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Whitepaper
Jährlich veröffentlichen wir ein Whitepaper zu aktuellen Herausforderungen in der Corporate Innovation. Dieses basiert auf Gesprächen mit 50-100 Innovatoren pro Jahr. Die Ausgabe 03/2023 können Sie hier anfordern:
Podcast
Pippo & Paul talken Innovation
Einmal pro Woche telefonieren Philipp Hoffmann und Paul Wesendonk zu Themen rund um Innovation: dabei beleuchten sie Beispiele erfolgreicher Corporate Innovation und streiten zu aktuellen Methoden & Trends.
Insights
If you think technology will solve your problems, you don’t understand technology — and you don’t un
"If you think technology will solve your problems, you don’t understand technology — and you don’t understand your problems." Laurie...
Philipp Hoffmann
12. Dez. 20231 Min. Lesezeit
100 Ansichten
If you could change one thing about your internet service provider, what would it be?
If you could change one thing about your internet service provider, what would it be? Whatever you can come up with: Starlink does it...
Philipp Hoffmann
17. Aug. 20231 Min. Lesezeit
1 Ansicht
Venture Clienting—sounds fancy, doesn't it?
Venture Clienting—sounds fancy, doesn't it? A novel approach to resolving organizational bottlenecks with the exuberance of startups....
Philipp Hoffmann
16. Aug. 20231 Min. Lesezeit
4 Ansichten
𝗚𝗼𝗮𝗹: 𝗯𝗲 𝘁𝗵𝗲 𝗯𝗲𝘀𝘁 𝗰𝗹𝗶𝗲𝗻𝘁 𝗳𝗼𝗿 𝗼𝘂𝗿 𝗳𝗿𝗲𝗲𝗹𝗮𝗻𝗰𝗲 𝘁𝗲𝗮𝗺 𝗺𝗲𝗺𝗯𝗲𝗿𝘀
⚡ 𝗚𝗼𝗮𝗹: 𝗯𝗲 𝘁𝗵𝗲 𝗯𝗲𝘀𝘁 𝗰𝗹𝗶𝗲𝗻𝘁 𝗳𝗼𝗿 𝗼𝘂𝗿 𝗳𝗿𝗲𝗲𝗹𝗮𝗻𝗰𝗲 𝘁𝗲𝗮𝗺 𝗺𝗲𝗺𝗯𝗲𝗿𝘀. The possibilities we have to...
Philipp Hoffmann
15. Aug. 20231 Min. Lesezeit
2 Ansichten
VW is becoming the metal bender they always feared becoming.
⚡ VW is becoming the metal bender they always feared becoming. And it starts with this 5% investment into Chinese car startup XPENG. The...
Philipp Hoffmann
31. Juli 20231 Min. Lesezeit
2 Ansichten
The catholic church has less "customers" than the ADAC now.
⚡ The catholic church has less "customers" than the ADAC now. What might the churn rate have been and what can startups learn from that?...
Philipp Hoffmann
26. Juli 20231 Min. Lesezeit
4 Ansichten
Building startups is simple, but not easy
⚡ Building startups is simple, but not easy. #innovation #futurepositive #creativity #culture #mindset #entrepreneurship #future...
Philipp Hoffmann
4. Juli 20231 Min. Lesezeit
2 Ansichten
When economies of scale backfire
⚡When economies of scale backfire In the most recent "Manager Magazin" I read an article on VW and their software efforts. Since many...
Philipp Hoffmann
3. Juli 20232 Min. Lesezeit
2 Ansichten
Now join our Metaverse
⚡ Now join our Metaverse. #innovation #futurepositive #creativity #future #strategy #startups #technology
Philipp Hoffmann
28. Juni 20231 Min. Lesezeit
2 Ansichten
With Office365 Microsoft accomplished something impossible from a product management perspective
⚡ With Office365 Microsoft accomplished something impossible from a product management perspective: it made many users pay for the...
Philipp Hoffmann
26. Juni 20231 Min. Lesezeit
1 Ansicht
My favorite is number 10, Quentin Tarantino
⚡ My favorite is number 10, Quentin Tarantino 😂 And yours? -- Intrapreneur? Apply for DOJO 🥋 https://lnkd.in/egQVusmH #innovation...
Philipp Hoffmann
13. Juni 20231 Min. Lesezeit
2 Ansichten
The one book that every corporate entrepreneur needs to know by heart: 𝗧𝗵𝗲 𝗠𝗼𝗺 𝗧𝗲𝘀𝘁
⚡ The one book that every corporate entrepreneur needs to know by heart: 𝗧𝗵𝗲 𝗠𝗼𝗺 𝗧𝗲𝘀𝘁. This book kickstarted my own corporate...
