⚡ The one book that every corporate entrepreneur needs to know by heart: 𝗧𝗵𝗲 𝗠𝗼𝗺 𝗧𝗲𝘀𝘁.
This book kickstarted my own corporate innovation career and ultimately fueled the founding of Reruption together with Christian.
𝗪𝗵𝘆? 𝗣𝗿𝗲𝘃𝗶𝗼𝘂𝘀𝗹𝘆 𝗜 𝘄𝗼𝗿𝗸𝗲𝗱 𝗶𝗻 𝗮 𝘀𝗰𝗮𝗹𝗲 𝘂𝗽 𝘄𝗵𝗲𝗿𝗲 𝗜 𝗹𝗲𝗮𝗿𝗻𝗲𝗱 𝘄𝗵𝗮𝘁 𝗶𝘁 𝗺𝗲𝗮𝗻𝘀 𝘁𝗼 𝘄𝗼𝗿𝗸 𝘃𝗲𝗿𝘆 𝗰𝘂𝘀𝘁𝗼𝗺𝗲𝗿 𝗰𝗲𝗻𝘁𝗿𝗶𝗰.
When I pitched at STIHL to take over an innovation project as the external venture lead, my friend Christoph from Laserhub recommended this book to me on the evening before the pitch event.
𝗜 𝗿𝗲𝗮𝗱 𝗶𝘁 𝗶𝗻 𝗼𝗻𝗲 𝘀𝗶𝘁𝘁𝗶𝗻𝗴 𝗼𝘃𝗲𝗿 𝟯-𝟰 𝗵𝗼𝘂𝗿𝘀 𝗮𝗻𝗱 𝘁𝗼𝗼𝗸 𝘁𝗵𝗮𝘁 𝗸𝗻𝗼𝘄𝗹𝗲𝗱𝗴𝗲 𝗶𝗻𝘁𝗼 𝘁𝗵𝗲 𝗽𝗶𝘁𝗰𝗵 𝗱𝗮𝘆.
Suddenly it all made sense to me: why you have to be customer centric, how to ask your customer for feedback without fooling yourself, how to ask critical questions.
The book gave a theoretical framework to all the practical knowledge I had gathered before.
𝗔𝘀 𝗜 𝗹𝗲𝗮𝗿𝗻𝗲𝗱 𝗹𝗮𝘁𝗲𝗿: 𝗽𝗮𝗿𝘁𝗶𝗰𝘂𝗹𝗮𝗿𝗹𝘆 𝗺𝘆 𝗮𝗻𝗻𝗼𝘆𝗶𝗻𝗴, 𝗯𝘂𝘁 𝗼𝗻-𝗽𝗼𝗶𝗻𝘁 𝗾𝘂𝗲𝘀𝘁𝗶𝗼𝗻𝘀 𝘁𝗵𝗮𝘁 𝗱𝗮𝘆 𝗵𝗲𝗹𝗽𝗲𝗱 𝗺𝗲 𝘄𝗶𝗻 𝘁𝗵𝗲 𝗽𝗿𝗼𝗷𝗲𝗰𝘁.
Read "The Mom Test"! And then re-read it yearly. It becomes better the more practical experience you have.
𝘔𝘺 𝘮𝘪𝘴𝘴𝘪𝘰𝘯 𝘪𝘴 𝘵𝘰 𝘩𝘦𝘭𝘱 𝘣𝘪𝘨 𝘤𝘰𝘮𝘱𝘢𝘯𝘪𝘦𝘴 𝘴𝘵𝘢𝘺 𝘤𝘰𝘮𝘱𝘦𝘵𝘪𝘵𝘪𝘷𝘦 𝘭𝘰𝘯𝘨 𝘪𝘯𝘵𝘰 𝘵𝘩𝘦 𝘧𝘶𝘵𝘶𝘳𝘦. 𝘐 𝘥𝘰 𝘵𝘩𝘪𝘴 𝘣𝘺 𝘩𝘦𝘭𝘱𝘪𝘯𝘨 𝘵𝘩𝘦𝘮 𝘣𝘦 𝘮𝘰𝘳𝘦 𝘪𝘯𝘯𝘰𝘷𝘢𝘵𝘪𝘷𝘦. 𝘈𝘴 𝘢 𝘊𝘰-𝘗𝘳𝘦𝘯𝘦𝘶𝘳 𝘐 𝘸𝘰𝘳𝘬 𝘢𝘭𝘰𝘯𝘨𝘴𝘪𝘥𝘦 𝘪𝘯𝘵𝘦𝘳𝘯𝘢𝘭 𝘴𝘵𝘢𝘧𝘧 𝘵𝘰 𝘩𝘦𝘭𝘱 𝘵𝘩𝘦𝘮 𝘴𝘰𝘭𝘷𝘦 𝘵𝘩𝘦𝘪𝘳 𝘤𝘩𝘢𝘯𝘨𝘦 𝘢𝘯𝘥 𝘪𝘯𝘯𝘰𝘷𝘢𝘵𝘪𝘰𝘯 𝘤𝘩𝘢𝘭𝘭𝘦𝘯𝘨𝘦𝘴, 𝘱𝘢𝘳𝘵𝘪𝘤𝘶𝘭𝘢𝘳𝘭𝘺 𝘪𝘯 𝘷𝘦𝘯𝘵𝘶𝘳𝘦 𝘣𝘶𝘪𝘭𝘥𝘪𝘯𝘨.
