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Articles, insights and best practices about digital & innovation
Finally an argument between Paul and me: Paul seriously thinks entrepreneurship can be standardized
Philipp Hoffmann
Philipp Hoffmann

Finally an argument between Paul and me: Paul seriously thinks entrepreneurship can be standardized

AI Corporate Innovation Startup

Finally an argument between Paul and me: Paul seriously thinks entrepreneurship can be standardized, that especially the early phase of a venture is "just craftsmanship". As a Co-Preneur I of course see it differently: experience shows that every (corporate) startup is different. Some aspects are repeatable, but the devil is in the details and without a dash of entrepreneurship, grit and a good helping of creativity you won't get things done. That's why I also (no longer) believe in St

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Metaverse is dead, long live the Metaverse.
Philipp Hoffmann
Philipp Hoffmann

Metaverse is dead, long live the Metaverse.

AI Design

Metaverse is dead, long live the Metaverse.What most non-gamers who want to build a Metaverse don't get is: you have to build an engaging game first, THEN the user interface (like VR goggles) to make it fully emergable.Star Citizen is an example for this kind of game (World of Warcraft, which just turned 19 years old, is another).Look at this game trailer which is a 25 minutes one-shot. No loading screens. Fully explorable galaxies from the deepest caves to the furthest stars.This is not a game,

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Philipp Hoffmann
Philipp Hoffmann

The startup studio model is difficult because a startup studios main task is to find "founders witho

AI Startup

The startup studio model is difficult because a startup studios main task is to find "founders without an idea" and "ideas" and combine the two. Only then the studio can justify taking a larger share of the new company.And taking a larger share is necessary for the startup studio economy to work out at all."Founders with an idea" don't need startup studios. They can just go with normal VC for their first round.

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Christmas is getting closer
Philipp Hoffmann
Philipp Hoffmann

Christmas is getting closer

AI Technology

Christmas is getting closer - that time of year where you may again fix all your parents' computer problems.Not this year.OpenAI released GPTs. One of the first I couldn't help but notice: "Tech Support Advisor" which does what it says it does. Pretty impressive.Have a great holiday! ;)

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I don't make money to keep it
Philipp Hoffmann
Philipp Hoffmann

I don't make money to keep it

I don't make money to keep it.My life goal is to build a place or institution that teaches young humans creativity, courage and entrepreneurship.I was fortunate enough to have learned these things from my parents and grand-parents, some good teachers and most of all:being at the right place at the right time: the late 90s, early 2000s when the internet started exploding and I got access to so much knowledge and communities I could never have dreamed of - all from my desk in a small village near

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"Fuck it and ship it!" vs. Attention to detail?
Philipp Hoffmann
Philipp Hoffmann

"Fuck it and ship it!" vs. Attention to detail?

AI Corporate Innovation Innovation

"Fuck it and ship it!" vs. Attention to detail? Surprisingly, we find: both can make sense, even if that's a rather contrarian take in the world of innovation. In episode 3 we also discuss DriveNow, Car2Go and ShareNow as an example of successful corporate innovation that perhaps should have been buried much earlier. Find us on Spotify: https://lnkd.in/efBBEWg3

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I've never been booed like that.
Philipp Hoffmann
Philipp Hoffmann

I've never been booed like that.

I've never been booed like that. And it was even foreseeable that this would happen, but the unanimity of the audience still surprised me. Recently I went to see Florian Schröder, the cabaret artist. He asked the audience to write on a slip of paper during the intermission who they saw as the Messiah and why. For lack of better ideas I wrote "Elon Musk" and "because he has big visions for humanity". After the break these slips were read aloud by him. Florian Schröder set the tempo:

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The BAFA just wrote to me...
Philipp Hoffmann
Philipp Hoffmann

The BAFA just wrote to me...

Technology

... because one of our company vehicles was subsidized by BAFA. First panic: ah, they're reclaiming the subsidy. Then: relief: I was asked to generate visibility for the "NextGenerationEU" program, ;) I'm happy to do that because I am #borneuropean. I consider the European Union one of the most important Achievements of the European people, especially when you look at how, over centuries, even millennia, wars in Europe have been fought in increasingly larger organizational un

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"I need to get worked up for a moment: what a load of rubbish!"
Philipp Hoffmann
Philipp Hoffmann

"I need to get worked up for a moment: what a load of rubbish!"