Philipp Hoffmann
7. Juni 20231 Min. Lesezeit
2 Ansichten
Understand your critical path!
⚡ Understand your critical path! As a free-market entrepreneur that’s maybe not as important, because you have more possibilities to do...
Philipp Hoffmann
5. Juni 20231 Min. Lesezeit
3 Ansichten
I just had a call on innovation with someone from BOSCH
⚡ I just had a call on innovation with someone from BOSCH, and then with someone who brings innovation to the German Bundestag. 𝗧𝗵𝗲...
Philipp Hoffmann
1. Juni 20231 Min. Lesezeit
4 Ansichten
The easiest, most rewarding and enjoyable repeat sales is with happy customers.
⚡ The easiest, most rewarding and enjoyable repeat sales is with happy customers. The product strategy learning here is simple: just...
Philipp Hoffmann
31. Mai 20231 Min. Lesezeit
3 Ansichten
𝗛𝗼𝘄 𝘁𝗼 𝗳𝗶𝗻𝗱 𝘁𝗵𝗲 𝗿𝗶𝗴𝗵𝘁 𝗽𝗿𝗶𝗰𝗶𝗻𝗴 𝗳𝗼𝗿 𝘆𝗼𝘂𝗿 𝗰𝗼𝗿𝗽𝗼𝗿𝗮𝘁𝗲 𝘃𝗲𝗻𝘁𝘂r
⚡ 𝗛𝗼𝘄 𝘁𝗼 𝗳𝗶𝗻𝗱 𝘁𝗵𝗲 𝗿𝗶𝗴𝗵𝘁 𝗽𝗿𝗶𝗰𝗶𝗻𝗴 𝗳𝗼𝗿 𝘆𝗼𝘂𝗿 𝗰𝗼𝗿𝗽𝗼𝗿𝗮𝘁𝗲 𝘃𝗲𝗻𝘁𝘂𝗿𝗲, by example of a subscription...
Philipp Hoffmann
24. Mai 20231 Min. Lesezeit
4 Ansichten
This the anti-thesis of building an MVP
⚡ This the anti-thesis of building an MVP: 𝗵𝗶𝗿𝗶𝗻𝗴 𝟭𝟱𝟬 𝗽𝗲𝗼𝗽𝗹𝗲 𝗲𝘃𝗲𝗻 𝗯𝗲𝗳𝗼𝗿𝗲 𝘁𝗵𝗲 𝗹𝗮𝘂𝗻𝗰𝗵 𝗼𝗳 𝘁𝗵𝗲...
Philipp Hoffmann
23. Mai 20231 Min. Lesezeit
3 Ansichten
Ever worked on a venture with skyrocketing customer aquisition cost (CAC)?
⚡ Ever worked on a venture with skyrocketing customer aquisition cost (CAC)? I have, and there can be a few causes, 𝗯𝘂𝘁 𝗼𝗻𝗲...
Philipp Hoffmann
15. Mai 20231 Min. Lesezeit
3 Ansichten
𝗗𝗼𝗶𝗻𝗴 𝗰𝘂𝘀𝘁𝗼𝗺𝗲𝗿 𝗿𝗲𝘀𝗲𝗮𝗿𝗰𝗵 𝗶𝘀 𝗵𝗮𝗿𝗱
⚡ 𝗗𝗼𝗶𝗻𝗴 𝗰𝘂𝘀𝘁𝗼𝗺𝗲𝗿 𝗿𝗲𝘀𝗲𝗮𝗿𝗰𝗵 𝗶𝘀 𝗵𝗮𝗿𝗱, 𝗮𝗻𝗱 𝗶𝗳 𝗶𝘁 𝗶𝘀𝗻’𝘁 𝘆𝗼𝘂’𝗿𝗲 𝗱𝗼𝗶𝗻𝗴 𝗶𝘁 𝘄𝗿𝗼𝗻𝗴. Step 1:...
Philipp Hoffmann
9. Mai 20232 Min. Lesezeit
3 Ansichten
How even an 𝘂𝗻𝘃𝗲𝗿𝗶𝗳𝗶𝗲𝗱 𝗯𝘂𝘀𝗶𝗻𝗲𝘀𝘀 𝗰𝗮𝘀𝗲 will help you
⚡ How even an 𝘂𝗻𝘃𝗲𝗿𝗶𝗳𝗶𝗲𝗱 𝗯𝘂𝘀𝗶𝗻𝗲𝘀𝘀 𝗰𝗮𝘀𝗲 will help you build your corporate venture In 2020 I started work on a new...
Philipp Hoffmann
7. Mai 20232 Min. Lesezeit
4 Ansichten
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