/B Tests on Gemini-Guided vs. Classic Handling

To prove impact and tune your configuration, instrument your support stack with clear KPIs: first-contact resolution rate, average handle time, number of required follow-up contacts, escalation rate, and CSAT for Gemini-guided interactions versus traditional ones.

Run A/B tests where a subset of agents or tickets use Gemini-guided flows while a control group works as usual. Monitor whether standardisation increases FCR without unacceptable increases in talk time. Use these insights to adjust prompt strictness, the number of required diagnostics, and how aggressively flows are suggested.

Expected outcomes when implemented well: a 10–25% uplift in first-contact resolution on targeted issue types within 2–3 months, a noticeable reduction in repeat contacts for those topics, and more consistent quality across senior and junior agents. Handle time may initially stay flat or slightly increase while agents learn the new flows, then stabilise as Gemini suggestions become more precise.

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Frequently Asked Questions

Gemini reduces inconsistency by turning your scattered documentation and historic tickets into guided, step-by-step flows that appear directly in the agent’s workspace. For each new case, Gemini analyses the ticket description, customer context, and similar resolved issues to propose a standardised diagnostic path, required checks, and ready-to-send responses.

Instead of each agent improvising, they follow a consistent, AI-suggested flow that aligns with your official procedures. Mandatory diagnostics and compliance checks can be enforced via prompts and UI rules, which makes it much harder to skip critical steps or jump to ad hoc workarounds.

At a minimum, you need access to your knowledge base, CRM, and ticketing system, plus someone who can integrate Gemini via APIs or existing connectors. A small cross-functional team works best: one or two support leaders who know the real troubleshooting flows, a product or process owner, and an engineer or technical admin familiar with your support tools.

You do not need a large data science team. The main work is: selecting the initial issue scope, cleaning and structuring core documentation, configuring Gemini prompts and access rights, and embedding the outputs in your agent UI. Reruption typically partners with internal IT and support operations to cover the AI engineering and prompt design while your experts define the “gold standard” troubleshooting steps.

For a focused initial scope (e.g. the top 10 recurring issues), you can usually see measurable impact on first-contact resolution within 6–10 weeks. The first 2–4 weeks are spent on scoping, connecting data sources, and designing the initial prompts and flows. The next 4–6 weeks cover pilot rollout, refinement based on real tickets, and early A/B comparisons against non-Gemini handling.

Most organisations observe early wins in reduced repeat contacts and more consistent quality between junior and senior agents; over time, as flows and prompts are tuned, the uplift in FCR becomes clearer and can be extended to more issue types and channels (chat, email, phone).

The ROI comes from three main levers: fewer repeat contacts, lower escalation volume, and faster ramp-up of new agents. By improving first-contact resolution on targeted issue types by even 10–20%, you reduce the number of tickets that come back, which directly cuts workload and operational cost.

At the same time, standardised, AI-guided flows mean junior agents can handle more complex cases sooner, easing pressure on senior staff and reducing overtime or external support costs. When you add the impact on customer satisfaction and retention (fewer recurring issues, more consistent answers), the business case for a focused Gemini deployment is typically strong, especially when started as a contained PoC rather than a big-bang programme.

Reruption supports you end-to-end, from idea to working solution. With our AI PoC offering (9,900€), we first validate that a Gemini-based troubleshooting copilot works in your specific environment: scoping the use case, integrating with a subset of your docs and ticket data, and delivering a functioning prototype embedded in your support tools.

Beyond the PoC, our Co-Preneur approach means we work inside your organisation like co-founders, not outside advisors. We help define the standard troubleshooting flows with your experts, design robust prompts and guardrails, implement the integrations, and set up metrics and governance. The outcome is not a slide deck, but an AI-assisted support capability that your agents actually use to deliver consistent, first-contact resolutions.

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