Corporate Innovation Innovation Management

"I need to get worked up for a moment: what a load of rubbish!" That was Paul Wesendonk in our latest (and second!) episode of "Pippo & Paul debate all things innovation" about Desirability, Feasibility and Viability: a well-known framework in innovation management. We also talk about Nespresso, a major innovation from Nestlé that was 30 years in development before its big breakthrough. Which successful corporate innovation should we discuss next? And

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Most innovation processes I see at clients are designed to make life hard for slackers.
Philipp Hoffmann
Philipp Hoffmann

Most innovation processes I see at clients are designed to make life hard for slackers.

Design Innovation Management

Most innovation processes I see at clients are designed to make life hard for slackers. The problem? They annoy the fuck out of your best people tooBig Co’s are inherently risk averse.Sometimes from C-level down to the office clerks, sometimes only the middle management, sometimes only the lowest levels - risk aversion everywhere.Yes, it’s partly good that big co’s are risk averse. That’s what makes them stable.But innovation and risk aversion don’t go well hand in hand.What’s the result? Innova

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No matter how fucked up a job is, you can still have a great culture.
Philipp Hoffmann
Philipp Hoffmann

No matter how fucked up a job is, you can still have a great culture.

AI Culture Customer Experience

No matter how fucked up a job is, you can still have a great culture. And vice versa.At the post office: normally, people with a grumpy face handling packages. The faster I’m back out again, the better.But not so at this privately owned post office in the city: people are friendly, having a laugh with each other, joking with the customers.What’s different? The job is the same after all.Somehow those employees managed to get their mindset on a positive trajectory.On the other hand: in the last fe

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In 2030 we will all have a Neuralink chip implemented into our brain.
Philipp Hoffmann
Philipp Hoffmann

In 2030 we will all have a Neuralink chip implemented into our brain.

AI Design

In 2030 we will all have a Neuralink chip implemented into our brain.It knows you.It hears you.It sees you.It helps you.It customizes to you.It interacts with you.It heals you.It transports you. (optional autonomous vehicle service required if you actually want to go to a real place instead of some place virtually).It assists you.It inspires you.It smells you (optional equipment required).It feels you (optional equipment required).It exercises with you (optional equipment required for many exerc

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"We have the brand heritage!"
Philipp Hoffmann
Philipp Hoffmann

"We have the brand heritage!"

Branding Design Technology

"We have the brand heritage!"That's VWs CEO Oliver Blume about why he is not worried about the electric vehicle competition.Quick check if that's a valid statement: would you rather buy an EV for 43.000€ that's better in every aspect or an AUDI with an interior from the 90s?

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If you could change one thing about your internet service provider, what would it be?
Philipp Hoffmann
Philipp Hoffmann

If you could change one thing about your internet service provider, what would it be?

Customer Customer Experience Technology

If you could change one thing about your internet service provider, what would it be?Whatever you can come up with: Starlink does it all.Today is the last day of my current billing cycle. At the end of this day Starlink will bill me another 100€ for the next month.Guess what? I could simply cancel the service with two clicks.How many telco providers do you know that allow you that? 😂 😅But that's how you got to do it. Be relentlessly customer centric. Only then will you learn the maximum in the

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Venture Clienting—sounds fancy, doesn't it?
Philipp Hoffmann
Philipp Hoffmann

Venture Clienting—sounds fancy, doesn't it?

AI Corporate Innovation Startup

Venture Clienting—sounds fancy, doesn't it? A novel approach to resolving organizational bottlenecks with the exuberance of startups.It's the corporate world’s latest placebo, a remedy for digitization ailments. 𝗕𝘂𝘁 𝗹𝗲𝘁'𝘀 𝗿𝗶𝗽 𝗼𝗳𝗳 𝘁𝗵𝗲 𝗯𝗮𝗻𝗱-𝗮𝗶𝗱 𝗮𝗻𝗱 𝗳𝗮𝗰𝗲 𝘁𝗵𝗲 𝗿𝗲𝗮𝗹 𝗶𝗻𝗳𝗲𝗰𝘁𝗶𝗼𝗻 𝗯𝗲𝗻𝗲𝗮𝘁𝗵.Venture Clienting essentially admits a company's inadequacy to tackle its own problems."Let's get some young startup blood to patch our wounds!" seems to be the rallyin

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